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Aristotle Value The idea of value received little attention, and that little was from the point of view of ethics or justice. Plato says that according to law a man "should not attempt to raise the price, but simply ask the value," implying that value is an absolute quality inherent in the thing. This, however, is but a rudimentary discussion of the subject. Aristotle goes further. His notion of value is clearly subjective, and is based upon the usefulness of the commodity concerned.2 All things which are exchanged must be comparable through some standard of measure, and this standard he finds in man's wants: "In the truest and most real sense, this standard lies in wants, which is the basis of all association among men." An exchange is just, when each gets exactly as much as he gives the other; yet this equality does not mean equal costs, but equal wants. If men want the cobbler's product more than the husbandman's, more grain must be given for shoes. Money is the medium which makes wants commensurable.
The value thus fixed was not necessarily expressed in market price, and was independent of the estimate of buyer or seller. It was a question of justice, and it was the duty of the law to step in and fix the price according to the above principles. In short, "just price" was akin to our concept of "fair value," and, as opposed to objectively determined market value, it involved a process of "valuation" or "price fixing" It was quite in harmony with this conception that Charlemagne, at an earlier time, ordained "that no man, whether ecclesiastic or layman, shall, either in time of abundance, or in time of scarcity, sell provisions higher than the price recently fixed per bushel." With the rise of towns and money economy, this notion of value began to be modified, though it dominated the whole period and beyond. Aquinas gave some consideration to utility and to the amount offered for sale, or supply. Buridan (1300-1358) went farther and, following Aristotle, stated that the measure of value is to be found in the satisfaction of wants: the greater the need, the higher the value. And Biel (died 1495), while standing for a necessary equality in value of goods exchanged, bases it upon their utility for human ends. But when all has been said, the conclusion is that it is broadly true that a conception of value as absolute and based on cost prevailed during the Middle Ages.
agriculture and manufacturing. During the short-run, or market, period, Smith found downward-sloping demand curves and upward-sloping supply curves in both manufacturing and agriculture; therefore, market prices depend upon demand and supply. Smith's analysis of the more complicated "natural price," which occurs in the long run, contains some contradictions. For the agricultural sector, natural price depends upon supply and demand because the long-run supply curve is upward-sloping, indicating increasing costs. But for the manufacturing sector, the long-run supply curve is at times assumed to be perfectly elastic (horizontal), representing constant costs, and in other parts of the analysis is downwardsloping, indicating decreasing costs. In manufacturing, when the long-run supply curve is perfectly elastic, price depends entirely on cost of production; but when it is downwardsloping, natural price depends upon both demand and supply. There are a number of possible interpretations of Smith's statements with regard to the forces determining natural prices for manufactured goods. One may assume that he was merely inconsistentpossibly because of the long period of time it took him to write Wealth of Nations or that he thought these issues were of minor importance. Another approach is to select one of his statements on manufacturing costs as representative of "the real Adam Smith." It makes little difference which approach is employed, because Smith consistently noted the role of demand in the formation of natural prices and in the allocation of resources among the various sectors of the economy. Nevertheless, regardless of the shape of the long-run supply curve in manufacturing, the major emphasis in the determination of natural prices is on cost of production, an emphasis that is characteristic of Smith and subsequent classical economists. The scholastics became interested in the question of relative prices because they were concerned with the ethical aspects of exchange, and the mercantilists considered it because they thought wealth was created in the process of exchange. Even though Smith on occasion discussed prices in ethical terms, he had a more important reason for being interested in the factors determining relative prices. Once an economy practices specialization and division of labor, exchange becomes necessary. If exchange takes place in a market such as the one existing at the time Smith wrote, certain obvious problems arise. The Meaning of Value Smith believed that the word value has two different meanings, and sometimes expresses the utility of some particular object, and sometimes the power of purchasing other goods which the possession of that object conveys. The one may be called "value in use"; the other, "value in exchange." The things which have the greatest value in use have frequently little or no value in exchange; and on the contrary, those which have the greatest value in exchange have frequently little or no value in use. Nothing is more useful than water: but it will purchase scarce any thing; scarce any thing can be had in exchange for it. A diamond, on the contrary, has scarce any value in use; but a very great quantity of other goods may frequently be had in exchange for it. According to Smith, value in exchange is the power of a commodity to purchase other goods its price. This is an objective measure expressed in the market. His concept