FASHION

www.fashioncentral.pk

2013

CENTRAL Vol 9

Fashion Designer Amber Chughtai Strives for Excellence

Mila Kunis,full of cheer & hilarity

i n a w r e P k t a a p s e l e e l a z D daz Brid e k e n e e t W n a e P utur Co

Miss SriLanka, Jacqueline Fernandez captures bollywood

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The team at fashioncentral is huge,always acting like a happy force and fired by the enthusiasm to bring out an awesome 9th magazine issue.Editors,content writers,photographers form an integral part of our friendly army,bursting with life and an urge to reach out to millions of literate set of viewers.

media group

March 2013

TENT
Parties & Events
Atif Aslam & Sara Bharwanas Mehndi First anniversary images of noor in gulberg Farah Legharis big come back! Ali Zafars USA Tour Womens Prerna Award KATY PERRY at The Smurfs 2 Photocall in Cancun Alessandra Ambrosio attends LACOSTE L!VE 4th Annual Desert Pool Party in Thermal MTV Movie Awards Red Carpet 2013 TAYLOR SWIFT at 48th Annual Academy of Country Music Awards in Las Vegas

Fashion Shows
24
Deepak paerwani Shamael Ansari Aamir Baig Hajra Hayat Ayesha Hassan Amna Ajmal Yasmeen Zaman Teena by Hina Butt

18 20 22 36 46 66 68 72 78

The Pantene Bridal Couture week

Feature
40
Jacqueline Fernandez

Interview
14
Fashion designer, Amber Chughtai

From the editor

The ninth issue of the fashion central mag is bound to spruce up your senses with some startling images and enriched content.We have enough to share with you about the glamour filled Pantene Bridal Couture Week,recently held in Karachi and also there is an exclusive with fashion designer Amber Chughtai who dwells on the launch of her label,Cranberry and how she plans to win over minds and hearts with some startling outfits. Based on requests from the fans of Mila Kunis,the cover space gets covered with her beautiful face and right inside are lots and lots of words about her talent,her performances and and how she strikes a chord with her followers.Indeed she is a star full of hilarity and sweetness at its sweetest. The piece on Jaqueline Fernandez is inspiration oriented and gives you an insight into the talent of this beauty from Sri lanka who seems to be doing wonders on the screen.Also known for her multilingual ability,she is amazing with languages and is fluent in Arabic,Spanish,French, English,Urdu and Hindi. As you click over the pages,the images of events that adorn the pages will give you delight and with so much happening in and around us we have tried to pick up the events and occasions that really matter. As usual,look forward to what you find missing or what your fashion needs are!

Anny

14 Interview

Amber Exclusive Chughtai Interview

1. What inspired you to get into the field of designing? career in fashion designing?

Fashion Designer

Ans: It was a desire to design to bring about delicacy, harmony and happiness to a womens life. I have an inspiration of making women look beautiful in simplicity, femininity and strength.
2. Do you have professional training, and do you feel its essential for a designer to have a professional education?

Ans: I have completed my bachelors from Karachi University and have been professionally working with my sister who is also a designer. Thus the knowledge and sense of business along with the practical exposure of the day to day operations of a fashion design business has prepared me for a career in fashion designing.
5. What drew you to fashion and specifically to starting your own line?

Ans: Yes I have been working with my sister for more than 6 years. Yes I feel it is essential to have a professional education because fashion designing is a highly competitive and exciting industry.
3. What is the over-riding aesthetic in your designing?

Ans: Unique cut and silhouettes with minimalistic embellishments.

4. What is your educational and professional background and how do you feel it prepared you for a

Ans: I was really inspired by the beauty of woman strength and style. I felt I had the all the abilty and skills and knowledge and wanted to work for myself so I pursued a career in fashion and started my own line and named it Cranberry.
6. What is the best perk in being a fashion designer?

Ans.: Obviously designers love to play their sense

of style and creativity and being appreciated is a great reward.

