2003

U.S.
Entertainment Industry: 2003 MPA Market Statistics
MPA Worldwide Market Research
U.S. Entertainment Industry: 2003 MPA Market Statistics
Table of Contents
Box Office ... 3-6

Admissions .... 7-10
High Grossing Films ... 11
Films Released ........ 12-14
Ratings ....... 15-16
Theatrical ....... 17-26
Employment ........ 27-28

Home Video ............ 29-36
Television Statistics. 37-39

Cable Statistics. 40-46
Technology ............ 47-56
VCR Statistics .. 29-30

DVD Statistics .. 30-36
Television ............... 37-46
Negative Costs . 17-19

Marketing Costs 20-22
Screens .. 23-24
Theaters . 25-26
PC Statistics .... 47-49

Internet Statistics .... 50-56
Media Consumption ........ 57-60
Box Office
After a record breaking year in 2002, US box office continued the momentum grossing $9.49 billion in 2003. This years box office was boosted by a strong slate of
films released during the summer months.
Box Office Trends

10.0
9.5
9.5
Billions USD
9.0
8.4
0.3%
13.2%
8.0
7.7
7.5
9.8%
7.0
2.9%
Summer Box Office: $3.97

billion; +11% compared to
2002 summer box office.
6.0
Source: MPAA
1999
2000
2001
2002
2003
Box Office
Box Office Growth
Source: MPAA
Box Office has increased

over $6 billion in the past
20 years.
Year
2003
2002
2001
2000
1999
1998
1997
1996
1995
1994
1993
1992
1991
1990
1989
1988
1987
1986
1985
1984
1983
Box Office
Gross
(USD MM)
$9,488.5
9,519.6
8,412.5
7,660.7
7,448.0
6,949.0
6,365.9
5,911.5
5,493.5
5,396.2
5,154.2
4,871.0
4,803.2
5,021.8
5,033.4
4,458.4
4,252.9
3,778.0
3,749.4
4,030.6
3,766.0
% Change
Prev. Period 2003 vs.
-0.3%
13.2
-0.3%
9.8
13.2%
2.9
23.9
7.2
27.4
9.2
36.5
7.7
49.1
7.6
60.5
1.8
72.7
4.7
75.8
5.8
84.1
1.4
94.8
(4.4)
97.5
(0.2)
88.9
12.9
88.5
4.8
112.8
12.6
123.1
0.8
151.2
(7.0)
153.1
7.0
135.4
152.0
Box Office
7 films grossed over $50 million on their opening weekend, with The Matrix Reloaded
claiming the top spot (opening at $92 million).
2003 High Grossing Opening Weekend

Rank
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
Title
The Matrix Reloaded
Bruce Almighty
X2: X-Men United
Lord of the Rings: Return King
Finding Nemo
The Hulk
2 Fast 2 Furious
The Matrix Revolutions
Scary Movie 3
Pirates of the Caribbean
Bad Boys 2
Daredevil
Terminator 3: Rise of the Machines
Anger Management
Dr. Seuss' The Cat in the Hat
Charlie's Angels: Full Throttle
S.W.A.T.
Freddy vs. Jason
American Wedding
Spy Kids 3D: Game Over
Distributor
Warner Bros.
Universal
Fox
New Line
Buena Vista
Universal
Universal
Warner Bros.
Miramax
Buena Vista
Sony
Fox
Warner Bros.
Sony
Universal
Sony
Sony
New Line
Universal
Miramax
Release Date
May 15th
May 23rd
May 2nd
December 17th
May 30th
June 20th
June 6th
November 5th
October 24th
July 9th
July 18th
February 14th
July 2nd
April 11th
November 21st
June 27th
August 8th
August 15th
August 1st
July 25th
Box Office
(USD MM)
$91.8
85.7
85.6
72.6
70.3
62.1
50.5
48.5
48.1
46.6
46.5
45.0
44.0
42.2
38.3
37.6
37.1
36.4
33.4
33.4
Source: Variety
Box Office
Fourth quarter pulled in the highest grosses again in 2003 totaling $2.6 billion, fourth
quarter represents 28% of 2003 total box office.
Quarterly Box Office

Quarter
Q1
Q2
Q3
Q4
Year
USD in millions
2002
2003
$1,991.9 $1,887.8
2,490.8
2,353.4
2,334.1
2,618.6
2,702.8
2,628.8
$9,519.6 $9,488.5
4th Qtr 2002 Box Office Hits
% Change
-5.2%
-5.5
12.2
-2.7
-0.3%
4th Qtr 2003 Box Office Hits
Box Office*
Rank Title
(USD in MM)
1
Harry Potter: Chamber of Secrets
$247.4
2
Lord of the Rings: Two Towers
236.0
3
Die Another Day
150.8
4
The Santa Clause 2
137.5
5
The Ring
127.0
Top 5 Total:
$898.7
Box Office*
Rank Title
(USD in MM)
1
Lord of the Rings: Return of the King
$290.4
2
Elf
170.8
3
138.3
4
Scary Movie 3
109.6
5
Dr. Seuss' The Cat in the Hat
99.4
Top 5 Total:
$808.5
Source: MPAA
*Box Office = total year, not 4th qtr. receipts
Admissions
Admissions Trends
1.8
US Admissions decreased slightly

