TABLE OF CONTENTS

No matter what position you hold, you have the power to protect the Necker Island brand. Following these guidelines is more than a responsibility. Its an opportunity. A chance for you to be a part of this extraordinary e ort to push the perception of Necker Island forward fast forward.

Logo Logo Colors Incorrect Usages Primary Typeface Secondary Typeface

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Primary Color Palette Secondary Color Palette Support Color Palette Patterns Final Thought

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Logo

Logo
Clear Space Requirements The x-height of the logo is based on the height of the N in Necker Island. No design elements, or type or should come any closer to the logo than x. The actual distance of x will change depending on how large the logo is scaled. Proportion The logo should always be kept in proper proportion. Always use the approved logo les and use only vector les of the logo when printing. Never try to recreate the logos yourself, but if you need to scale the logo, always constrain proportions. Size The logo should not appear smaller than 1 inch.

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Logo colors
There are three approved color options. There is also the black and white version. Materials should be designed with the square as the primary logo. It should work with most backgrounds, including solid colors and photographs. In certain cases, the type can be pulled out of the brick and used with the colors indicated to the right.

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Color Logo Formats

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Black and White Logo Formats

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Logo Colors

Incorrect usages
Do not obstruct the logo with any graphic or image. Do not add any kind of drop shadow to the logo at anytime. Do not scale the logo disproportionately so it is wider, taller, thinner or thicker than the approved proportions. Do not change the size of the square in relation to type. Do not change the font or recreate the logo in any way. Do not make the type or the rectangle in the logo any color other than the 3 approved colors, white or black.

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Incorrect Usages

Primary typeface
The primary typeface for Necker Island is Brandon Gortesque. The structure nof the typeface is simple so its easy to read, but it maintains an elegantly modern feel that adds a level of sophistication to the design. It was designed as a full system of fonts with a range of weights for almost any typographical need. Brandon Grotesque is the preferred typeface and should be used whenever possible.

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BRANDON GROTESQUE THIN ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 BRANDON GROTESQUE LIGHT ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 BRANDON GROTESQUE REGULAR ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 BRANDON GROTESQUE MEDIUM ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 BRANDON GROTESQUE BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 BRANDON GROTESQUE BLACK ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 BRANDON GROTESQUE MEDIUM ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 BRANDON GROTESQUE BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 BRANDON GROTESQUE BLACK ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 BRANDON GROTESQUE LIGHT ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Primary Typeface

Secondary typeface
The Secondary Typeface if circumstances require a serif for a more formal communications like an invitation, you may consider using the complementary typeface, Bauer Bodoni. It should be used secondarily to Brandon Grotesque.

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BAUER BODONI LIGHT ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

BAUER BODONI MEDIUM ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

BAUER BODONI BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Secondary Typeface

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Primary color palette

Teal, white and black comprise the primary color palette. They should be the dominant colors used when designing all print materials. Teal should appear in every piece of communication that allows color. Teal type, however, should not be used for long lists or lengthy copy blocks. The colors in the primary color palette should always cover more area or be used more than any other color that appears in the material. CMYK and PMS colors are provided to allow for exact matching.

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Primary

Primary Color Palette

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Secondary color palette

The secondary color palette includes a range of neutrals that complement the primary colors without overpowering them. In any given application, only two secondary colors should be used with the primary colors to keep the primary colors dominant. The use of too many secondary colors will dilute the power of the primary colors.

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Secondary

Secondary Color Palette

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Support color palette

The support color palette includes a range of colors that can add a deep, rich quality to the materials. One support color may be used with as many as two secondary colors and any or all of the primary colors. The support colors are almost like accent colors.

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Support

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Support Color Palette

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Patterns
When everyone comes together and speaks as one, were able to communicate our message in an impactful way. We all have many individual voices, but its through speaking in the same way with a consistent voice that were more likely to be heard so please use this patterns to give character and voice to the layout.

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Patterns

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Leading the way

A great guide doesnt just show you the way. It gives you the power to lead. You have the standards needed to be a part of this e ort in building the Necker Island brand. Its no small endeavor, but weve never done anything small. And by the time youve gotten to this point, youve probably realized that a brand isnt a logo or a photograph or a color. Its all of these things and you. Just like any great resource, this guide will be continually updated to reect the latest standards and guides.

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BRAND IDENTITY GUIDELINES