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Tracy L. Doerr
647-929-7607

SUMMARY OF QUALIFICATIONS

•Dedicated, high-energy, flexible team-player.

•Articulate, persuasive communicator, with excellent public relations and writing
skills.
•Strong project management skills and an effective detail-dedicated, multi-tasker
with the ability to produce results within deadlines.
•Passion for excellence and a contagious enthusiasm.
•Tenacious and resourceful; will work any hours necessary and will always find a
way to get a project done on-time and on-budget.
•Experience in all areas of communication, including marketing, news, feature and
business writing, production and communication management, photography, copy
editing using CP style; graphic design and presentation skills.

COMPUTER SKILLS

IBM and Macintosh environments

MS Windows XP; MS Office 2004 (Word, Excel, Access, Power Point, Outlook, and
Publisher), MS Project, Word Perfect, Mac OS 10, Appleworks, iPhoto, and IMovie
Graphic Design/Print Publishing: Quark Express 6.0, Adobe Photoshop CS3, Adobe
Illustrator CS3, Adobe InDesign CS3, Adobe PageMaker, Adobe Acrobat 6.0
Web Publishing: HTML, XHTML, CSS, Dreamweaver CS3, Macromedia Flash CS3,
Adobe GoLive CS3

EXPERIENCE

Freelance Writer/Editor/Communications Specialist

Brampton, Ontario 07/00-Present

•Conceptualize, pitch and research feature and news articles and reviews for
various publications-traditional and online.
•Plan and conduct internal, external and internet-focused communication audits.
•Write and implement communications plans.
•Write brochures, newsletters, Web sites, speeches, and press kits.
•Site architecture, navigation and content development.
•Web site design and development, including programming, database and
application development.
•Web site measurement, testing and evaluation.
•Intranet and extranet consulting, design, development and maintenance.
•Blogging, LiveBlogging, Podcasting, Videocasting, Screencasting consulting and
development services
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Lake Simcoe Region Conservation Authority (LSRCA)

Marketing & Communications Specialist
Newmarket, Ontario July 2007 - January 2008

• Create corporate document design and production by developing concepts, creating

content, graphic design and in-house production or co-ordination with external
suppliers.
• Create website design, development and additional components by developing
concepts, content, graphic design, coding and over-all development of existing
website.
• Project management of website redesign including research, usability testing,
information architecture, graphic design, liaison with suppliers, installation of CMS,
content review and development, and populate content.
• Monitor coverage of LSRCA and its concerns to asses positioning of LSRCA and its
issues in the public mind. Keep staff and members of the board informed of media
coverage through regular reports.
• Provide input for strategic marketing plan
• Provide support for events and staff making presentations where the marketing
purpose is greater than the educational purpose.

Ontario Lung Association

Marketing & Communications Co-ordinator
Toronto, Ontario June 2006 - May 2007

•Plan and co-ordinate public relations, promotional events and activities.

•Co-ordinate media relations activities, including: creating and maintaining media
contact lists; building relationships with media; distributing press releases and
other information, and providing follow-up as necessary; co-ordinating media
events; fielding calls from the media and referring them appropriately; and
monitoring and evaluating media coverage.
•Assist in obtaining spokespersons on various issues; maintain contact lists.
•Research, write and edit print and online publications; co-ordinate production and
distribution.
•Co-ordinate the compilation of, and edit, articles for Web sites and work with web
contractors as necessary to post on the Intranet.
•Obtain supplier quotes, negotiate prices and co-ordinate the production and
distribution of materials.
•Prepare purchase orders for marketing and communications activities and
programs; reconcile purchase orders and invoices; prepare cheque requisitions;
prepare monthly budget variance analyses for marketing and communications
activities as requested.
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•Assist with preparations for the annual Better Breathing Conference by preparing
and co-ordinating the production of pre-conference brochures and conference
program, and the production of media kits. Develop and place advertisements to
promote the conference. Provide other assistance with the Better Breathing
conference, including co-ordinating speakers and their audiovisual needs;
preparing presentations and handout materials as needed; assisting on-site; other
responsibilities as assigned.
•Develop annual marketing and communications plan, including budget.

Kanetix
Communications Associate (Contract)
Toronto, Ontario 01/06-04/06

•Effectively communicate fresh, consumer-focused Internet content supporting

kaneix’’s goal to help consumers shop for insurance.
•Develop insurance-specific communication materials on a regular basis, including
articles, industry commentary and responses to customer inquires.
•Conduct research on recent industry trends and hot topics to support
communication products.
•Track, analyze, interpret and report results on communication initiatives and make
recommendations where necessary.
•Work with partners to refresh content and to develop new creative and marketing
materials.
•Process time-sensitve requests for customized content.

FINANCIAL SERVICES COMMISSION OF ONTARIO (FSCO)

Senior Communications Officer (Contract)
Toronto, Ontario 01/05-06/05

•Editor of employee newsletter, Focus. Wrote and edited articles, provided

photographs.
•Wrote, edited and project managed various publications including Annual Report,
Statement of Priorities and Pension Bulletin.
•Developed, designed and produced various marketing collateral for annual OPS
fundraising campaign Federated Health that raised $50,000 for 16 health-related
charities.
•Planned and assisted with various events for Federated Health Campaign.
•Wrote speeches for high-level staff including the CEO.
•Wrote and implemented communication plans for various projects.
•Created and conducted readership survey for employee newsletter.
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McMASTER UNIVERSITY, Hamilton, Ontario

Communications Co-ordinator (Contract) 12/99-07/00

•Wrote and edited assigned and self-generated stories for the Daily News Web site
and University newspaper, The Courier.
•Provided photographs for publications.
•Developed and maintained Daily News Web site.
•Created press information, including press releases.
•Developed and maintained positive press relations.
•Researched story leads and initiated media coverage of University events,
performances and other activities.
•Maintained accurate press database.
•Planned and performed internal/external communications audit.

CANADIAN IMPERIAL BANK OF COMMERCE (CIBC), Toronto, Ontario

Communications Consultant (Contract) 12/98-09/99

•Researched, wrote and edited articles for employee publication.

•Provided graphic design for Coaching Moments publication.
•Planned and performed internal/external communications audit.
•Designed, wrote for and maintained internal web site.
•Read, answered, filed reader mail.

EDUCATION

CENTENNIAL COLLEGE
Corporate Communication Diploma, May 1998

LAURENTIAN UNIVERSITY
Honors B.A. Degree, English, May, 1996

MEMBERSHIPS
International Association of Business Communicators

PORTFOLIO, PUBLISHING HISTORY AND REFERENCES AVAILABLE UPON

REQUEST.