News That Is As Fresh As Our Produce July 26th 2013

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Five
ALERT!

1.WATERCRESS

Persistent rains curtailed harvest at least 80-100%. Product will be scarce for the next 7 to 10 days.

2.POTATOES

ALERT!

Russet Potato supplies in Idaho and Washington are shrinking faster than previously expected.

3.SPINACH

Quality issues affecting arrivals are due to summer weather.

4.LETTUCE

Iceberg markets are heating up as supplies are lighter and demand is strong.

5.ASPARAGUS

Extra Large and Jumbo sizing is very tight.

Brix Avg
HONEYDEW & CANTALOUPE 14-15% PINEAPPLE 15% Color: Gold

asparagus
Markets are stable but high as a result of cold nights/cloudy days in Peru and short supplies in Mexico. Demand is high and sizing is still running small. Extra Large and Jumbo sizing is very tight.

berryblueberries
Markets are stable. Quality and volume are fair. Michigan and British Columbia supplies are good.

berryraspberry
Weather is affecting volume from California and Mexico. Quality is good and demand has slowed.

avocado hass
0DUNHWVDUHUPLQJXSDVGHPDQGLV VWURQJHU0H[LFRLVQLVKHGDQGVL]LQJ is running large. Markets are higher on smaller sizes. Quality is good.

berrystrawberry
Quality is starting to improve and markets are steady.

bean, green
Markets are stable as supplies and quality increase. Markets are starting to ease. New York volume has begun. Quality is good.

broccoli & cauliflower

Broccoli markets are stronger. CauOLRZHUPDUNHWVDUHXSDVVXSSOLHV are lighter.

berryblackberry
Markets are stable. Supplies and qualLW\IURP*XDWHPDODDUHQH

celery
Markets are steady and the Salinas area is in full swing. Supplies and quality are better. Michigan has started.

News That Is As Fresh As Our Produce July 26th 2013

citruslemons
Markets are strong but steady and quality is good with larger sizes tight. Light volumes of imports have started.

melonhoneydew & cantaloupe

The California west side is in full swing. Markets are stable. Availability and sugar are good for both melons as larger sizes predominate.

Reality Check
Quality
HIGH HIGH LOW AVG

Price
LOW AVG

VEGETABLES
Asparagus Beans Broccoli Cabbage &DXOLRZHU Celery Cucumbers LettuceIceberg LettuceLeaf LettuceRomaine LettuceSpring Mix OnionsRed OnionsYellow PeppersGreen PeppersRed PotatoesRusset SquashYellow SquashZucchini TomatoCherry TomatoGrape
Tomato Mature Green Tomato Roma Tomato V/Ripe

citruslimes
Markets are steady. Overall quality and supplies are good on all sizes.

onions
New Mexico and California are in full swing and markets are steady. Washington is beginning. Good quality and volume is being reported.

citrusoranges
Valencia Oranges remain tight and quality is fair. A note about regreening: When the fruit ripens on the tree, it turns a bright orange color; hot weather may make the skin reabsorb chlorophyll as it hangs on the tree, causing a ripe orange to look partly green. This is a natural process that occurs to protect the fruit from overrippening on the tree.

green peppers & squash

Pepper and Squash markets are up as we transition from the Carolinas into the Michigan area, then Canada.

cucumber & eggplants

Michigan volumes have started and markets are starting to ease. Quality is improving. Southeastern Eggplant supplies are wrapping up, and quality is fair.

red & yellow peppers

Markets are stronger as supplies are lighter with steady demand.

FRUITS
Avocado Berry- Blackberry Berry- Blueberry Berry- Raspberry Berry- Strawberry Grape- Red Grape- Green Kiwifruit Lemons Limes MelonCantaloupe MelonHoneydew MelonWatermelon Oranges Pineapple

potatoes

ALERT!

grapes
Green Grape supplies are coming on steadily; Red Grape markets are stable. Overall quality and availability are good. The California growing areas are in full swing. Globe Grapes are steady from Mexico and supplies are good.

lettuce
Iceberg markets are heating up as supplies are lighter and demand is strong. Leaf markets are steady. Romaine markets are strong and volumes are light.

Russet Potato supplies in Idaho and Washington are shrinking faster than previously expected. This is due to lower pack out yields of the storage crop caused by quality issues. Washington has started, and Idaho is expected mid-to-lateAugust. Washington potatoes may become a substitute for Idaho potatoes for the short term. Packers are doing their best with the quality at hand. Red, Yellow and White Potato supplies will be light until eastern area sizing improves enough to harvest. Larger sizes remain tight.

tomatoes
Round markets are stronger as we transition growing areas into the Carolinas and Alabama. Grape Tomato markets are steady and Roma markets are off.

Pluots y r r e b p s a R

Sweet & Tart! Tar

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