7. What is the most difficult aspect about running your own label?

trashy which embraces femininity.

18. What role do you think price points play in the success of a prt line?

Ans: The most difficult aspect is to manage your team and meet the deadlines.
8. What do you wish people would understand about working in the fashion industry?

Ans: Price points play an important role because customers want good quality at an affordable price.
19. Do you think prt is defined by a price point or by a sensibility?

Ans: I think people should understand that any Ans: It is essential for prt to have a qualitative sincere designer would have their own identity and and sensible design in a reasonable price. style to bring about something unique and different 20. Describe Cranberry? from others which highlight their work. Ans: Cranberry was established in 2011 with a 9. What do you wish you had known before entering the vision of bringing together fashion, lifestyle and fashion industry? experience. Through intuition, visions and the Ans: Yes I wish i had known more about the psyche determination of the founders as well as a strong of commercial dealers. team of workers the company emerged.
10. Tell us about your process in designing a new collection?

Ans: It starts from sketching a design then merchandising, embroideries, printing if required and stitching which end up on model shoot.
11. What excites you the most about your new collections?

Ans: Obviously the response from the customers.

12. Where do you get your design inspirations from?

A passion for fashion, creativity and uniqueness are important ingredients in the brands policy. A well thought-out strategy and input from all involved make this labels a success.Cranberry presents allure and exquisite designs with contemporary cuts and premier fabrics in excellent stitches and finishes.

The brand covers an extensive product range consisting of classic-modern wear, elegant evening Ans: We are inspired with nature and our own and relaxed casual fashion wear.Intensive quality culture. and innovative designs enhance the recognition of 13. Apart from designing outfits, what else do you enjoy Cranberry and its image.
designing?

Ans: Yes we do enjoy designing ladies handbags and shoes.

15. Has being a designer changed the way you buy outfits for yourself?

Ans: Absolutely no. We have good and talented designers which I like.
16. What fabric do you enjoy working with the most?

Our success is founded on the creation of enduring relationships within the industry, and the importance of maintaining high quality products at affordable prices and solid partnerships with our clients. Cranberry pret wear is available at Ellemint Pret.

Cranberry is also establishing its presence in the UK, Norway, US, UAE, etc Ans: Chiffons and charmeuse. Customer is always the first and Strive for 17. What trends do you see being big for 2013? Excellence are our business philosophy. Ans: For this season lace and stripes with pastel With Cranberry you can be sure to dress for shades would be in. Look is going to be classy not success

18 Events

Atif Aslam & Sara Bharwanas Mehndi

20 Events

First anniversary images of Noor in gulberg, lahore

22 Events

Farah Legharis big come back!

The Pan Bridal C Week

T
ook off on 20th April,2013 at the Expo Centre,Karachi and for three days every aspect of the huge event was vibrant,eye catching,exhilarating and heart warming . Day one highlights included a show of Zainab Chotanis heavy bridals in striking color combinations,followed by Saim Alis astonishing outifits.To further awe the audience,Mona Imran dazzled the ramp with a classic combination of traditional saris,lehngas and peshwas. As for the second segment of day one,ensembles by Zaheer Abbas did attract attention and applause and in particular his piece de resistance donned by Humaima Malik was simply outstanding.Also on display were much raved about outfits of Amna Ajmal and to close the evening Asifa and Nabeel presented a pulsating collection.Day two saw a change in decor and color was added to the ramp by a wall of images.Segments in the evening opened with Lajwantis collection and to follow that was Madiha Nomans theatrical opening giving the audience ample feast for their eyes.Madiha showcased glittering jewellry. Later part of the evening belonged to Teena by Hina Butt. The collection consisted of gowns,palazzos,and churidars for women and sherwanis and kurtas for men.After a performance by Fuzon,Indian designers Anjalee and Arjun Kapoor ended the night with a touch of drama by displaying heavily embelished saris. Then came the grand finale of Pantene Bridal Couture Week on Sunday 22nd April. much delight and fanfare. Starting off with an impeccable dance performance choreographed by Hasan Rizvi of Body Beat ,the superb moves with a flawless touch won admiration from the audience. Sana Abbas was the first one to show with her bridal collection. The pearly white colour palette with its pastel combinations were likeable as were the embellishments appropriately done, looking good with a hint of subtlety to them. Nadia Mistry followed with her bridal collection, which took after her surname. Indeed, the collection was not too inspiring as colors were gaudy indeed. The only saving grace for her eerily-done collection would be Sabs perfect