of value in use is ambiguous; it resulted in a good part of his difficulties in explaining relative prices. On the one hand, it has ethical connotations and is therefore a return to scholasticism. Smith's own puritanical standards are particularly noticeable in his statement that diamonds have hardly any value in use. On the other hand, value in use is the want-satisfying power of a commodity, the utility received by holding or consuming a good. Several kinds of utility are received when a commodity is consumed: its total utility, its average utility, and its marginal utility. Smith's focus was on total utilitythe relationship between marginal utility and value was not understood by economists until one hundred years after Smith wroteand this obscured his understanding of how demand plays its role in price determination. It is clear that the total utility of water is greater than that of diamonds; this is what Smith was referring to when he pointed to the high use value of water as compared to the use value of diamonds. However, because a commodity's marginal utility often decreases as more of it is consumed, it
is quite possible that another unit of water would give less marginal utility than another unit of diamonds. The price we are willing to pay for a commoditythe value we place on acquiring another unitdepends not on its total utility but on its marginal utility. Because Smith did not recognize this (nor did other economists until the 1870s), he could neither find a satisfactory solution to the diamond-water paradox nor see the relationship between use value and exchange value. Smith on Relative Prices Because Smith was somewhat confused about the factors determining relative prices, he developed three separate theories relating to them. (1) a labor cost theory of value, (2) a labor command theory of value, and (3) a cost of production theory of value. He postulated two distinct states of the economy: the early and rude state, or primitive society, which is defined as an economy in which capital has not been accumulated and land is not appropriated; and an advanced economy, in which capital and land are no longer free goods (they have a price greater than zero). Labor cost theory in a primitive society. In the early and rude state of society which precedes both the accumulation of stock [i.e., capital] and the appropriation of land, the proportion between the quantities of labour necessary for acquiring different objects seems to be the only circumstance which can afford any rule for exchanging them for one another. If among a nation of hunters, for example, it usually costs twice the labour to kill a beaver which it does to kill a deer, one beaver should naturally exchange for or be worth two deer. According to Smith's labor cost theory, the exchange value, or price, of a good in an economy in which land and capital are nonexistent, or in which these goods are free, is determined by the quantity of labor required to produce it. This brings us to the first difficulty with a labor cost theory of value. How are we to measure the quantity of labor required to produce a commodity? Suppose that two laborers are working without capital, that land is free, and that in one hour laborer Jones produces one unit of final product and laborer Brown produces two units. Assume that all other things are equalor, to use the shorthand expression of theory, ceteris paribusso that the only cause of the differences in productivity is the difference in the skills of the workers. Does a unit of output require one hour of labor or two? Smith recognized that the quantity of labor required to produce a good cannot simply be measured by clock hours, because in addition to time, the ingenuity or skill involved and the hardship or disagree-ableness of the task must be taken into account. Labor theory in an advanced economy. Smith's model for an advanced society differs from his primitive economy model in two important respectscapital has been accumulated and land appropriated. They are no longer free goods, and the final price of a good also must include returns to the capitalist as profits and to the landlord as rent. Final prices yield an income made up of the factor payments of wages, profits, and rents. Cost of production theory of relative prices. Smith wrestled with developing a labor theory of value for an economy that included more than labor costs in the final prices of goods, but finally abandoned the idea that any labor theory of value was applicable to an economy as advanced as that of his times. Once capital has been accumulated and land appropriated, and once profits and rents as well as labor must be paid, the only appropriate explanation of prices, he seems to have found, was a cost-of-production theory. In a cost theory the value of a commodity depends on the payments to all the factors of production: land and capital in addition to labor. In Smith's system, the term profits includes both profits as they are understood today and interest. The total cost of producing a beaver is then equal to wages, profits, and rent, TCb = Wb + Pb + Kb; likewise for a deer, TCd = Wd + Pp + R-dThe relative price for beaver and deer would then be given by the ratio of TCb/TCd- Where Smith assumed that average costs do not increase with increases in output, this calculation gives the same relative prices whether total costs or average costs are used. Where Smith assumed that average costs change with output, prices depend upon both demand and supply.
However, in his analysis of the determination of long-run natural prices, Smith emphasized supply and cost of production, even when the supply curve was not assumed to be perfectly elastic. Where competition prevails, he maintained, the self-interest of the businessman, laborer, and landlord will result in natural prices that equal cost of production.