( 4.0%) in the wake of 2002's
strong slate of blockbusters, but
remained the 2 nd highest
admissions of all time -- almost 87
million tickets ahead of 2001.
1.64
1.57
1.6
1.49
Billions
1.47
1.42
10.2%
1.4
4.7%
-3.0%
1.2
-4.0%
1.0
1999
Source: MPAA
2000
2001
2002
2003
Note: Based on NATO average ticket price
Admissions
Admissions Growth
In the past decade, admissions have

increased nearly 27% ( 330 million) .
Note: 1989 to present based on NATO average ticket price
Source: MPAA
Year
2003
2002
2001
2000
1999
1998
1997
1996
1995
1994
1993
1992
1991
1990
1989
1988
1987
1986
1985
1984
1983
Admissions
1,574.0
1,639.3
1,487.3
1,420.8
1,465.2
1,480.7
1,387.7
1,338.6
1,262.6
1,291.7
1,244.0
1,173.2
1,140.6
1,188.6
1,262.8
1,084.8
1,088.5
1,017.2
1,056.1
1,199.1
1,196.9
% Change
Prev. Period
2003 vs.
-4.0%
10.2%
(4.0)
4.7
5.8
(3.0)
10.8
(1.0)
7.4
6.7
6.3
3.7
13.4
6.0
17.6
(2.3)
24.7
3.8
21.9
6.0
26.5
2.9
34.2
(4.0)
38.0
(5.9)
32.4
16.4
24.6
(0.3)
45.1
7.0
44.6
(3.7)
54.7
(11.9)
49.0
0.2
31.3
-31.5
8
Admissions
For the past seven years, each U.S. resident attended an average of at least 5 movies
per year.
Admissions Trends Per Capita

5.7
5.8
Admissions
5.6
5.4
5.3
5.4
5.2
5.2
5.0
5.0
4.8
4.8
4.8
4.6
4.5
4.4
4.4
19
80
19
85
19
90
19
93
19
96
20
00
20
01
20
02
20
03
Source: MPAA
Admissions
Average Annual Admission Price
Year
2003
2002
2001
2000
1999
1995
1992
1990
1985
1980
Avg. Annual
% Change
Admission
2003 vs.
Price (USD) Prev. Period
$6.03
3.8%
5.81
2.7
3.8%
5.66
4.9
6.6%
5.39
6.1
11.8
5.08
16.8
18.6
4.35
4.8
38.5
4.15
(1.7)
45.2
4.23
19.0
42.7
3.55
31.9
69.8
2.69
-124.0
% Change
CPI
1.9
2.4
1.6
3.4
2.7
1.7
2.9
3.3
2.5
2.7
Note: NATO average ticket price based on NSNB survey and reflects average price paid for all admissions to movie theaters,
inclusive of first run, subsequent runs, senior citizens, children, and all special pricing.
Source: MPAA
10
Film Rental
Titles grossing >$50 Million
Number of High Grossing Features:

Film Rentals
23
25
19
20
15
16
13
10
5
16
2001
2002
2003
0
1999
2000
50 mil +
100 mil +
* Amount represents 2003 box office figures only.

Source: MPAA
Elf
Chicago*
Terminator 3: Rise Of The Machines
Bad Boys 2
Anger Management
The Hulk
2 Fast 2 Furious
Seabiscuit
S.W.A.T.
Freaky Friday
Daddy Day Care
Charlie's Angels: Full Throttle
Dr. Seuss' The Cat In The Hat
Lord of the Rings: Two Towers*
Total
% of Total Box Office
Total Box Office

$170.8
$161.4
$150.4
$138.4
$138.3
$133.8
$132.1
$127.1
$120.2
$116.6
$110.2
$104.2
$100.8
$99.4
$80.7
$1,987.0
21%
Titles grossing >$100 Million

Total Box Office
$339.7
Finding Nemo
$305.4
The Matrix Reloaded
$281.5
Bruce Almighty
242.6
X2
214.9
Total
$1,674.6
% of Total Box Office
18%
11
Films Released
Number of Theatrical Films Produced, Rated, & Released
Year
2003
2002
2001
2000
1999
1998
1997
1996
Produced
593
543
611
683
758
686
767
735
Rated
940
786
739
762
677
661
673
713
Released
473
467
482
478
461
509
510
471
Note: Films rated may be higher than films produced for a given year because films may be rated or rerated
months or even years after production.
Source: MPAA
12
Films Released
Films Released in the US

600
500
400
470
461
442
475
458
482
462
466
473
449
459
389
300
200
100
81
19
20
17
17
14
0
1985
1999
Total
2000
2001
New Releases
2002
2003
Reissued
Source: MPAA
13
Films Released
Average Box Office of New Releases
The total number of films released in
2003 increased 1.5%. MPAA new
releases grossed an average of $41.6
million- an increase of 27%over the
prior year.
Year
2003
2002
2001
2000
1999
All New
Releases
$20.7
21.2
18.2
16.7
16.9
MPAA New
Releases
$41.6
32.8
34.8
30.0
27.5
Feature Films Released in the US
Year
2003
2002
2001
2000
1999
1985
New Films
All Other
Total New
MPAA Distributors Releases
194
265
459
220
229
449
188
274
462
191
267
458
213
229
442
212
158
370
Reissued Films
All Other
Total
MPAA Distributors Reissues
4
10
14
5
12
17
8
13
21
6
11
17
5
14
19
22
19
41
Source: MPAA
14
Ratings
Percent of films by Rating
1968 to 2003
NC-17/X
2%
G
7%
R
58%
Top Grossing Films by Rating 1968 to 2003