ntene Couture
Mifrahs collection, which followed Nadias,served to soothe the nerves of an upset audience. Varying golds, pinks, ivories and peaches as a colour palette made up for a wonderful summer wedding. Subtle were the gowns and gave a regal touch.
Red banarsis took the breath away and the highlight of his collection, was appearance cricket legend Wasim Akram on the ramp . The resounding applause was natural.

Deepak Perwani ,a designer of excellence dazzled with his couture collection. Loudly appreciated were the purple heavily sequined sarees with gold borders, combined with some very well done contrasting blouses.

Haute Couturiers included Arsalan Iqbal, DnF, Emraan Rajput, Ishtiaq Afzal Khan, Mussarat Bushra, Nadda Salim Brides, Naureen Arbab, Nida Khurram, Obaid Sheikh, Ruby Shakeel, Tabassum Mughal, Umsha, Vasim Asghar and WMR.
HSY,the all rounder of fashion eminence was marvellous as he most aptly,enraptured the audience with a mind boggling closing handling of the event.

Deepak Perwani

Shamael Ansari

Aamir Baig

Hajra Hayat

Ayesha Hassan

Amna Ajmal

Yasmeen Zaman

Teena by H

Hina Butt

USA Tour

Ali Zafars

36 Events

Jacqueline
Fernandez
Bollywood and her performances fetched her the International Indian Film Academy Award for Best Female Debut and Stardust Award for Lux Exciting New Face in 2010,for her role in Aladin.Because of her immense talent and ability to translate talent into movie deeds,the awards have become her companion and the most prominent award coming her way was the award for Bollywoods Most Stylish Actress of 2012 at The Ujala Asianet Awards 2013. And as for her success in films the numbers are on a high and already she has featured in several commercially successful films like Murder 2 (2011), Housefull 2 (2012) and Race 2 (2013).

40 Feature

The early years of Fernandez were spent not in Sri Lanka but in Bahrain,because her Sri Lankan father and Malaysian mother decided to move there.From Bahrain there was another migration,as she completed school. This move took her to Australia and she focused on acquiring a degree in Mass Communications.Once the academic exercise was complete,she returned home to Sri Lanka where her career revolved around modelling, television reporting and show hosting. And a very special feature about her abilities is that she can speak Arabic, Spanish, French, English, Urdu, Hindi and Sinhalese.

In 2011, Fernandez appeared in her third film, Mahesh Bhatts thriller Murder 2, which went on to become her first box office success, receiving blockbuster status. Fernandez played the role of Priya, a lonely model who is in a confused relationship with Arjun Bhagwat, enacted by Emraan Hashmi. Fernandez grabbed a lot of attention for the boldness and sex appeal she displayed in the movie, with her performance receiving decent reviews. Murder 2 launched Fernandezs career on the fast lane, and offers started flowing in from big production houses.The offers were too many and Fernandez had to turn down a few,some because of the sex symbol affect and some due to date conflicts.Along the way she also had the honor of being ranked at 7th position in Times Top 50 Most Desirable Women of 2011. In 2012, Fernandez appeared in Housefull 2, which become a major commercial success, collecting INR186 crore (US$34 million) worldwide, thus receiving a super hit status at the box office. Also, Fernandez received positive reviews for her performance. Gaurav Malani of Times Of India stated, So Jacqueline Fernandes wins the race with her gorgeous looks... Her first release of 2013 was Race 2, for which she received positive to mixed reviews for her performace. Lisa Tsering, of The Hollywood Reporter stated, Miss Sri Lanka Jacqueline Fernandez, a leggy beauty with a talent for action who now counts seven Indian films under her belt, is another plus. Welcome to Bollywood, Miss Fernandez.With all this success her ranking improved to number 8 in Times Top 50 Most Desirable Women of 2012. As of April 2013, Fernandez is next expected to appear in an item number in Prabhu Devas Ramaiya Vasta Vaiya releasing in July and She has also signed two other films, where she will play the first lead female in Sajid Khans Hamshakals opposite Saif Ali Khanwhich is said to go on floors in July or August and along with Vicky Singhs Roy opposite Ranbir Kapoor which is said to go on floors in October or December.