John Stuart Mill and then to Mill's heirs. It can be found in Volume IV of Ricardo's Works.) But Ricardo was never able to formulate a satisfactory measure of absolute value. We turn, therefore, to Ricardo's primary concern with respect to value: what causes changes in relative prices over time?
adjustment of the value. If the demand increases, the value rises; if the demand diminishes, the value falls: again, if the supply falls off, the value rises; and falls if the supply is increased. Final equilibrium is reached when quantity demanded equals quantity supplied. Even though Mill did not use mathematical equations, schedules, or supply-and-demand curves, his analysis of price determination is a notable advance over Ricardo's, particularly because Mill's conceptual apparatus was obviously set up in accord with supply-and-demand functions. The only group of commodities he failed to cover are those with decreasing costs and downward-sloping long-run supply curves. Mill also made some original contributions to value theory in discussing noncompeting groups (he recognized that in labor markets mobility was far from perfect), pricing where a firm produces two or more products in fixed proportions (wool and mutton), rent as pricedetermining when land has alternative uses, and economies of scale. His satisfaction with the development of value theory was manifested by his view that "Happily, there is nothing in the laws of value which remains (1848) for the present or any future writer to clear up; the theory of the subject is complete." A number of economists writing after Mill have been amused by this statement, and it was probably the reason why Marshall suggested that his own contributions to microeconomic theory would soon be obsolete. Yet it can be argued that our general understanding of the workings of supply and demand in allocating resources under competitive markets has not fundamentally changed since Mill. Of course, many developments have occurred that permit more technical analysis and greater insights; but Mill, with cruder technical apparatus and a complete lack of mathematical notation, was able to carry out a significant analysis of markets with few analytical errors. The great gap in Mill's micro-economic theory, a gap not filled until the 1930s, was his inability to analyze less than perfectly competitive markets. Some would say that this gap still remains to be filled
historically institutional approach. It is not surprising that in doing so it created critics on both sides. In the United States, a group called the institutionalists wanted simply to eliminate the theory, arguing that history and institutions should be emphasized and the inadequate theory dropped. Other critics, whom we will call formalists, went in the opposite direction: they believed that economics should be a science, not an engineering field, and that if economics were to conclude that the market worked well, we needed a theory to show how and why it did so. These formalists agreed with the institutionalists that Marshallian economic theory was inadequate, but their answer was not to eliminate the theory: they wanted to provide a better, more rigorous general equilibrium foundation that could adequately answer more complicated questions. The Formalist Revolution in Microeconomics In the late 1930s the formalist research program won and the Marshallian approach started to wane. By the 1950s the formalists had reformulated microeconomics into a mathematical structure dependent on Walras, not Marshall. Applications became less important than logical consistency. The formalist revolution reached its apex in 1959 with the publication of the Arrow-Debreu model. With the completion of that general equilibrium work, economists turned once again to applied work. But they did not return to Marshall's engine of analysis approach, which downplayed the use of mathematics and stressed judgment. Instead, they integrated policy prescriptions into the mathematical models. As that happened, the neoclassical era evolved into the modern modeling era. In the modeling approach, mathematics is used to develop simple models that ideally capture the essence of the problem. Then econometric techniques are used to test those models. This development and empirical testing of models has become the modern economic method. The Battle over Formalist Approaches The mathematical approach is rooted in the thought of several nineteenth- and early twentieth-century figures discussed in our earlier chapters on neoclassical economics. The first of these great pioneers in stating hypotheses in mathematical form was A. Cournot, who published his Researches into the Mathematical Principles of the Theory of Wealth in 1838. Cournot expected that his attempts to bring mathematics into economics would be rejected by most economists, but he adhered to his method nonetheless because he found the literary expression of theory that could be expressed with greater precision by mathematics to be wasteful and irritating, Leon Walras and Vilfredo Pareto, who succeeded Walras as professor of economics at Lausanne, were other early devotees of mathematical economics. Whereas Marshall had focused on partial equilibrium, Walras, using algebraic techniques, focused on general equilibrium. His general equilibrium theory has substantially displaced Marshallian partial equilibrium theory as the basic framework for economic research. Jevons, in his influential Theory of Political Economy (1871), also advocated a more extensive use of mathematics in economics. Jevons was followed by another pioneer in mathematical economics, F. Y. Edgeworth (18451926), who pointed out in 1881 that the basic structure of microeconomic theory was simply the repeated application of the principle of maximization. This finding raised the question, Why re-examine the same principles over and over again? By abstracting from the specific institutional context and reducing a problem to its mathematical core, one could quickly capture the essence of the problem and apply that essence to all such micro-economic questions. Following this reasoning, Edgeworth declared that both an understanding of the economy and a basis for the formulation of proper policies were to be found in the consistent use of mathematics. He accused the Marshallian economists of being seduced by the "zigzag windings of the flowery path of literature." As this extension was occurring, there was a simultaneous attempted extension of