Title
Finding Nemo
The Lion King
Monsters, Inc.
Toy Story 2
Aladdin
Distributor
Buena Vista
Buena Vista
Buena Vista
Buena Vista
Buena Vista
Box Office
(USD MMl)
339.7
312.9
255.9
245.9
217.4
1
2
3
4
5
Star Wars
E.T.
Star Wars: Phantom Menace
Harry Potter: Sorcerer's Stone
Star Wars: Attack of the Clones
Fox
Universal
Fox
Warner Bros.
Fox
461.0
435.0
431.1
317.6
310.7
PG
PG
PG
PG
PG
May-77
Jun-82
May-99
Nov-01
May-02
1
2
3
4
5
Titanic
Spider-Man
Jurassic Park
Lord of the Rings:Two Towers
Forrest Gump
Paramount
Sony
Universal
New Line
Paramount
600.8
403.7
357.1
341.7
329.7
PG-13
PG-13
PG-13
PG-13
PG-13
Dec-97
May-02
Jun-93
Dec-02
Jun-94
1
2
3
4
5
The Matrix Reloaded

Beverly Hills Cop
The Exorcist
Saving Private Ryan
Terminator 2
Warner Bros.
Paramount
Warner Bros.
Dreamworks
TriStar
281.5
234.8
232.7
216.2
204.8
R
R
R
R
R
May-03
Dec-84
Dec-73
Jul-98
Jul-91
Rank
1
2
3
4
5
PG
22%
PG-13
11%
Rating
G
G
G
G
G
Release
Date
May-03
Jun-94
Dec-04
Nov-99
Nov-92
Source: MPAA
15
Ratings
PG-13 films represent 60%of the top 20 films in 2003. PG and PG-13 films account for
75% of 2003s top 20 films.
2003 Top 20 Grossing Films

Rank
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
Title
Finding Nemo
Lord of the Rings: Return of the King
The Matrix Reloaded
Bruce Almighty
X2: X-Men
Elf
Chicago*
Terminator 3: Rise of the Machines
Bad Boys II
Anger Management
Bringing Down the House
The Hulk
2 Fast 2 Furious
Seabiscuit
S.W.A.T
Spy Kids 3-D: Game Over
Freaky Friday
20 Scary Movie 3
Source: MPAA
Distributor
Buena Vista
Buena Vista
New Line
Warner Bros.
Universal
Fox
New Line
Miramax
Warner Bros.
Sony
Warner Bros.
Sony
Buena Vista
Universal
Universal
Universal
Sony
Miramax
Buena Vista
Paramount
Box Office
(USD MM)
$339.7
305.4
290.4
281.5
242.6
214.9
170.8
161.4
150.4
138.4
138.3
133.8
132.6
132.1
127.1
120.2
116.6
111.7
110.2
109.6
Rating
G
PG-13
PG-13
R
PG-13
PG-13
PG
PG-13
R
R
R
PG-13
PG-13
PG-13
PG-13
PG-13
PG-13
PG
PG
PG-13
2003 Top 20 Films by Rating

R
20%
G
5%
PG
15%
12
PG-13
60%
Year
2003
2002
2001
2000
Top 20 Grossing
G
PG
PG-13
5%
15%
60%
5%
30%
65%
10%
20%
55%
5%
15%
60%
R
20%
0%
15%
20%
*Films released prior to 2003, box office reflects 2003 gross only
16
United States
Theatrical Costs
MPAA Member Company Average Theatrical Costs

15.1%
102.9
89.4
100
82.1
76.0
78.7
39.0
80
30.6
27.3
24.5
60
31.0
44.0
40
14.1
17.1
20
5.2
51.5
54.8
1999
2000
58.8
63.8
47.7
29.9
11.9
The 28% increase

in Member
Company
marketing costs
can be attributed
to the significant
increase in the
cost of advertising
on television,
which represents
39% of total
advertising costs
for new releases.
0
1983
1993
Negative Costs
2001
2002
2003
Marketing Costs
Source: MPAA
17
Theatrical
MPAA Member Subsidiary / Affiliate Average Theatrical Costs
61.6
60
45.2
50
14.7
41.0
40
11.2
31.6
9.5
24.9
30
10.1
20
10
46.9
6.5
18.4
31.5
34.0
2001
2002
21.5
0
1999
Source: MPAA
2000
Negative Costs
2003
Marketing Costs
18
Theatrical
MPAA Average Negative Costs *
(includes production costs, studio overhead and
capitalized interest)
Year
2003
2002
2001
2000
1999
1993
1983
Average Negative
Cost Per Feature
(USD in MM)
$63.8
58.8
47.7
54.8
51.5
29.9
11.9
% Change
8.6%
23.3
8.6%
(13.0)
33.9
6.5
16.5
97.7
24.0
3.5
113.5
0.8
436.3
* Due to changes in financial reporting regulations in

year 2000, abandoned project costs are no longer
included in studio overhead, and as such are no
longer a part total Negative Costs.
MPAA Subsidiary/Affiliate Average

Negative Costs *
(includes production costs, studio overhead and
capitalized interest)
Year
2003
2002
2001
2000
1999
Average Negative
Cost Per Feature
(USD in MM)
$46.9
34.0
31.5
21.5
18.4
% Change
37.7%
8.0
37.7%
46.6
48.7
16.9
118.0
154.9
* Subsidiaries include studio classics divisions

such as Sony Pictures Classics, Fox Searchlight,
New Line, Miramax, etc.
Source: MPAA
19
Theatrical
MPAA Member Company Average
Marketing Costs of New Feature Films
MPAA Member Subsidiary*/ Affiliate

