What is Vaule Delivery Network?

Network made of company, suppliers, distributors, customers - to improve the perf ormance of entire system. What is Marketing Channel (Distribution Channel)? Set of interdependent org. that help make product/service available to be used by customer or business. How does Channel Members add value? By bridging the major time, place, and possession gaps that separate goods and se rvices from those who would use them. Key functions performed by Channel Members. 1. Information 2. Promotion 3. Contact Fulfilled transactions by Channel Members. 1. Physical distribution What is Channel level? 2. Financing 4. Matching 5. Negotiation 3. Risk taking

A layer of intermediaries that perform work in bringing product and ownership clo ser to final buyer. What is Direct marketing Channel? Marketing Channel that has no Intermediary levels. What is Indirect marketing Channel? Channel containing one or more intermediary levels. What is Channel conflict? Disagreement amoung marketing channel members on goals and roles. Of Channel Conflict, what is Horizontal Conflict? Occurs amoung firms at the same level of channel. (Holiday Inn complains about ot her Holiday Inns) Of Channel Conflict, what is Vertical Conflict? Conflicts between different levels of the same channel. (Revlon conflicted with d epartment store channels) What is Conventional distribution channel? Channel of 1+ independent producers, wholesalers or retailers. Seeking to max. it s own profits only. What is Vertical Marketing System (VMS)? Distribution channel in which producers, wholesalers or retailers act as unified system. What is Corporate VMS? A VMS that combines successive stages of production and distibution under single ownership. What is Contractual VMS? A VMS in which independent firms at diff. levels of production & Distribution joi n toghter thru contracts. What is franchise organization? A Contractual VMS which a channel member, called a franchiser, links several stan ges in production/distribution proccess. What is Administered VMS?

A VMS that coordinates production/distribution, not thru common ownership of cont ractual ties, but size and power of 1 of parties. What is Horizontal marketing system? A channel arrangemnet which 2+ companies at 1 level join toether to follow new ma rketing opportunity. What is multichannel distribution system? Distribution channel system in which single firm sets up 2+ marketing channels to reach 1+ customer segments. What is disintermediation? The cutting out of marketing channel intermediaries by product/service producters or displacemetn of traditional resellers. Marketing channels are part of the overall _________. Customer value delivery network. What is intensive distribution? Stocking the product in as many outlets as possible. What is exclusive distribution? Giving limited number of dealers the exclusive right to distribute. What is selective distribution? Use of 1+, but fewer than all, of intermediaries who are willing to carry the com pany's products. What is marketing locistics (physical distribution)? Tasks involved in planning implementing, controlling physical flow of materials/f inal goods. What is Supply Chain Management? Managing upstream and downstream value-added flows of materials, final goods & re lated information among suppliers/company/resellers/consumers What is the distribution center? large, highly automated warehouse designed to receiv goods from various plants & suppliers, deliever goods as quickly as possible. What is Intermodal transportation? Combining 2+ modes of transportation. What is intergrated logistics management? Logistics concept that emphasizes teamwork, inside company and among all marketin g channel organizations, to max performance. What is Third-party logistics (3PL) provider? An independent ogistics provider that performs any or all of the functions requir ed to get their clients product to market.