mathematics not only into positive economics but also into questions of economic policy. Vilfredo Pareto, whose name is familiar to many students of economics from its use in the phrase Pareto optimal criteria, extended Walras's general equilibrium analysis in the early 1900s to questions of economic policy. Thus, in the push for formalization little distinction was made between positive economics and the art of economics, John Neville Keynes's distinction between the two was lost, and the same formal methodology was used for both. Irving Fisher (1867-1947), writing in the last decade of the nineteenth century, was an early American pioneer of formalism who supported and extended Simon Newcomb's (1835-1909) advocacy of increased use of mathematics in economics. The mathematical approach was not well received in the United States, however, until nearly the middle of the twentieth century. All these pioneers were, therefore, unheeded prophets of the future. Inattention to their efforts can be attributed partly to the strength of Marshall's analysis, a judicious blend of theory, history, and institutional knowledge. Unable to compete with the Marshallian approach, early mathematical work in economics was practically ignored by mainstream economists until the 1930s. In the early 1930s this situation began to change. Expositions of the many geometric tools that now provide the basis for undergraduate microeconomics began to fill the journals. The marginal revenue curve, the short-run marginal cost curve, and models of imperfect competition and income-substitution effects were "discovered" and explored during this period. Though rooted in Marshall, these new tools formalized his analysis, and as they did so they moved farther and farther from the actual institutions they represented. The Marshallian approach to interrelating theory and institutions had been like a teeter-totter: it had worked as long as the two sides balanced. But once the theory side gained a bit, the balance was broken and economics fell hard to the theoretical side, leaving history and institutions suspended in air. History and institutions were abandoned because the new mathematical tools required stating precisely what was being assumed and what was changing, and stating it in such a way that the techniques could handle the entire analysis. History and particular institutions no longer fit in. One could no longer argue, as in the earlier Marshallian economics, that "a reasonable businessman" would act in a certain way, appealing to the reader's sensibility to know what "reasonable" meant. Instead, "reasonableness" was transformed into a precise concept "rational"that was defined as making choices in conformance with certain established axioms. Similarly, the competitive economy was defined as one in which all individuals are "price takers." Developing one's models mathematically required noncontextual argumentation, abstracted from any actual setting, in which assumptions are spelled out. Though the use of geometry as a tool in Marshallian analysis was a relatively small step, it was the beginning of the end for Marshallian economics. When geometry disclosed numerous logical problems with Marshallian economics, the new Marshallians responded with further formalization. Thus, by 1935 economics was ripe for change. Paul Satnuelson summed up the situation: "To a person of analytic ability, perceptive enough to realize that mathematical equipment was a powerful sword in economics, the world of economics was his or her oyster in 1935. The terrain was strewn with beautiful theorems waiting to be picked up and arranged in unified order." Because many economists had by this time acquired the requisite analytic equipment, the late 1930s and early 1940s witnessed a revolution in micro-economic theory, which formalism won. Cournot, Walras, Pareto, and Edge-worth gained more respect, and Marshallian economics was relegated primarily to a role in undergraduate education. The first step in the mathematization of microeconomic theory was to extend the marginal analysis of the household, firm, and markets and to make it more internally consistent. As economists shifted to higher-level mathematical techniques, they were able to go beyond partial equilibrium to general equilibrium, because the mathematics provided a method by which to keep track more precisely of items they had formerly kept somewhat loosely in the back of their heads. The second step was to reformulate the questions in a manner consistent
with the tools and techniques available for dealing with them. The third step was to add new techniques to clarify unanswered questions. This process is continuing today. These steps did not follow a single path. One path had strong European roots; it included generalizing and formalizing general equilibrium theory. An early pioneer on this path was Gustav Cassel (1866-1945), who simplified the presentation of Walras's general equilibrium theory in his Theory of Social Economy (1918; English versions 1924, 1932), making it more accessible. In the 1930s two mathematicians, Abraham Wald (1902-1950) and John von Neumann (19031957), turned their attention to the study of equilibrium conditions in both static and dynamic models. They quickly raised the technical sophistication of economic analysis, exposing the inadequacy of much of previous economists' policy and theoretical analysis. Their work was noted by economists such as Kenneth Arrow (1921- ) and Gerard Debreu (1921- ), who extended it and applied it to Walras's theory to produce a more precise formulation of his general equilibrium theory. Following Wald's lead, Arrow and Debreu then rediscovered the earlier writings of Edgeworth. So impressed were they by these writers that they declared Edgeworth, not Marshall, to be the rightful forefather of modern microeconomics. The work of these theorists, in turn, has continued a highly formalistic tradition of general equilibrium theorists. Some of the questions that general equilibrium analysis has addressed are Adam Smith's questions: Will the unfettered use of markets lead to the common good, and if so, in what sense? Will the invisible hand of the market promote the social good? What types of markets are necessary for that to be the case? Because they involve the entire system, these are essentially general equilibrium questions, not questions of partial equilibrium. They could not, therefore, be answered within the Marshallian framework, although they could be discussed in relatively loose terms, as indeed they were before formal general equilibrium analysis developed. General equilibrium theorists have found the answer to the question "Does the invisible hand work?" to be yes, as long as certain conditions hold true. Their proof, for which Arrow and Debreu received Nobel prizes, was a milestone in economics because it answered the conjecture Adam Smith had made to begin the classical tradition in economics. Much subsequent work has been done in general equilibrium theory to articulate the invisible-hand theorem more elegantly and to modify its assumptions, but by first proving it, Arrow and Debreu earned a place in the history of economic thought.