Average Marketing Costs of New
Feature Films
All amounts USD in millions

Year
2003
2002
2001
2000
1999
1993
1983
Print
$4.21
3.31
3.73
3.30
3.13
1.94
1.02
Advertising Total P&A

$34.84
$39.05
27.31
30.62
27.28
31.01
24.00
27.30
21.40
24.53
12.13
14.07
4.18
5.20
27.5%
Year
2003
2002
2001
2000
1999
All amounts USD in millions

Print
Advertising Total P&A
$1.87
$12.80
$14.67
1.42
9.76
11.18
1.21
8.29
9.50
0.75
8.96
9.71
0.78
5.74
6.52
* Subsidiaries include studio classics divisions

such as Sony Pictures Classics, Fox
Searchlight, New Line, Fine Line, Miramax, etc.
Source: MPAA
20
Theatrical
MPAA Member Company Distribution of Advertising Costs by Media
% of Total
Year Total $ Newspaper Network Spot TV
2003 $34.84
13.9%
23.2%
15.7%
2002 27.31
13.5
23.0
17.6
2001 27.28
13.1
25.4
16.9
2000 24.00
15.6
23.8
18.3
1999 21.40
17.6
23.5
19.8
Other Media includes:

Cable TV/Network TV
Network Radio
Spot Radio
Magazines
Billboards
Other Non-Media includes:
Production/Creative Services
Exhibitor Services
Promotion & Publicity
Market Research
Source: MPAA
Internet/
Online
1.3%
0.9
1.3
0.7
0.5
Trailers
4.4%
4.5
5.1
6.4
7.8
Other
Media
21.9%
21.4
20.2
18.8
15.4
Other NonMedia
20%
Other
Non-Media
19.5%
19.1
17.9
16.3
15.5
Newspaper
14%
Other
Media
22%
Network
23%
Trailers
Spot TV
4% Internet/
16%
Online
1%
21
Theatrical
MPAA Member Company Subsidiary* / Affiliate
Distribution of Advertising Costs by Media
% of Total
Year Total $ Newspaper
2003 $12.80
18.6%
2002 9.76
22.0
2001 8.29
18.6
2000 8.96
20.5
1999 5.74
23.8
Other Media includes:
Cable TV/Network TV
Network Radio
Spot Radio
Magazines
Billboards
Other Non-Media includes:
Production/Creative Services
Exhibitor Services
Promotion & Publicity
Market Research
Source: MPAA
Network
20.9%
25.7
42.8
36.4
35.4
Spot TV
7.3%
5.6
3.2
6.1
6.8
Internet/
Online
1.6%
0.9
0.4
0.5
0.3
Trailers
4.7%
6.1
5.2
5.5
4.1
Other
Media
28.0%
21.1
9.9
13.8
10.5
Other NonMedia
19%
Other
Non-Media
19.0%
18.6
19.9
17.3
19.1
Newspaper
19%
Network
21%
Other
Media
27%
Trailers
5%
Internet/
Online
1%
Spot TV
7%
* Subsidiaries include studio classics divisions such as Sony Pictures

Classics, Fox Searchlight, New Line, Fine Line, Miramax, etc.
22
Theatrical
Total Number of Screens
Total
Screens
% Change
2003 vs.
Indoor
Screens
% Change
2003 vs.
Drive-In
Screens
% Change
2003 vs.
35,786
35,499
647
2002
35,280
1.4%
34,630
2.5%
650
-0.5%
2001
2000
36,764
(2.7)
36,110
(1.7)
654
(1.1)
37,396
(4.3)
36,679
(3.2)
717
(9.8)
1995
37,185
27,805
(3.8)
28.7
36,448
26,958
(2.6)
31.7
737
847
(12.2)
(23.6)
1990
23,689
51.1
22,774
55.9
915
(29.3)
1985
21,147
69.2
18,327
93.7
2,820
(77.1)
1980
17,590
103.4
14,029
153.0
3,561
(81.8)
Year
2003
1999
Source: MPAA
23
Theatrical
Worldwide Digital Cinema Screens
200
38%
171
160
124
176%
120
45%
80
158%
45
31
40
12
0
1999
2000
2001
2002
2003
Source: Screen Digest

24
Theatrical
Average Screens per Indoor Theater
6.4
6.3
6.2
Total Number of Theaters
6.1
6.0
5.8
5.6
5.5
5.4
5.3
5.2
5.2
1999
2000
2001
2002
2003
Total
% Change Indoor % Change Drive-In % Change
Year Theaters 2003 vs. Theaters 2003 vs. Theaters 2003 vs.
Source: MPAA
2003
6,066
5,658
408
2002
6,050
0.3%
5,635
0.4%
415
-1.7%
2001
7,070
(14.2)
6,596
(14.2)
474
(13.9)
2000
7,421
(18.3)
6,909
(18.1)
512
(20.3)
1999
7,551
(19.7)
7,031
(19.5)
520
(21.5)
1995
7,744
(21.7)
7,151
(20.9)
593
(31.2)
25
Theatrical
Theaters by Number of Screens
Type
2002
2003
%
Change
Single Screen
1,682
1,684
0.1%
Miniplex
(2 to 7 screens)
2,457
2,419
(1.5)
Multiplex
(8 to 15 screens)
1,437
1,473
2.5
474
490
3.4
Megaplex
(16 or more screens)
Megaplex
8%
Single
Screen
28%
Multiplex
24%
Miniplex
40%
Total Number of Theaters: 6,066

Source: MPAA
26
Employment
US Motion Picture Industry Employment Areas*
(000s)
% Change
Year
2003(p)
2002
2001
2000
1999
1998
1997
1996
1995
1994
1993
Production &
Theaters and
Services
Video Tape Rental
183.5
137.7
191.7
138.4
180.9
133.2
182.1
136.9
182.5
133.2
172.0
135.0
159.6
131.2
149.8
122.2
135.2
117.1
114.2
111.9
102.8
109.1
Source: Bureau of Labor Statistics

Other
29.5
30.6
32.6
32.6
32.9
31.7
32.2
33.9
31.4
27.1
23.5
Total
350.6
360.7
346.7
351.6
348.6
338.7
323.0
305.9
283.7
253.2
235.4
Yearly 2003 vs.

