Академический Документы
Профессиональный Документы
Культура Документы
ADETUNJI
www.seowebanlyst.com
Disclaimer
Please note the information contained within this document is for educational purposes only. Every attempt has been made to provide accurate, up to date and reliable complete information no warranties of any kind are expressed or implied. Readers acknowledge that the author is not engaging in rendering legal, financial or professional advice. By reading any document, the reader agrees that under no circumstances is seowebanalyst.com responsible for any losses, direct or indirect, that are incurred as a result of use of the information contained within this document, including - but not limited to errors, omissions, or inaccuracies.
Copyright 2013 by SEOWEBAnalyst All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic, or mechanical, including photocopying, recording, or by any information storage and retrieval system. Published by: OLATUNJI.ADETUNJI Website: http://www.seowebanalyst.com E-Mail: Visit us on the web at contact@seowebanalyst.com
INTERNET MARKETING
OBJECTIVES
Internet marketing is now part and parcel of marketing in the 21st century, it has gain optimum recognition over a decade since its emancipation into the marketing system, with search engine marketing coming in with a major breakthrough in this industry and then followed by social media marketing, this two giants of online marketing services have grown to become a formidable two side of the coin in that they both have made breakthroughs for other forms of marketing to spring up like subsidiaries form of marketing, e.g content marketing which comprises of email, blogging, forum, article and social groups for communities. You also have the likes of video marketing, mobile marketing, cost per actions, pay per clicks, cost per impressions, banner advertisement, contextual advertisements and so many call to action mode of advertisement online, which now gain profound exposure thanks to the out reached and popularity of both social media and search engine sites have created for themselves.
Please read through the researched data below to help justify this claim:
RESEARCH ANALYSIS
INTERNET USAGE IN NIGERIA INTERNET POPULATION: 45,039,711 POSITION IN THE WORLD: 11th SOURCE: wikipedia.org LEAD GENERATION WITH INTERNET MARKETING INTERNET USAGE IN NIGERIA INTERNET POPULATION: 45,039,711 GDP Per Capita: $2898 INTERNET MARKET POTENTIAL GDP*Users/million: 130,525million
INTERNET ADVERTISING
MARKET SHARE IN NIGERIA SEARCH ENGINES Google - 88.47% Yahoo - 5.85% Bing - 4.42% Ask jeeves - 0.88% Mamma - 0.1% SOURCE: mvfglobal.com MOBILE USERS IN NIGERIA TELECOM INDUSTRY - 99 Million active subscribers Attestation: Nigerian Communication Commission (NCC) SOURCE: cp-africa.com SOCIAL MEDIA IN NIGERIA FACEBOOK: 6,712,700 users POSITION IN THE WORLD: 31st FACEBOOK PENETRATION: 14.9% SOURCE: socialbakers.com TWITTER PENETRATION: 4.41% POSITION IN AFRICA: 3rd SOURCE: ANONYMUS (nairaland.com)
CONCLUSION
Our research has boldly detailed the capability of internet usage for marketing in Nigeria, thanks to the share of marketing audience it generates.
WHAT IS SEARCH ENGINE MARKETING OR SEARCH MARKETING? The term SEARCH ENGINE MARKETING or SEARCH MARKETING can be explained by summing the meaning of SEARCH ENGINE and MARKETING together, so we shall begin with the meaning of search engine. SEARCH ENGINE A search engine to my best of knowledge is a website application or online software or a computer program that does a specific query of a word or sentence and returns a list of documents or files in which they were found. A very good example will be the normal search program on your personal computer, the same way the program runs on your computer to search for a file that is correlated with the words you typed (search words) is the same process an online search engine works, the only difference is that it is not restricted to one source (in your case your personal computer). A search engine queries the World Wide Web for information and majorly the documents it list are web pages that are found with the normal density of the searched keyword in them. This innovation as brought about new opportunities for businesses when online search engines became popular in the early 90's starting from the days of ALTAVISTA, OVERTURE, etc.
Marketing Marketing is part and parcel of any business life and it all encompasses the four vital Ps that is the Product, the Place, the price and finally the Promotion. As stated in the beginning of this article I started
off by taking a quote from Wikipedia about the definition of "internet marketing", this is the section that will bring light to its close relationship with marketing. The last P in marketing which is promotion easily defines itself, the list below show case a list of common internet marketing services branch;
Internet marketing Search engine optimization Social media marketing Email marketing Referral marketing Content marketing Native advertising Search engine marketing Pay per click Cost per impression Search analytics Web analytics Display advertising Contextual advertising Behavioral targeting Affiliate marketing Cost per action Revenue sharing Mobile advertising
Now how search marketing became a part of search engine is what we are going to explain in this paragraph.