2. Neoclassical economics accepts some variation of utilitarianism as playing a central role in understanding the economy. The movement to demand and subjective choice theory, and away from supply considerations, was a hallmark of early neoclassical thought. While initially the focus was almost entirely on utilitarianism and demand, the focus quickly evolved to a view that demand was only one blade of the scissors. Few modern economists accept utilitarianismmost view it as merely historicaland utility theory is rarely used today. In his Nobel Prize speech, Amartya Sen recounted the problems of utilitarianism. While it is true that, in principles and intermediate books, students are still taught versions of utilitarianism, these are presented for pedagogical reasons only, not because utilitarianism is the reigning approach of modern economists. 3. Neoclassical economics focuses on marginal tradeoffs. It came into existence as calculus spread to economics, and its initial work was centered on the marginal tradeoffs that calculus focused on. While many undergraduate texts still present economics within a marginal framework, that is not the way it is presented in graduate schools or the way top economists think about issues. In fact, by the 1930s, in cutting-edge theory, calculus was already being dropped, having been mined for its insights, and the mathematics being used was moving to set theory and topology, as economists tried to expand the domain of economics to include a wider variety of topics. In modern graduate microeconomics, game theory has almost completely replaced calculus as the central modeling apparatus. 4. Neoclassical economics assumes far-sighted rationality. In order to structure an economic problem within a constrained-maximization framework, one has to specify rationality in a way that is consistent with constrained optimization. Specific rationality assumptions quickly became central to the neoclassical approach. The decrease in the focus on utilitarianism has been accompanied by a decrease in the farsighted rationality assumption. In modern economics, bounded rationality, norm-based rationality (perhaps established through evolutionary game theory), and empirically determined rationality are fully acceptable approaches to problems. 5. Neoclassical economics accepts methodological individualism. This assumption, like the two before it, is closely tied to the constrained-maximization approach. Someone must be doing the maximizing, and in neoclassical economics it was the individual. One starts with individual rationality, and the market translates that individual rationality into social rationality. While individualism still reigns, it is under attack by certain branches of modern economics. Complexity theorists challenge the entire individualistic approach, at least when that approach is used to understand the aggregate economy. Evolutionary game theorists are attempting to show how such norms develop and constrain behavior. New institutionalists consistently operate within a framework that is at odds with methodological individualism. 6. Neoclassical economics is structured around a general equilibrium conception of the economy. This last attribute is more debatable than the others. Schumpeter made the general equilibrium conception of the economy central to his definition of neoclassical economics.12 Admittedly it is important, but if it were absolutely central, it would eliminate Marshall from the neoclassical school. However, Schumpeter is right in the following way: in order to make neoclassical economics more than an applied policy approach to problems (something Schumpeter wanted to do), one needs a unique general equilibrium conception of the economy. Formal welfare economics is based on this general equilibrium conception. The existence of a unique general equilibrium is still the predominantly held view, but that is primarily because general equilibrium models are seldom used. In theory, work on multiple equilibria is ongoing, and equilibrium selection mechanisms are an important element of study. Neoclassical economics never seriously considered the problem of multiple equilibria. In modern economics, theoretical economists are quite willing to consider multiple equilibria, as can be seen in the work of economists such as Karl Shell and Michael Woodford. It is true that modern work in policy generally avoids any discussion of multiple equilibria, and that is one of
the contradictions in modern economics, but the topic of multiple equilibria is no longer out of bounds.