-2.8%
-4.0
-2.8%
(1.4)
1.1
0.9
(0.3)
2.9
0.6
4.9
3.5
5.6
8.5
7.8
14.6
12.0
23.6
7.6
38.5
-48.9
*All figures have been updated to represent Bureau of Labor Statistics

NAICS reclassification.
(p) preliminary estimate
27
Employment
Motion Picture Industry Employment Areas
Production & Services
183
200
Theaters & Video Rental

182
181
192
Other
184
Thousands
150
109
100
50
139
137
33
33
1999
2000
138
138
33
31
30
2001
2002
2003
133
103
24
0
1993
Source: Bureau of Labor Statistics

*All figures have been updated to represent Bureau of Labor Statistics

NAICS reclassification.
28
Home Video
VCR Penetration in US TV Households
Year
2003
2002
2001
2000
1999
1995
1990
1985
1980
TV
VCR
% Change VCR HHs
Households Households
Prev. Period
2003 vs.
(MM)
(MM)
108.4
98.4
0.8%
106.7
97.6
1.5
0.8%
105.5
96.2
9.2
1.5
102.2
88.1
2.7
10.8
100.8
85.8
2.0
13.8
95.4
75.8
4.1
28.8
93.1
65.4
49.3
86.1
23.5
315.4
78.0
1.9
5,038.4
VCR Penetration
Rate
(% TV HHs)
90.8%
91.5
91.2
86.2
85.1
79.5
70.2
27.3
2.4
Source: Nielsen Media Research

29
Home Video
Sales of Home Entertainment to US Dealers*
Units in MM
VHS
Year
2003
2002
2001
2000
1999
1998
% of Change
Rental Sell -Through
Total
Cassettes Cassettes Cassettes Prev. Year 2003 vs.
53.2
240.4
293.6
-39.0%
73.6
407.5
481.1
(23.1)
-39.0%
86.2
539.6
625.8
(5.8)
(53.1)
99.4
565.0
664.4
2.7
(55.8)
86.2
561.0
647.2
(5.3)
(54.6)
57.0
626.4
683.4
(57.0)
Units in MM
DVD
Year
2003
2002
2001
2000
1999
1998
Rental
DVDs
110.9
79.3
37.1
13.9
8.6
1.6
Source: Adams Media Research

Sell -Through
DVDs
985.3
650.6
350.0
174.4
91.3
32.7
Total
DVDs
1,096.2
729.9
387.1
188.3
99.9
34.3
% of Change
Prev. Year 2003 vs.
50.2%
88.6
50.2%
105.6
183.2
88.5
482.2
191.3
997.3
3095.9
*Historical figures have been updated by source
30
Home Video
DVD Penetration in US TV Households
Year
2003
2002
2001
2000
1999
1998
TV
DVD
DVD Penetration
Households Households
Rate
(MM)
(MM)
(% TV HHs)
108.4
46.7
43.1%
106.7
38.8
36.4
105.2
24.8
23.6
102.2
13.0
12.7
100.8
4.6
4.6
99.4
1.2
1.2
% Change
DVD
Households
(MM)
20.3%
46.7
38.8
56.5
20.3%
90.8
24.8
88.3
182.6
13.0
259.2
283.3
4.6
915.0
1.2
3790.8
Source: Nielsen Media Research, Adams Media Research

31
Home Video
DVD Statistics
1999
2002
2003
4,100
Installed Consumer Base (in thousands)
4,800 14,700 31,400 56,500 90,187
Average DVD Player Price (in USD)
$275
Titles Available on DVD
2001
DVD Players Shipped to Dealers (in thousands)
DVD Software Units Shipped to Dealers 1 (in MM)
2000
98
5,000
8,499 12,706 17,090 21,674
$204
182
$153
364
$140
685
$122
1,023
8,500 13,000 20,000 29,000
Includes Sell-Through and Rental DVD

Titles available on DVD include movies and music videos
Source: CEA, Digital Entertainment Group

32
Home Video
DVD Player Shipments
to Retailers
Month
2002
2003
Change
January
542,698
797,058
46.9%
February
736,118
743,488
1.0
March
1,404,026
1,613,649
14.9
April
1,095,930
1,272,337
16.1
May
950,412
1,332,897
40.2
June
1,632,032
2,100,432
28.7
July
966,129
999,508
3.5
August
884,288
1,436,878
62.5
September
2,299,864
2,496,497
8.5
October
1,704,148
2,491,871
46.2
November
2,544,130
3,682,691
44.8
December
2,330,048
3,027,083
29.9
Total
17,089,823
21,994,389
28.7%
Source: Consumer Electronics Association

33
Home Video
DVD Player Sales to US Consumers
Year
2003
2002
2001
2000
1999
1998
DVD Players
(000s)
33,700
25,100
16,700
9,900
3,550
950
Yearly
Change
34.3%
50.3
68.7
178.9
273.7
--
2003
Versus
-34.3%
101.8
240.4
849.3
3447.4
DVD Titles Available