Search engine marketing came to light when search engine giants "GOOGLE" made an hall mark approach to how relevant the results of searched queries where done to give a more accurate list of websites, Search marketing also allowed us to get more data to how a certain keyword is being searched, which search terms are trending and which region searches a particular keyword the most, all this technology is best associated with GOOGLE with their search engine products like the Google Keyword Tool, Google Trend and Google Analytics, among other Google's webmaster products all designed to help build a better seo marketing that is suitable for your particular seo business. Take this as an advice and seek a search engine specialist to perform a sound seo optimization on your business website today! Gone are does days that a website was commonly used as an online reference or showcase your business inventory or profile, now a web site is now incorporated as part of most giant corporation marketing departments, for branding, sales, and engagement.
When performing search engine marketing the most common misinterpretation of the term is pay-perclick and adwords, whilst this is far from the point of search engine marketing. Search marketing as it will be later termed as search engine optimization is what website owners or business sites owners must do to get their site or business name on the search list of search engines and this is done by the utilization of targeted keyword phrases that are secured by a seo specialist or seo firm
SEARCH ENGINE
SEO SERVICES
1. Off-site Search Engine Optimization (SEO) Strategies 2. Keyword Optimization 3. Webpage Optimization 4. Link Building Management 5. Search Engine Submission 6. Directory Listing 7. Pay-Per-Click Management 8. Article Marketing 9. Social Media Marketing 10. SMS Marketing 11. Web Press Release 12. Full in depth SEO Analysis Reports 13. Online Marketing Survey and Analysis Report 14. Forum and Blog Posting 15. Social Book Marking For a quick understanding of how seo optimization company execute their seo services for niche markets we shall make emphasis on major topics and ignore close related topics, to avoid repetition of descriptions.
KEYWORD OPTIMIZATION
This will involve keyword researches, both consumer keywords and researched keywords used by web visitors to generate organic and generic searched results on search engines. Keywords to be investigated are phrases that are attributes, benefits to the brand and these words will be filtered by Keyword Effective Index (KEI) to provide quality keywords for the brand/product.
WEBPAGE OPTIMIZATION
This will be done in correlation with the keyword optimization, to define the keyword relevancy for the page, thus providing keyword rich contents that are pertinent to the product/brand benefits and features.
DIRECTORY LISTING
This is good for generating quality links, especially reciprocal links and is a good way to feature the product/brand webpage; most popular search engines do rely on popular directories to place the algorithms for search queries.
PAY-PER-CLICK
This is the best way to quickly get results and can be used properly to boost the search engine marketing campaign for the product/brand, among other awesome features which PPC carries to benefit the usage in setting up online campaign advertisements.
ARTICLE MARKETING
This will focus on Health related topics, placing product/brand adverts in them, and packaged as e-books for easy downloading from the social site, they will be used to engage social marketing on social media sites.
SMS MARKETING
This will highly serve as awareness generation and message distribution, content messaging "call to action" adverts will be most effective due to the huge number of mobile users and the fact that most of all internet users in Nigeria spend most of their browsing hours on the phone, while 60% of them are either on social media sites or search engines.
A seo score of within the A grade of 70 to 95% is a sure score of possibility of inclusion of your website for a very competitive keyword, all that remains is to increase the number of links that are being use to point back to your site; you need to make them natural and they must be mixed in such a way that you dont solely rely on just using the exact keyword to link back to your site, you saturate the link with some keywords that are correlated to your keyword, eg you can use firm to replace company, you can add more text in your target anchor keyword. Most importantly the place you get your links from also matters, like the page rank, the alexa stats of the site, the content on the site, and the TLD of the site alongside the age of the domain, the authority points, and so much other factors helps to weight a link value Link management is by far one of the most crucial factor in seo optimization and you can get it done the right way or easily get tempted to do it the wrong way and get black listed for it by PANDA and PENGUINE UPDATES set out by Google to detect fraudulent link building schemes, when your site gets hit by this updates it simply means that your keyword ranking will drop and subsequently you lose this traffic from the keyword and other traffic generation keywords. From my experience organic traffic is definitely the best source of generating sales although paid search engine marketing via pay-per-click is highly encourage for startups or sites in need of urgent targeted traffic, just have it in your back of mind that this cost more money unlike SEO and it is quicker than SEO, but their reputation for your site is quite different.
Organic search ranking helps to build authority in that keyword niche market, imagine your site ranking for a particular keyword like consulting company for 6 months and you have over 35,000 local search for this targeted keyword in your niche market, you can easily look into converting a 1 % of this monthly search into sales if your sales landing page is done right.
