ANSWERS FOR ASIA EXCELLENCE AWARD PROFILE

Profile of Business
Partnership Current no. of staff (not including salespeople and construction workers? 5 is a bit too small for a company, esp with the increased employment qn) Current size of premises Market share (consider giving in units of volume?)

Article Structure
History of Establishment How did you set it up? Started out as a small family trade by Mr Lee Chee Kian (Was it just home repairs, or roofing and decking to start with? What exactly did he do?) The son, Mr Lee Choon Yun, wanted to continue his fathers business. Eventually took over the company with his wife Fremarie Rallonza-Lee and his siblings.

Pinnacle of business, etc.

Challenges / difficulties faced?

Keeping up with the times, meeting clients demands and expectations, basically learning things on the job itself There are always news things to learn in construction, and the challenge is to learn new things to provide the demands in the market.

Mission

Vision How did you develop and bring it in to the market?

Our mission is to become a leading construction and renovation company in Singapore, providing and maintaining excellent services based on trust, integrity, safety, timely service and quality workmanship to each and every client. We aim for the highest level of professionalism and quality workmanship to give the best service to our clients. Officially registered as a sole proprietorship in 2002 and expanded its range of services (fencing and landscaping) ___________________Mr Lee received supportive assistance from his wife, and they combined their work experience to pursue the business.

Competitive edge against similar companies?

1. Lower prices 2. Proving good customer service

Innovation of Products and Services

Yang City Polyglass

Target Market?

Residential, Commercial and Industrial clients all around Singapore

Development and expansion

How did you establish todays success?

Motivation?

With the increased employment, are there any plans for overseas ventures?

Not right now. Maybe gain more market share in Sg first?

Currently, do you have any overseas franchise outlets or offices?

No.

Potential for market growth?

Check out ASCI report

Expanding the scope of business into which area? What is the direction of the company?

Expanding into residential construction from the ground up, because right now the company is working as contractors for clients.

Corporate Social Responsibility initiatives?

Recycling, faith formation activities, any environment-friendly practices (e.g. reducing carbon footprint, avoid electricity wastage, etc?)

Accomplishments, Accolades, Milestone Achievements

Special accomplishments / Milestone Achievements

Becoming a private company? 2002: Registered as an SP 2012: Registered as a private listed company

Awards, accolades and other achievements

Additional business highlights