Titles
Available
29,000
20,000
13,000
8,500
5,000
1,500
Yearly
Change
45.0%
53.8
52.9
70.0
233.3
--
2003
Versus
-45.0%
123.1
241.2
480.0
1833.3
Source: DVD Report/Phillips Business Information, Digital Entertainment Group

34
Home Video
US Average Price per DVD Title

30
$25.53
25
20
$22.63
$20.52
5,000 Titles
Available
$20.82
$20.15
8,500 Titles
Available
13,000 Titles
Available
15
20,000 Titles
Available
29,000 Titles
Available
10
1999
2000
2001
2002
2003
Source: Digital Entertainment Group

35
Home Video
US HH Growth: Internet vs. Broadband vs. DVD
70
62.2
55.4
60
50.9
Millions
50
46.7
42.8
38.8
40
24.8
30
20
21.7
15.9
13.0
10.9
10
5.4
0
2000
2001
Internet HHs
2002
Broadband HHs
Source: IDC, Nielsen Media Research, Adams Media Research

2003
DVD HHs
Note: Revised 2000-2002 Internet &

Broadband Household figures reflect
change in source.
36
Television
Television Households
Year
2003
2002
2001
2000
1999
1995
1990
1985
Total
Households
(MM)
110.3
109.3
108.2
104.7
103.9
98.9
93.3
92.8
TV Households TV Penetration Rate

(MM)
(% Total HHs)
108.4
98.3%
106.7
97.6
105.5
97.5
102.2
97.6
100.8
97.0
95.4
96.5
93.1
99.8
86.1
92.8
Source: Nielsen Media Research, Census Bureau

37
Television
Factory Sales of Digital TV Sets and Displays
3.9 mil
Units
$7,000
6,149
$6,000
2.5 mil
Units
$5,000
4,281
$4,000
$3,000
1.425 mil
Units
648,000
Units
2,433
2,200
$2,000
$1,000
$0
121,000
Units
2,615
1,835
1,689
1,441
1,426
295
1999
2000
2001
Average Unit Price
2002
2003
Dollars in Millions
Source: Consumer Electronics Association

38
Television
Television Advertising Expenditures
30
29.3
28.4
28.5
27.1
24.0
Billions USD
25
11.8
12.1
12.6
11.9
20
9.4
15
16.7
14.6
15.2
16.3
16.7
2002
2003
10
1999
2000
2001
Broadcast Advertising
Cable Network Advertising
Source: PriceWaterhouseCoopers
39
Television
Number of Cable and Satellite Channels
300
283
Launch of
Digital Cable
250
227
267
250
235
202
200
168
155
Launch of
150
Digital
Satellite
130
113
91
100
60
72
78
50
03
20
02
20
01
20
00
20
99
19
98
19
97
19
96
19
95
19
94
19
93
19
92
19
91
19
90
19
372% increase in cable and satellite channels since 1990

25% increase in cable since 1999
Source: Screen Digest
40
Television
Basic Cable Households *
Year
2003
2002
2001
2000
1999
1995
1990
1985
1980
TV
Households
(MM)
108.4
106.7
105.5
102.2
100.8
95.4
93.1
86.1
78.0
Basic Cable
Households
(MM)
73.9
72.2
73.2
69.5
68.6
62.7
54.9
39.8
17.6
% Change Basic Cable HHs

Prev. Year
2.2%
(1.3)
5.3
1.3
2.4
5.0
-
2003 vs.
2.2%
0.9
6.3
7.7
17.8
34.5
85.6
319.7
Basic Cable
Penetration Rate
(% TV HHs)
68.1%
67.7
69.4
68.0
68.1
65.7
59.0
46.2
22.6
* Refers to wired cable households with basic cable

41
Television
According to the FCC, as of July,
2002, the average subscriber paid
45
$14 /month for basic cable and
$37.07/month for expanded basic
cable.
Pay Cable Households *
Year
2003
2002
2001
2000
1999
1995
1990
1985
TV
Households
(in MM)
108.4
106.7
105.5
102.2
100.8
95.4
93.1
86.1
Pay Cable
Households
(in MM)
40.0
34.4
34.1
33.7
31.7
30.4
27.0
22.8
% Change Pay Cable HHs

Prev. Year
16.1%
0.9
1.2
6.3
-
2003 vs.
16.1%
17.2
18.5
26.0
31.4
48.0
75.2
Pay Cable
Penetration Rate
(% TV HHs)
36.9%
32.2
32.3
33.0
31.4
31.9
29.0
26.5
* Refers to wired cable households subscribing to premium channels.
Source: Nielsen Media Research, FCC

42
Television
US Addressable Cable Households *
Year
2003
2002
2001
2000
1999
1995
1990
1985
** 2003 figure is preliminary
% Change
Addressable
Households
(in MM)**
36.0
2.0%
35.3
10.3
2.0%
32.0
(14.7)
12.5
37.5
6.5
(4.0)
35.2
6.0
2.3
28.7
8.3
25.4
22.0
63.6
9.0
300.0
*Cable homes which have set-top boxes (usually for pay-per-view purposes)
that can be tracked to an exact location in the home.
Source: Kagan Media Money

43
Television
US Digital Cable Subscribers
15.0%
24.5
25
21.3
20
16.9
15
10
1998: Digital cable

launched in the US
10
4.1
5
1.6
0
*Preliminary
1998
1999
2000
2001
2002
2003*
Source: Adams Media Research

