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Acknowledgement Executive summary PAGE NO. Part: 1 Organizational overview 1.0 1.1 1.2 1.3 1.4 1.

5 Background of the Industry History of the Cement Industry in Bangladesh The Rise of the Cement Industry in Bangladesh The Physical Distribution of Cement Gateway to Success Industry Life Cycle 1.5.1 1.5.2 1.5.3 1.5.4 1.5.5 1.6 1.6.1 1.6.2 1.6.3 1.7 1.8 1.9 Introduction Growth Stakeout Maturity Decline Introduction to MGI History of Meghna Group of Industries (MGI) Existing Units of MGI 2

Meghna Group of Industries (MGI)

Products and Services Sub Business Units Management Team 1.10 Management Team MGI 1.11 Management Committee Members of MGI 1.12 Unique Cement Industries Limited (Fresh Cement) 1.12.1 1.12.2 1.12.3 Introduction Commission of Cement Plant Vision of MGI (Fresh Cement)

1.13 1.14

Mission of MGI (Fresh Cement) Goal of MGI (Fresh Cement)

1.15 ISO-9001 Certification

1.16 1.17 1.18 1.19 1.20 1.21 1.22 1.23 1.24

Technological Competency and Competitive Advantage Major Competitors of UCIL for the Present Cement Market The Organogram of UCIL Marketing Division of Fresh Cement Business Strategy of UCIL 1.20.1 Operational Level Strategy of UCIL Products of UCIL Pricing of UCIL Distribution Strategy of UCIL 1.23.1 1.24.1. 1.25.1 1.25.2 1.25.3 1.25.4 Department for Distributor Distribution Policy as Per Zone Credit Policy for the Distributor Issues For Credit Policy Distributor Credit Policy For The Retailers Issues For Credit Policy Retailer DISTRIBUTION SYSTEM


Part: 2 Chapter: 1 Introduction of the Report 2.1 Introduction of the Report 2.1.1 2.1.2 2.1.3 2.1.4 Rationale of the Study Statement of the Problem Scope and Delimitation of the Study Objective of the Study Chapter: 2 Literature Review 2.2 27 Broad Objective Specific Objectives

Literature Review

Chapter: 03

Methodology of the Study

2.3 Methodology of the Study 2.3.1 2.3.2 Data Collection Procedure Data Sources Chapter: 04 Analysis & Interpretation of the Data 2.4 Analysis and Interpretation of Data 2.4.1 2.4.2 2.4.3 2.4.4 2.4.5 2.4.6 2.4.7 2.4.8 2.4.9 2.4.10 2.4.11 2.4.13 Chapter: 05 Findings 2.5 Findings of the Study Factors Influencing to be a Dealer of Fresh Cement Satisfaction Level Regarding the Quality of Fresh Cement Factors for Choosing Fresh Cement Rating of Fresh Cement in the Cement Industry Comparison with other Competitors Regarding the Distribution of Cement Role of Distribution Channels as an Added Advantage for Fresh Cement Existing Distribution Strategy of Fresh Cement to the Top Position Satisfaction Level Regarding the Frequency of Delivery Demand of Fresh Cement in the Current Market Drawback Factors for Fresh Cement Feedbacks From the Dealers Taken by the Company Value Creating Factors in terms of Distribution Network 2.1.14 Feedback from the Dealers Primary Data Secondary Data

2.3.3 Data Analysis & Presentation

2.4.12 Pricing Difference Between the other Cement Manufacturers

Chapter: 06 Recommendations 2.6 Recommendations

Chapter: 07 Conclusion 2.7 Conclusion