Women Prerna
47 Events

`s

Award

Mila K

Kunis

Mila Kunis is the one who had to undergo migration from Ukraine to Los Angeles along with her family in her years of infancy. The movement took place because the parents did not foresee any future for Mila and her brother and though the parents were well educated,the supression in USSR was too much.In her teens she got enrolled in acting classes as an after-school activity, and during the course of activity,she got noticed by a professional and career path got charted,and she appeared in several television series and commercials, before acquiring her first significant role as a fifteen year old, playing Jackie Burkhart on the television series That 70s Show.

Because of performance excellence Kunis was nominated for multiple awards, including her first Golden Globe, for the 2010 film Black Swan.

Subsequent film roles included Mona Sax in Max Payne, Solara in The Book of Eli, Jamie in Friends with Benefits, and Lori in the comedy Ted. Her performance as Lily in Black Swan gained her worldwide accolades, including receiving the Premio Marcello Mastroianni for Best Young Actor or Actress at the 67th Venice International Film Festival, and nominations for a Golden Globe Award for Best Supporting Actress and a Screen Actors Guild Award for Outstanding Performance by a Female Actor in a Supporting Role.

She played a rival ballet dancer to the main character, played by Natalie Portman. Director Darren Aronofsky cast Kunis in the film based on her performance in Forgetting Sarah Marshall, and on the recommendation of co-star and close friend Natalie Portman She underwent a training regimen that included cardiovascular exercise, a 1,200-calorie a day diet , and ballet classes for four hours a day, seven days a week.
During the demanding production process, she suffered injuries including a torn ligament and a dislocated shoulder. Black Swan has received widespread acclaim from critics was nominated for five Academy Awards, including Best Picture.

In 2014, Kunis will be co-starring with Channing Tatum in her her first sci-fi film, Jupiter Ascending. Directed by the Wachowskis the film is scheduled to be released on July 25, 2014

In 2013, Kunis played Theodora, the youngest of three witches, opposite James Franco, in the Walt Disney Pictures prequel, Oz the Great and Powerful.

The past few years have indeed been phenomenal for Mila Kunis.She has acquired the star status , a status of prominence and can be graded as the most in-demand Hollywood performer right now.The stunning effect seems to be gifted and added to that are traits like,sense of humor and the ability to poke fun at herself.

One look at her and you cant help getting amazed at her perfect teeth,and what can cheer you up is the laugh in her eyes.Watching her is a cure to all problems,being confronted by any one.
During the course of her interviews noticeable is hilarity at its height and sweetness at its sweetest. And as a result she has been dubbed as the perfect official girl friend.

66 Events

KATY PERRY
at The Smurfs 2 Photocall in Cancun

68 Events

Alessandra Ambrosio attends LACOSTE L!VE 4th Annual Desert Pool Party in Thermal

MTV Movie

72 Events

Red Carp

e Awards

pet 2013

78 Events

at 48th Annual Academy of Country Music Awards in Las Vegas

TAYLOR SWIFT