WebRTC Workshop

The HTML5 Real-Time Web

April 22nd 2013 Pre-conference Workshop for the IMS World Forum Alan Quayle alan@alanquayle.com www.alanquayle.com/blog Jose de Castro jdecastro@voxeolabs.com www.voxeolabs.com

4/21/2013

2013 Alan Quayle Business and Service Development

Objectives

Bring together deep technical and deep business thought leadership on WebRTC with Jose de Castro, Alan Quayle, and many of the audience to

providing attendees with a unique independent workshop.

Provide a deep-dive quantified analysis of the WebRTC status, enabling

attendees to understand what is likely to emerge over the next 18

months to 2 years, in this complex rapidly emerging ecosystem and what it will mean to their business.

Provide attendees with a series of WebRTC demonstrations, to share their experiences on implementing WebRTC, and provide ample networking opportunities at the end of the workshop to discuss and consolidate what has been learned through the day.

4/21/2013

2013 Alan Quayle Business and Service Development

Structure (1 of 6)

Registration 09:30 - Introduction to WebRTC and Initial Market Review
o
o o o o o o

What is it and what it is not,

Cutting through the mis-information and hype Non-technical introduction Web browser implementation status Taxonomy of suppliers / service providers Codecs and devices - is certification necessary? What is Google's aim?

10:30 Standardization deep dive

o o o o

Standardization process Current status Battles and likely outcomes IETF and RTCWEB documents

Structure (2 of 6)

11:30Technology deep dive

o o

Peer connect API Setting up local media and media flow

o
o o

Protocols
WebRTC triangle / trapezoid SIP, Jingle and the PSTN.

13:00-14:00 Lunch 14:00 What WebRTC means to Service Providers and IMS:
o o o o o

Extending enhanced communications services to web browsers Impact on OTT (Over The Top) and existing voice, messaging, video and VAS Impact of device compliance Customer experiences and behaviors Revenue, churn and relevance impacts

14:30 What WebRTC means to enterprises:

o o

Impact on Unified Communication and the Contact Center Impact on company's website

o
o

Security and operational issues

Potential cost savings and innovations

Structure (3 of 6) DEMO TIME 15:00-17:00+

Demo Time will be divided into 2 sessions, its aim is to be informal and provide ample networking opportunities for attendees to consolidate their learning from the workshop:

Demo presentation to the group: each demo will be 5 minutes long,

and 5 minutes for questions; and

Demo one-on-one: attendees can chat one-on-one with the demo presenters, notionally 30 minutes but can run on into discussions at the bar through the evening.

Structure (4 of 6) DEMO TIME 15:00-17:00

Zingaya ('Call' button for websites)

o

Embed a 'Call' button into the website. Visitors can click that button and the call is

forwarded to the website operator's preferred land-line or mobile phone. All that is
required is a website; all the visitors need is a browser and microphone.

Voxeo Labs (Ameche (new IMS/Web services), Tropo (leading call control API), Phono (Web comms innovation)). They will demo Phonos three types of

identity:
o

Anonymous Identity: user lands on web site and is able to call directly into the contact center Web Identity: use your web identity (twitter, foursquare, etc) to call each other.

Telco Identity: Phono sessions can attach to the telco network and assume the real
identity (phone number) of the subscriber, allowing calls to be routed to both the mobile and the browser simultaneously.

Telestax
o

Provides a complete stack from the client-side with Javascript JAIN SIP JS and WebRTC
as well as the server side with our SIP Over WebSockets. The demo will be a WebRTC video conferencing and IM.

Structure (5 of 6) DEMO TIME 15:00-17:00

Solaiemes WebRTC to Rich Communication Suite demo

o

Demonstration of RCS messaging and WebRTC to access to media components of devices to revamp the value of PSTN (and also mobile) lines. Shows how Unified Communications could be built just a mash-up of standards and APIs.