44
Television
Satellite Households
Year
2003
2002
2001
2000
1999
1998
1997
1996
1995
Satellite
Households
(MM)
19.4
17.6
12.9
9.6
8.6
8.3
6.4
4.4
3.3
% Change
10.2%
36.4
10.2%
34.4
50.4
11.6
102.1
3.6
125.6
29.7
133.8
45.5
203.2
33.3
341.0
488.0

45
Television
According to Adams Media
Research, the average VOD
price was $395.
VOD
Year
2003
2002
2001
2000
1999
TV Households
(in MM)
108.4
106.7
105.5
102.2
100.8
VOD Households
(in MM)*
9.5
6.0
2.5
0.4
0.0
VOD Penetration
Rate (% TV HHs)
8.8%
5.6
2.4
0.4
0.0
VOD Consumer
Spending (MM)*
$167.8
101.8
28.6
9.8
0.8
* 2003 figure is preliminary

VOD = Video on Demand; An advanced pay-per-view programming
service which enables viewers to order and watch movies on demand
and to pause, rewind or fast-forward them.
Source: Nielsen Media Research, Adams Media Research

46
Technology
PC Households
Year
PC Households
(in MM)
% Change
2003 vs.
PC Penetration Rate
(% of Total US HHs)
2003*
2002
2001
2000
1999
1995
1990
67.1
62.2
57.4
55.1
51.5
33.6
21.9
7.9%
16.9
21.8
30.3
99.7
206.4
60.8%
56.9
53.0
52.6
49.6
34.0
23.5
*Preliminary
Source: US Census Bureau, IDC
Note: 2000-2003 PC Household figures reflect change in source.
47
Technology
US PC Households
70.0
60.8%
Penetration
67.1
56.9%
Penetration
Millions
65.0
53.0%
Penetration
60.0
52.6%
Penetration
55.0
49.6%
Penetration
62.2
57.4
55.1
51.5
50.0
1999
2000
2001
2002
2003*
*Preliminary
Source: IDC
Note: 2000-2003 PC Household figures reflect change in source.
48
Technology
PC shipments in the US are estimated to increase by 5% in 2003. A 6% increase is
expected for worldwide PC shipments.
PC Shipments (Units in MM)

Worldwide
Consumer
Commercial
TOTAL
2000
52.6
87.5
140.1
2001
47.5
87.0
134.6
2002
48.7
87.8
136.5
2003*
51.9
93.5
145.2
2004e
57.3
102.8
160.1
PC Shipments (Units in MM)

US
Consumer
Commercial
TOTAL
2000
19.3
32.7
52.0
2001
15.5
30.5
46.1
2002
16.9
30.7
47.5
2003*
18.7
31.4
50.0
2004e
21.2
34.2
55.4
*Preliminary
Source: e-Marketer, IDC
49
Technology
Number of Households with Internet Access
Internet
Year Households (in MM)
2003*
62.2
55.4
2002
50.9
2001
42.8
2000
36.3
1999
9.4
1995
1.6
1990
% Change
2003 vs.
21.1%
31.8
56.8
84.8
613.8
4093.8
% of PC HHs
92.7%
89.1
88.7
77.7
70.5
28.0
7.3
% of Total
US HHs
56.4%
50.7
47.0
40.9
34.9
9.5
1.7
*Preliminary
Source: MPAA, US Census Bureau, IDC
Note: 2000-2003 Internet Household figures reflect change in source.
50
Technology
US Internet Households
56.4%
Penetration
65.0
50.7%
Penetration
55.0
Millions
47.0%
Penetration
62.2
55.4
50.9
40.9%
Penetration
45.0
34.9%
Penetration
42.8
36.3
35.0
1999
2000
2001
2002
2003*
*Preliminary
Penetration is calculated as a percentage of total US households
Source: IDC
Note: 2000-2003 Internet Household figures reflect change in source.
51
Technology
Number of Households with Broadband Internet Access
Year
2003*
2002
2001
2000
Broadband
Households
(in MM)
21.7
15.9
10.9
5.4
% Change
2003 vs.
322.0%
515.6
1142.6
% of Internet
HHs
34.9%
28.7
21.4
12.6
% of Total
US HHs
19.7%
14.5
10.1
5.2
*Preliminary
Source: US Census Bureau, IDC
52
Technology
Number of Households with Broadband Internet Access
25.0
19.7%
Penetration
21.7
Millions
20.0
14.5%
Penetration
15.9
15.0
10.1%
Penetration
10.0
10.9
5.2%
Penetration
5.4
5.0
2000
2001
2002
2003*
*Preliminary
Source: IDC
Penetration is calculated as a percentage of total US households
53
Technology
Number of US Mobile Internet Users
60%
25.0
24.0
Millions
20.0
200%
15.0
15.0
7%
10.0
5.4
5.0
2000
2001
5.0
0.0
*Preliminary
2002
2003*
Source: IDC
54
Media Consumption
Media Consumption based on Hours per Person
1999
2000
2001
720
867
80
55
13
774
865
107
57
12
844
828
136
60
13
2002 2003p
% Change
02-03
99-03
914
786
154
58
14
3.8%
-0.6
9.7
15.5
-7.1
31.8%
-8.4
111.3
21.8
0.0
Filmed Entertainment
Cable & Satellite TV
Broadcast TV
Consumer Internet
Home Video1
Box Office
Interactive TV 2
949
778
169
67
13
1
2
1,736 1,817
2
2
2
1,883 1,928 1,978
0.0
2.6%
100.0
13.9%
Subtotal
939
945
281
258
183
180
134
135
119
109
53
59
1,709 1,686
953
994 1,013
229
201
188
177
176
173
128
125
123
106
109
110
60
67
75
1,653 1,672 1,682
1.9%
-4.2
-1.1
-1.7
-1.8
11.9
0.6%
7.9%
-19.4
-5.4
-6.4
-10.8
41.5
-1.6%
Total
3,445 3,503
3,536 3,600 3,660
1.7%
6.2%
Subtotal
Other Entertainment
Radio
Recorded Music
Daily Newspapers
Consumer Magazines
Consumer Books
Video Games
Source: Veronis Suhler Stevenson