1. You will like to know if performing an online marketing survey will be reliable using search engine like Google you will need to rely on Google rankings in your country, if its within the top ten most visited site in your country then you can apply this calculation. 2. You will need to have a Google adword account to make use of Googles webmaster tools, like keyword tools (This help you to know the volume of search queries done on Google for every keyword phrase you enter, e.g ways to get slim) and the use of Googles Trend ( This tell you which keyword is trending currently, how many searches were made on Google in the past few months) 3. The use of Google keyword tool in the Google adword account is most important because it you can get trends from those keywords, simply type in a keyword as show in the diagram below. 4. Select your searched phrase, it could be anything, could be the product your trying to market, a point of note:- When doing a keyword research or market research using Google keyword tool for a product, its best to use what the product itself cures, than to type the product name; ie the product usefulness, especially if the product is not a well know brand name, by searching for what the product does, you need to apply the use of local terms, eg You will not need to search for dentist, but rather search for tooth pain, tooth decay problem or tooth ache etc they all may have different search volume, its up to you to select the one that best describe your service or product. 5. Next select the country you want to target and do your search query volume, note the amount of the Global search volume and the volume being supplied to you as local, and do a percentage score on it, eg consulting firm is searched 550,000 (Globally) but in Nigeria its targeted (1,600) So my percent score for that keyword will be 1,600 x 100/550,000 = 0.29%
Now again we look at the country in question what is their population percentile in the world, that is if we have 6 billion people in the world and the country Nigeria have 157 million count there percentage will be 157 million x 100/6 billion which will equal to a 2.167% of the total world population Now we compare and contrast our marketing researched result Population percent is 2.167% over a 0.26% searched volume for the keyword consulting firm will be a profitable niche to enter if you rank within the top 3 position of course and your conversion rates will also increase. Using Google trend will be the case of getting a better understanding as to why the fall or rise in a search volume, just like stock market and take advantage of new search trend, you can also use it to target other competitive keywords alike. Perfect Product Consumer In the analysis of the use of internet marketing to target a niche market, one also need to consider the type of consumer the product is intended to get in other to better develop a more winning marketing strategy, am sure most of the big names in the Brand industry never got it right the first time of its release to the public, some of them may even have a better pre-launch targeted audience, but to best the profiling of a product to the right consumer means more to any long lasting business ; 1. It encourages repetitive sales. 2. It ensures that the right message is being passed across in the right language. 3. It helps you to get to know your consumers better. The best method to carry out a easy case study will be the use of social media sites like facebook, you can create a fanpage for your service and make it very appealing but not diversify for the content of the page itself (Which is to showcase your product), You can run a simply campaign after you must have invited some of your facebook friends to like the page, ask them to also invite their friends to like it and when you must have reached a target mark of 100 likes, you can successfully run a ad campaign for more likes to your page. Now if you are to target Nigeria, you might just focus your like page ads to that region and see what happens within a week, make sure your ad is a actionable type and not just an image and some few words, after some weeks get back to your fanpage profile and check how your likes have grown. Facebook supply data which can be very useful for you in terms of getting age group of those that liked the fanpage and their genders, etc. use the information to tailor a much more personal ad in your next campaign and see how people react to your personalized ads. You can also get the same information from search engine using alexa and Google analytic, to get the age bracket and financial status of those that visit your site the region that visit the most and from what city.
Use all this information to collate a profile of your best targeted consumer or client and work towards branding a better advert or site that attracts such a profile. Targeted Consumer Persona Nowadays it is quite an easy thing to get people to fill forms online than in person when approached by sales personal, most people abruptly refuse such approaches and it becomes a dent to the psychological aspect of that sales person. If you have a business site setup for your services or product it is best to try as much as possible to define your target consumer or clients, and in doing so you might one to make use of forms (online forms) to collate data of the consumer or prospect, so you can easily narrow down the type of person your product is targeting. The internet provides a better opportunity for this experiment and its response has been far better than the physical approach of doing things, even if the main goal was not to sell to an individual, they frankly have a second thought of you asking them questions that they consider PRIVATE. There are lot of forms you can utilize to get data that will help you define your target prospects and it is usually best to incorporate such ideas with incentives, so it will be a win win situation for both parties, another thing to consider is the validity of the information being submitted by the prospect, this is a very big tackle for offline method of self administration of collating personal data which has been reduced with online form method, because when they drop their data to collect the incentives they need to confirm the data has being genuine by activating a valid link that is usually sent to the participant email to redeem their incentives, some prefer the use of social accounts which is more relevant now in todays web marketing. The use of online forms with incentives and associated auto-responder services for better communication is just a step forward to building a long lasting relationship for your business, a regular communication is one of the best way to retain costumers and also helps in building natural referral business sales for the company, information gathered from forms can be use in building customer relation management system a well know plug and play software created specifically for marketing department of any organization (Large firms). Well at this junction I like to end our enlighten on the subject matter and hope you see some valuable points to make use of, by the way you could visit my website for more articles on search engine marketing and internet marketing, the site was designed by seo specialist to get seo company or individual that will like to boost their online revenue with our web marketing services, you try us today or just sign up for a regular tutorial account.
Visit www.seowebanalyst.com WEB MARKETING TUTORIALS, VIDEO TUTORIALS, LIVE WEBMINARS, SEARCH ENGINE OPTIMIZATION LESSONS, HTML , GALLERY, & CSS TUTORIALS, FREE EXIT ADVERT WINDOW SCRIPTS AND SO MUCH MORE.ONLINE RESOURCES TO BUILD YOUR WEB MARKETING !
ALL FREE!