Академический Документы
Профессиональный Документы
Культура Документы
Content
Introduction to social media Various social media sites & their functionality WIIFM- What's in it for me?
Module 2 Creating a social media presence Creating profiles on various networks with basic infoDifferenciating between personal & professional Every social media site serves a different purpose- Determining your NEED from a particular social media platform Personal profile- ingridients Professional profiles- ingridients Module 3 Customizing a profile Facebook Twitter Blog LinkedIn
Being part of the conversation Using UGC for knowledge building & collaboration
Complete your individual social media profiles created at each network; based on inputs gained in today's sessions and join at least 3 groups at each platform based on your interest & need from that platform
Methodology
2 groups of 10-12 each, every one puts in 3 passion tags for themselves and stick it on them common chart paper for the group. Then everyone joins their tags with similar tags using felt pens so that the diagram will become a network on paper.
Tea Break
Lunch Break
Group based exercise Involving 3 group names and each participant identifies themselves one group and then they are given a building block exercise with a time limit to compete with the other groups. After the activity we will ask them why they joined a particular group & if they feel now that they should have joined another. Class room/lecture based
Tea Break
Logistical requirements
Slides/Material
No. of slides
Time 15
Flip charts post it bundles and sketch/felt pens equivalent to number of participants
30
Projector & screen, internet connection for laptop Ready Need to prepare Ready 15 10 25 15
Real time 10
10 10 10
20 Lego or wooden blocks per group, flip chart, markers Projector & screen, internet connection for laptop Slides to be made By Gautam
30
15
15 15 15
45 15
Trainer Abhimanyu
Both
Gautam
Abhimanyu
Both
Both Gautam
Both Both
Module
Content Checking a few of the profiles and assignment results, driving discussions around it, taking note of any challenegs faced
Assignment discussion
Text & photo tagging Facebook pages- how they work & how can they be used for business & networking Facebook groups- how they work & how can they be used for business & networking Facebook Events- A great way to promote organizational happenings Facebook fmbl tabs & apps- how they work & how can they be used for business Dos & don'ts. How it started. Harvard. Whom to connect with.
Whom to follow- following & follow back phenomenon Twitter hashtags & @mentions Whom to connect with- searching relevant people using 140 characters to build your personal brand & collaborate with colleagues & counterparts
Linkedin profiles- How to optimize your profile to make It appealing Joining the right groups Asking for & giving recommendations LinkedIn news & question & answers Using LinkedIn for career progression
Best blogging sites What to blog about & how often Customizing your blog & content How to optimize your blog & make it searchable Corporate blogs- how important is it to have one?
Influencers exercise
Using social networking as a leadership tool Using social networking for best practice sharing
Module 11 Social Media for knowledge management. How can an organization use social media
Social media as a collaboration tool within large teams Using social networking to overcome geographical hurdles Social networking for inter department and inter organizational collaboration Organizational policy for social networking by employees
End of Day 2
Methodology
Lunch Break
Everyone is divided into 3 groups and givena topic to discuss and after 10 minutes each group is collectively asked which member in the group was the 'Expert' and why. Each reason is taken down. Class room/lecture based
Tea Break
Logistical requirements
Slides/Material
No. of slides
Time
30
Projector & screen, internet connection for laptop 5 5 5 5 10 15 15 Projector & screen, internet connection for laptop 5 10 15 15
60
Flip chart, white board & marker pen Projector & screen, internet connection for laptop
30
15 15 15
15 15 10 5
15
Trainer
Both
Abhimanyu
Gautam
Abhimanyu
Gautam
Both
Abhimanyu
Gautam
Module
Content
Activity
Case study 1
Lunch Bre Case study 2 Example of Twitter being used by a business effectively
Case study 3
Tea Brea Case study 4 Recap & questions Example of Blogs being used by a business effectively
Use social networking in your work or for any other interest to apply all the principles learned in this training for the next 3 months and aim to do the following- Create a highly optimized profile on the social media sites of your choice, Add at least 100 relevant connections/friends on each that will help you in your work in some way, create at least ONE group or community around an area of your expertese or interest that is joined by at least 25 other professionals having the same expertise or interest
Methodology
4 groups each is given one platform and is to come up with a strategy on how NTPC can use that platform to achieve any business objective or benefit any function Group 1 presentation Group 1 Q&A Group 2 presentation Group 2 Q&A Tea Break Group 3 presentation Group 3 Q&A Group 3 presentation Group 3 Q&A
Logistical requirements
Slides/Material
No. of slides
Time
30 10 10 10 10 15 10 10 10 10 10
40 60
40
40 15
40
Trainer