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TABLES PERCENTAGE ANALYSIS TABLE 4.

1 AGE GROUP OF THE RESPONDENTS


S.NO 1. 2. 3. 4. AGE BELOW25 YEARS 25-35 YEARS 36-45 YEARS ABOVE 46 YEARS TOTAL INTERPRETATION The table shows that 56% of the respondents belong to the age group below 25 years, 30% of the respondents are between 25 to 35 years and 10% of the respondents are between3645 years and 4% of respondents are between above 46 years. It can be concluded that majority 56% of the respondents are below the age group of 25 years. RESPONDENTS 56 30 10 4 100 PERCENTAGE 56% 30% 10% 4% 100

CHART-4.1 AGE GROUP OF THE RESPONDENTS

60 50
E 40 G A T N 30 E C R E P 20

56

30

10 0
Below 25 years 25-35 years

10
AGE GROUP
36-45 years

4
46 years & above

TABLE 4.2 GENDER OF THE RESPONDENTS

S.NO 1. 2.

GENDER MALE FEMALE TOTAL

RESPONDENTS 88 12 100

PERCENTAGE 88% 12% 100

INTERPRETATION The table states that 88% of the respondents are male and 12% are female respondents. It can be concluded that majority 88% of the respondents are male.

CHART-4.2 GENDER OF THE RESPONDENTS

100 90 80 70 E G 60 A T N 50 E C 40 R E P 30 20 10 0

88

12

Male

GENDER

Female

TABLE 4.3 OCCUPATION OF THE RESPONDENTS

S.NO 1. 2. 3.

OCCUPATION STUDENTS BUSINESSMAN WORKING PROFESSION OTHERS TOTAL

RESPONDENTS 50 14 26

PERCENTAGE 50% 14% 26%

4.

10 100

10% 100

INTERPRETATION Table showing that 50% of the respondents are students, 14% of the respondents are businessmen, 26% of the respondents are in working profession and 10% of the respondents are retired persons. It can be concluded that majority 50% of the respondents are students.

CHART-4.3 OCCUPATION OF THE RESPONDENTS

60 50 50
E 40 G A T N 30 E C R E 20 P

26 14

10 0
Students

10
Working profession Others

Businessman

OCCUPATION

TABLE 4.4 AWARENESS OF CLASSMATE BRANDS

S.NO 1. 2.

AWARE YES NO TOTAL

RESPONDENTS 78 22 100

PERCENTAGE 78% 22% 100

INTERPRETATION The table states that 78% of the respondents are aware of classmate products and only 22% of respondents are not aware It can be concluded that majority 78% of the respondents were aware of classmate brand.

CHART-4.4 AWARENESS OF CLASSMATE BRANDS

90 80 70
E G A T N E C R E P

78

60 50 40 30 20 10 0
Yes No
AWARE

22

TABLE 4.5 CLASSMATE PEN USER RESPONDENTS

S.NO 1. 2.

USER YES NO TOTAL

RESPONDENTS 47 53 100

PERCENTAGE 47% 53% 100

INTERPRETATION The table states that 47% of the respondents were used classmate pens and 53 % were not used classmate . It can be concluded that minority 47% of the respondents were only using classmate pens.

CHART-4.5 CLASSMATE PEN USER RESPONDENTS

54 53 52 51 E G50 A T N 49 E C 48 R E P 47 46 45 44

53

47

YES

USERS

NO

TABLE -4.6 PURCHASING LEVEL OF THE RESPONDENTS

S.NO 1. 2. 3. 4.

PURCHASING
FEW TIMES IN A YEAR ONCE IN A MONTH FEW TIMES IN A MONTH ONCE IN A WEEK TOTAL

RESPONDENTS 4 14 32 50 100

PERCENTAGE 4 14 32 50 100

INTERPRETATION Table showing that 4% of the respondents are buying few times in a year, 14% of the respondents are buying once in a month, 32% of the respondents are buying few times in a month and 50% of the respondents are buying once in a week. It can be concluded that majority 50% of the respondent are buying one pen for a week.

CHART -4.6 PURCHASING LEVEL OF THE RESPONDENTS

60 50
E 40 G A T N 30 E C R E 20 P

50

32

10 0 4

14
Few times in year once in a month Few times in a month once in a week

PURCHASING

TABLE -4.7 PREFERRED STORE OF THE RESPONDENTS

S.NO 1. 2. 3. 4.

STORES
other Shopping mall stationary Retail outlet TOTAL

RESPONDENTS 8 10 32 50 100

PERCENTAGE 8% 10% 32% 50% 100

INTERPRETATION Table showing that 8% of the respondents are buying pens in other shops, and 10% of the respondents are buying pens in shopping mall, 32% of the respondents are buying pens in stationary and 50% of the respondents are buying pens in retail outlets It can be concluded that majority 50% of the respondent are buying pens in retail outlets.