Includes playback of prerecorded VHS cassettes and DVDs only

2
Video-on-Demand only
55
Media Consumption
Media Consumption based on Hours per Person per Year
2,500
2,123
2,125
2,086
2,081
2,087
2,000
1,500
1,378
1,450
1,519
1,573
2002
2003p
1,322
It is estimated in 2003 that

the average person will
spend most of their time
(57%) with media that is
supported by advertising.
Hours spent using
consumer Internet is
expected to show the
largest five year growth
(111%) among all media
categories.
1,000
1999
2000
2001
Media Supported by Advertising *

Media Supported Predominately by Consumer Purchases **
* Broadcast television, radio, daily newspapers, consumer magazines

** Cable & satellite television, box office, home video, interactive television, recorded music, video games, consumer Internet,
consumer books

56
Media Consumption
Consumer Spending per Person per Year
(USD)
$235.52
$222.20
$202.73
$177.67
$187.93
$126.86
$108.40
$113.88
$95.17
$100.72
$40.55
$49.64
$68.70
$87.34
$86.13
$84.45
$87.89
$90.07
$60.63
$61.02
$65.24
$73.62
$79.02
$61.67
$65.13
$62.80
$60.57
$58.81
$52.63
$52.48
$52.84
$53.35
$53.22
$47.98
$47.70
$46.96
$42.01
$46.43
1999
2000
2001
2002
Consumer Magazines
Consumer Books
Newspapers
Consumer Internet
$97.76
$84.73
Recorded Music
Home Video
2003p
Other*
TV**
* Other includes: Box Office, Video Games & Interactive TV

** TV includes: Cable & Satellite TV (Basic & Premium services)

57
Media Consumption
Consumer Spending per Person per Year
(USD)
$800
$600
$485.66
$463.68
$522.20
$561.28
$600.44
$400
$200
$100.18
$100.61
$99.80
$95.36
$99.65
$0
1999
2000
2001
2002
2003p
Media Supported by Advertising*

Media Supported Predominately by Consumer Purchases**
* Daily newspapers, consumer magazines
** Cable & satellite television, box office, home video, interactive television, recorded music,
video games, consumer Internet, consumer books

58

2003

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2003

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U.S.

Entertainment Industry: 2003 MPA Market Statistics

MPA Worldwide Market Research

U.S. Entertainment Industry: 2003 MPA Market Statistics

Box Office ... 3-6

Employment ........ 27-28

Television Statistics. 37-39

Technology ............ 47-56

VCR Statistics .. 29-30

Television ............... 37-46

Negative Costs . 17-19

PC Statistics .... 47-49

Media Consumption ........ 57-60

MPA Worldwide Market Research

U.S. Entertainment Industry: 2003 MPA Market Statistics

Box Office Trends

Summer Box Office: $3.97

MPA Worldwide Market Research

U.S. Entertainment Industry: 2003 MPA Market Statistics

Box Office has increased

MPA Worldwide Market Research

U.S. Entertainment Industry: 2003 MPA Market Statistics

2003 High Grossing Opening Weekend

U.S. Entertainment Industry: 2003 MPA Market Statistics

Quarterly Box Office

4th Qtr 2002 Box Office Hits

*Box Office = total year, not 4th qtr. receipts

U.S. Entertainment Industry: 2003 MPA Market Statistics

US Admissions decreased slightly

Note: Based on NATO average ticket price

MPA Worldwide Market Research

U.S. Entertainment Industry: 2003 MPA Market Statistics

In the past decade, admissions have

Note: 1989 to present based on NATO average ticket price

U.S. Entertainment Industry: 2003 MPA Market Statistics

Admissions Trends Per Capita

U.S. Entertainment Industry: 2003 MPA Market Statistics

Average Annual Admission Price

U.S. Entertainment Industry: 2003 MPA Market Statistics

Number of High Grossing Features:

* Amount represents 2003 box office figures only.

Total Box Office

Titles grossing >$100 Million

U.S. Entertainment Industry: 2003 MPA Market Statistics

U.S. Entertainment Industry: 2003 MPA Market Statistics

Films Released in the US

U.S. Entertainment Industry: 2003 MPA Market Statistics

Feature Films Released in the US

U.S. Entertainment Industry: 2003 MPA Market Statistics

Top Grossing Films by Rating 1968 to 2003

The Matrix Reloaded

U.S. Entertainment Industry: 2003 MPA Market Statistics

2003 Top 20 Grossing Films

2003 Top 20 Films by Rating

MPA Worldwide Market Research

U.S. Entertainment Industry: 2003 MPA Market Statistics

MPAA Member Company Average Theatrical Costs

The 28% increase

U.S. Entertainment Industry: 2003 MPA Market Statistics

U.S. Entertainment Industry: 2003 MPA Market Statistics

* Due to changes in financial reporting regulations in

MPAA Subsidiary/Affiliate Average

* Subsidiaries include studio classics divisions