Quobis
o

Their approach to WebRTC is based on QoffeeSIP, a complete open source Javascript SIP stack that can be used in a website to exploit all the multimedia capabilities of WebRTC technology. Thanks to QoffeeSIP they have developed a corporate WebRTC webphone that can interop with different network devices; this webphone is going to be released at IMS World Forum event.

Huawei leading NEP

o

WebRTC / RCS insurance application demo

Structure (6 of 6) DEMO TIME 15:00-17:00

Drum by NetDev (conference calls and online meetings)

o

Allows providers of fixed, mobile and next generation VoIP services to deliver audio
conferencing as a direct, branded service. Hosted within your IP network on your servers, Drum audio conferencing is a standalone software solution with an integrated media server.

Bistri (Social Video)

o

Video chat with fun video effects, take screenshots of calls, share them with friends or social networks. Bistri runs in the browser, so there's no need to install additional software or plugins.

apidaze.io
o

Is a cloud communications API for developers with tools for building web or mobile communication services, with a special focus on WebRTC. The demo will show how a web developer can easily use the regular WebRTC API to place calls to external numbers and audio conference rooms accessible from the PSTN too, using a simple raw WebSocket connection that carries JSON text.

Introduction to WebRTC and Initial Market Review

What The Geeks Say

Open, Nothing Proprietary No Plugs-Ins

Multi Platform / Device

Real-time stuff for your browser with no plug-ins

M2M and Telematics

Surveillance & Monitoring

Lots & Lots & Lots of Devices

Embedding Communications

Everywhere!

G.711, AMRWB, EVS, H.264

Opus, VP8

Codec Wars

WebRTC is NOT Everywhere

Browser Chrome Chrome for mobile Firefox (desktop) Firefox (mobile) Opera Opera Mini IE (desktop) IE (mobile) Safari (desktop) Safari (mobile) GetUserMedia Yes Yes (March 13) Yes Yes Yes H2 13 Chrome Frame / 2014 2014/2015 2014/2015 2014/2015 PeerConnection Yes Yes (March 13) Yes Yes H2 13 2014 Chrome Frame / 2014 2014/2015 2014/2015 2014/2015 DataChannel Q2 13 Q2 13 Yes (first one) Yes (first one) 2014 2014 Chrome Frame / 2014 2014/2015 2014/2015 2014/2015

Lies, Damned Lies, and Statistics

Regardless IE Matters

Mobile is Even More Complex

Native browser Natively in OS 2nd browser

3rd party SDK

Business Technology

Supporting Devices Ecosystem Support Customer Needs Interoperability Use Cases IPR

Business Technology
Latency Efficiency Resilience Performance Implementation Complexity

Given the ability to deliver a royalty-free platform with no compromises on quality, we see no reason to include mandatory royaltybearing codecs.

H.264 support is a requirement in some regulatory frameworks, such as emergency services. AMR narrow-band is playing a key role in mobile telephony and has a huge footprint.
G.711 is universal, unencumbered, and widely implemented. A mandate for Opus will limit initial RTCWeb clients to use software-based codecs

We would like to recommend AMR-WB and EVS, since we expect them to be available in mobile chipsets. 30

Optional Codec Diversity will Reign

Codec Wars

G711a/u (RFC 3551): supported by all the devices. Needs to use a lot of

bandwidth.
DTMF tones (RFC 4733, updates RFC 2833): needed for interactions with several systems (for instance IVRs). Opus (RFC 6716): bitrate variable, low latency and high quality for human voice and music. Specially designed for real time communications.

In order to interact with VoIP systems, in several scenarios, it will need

transcoding or interworking of DTMFs (RFC 4733-> INFO, RFC 4733-> in-band, etc).

Cant we just have both G.711 AND Opus? YES!!!!

Regardless Transcoding Will be Needed

And With Transcoding Comes

Cost

Delay

Quality Loss Packet Loss

Third Parties

33

Video Battle is Getting Nowhere

VP8 VP9

H.264 H.265

Cant we just have both H.264/5 AND VP8/9?

