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Market Insights: Juices in India

An insight into the Indian juices category
Report summary
Examines developments in the Indian juices category Provides latest retail data at a category level along with five year forecasts, highlighting specific growth areas Examines new product launches in the Indian juices category, by key categories Identifies the leading players in the market, providing details on brand portfolio and new product launches

Use this report to develop a detailed understanding of the juices category and identify the key growth categories within

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About this report

Introduction
This report forms a part of Datamonitor's product series titled Market Insights. It aims to provide both quantitative and qualitative analysis to clients on the category data and trends across various industries. This report examines new developments in the Indian juices category. It provides data at a category level. It also analyzes the category through consumer and industry perspectives.

Key findings and highlights

The Indian juices category displayed a healthy 15% CAGR in volume sales over 2004-09 and is estimated to grow at a CAGR of 7.8% during 200914e. Increasing health consciousness, demand for premium products, and a growing Indian middle class are some contributing factors for the growth of the category in India. There are very few large players in the category with top players being the global cola majors, PepsiCo and Coca-Cola along with domestic giants, Dabur and Parle Agro.

Reasons to buy
Category understanding: develop a detailed understanding of the juices category and identify the key growth categories within Consumer trends and behavior: find out the latest consumer trends driving the category alongside accessing the consumption and usage data Competitive landscape: obtain information on the key players operating in the market and understand their key strengths in various categories

The presence of global players such as Coca Cola and Pepsi offers an assurance on quality in a category where consumers have traditionally considered fresh juices better in quality over packaged juices. This is prompting more consumers to experiment with packaged products.
Varun Kumar, Datamonitor Senior Analyst and Report Author

Datamonitor Report
Published: Apr 11 | Code: DMCM4799

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Market Insights: Juices in India

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Sample slides
Global GlobalPerspective Perspective
With the highest estimated growth and the lowest levels of per capita consumption globally, India acts as a high-potential and attractive destination for manufacturers looking to launch their juice offerings
Current consumption levels are small compared to existing leaders
Indian consumption is in stark contrast to Germany, where consumption is over 40 liters per capita per annum, or the United Arab Emirates (UAE), which has among the highest consumption levels at around 60 liters per annum. This reflects significant potential for expansion in India

Manufacturers have recognized potential The manufacturers have realized the potential of
the Indian juices category as evident from a slew of

Comparison of per capita consumption: India versus leaders (2009) Although the country boasts a large consumer segment, per capita consumption of packaged juices is less than one liter per annum

new products launched by nearly all the leaders.

PepsiCo introduced products under its Tropicana

100% brand, whereas Dabur wasnt far behind with new launches of the Real Activ brand.

Coke too recently announced the launch of its pure

juices in India through the popular Minute Maid brand. Parle Agro, another category leader and the maker of the popular and nostalgic, Frooti too launched new variants in 2011 under its Saint brand of 100% pure juices.

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Juices in India

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Category CategoryAnalysis Analysis

The fruit juices category has evolved over the recent past, and the Indian consumer is now more open to consuming packaged fruit juices due to increased health consciousness, with 9% growth expected for 200914
Category evolution: Frooti to Tropicana 100% Offerings in the Indian juice market have come a long way: from juice prepared by street vendors, via Indias first popular drink,
Frooti, to Tetra Pak fruit juices. Although the unorganized sector dominates Indian fruit juices, consumers are slowly progressing towards branded fruit juices, primarily on account of increased health-consciousness and rising competition.

Going forward, the category volume is projected to record an impressive growth of nearly 8% over the next five years due to
changing consumption patterns and a growing affinity towards quality products.

Source: company websites, www.photo.net

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Juices in India

the home of Business Intelligence

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These robust and attractive economic as well as demographic fundamentals cumulatively offer a lucrative consumption powerhouse to global consumer goods companies.
Varun Kumar, Datamonitor Senior Analyst and Report Author

Datamonitor Report
Published: Apr 11 | Code: DMCM4799

Buy this report online now at

www.datamonitor.com/store

Market Insights: Juices in India

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Interested in this topic?

To achieve profitable growth, a company needs to identify large addressable growth segments and create propositions to meet these consumers needs. The NCI portfolio helps subscribers to make a first evaluation of a consumer segment by providing concise, practical information and creative ideas. The portfolio is a must-read for many client functions; Marketing, Consumer Insight, Strategic Planning, NPD, and Sales.

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Datamonitor Report
Published: Apr 11 | Code: DMCM4799

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