CHART-4.7 PREFERRED STORE OF THE RESPONDENTS

60 50
E 40 G A T N 30 E C R E 20 P

50

32

10 0

8
Others

10
Shopping mall Stationary Retail outlet

STORE PURCHASING

TABLE 4.8 CRITERIA OF CHOOSE OF THE PURCHASE

S.NO 1. 2. 3. 4.

CHOOSE AVAILABILITY QUALITY PRICE BRAND TOTAL

RESPONDENTS 8 30 45 17 100

PERCENTAGE 8% 30% 45% 17% 100

INTERPRETATION Table showing that 8% of the respondents are buying through Available and 30% of the respondents are buying by seeing quality of pens and 45% of the respondents are buying pens for price suitable and 17% of the respondents were choosing the pens for brand. It can be concluded that majority 45% of them are buying pens for suitable price.

TABLE 4.8 CRITERIA OF CHOOSE OF THE PURCHASE

50 45 40 E 35 G A 30 T N 25 E C 20 R E P 15 10 5 0

45

30 17 8
Availability Quality Price Brand

CHOOSE

TABLE 4.9 SPECIFICALLY BUY CLASSMATE PENS OF THE RESPONDENTS

S.NO 1.

GENDER YES

RESPONDENTS 27

PERCENTAGE 27%

2.

NO TOTAL

73 100

73% 100

INTERPRETATION The table states that 73% of the respondents are not specifically going to buy classmate pens and only 27% of the respondents were specifically going to buy classmate pens It can be concluded that majority 100% of the respondents are not specifically going to buy.

CHART- 4.9 SPECIFICALLY BUY CLASSMATE PENS OF THE RESPONDENTS

80 70 60
E G A T N E C R E P

73

50 40 30 20 10 0
Yes
SPECIFICALLY BUY

27

No

TABLE 4.10 PRICE RANGE OF BUYING CLASSMATE PENS OF RESPONDENTS

S.NO 1. 2. 3. 4.

PRICE RANGE
20 & Above 15-20 10-15 5-10 TOTAL

RESPONDENTS 8 20 50 22 100

PERCENTAGE 8% 20% 50% 22% 100

INTERPRETATION Table showing that 8% of the respondents are buying price range above 20 and 30% of respondents are buying pens in price range of 15-20, 45% of the respondents are buying pens in price range of 10-15 and 17% of the respondents are buying pens under price range of 5- 10. It can be concluded that majority 45% of them are buying pens in price range of 10-15.

CHART- 4.10

PRICE RANGE OF BUYING CLASSMATE PENS OF RESPONDENTS

60 50
E 40 G A T N 30 E C R E 20 P

50

20 10 0
TABLE 4.11

22

8
Above 20 Above 15

PRICE RANGE

Above 10

Above 5

DOES CLASSMATE PENS ARE WORTH OF THE RESPONDENTS

S.NO

MARITAL STATUS

RESPONDENTS

PERCENTAGE

1. 2.

NO YES

36 64

36% 64%

TOTAL

100

100

INTERPRETATION Table showing that 36% of respondents say no and 64% of respondents say yes. It can be concluded that majority 64% of the respondents were satisfied with classmate pens.

CHART- 4.11 DOES CLASSMATE PENS ARE WORTH OF THE RESPONDENTS

QUESTIONNAIRE FOR CONSUMERS


I, SANTHOSH.P, MBA student of Karunya School of Business, Leadership and Management, Karunya University, Coimbatore is conducting a survey based on a A Study on Brand Recognition of Classmate Pens towards ITC Limited, Coimbatore, Tamil Nadu Therefore I kindly request you to spare your precious time to answer the following questions, for which I would be grateful. Note: Information for academic purpose only. PERSONAL PROFILE: Name: .. 1. Age: 2. Gender: 3. Occupation Students Businessman Profession Others Male Female

4. Do aware of classmate products? Yes 5. Do you use Classmate pens? Yes 6. No No

How often do you buy these Classmate products? Few times in a year Once in a month Few times per month Once in a week

5. Which is your most preferred store in Coimbatore to buy Classmate products? Retail Outlet Stationarys Shopping malls Others

6. Rank the following criterias you choose before buying a Classmate product?

(1) Price

(2) Quality (3) Availability

(4) Brand

7. Do you specifically go to a store to buy Classmate products? Yes No

9. How much do you spend on buying Classmate Pens a month? (1) 5 10 (2) 10 15 (3) 15 -20 (4) Above 20 10. Do you think buying Classmate Pens is really worth? Yes No THANK YOU FOR YOUR VALUABLE TIME