Career Award in Business: Standard Level Chris J. Nuttall Rs.795 (10% discount) Rs.

716 | PB | 320 Pages ISBN: 9780521750943 Series: Cambridge International Examinations Publisher: Cambridge University Press

Available for: SAARC Countries only

For complete syllabus coverage of the Cambridge International Diplomas. Cambridge International Diploma in Business: Standard Level is a textbook that deals with the practical application of a variety of business disciplines. It is divided into eight sections, which correspond to the modules of the syllabus, and is subdivided into units covering the specific topics. It equips students with the knowledge and skills needed for employment in the world of business. It includes full coverage of the core and optional modules of the Cambridge International Diploma in Business. Key features include: stimulating activities and past-examination questions, assessment guidance and glossary of key terms used in business.

Contents Introduction Part 1. Business organisation and environment: 1. The nature of business 2. Types of business 3. Business objectives and the provision of capital 4. The internal structure of organisations 5. People and departments 6. The elements of employment 7. The influence of the business environment 8. Markets and customers Exam questions Glossary Part 2. Effective Business Communication: 9. Communication in business 10. Written communications 11. Communicating in groups 12. Interviews 13. Using visual aids Exam questions

Glossary Part 3. Business Finance: 14. The importance and use of finance 15. Financial reporting 16. Financial accounting 17. Cost and management accounting Exam questions Glossary Part 4. Marketing: 18. The importance of marketing 19. Marketing research 20. Marketing planning 21. The marketing mix 1: product 21. The marketing mix 2: price 22. The marketing mix 3: promotion 23. The marketing mix 4: place Exam questions Glossary Part 5. Human Resource Management: 24. Human Resource Management 25. Employment 26. Meeting human resource requirements 27. Working together 28. Motivation and training Exam questions Glossary Part 6. Interpersonal Business Skills: 29. Listening and questioning 30. Assertive behaviour 31. Presentations and meetings 32. Communicating one to one and with customers Assessment guidance Glossary Part 7. Business Start-Up: 33. Identifying a business opportunity 34. Setting up in business 35. Finance for the start-up business 36. The business plan Assessment Guidance Glossary Part 8. Customer Care: 37. The role of customer care 38. Reliability in the delivery of customer care 39. Communicating with customers 40. Solving customers' problems Assessment guidance Glossary Index