KPLC CORPORATE RE-BRANDING REQUEST FOR EXPRESSION OF INTEREST (EOI)

Statement of Purpose The Kenya Power & Lighting Company Limited (KPLC) intends to undertake a corporate re-branding exercise. This will entail development, roll-out and management of a new KPLC brand. Alongside the visual elements, the re-branding exercise should include an internal culture change programme geared to align the brand promise of the organisation to the expectations of its customers and other stakeholders. The exercise should ensure that the new KPLC brand is built and reflected effectively through staff, so that they understand, believe and reflect the brand promise. Further, the exercise should ensure all the touch points of the new brand are experienced by our stakeholders, as well as driving the business. Background KPLC is a limited liability company responsible for the transmission, distribution and retail of electricity throughout Kenya to over one million customers. The Company is ISO 9001:2000 certified and has been in existence since 1922, when it was first incorporated as the East African Power and Lighting Company. The Company has nearly 10,000 permanent and contract staff who are distributed in 115 depots in the four administrative regions of the Company. It is currently the sole power distributor in the country, and buys electricity in bulk from public and Independent Power Producers. KPLC intends to procure the services of a local or international consultant, firm of consultants or consortium to guide and implement the re-branding exercise. Scope of Work The services will include but are not limited to the development and-roll out of a new corporate identity and a comprehensive corporate identity manual; development of a sustainable brand internalization strategy and road map throughout the entire organisation; development of effective internal and external communication strategies, tools and materials; internal culture and attitude change; capacity building within KPLC to sustain the brand internalisation programme for the long term; develop/propose measurement tools such as Key Performance Indicators and monitoring mechanisms to be managed by KPLC in the long term; develop a comprehensive brand internalisation manual; and address any other issue(s) incidental and related thereto. The service will also entail the periodic objective measurement of the impact of the re-branding exercise for management reports. The Consultant The Kenya Power & Lighting Company Limited (KPLC) now invites eligible consultants to indicate their interest in providing the services. The ideal firm will be or will have the following attributes: 1. Specialist in strategic corporate branding 2. Affiliation with renowned international firm(s) in the relevant field 3. Expertise and capacity in developing corporate culture change and communication strategies, programmes, tools and materials 4. Demonstrate global best practice 5. Previous experience of at least three similar and comparable projects at local and international level with at least two references 7. Proven specialist experience to undertake assignment 8. Proven analytical tools to track and measure progress of the brand management programme 9. Demonstrable ability to put together a multi-faceted team of relevant experts 10. Ability to evaluate the success of the brand 11. Demonstrate a clear understanding of the KPLC brand strategy going forward 12. Expertise and capacity to manage stakeholders expectations. Interested consultants must provide information indicating that they have requisite experience and qualifications to perform the services. In addition, a list of CVs of professional staff expected to take part in the project should also be provided. Consultants may associate to enhance qualifications. As part of the evaluation process, interested firms will be called upon to make presentations to the Company. The consultant will provide their own computers, tools and labour needed for the assignment. Deliverables The selected consultant will commence work within two weeks of Project award. The successful bidder shall be required to deliver the following:  Within two weeks after the Contract Award, an Inception Report will be submitted giving a Work Plan and the Methodology to be used in the entire assignment for comment and feedback by KPLC to pave way for drafting of the final report. The report will include but not be limited to summary information on various key components of the assignments, and how the deliverables will be presented.  At the end of the fourth week after the Contract Award, a Draft final Report taking into account comments of KPLC will be submitted to the KPLC Re-branding Steering Committee, containing detailed descriptions of the approach to the entire assignment; current brand evaluation results including but not limited to customers and other stake holders perceptions and expectations; and recommendations on areas to be focused on in the re-branding exercise.  The Final Report will be submitted to the KPLC Re-branding Steering Committee after incorporating comments if any, received from KPLC on the Draft Final Report. The submission will be within two weeks of receiving KPLCs comments.  The consultant will submit three copies of the approved final report to KPLC Re-branding Steering Committee together with two copies of CDs containing the final report in electronic form.

Assignment Duration The re-branding assignment is expected to be carried out within a maximum period of three calendar years from the Contract Award date. Conduct of Work The Consultant will be expected to be fluent in English, and be able to work closely with KPLC staff, various other stakeholders and other third parties associated with the project. All documentation shall be in English. When bidding for this assignment the Consultant may partner with other reputable firms, local and international, which specialise in providing specific services that the Consultant may be lacking in expertise. However, such an arrangement must be explicitly indicated in the bid. Improvement of Terms of Reference The Consultant may offer suggestions and improvements in the Terms of Reference, which he considers would result in better implementation of the project. Such proposals if accepted will form part of the Terms of Reference of the assignment. The effect on time and cost estimates given under the above clause shall be clearly identified. Upon receipt of expressions of interests from interested firms, those that meet the requirements described in the EOI will be invited to submit their proposals (tenders) and evaluated against a predetermined criteria contained in the Request for Proposal document. The firm that presents the best proposal will be selected to take up the consultants responsibilities. The EOI should be delivered to: The Company Secretary The Kenya Power & Lighting Company Limited. Stima Plaza, Kolobot Road, Parklands P O Box 30099 00100 Nairobi, Kenya so as to be received on or before 18th February, 2009 at 10.00 a.m.

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