Theres No Approval Process

In The Limit Which Browser Gives you the Best Experience?

Device base supporting WebRTC

4000 3500 Tablets Smartphones PCs

Million

3000 2500
2000 1500 1000 500

Source: Disruptive Analysis WebRTC Strategy Report, Feb 2013 Definitions & methodology in report - See disruptivewireless.blogspot.com for details
Copyright Disruptive Analysis Ltd 2013 Feb 2013

The WebRTC Train has left the station and it isnt going to wait for Telecom

WebRTC is a car without wheels!

WebRTC Triangle
Web Server
(Application)

The wheels!

Peer Connection (Audio, Video, and/or Data) Browser M

(Running HTML5 Application from Web Server)

Browser L
(Running HTML5 Application from Web Server)

Both browsers running the same web application from web server Peer Connection media session is established between them Signaling is not standardized, could be SIP, Jingle, proprietary. Uses HTTP or WebSockets for transport
Intro to WebRTC February 2013

40

The Beauty and Value of WebRTC is when we mash it up with other stuff

Keep Calm and Do SOMETHING

(Just NOT THROUGH THE GSMA or TMF)
HMS Government Advisory

Standardization Deep Dive

(c) 2012 Alan Quayle Business and Service Development

Technology Deep Dive

(c) 2012 Alan Quayle Business and Service Development

What WebRTC Means to Service Providers

(c) 2012 Alan Quayle Business and Service Development

NetHead

CustHead

Our Industrys Multiple Identity Disorder

A Telcos Two Unique Assets

Impact of WebRTC?

Voice becomes just like all your other communications: organized into your preferred social or office tools.

It will be important for the IMS/RCS world to inter-operate with the

WebRTC world, currently these browsers will be a closed book to IMS. For RCS to become pervasive, it cannot remain trapped in phones that have

implemented the IMS/RCS client.

For all the OTT (Over The Top) applications, they can now use their "directory service" i.e. your list of contacts also using their service to enable

Viber / Skype / Whatsapp everywhere. On your PC, smartphone, tablet, TV;

and they can offer chargeable services without Apple taking 30%.

As long as you're data connected, communications is in the cloud, people

need only break out to PSTN when the other person is not data connected,
or the call quality is too low due to their internet connection. PSTN becomes the communications path of last resort!

Impact of WebRTC?

The company's website now becomes its call center front end. A weblog becomes your personal communications assistant.
o

Lots of start-ups in this space

Communication service aggregators save customers running multiple clients on their phone, that would run in the cloud and be controlled from the

browser.

Click to call doesn't require an operator's voice network, just access to the internet.

Communications becomes like using any application on a smartphone,

users can add features, capabilities, people throughout a call, e.g. N-way calling finally becomes simple and obvious with a simple point and swipe.

Directory services become critical sources of value in connecting all the

different IDs: telephone numbers, SIP IDs (IDentifier), web session IDs, other OTT IDs, etc.

Impact of WebRTC?

VAS (Value Added Services) leaves telco. Any web developer can create value and solve problems for customers, it the customer who will decide, and those developers

who fail fastest win the innovation race.

Advertising finally enters the communications space, opening up business model innovation. New CRM (Customer Relationship Management) methods: click from email, from webpage, from app, from TV. The ability to communicate becomes embedded in most transactions.

QoS (Quality of Service) remains an issue, but for the people using Vonage and Skype

over the years will attest, QoS is rarely an issue.

Your phone number is no longer relevant anymore. It's a gateway to the past. Customers will only know the PSTN is involved because of the poor audio quality (G.711) BUT it is the customers only unique ID that they own.

Gaming becomes interesting as all the devices become controllers using gesture controls as well as the more traditional methods for network-based games.

