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29.07.2013
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B1). Draw the block diagram of Proter s 5-force model and explain each force with
reference to an organization
B2). What is a Value Chain? Describe the benefits of Value Chain Analysis.
B3). What is a strategic alliance? What are the reasons for companies to form
strategic alliances?
B5). Discuss the role of TOWS Matrix in matching the internal and external fac tors
of an organization.
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B2). Explain pay back period for same cash flows and different cash inflows.
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A2). What are the rural market index parameters that your company takes into
A3). What are the recent practices of your company in rural marketing?
A4). Elaborate on the brand building initiative of your company in rural marketi ng.
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B2). Assume that you are asked by your company to be in charge of rural
marketing. Prepare a detailed strategic plan for rural marketing in te rms of:
B3).
What are the various problems faced by your company in rural marketing?
B4).
B5). Illustrate the pricing strategy adopted by your company for Rural Market ing
with an example.
B6). Discuss about the various government schemes that help your company in
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suitable examples.
B3).
B4). s
B5).
B6).
strategies
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