Other Telco Impacts

Impact of WebRTC on IP Messaging

o o o

No need to for a messaging client to be downloaded

Unified communications across voice, video and data

Integrated experience across the web and communications client Integrated charging Bundle APIs: WebRTC, RCS API, payment API, Call Control APIs QoS for those willing to pay (those running their business on your network)

Opportunities
o o o

QoS API? NO! keep that for YOUR SERVICES

o
o o o o

Extend network services over the web

Enhance enterprise Unified Communication offers Enhance OTT? Why theyre competitors! Gateway for the WebRTC codec mess Web phone for existing customers

Key Points

Voice traffic is going to be through the web

Browsers are the new endpoints

A website of a company can be the call center An individuals website (Facebook Page) their communications assistant Security, identity and privacy are very important
o

Telephone number is not important unless operators pull their finger out!

New business opportunities abound

DO Communications better thaN the competition ELSE BE AN ISP

HMS Government Advisory

What WebRTC Means to Enterprises

(c) 2012 Alan Quayle Business and Service Development

WebRTC and the Enterprise

Enterprise is both excited and confused about WebRTC

o o o

Lower communication costs Lower IT costs as fewer clients to maintain? Better home and mobile comms that are integrated with corporate systems New customer communications options How to integrate What needs to change

Confusion arises from

o o

How does it work with legacy devices like

desktop videophones, mobile clients, desktop phones, Microsoft Lync, Cisco UC, etc.

What about our corporate firewall, what about our SBC?

What Enterprises are Saying in Interviews on WebRTC

WebRTC can lower our communications costs by 30% WebRTC will finally give us a workable video communication solution across all employees WebRTC can make our contact center integrated into all channels, e.g.

Web and Mobile, improving customer service.

WebRTC can improve collaboration both internally and with our partners as it just works between browsers.

WebRTC appears to be not part of the Telcos offer, it is OTT.

WebRTC is confusing, it doesnt work in most browsers. WebRTC looks like a lot of hype, will it go the same was as VoIP?

WebRTCs security, private, and ability to get hacked remain unclear

WebRTC will be killed by Microsoft!

ITs Technical Concerns

Open standards makes it easier to hack

Clientless, plugin-less browser audio and video for realtime communications means were not dependent on browser software suppliers

Open-source codec ICE/STUN NAT transversal does not work all the time SRTP (Secure Real-time Transport Protocol) configuration and SSL certification issues

No rules on signaling protocol security issues?

Multiplex RTP and RTCP on single port management issues? Multiplex audio and video on a single port management issues?

Understanding Old-IT

Hardware endpoints with hard to upgrade software

Few soft clients tied to the PBX

Limited codec support, generally H.26x for video No experience with ICE, STUN, and STRP RTCP shall be on the RTP port +1 Audio and Video are managed separately

Look how long BYOD is taking

Skype blocked, Facebook blocked, WebRTC blocked!!!!!!

Typical Large Enterprise Deployment

SBC Router Desktop Network

Telepresence Network

IT Generation Gap

Multiplexed Media STUN / ICE VP8

RTP/RTCP Separated

NO STUN / ICE!!!!
H.26x

The Solution: A Gateway

Signaling Gateway
o
o

SIP stack in JavaScript?

Break to SIP at the Gateway

De-ICE
o

Validate SDP ICE candidates

De-Multiplex Media STUN Binding Handling

o

Response to STUN bindings on

RTP channels Validate

Transcoding

Use Cases

Social Media and CRM Integration Video Conferencing to any device Inbound Click to call a New channel

Can be deploy by outsourcers

Calls in internal directories

In Summary

Enterprise is interested in WebRTC BUT Some Enterprises change even slower than Telcos. If Telcos dont help them, they will go to other service providers

Gateway as a Service
o o

Signaling Conversion Media Interworking

Keep Calm and Do SOMETHING

(Just NOT THROUGH THE GSMA or TMF)
HMS Government Advisory

http://webrtcbook.com

Intro to WebRTC February 2013

65

What WebRTC Means to Enterprises

DEMO TIME

(c) 2012 Alan Quayle Business and Service Development