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Management Gurus
Answers to Book activities
1 Open answer 2 a create. Make can mean the same as create. b huge. When something is huge, it is very big. c wind (wound). You wind a mechanical watch. d worth. If something has worth, it has value. e ton. A ton is a measure of weight. f replace. When you replace something, you put sometning else in its place so you make a change. g tough. A tough person or thing is strong, difficult or hard. 3 a manufacturing b investment company c steel works 4 A rich and very religious family. 5 He had a serious problem with his eyes so he did not want to continue studying. 6 He and his partner, Clark, won the US national tennis competition, now called the US Open, in 1881. 7 He taught Schmidt that people prefer to earn more money for their time at work. 8 The shipowners asked some managers to talk to the US government about Taylors new idea of scientific management. The next day, Taylor was in the newspapers. 910 Open answers 11 a united b downmarket c upmarket d automobile e hearing aid f finances g pressure h leadership 12 General Motors was losing money because it employed too many people and made too many cars. 13 They decided that black people should be the main market for Cadillacs. 14 He did not want to improve the workers bad conditions at General Motors. 15 Henry Ford II was the boss of General Motorsbiggest competitor, the Ford Motor Company, which was in serious trouble. Sloan helped him because he believed that a successful business needs strong competition. 16 Harley Earl, the man responsible for the look of GMs cars, had worked for Hollywood films and only cared about style. 17 Good points: Sloan believed in a mix of central control and independence for managers. He controlled the direction and finances of GM but allowed its car companies to work as separate organizations. He introduced the idea of the manager as a professional who puts facts before emotions. He thought about the market in a new way, showing that a new product creates a new market. Bad points: Sloans method of organization meant that managers had to spend a long time in meetings and so the company often took decisions slowly. In later years, the company found that it was sometimes too slow for the modern world. He did not want to improve the conditions of his workers. 18 Open answer 19 a A scientific or practical fault. For example, a fault in a car engine or computer, is a technical fault. b Books, magazines, newspapers, etc. c Open answer. Possible answers: two or more people who own a business, a marriage, partners in sport, showbusiness, etc d Someone who has an aim. e Examples: clear, plain, unmistakeable f To tell a lie. 20 The Nazis hated his book and had burnt it. 21 Drucker wanted to find out more about big business organizations and GM was the most powerful company in the world. 22 He found that GM had a bad attitude towards its workers. The workers at GM were only employed when there was a job to do. During the companys quiet times, they sat at home and did not earn any money. When they were able to work, the managers ordered them to work harder. 23 To show that a true manager looks into the future and brings together peoples skills and energies to produce something exciting and new. 24 Druckers belief that governments should sell their businesses to private companies. 25 Open answer 26 a A person who appears tough (hard or strong). b Open answer c Open answer d You act like that person is not there. 27 He studied engineering at Cornell University. 28 The management consultant company. 29 The book said that Americans didnt need to worry about Japanese competition and described many excellent US companies. It also made business fashionable for the first time. 30 Computers have increasingly taken the place of middle managers in large companies, so it looks like there is no future for middle managers. 31 People in big business should be ready to change every day of the year, like the US company, CNN. They should not expect a job for life and should be happy to move from job to job. 3233 Open answers 34 Modern business tests the skill and strength of people who work on their own and people who work in teams. 35 They need to have the size and strength of the old business and to be as fast and inventive as a modern small business. 36 The story reminds us of the importance of looking ahead and seeing the shape of our future lives. 37 More people will work from home so the companies wont need to have expensive office buildings and they wont need to pay so many people regular money. 38 The management gurus and the Hungarian soldiers found solutions to problems by thinking about the problems themselves. 3945 Open answers s Communicative activities Open answers s Students activities
INTERMEDIATE
Activities before reading the book. 1 (a) It is an Indian word which means religious teacher. (b) Frederick Taylor (c) Rosabeth Moss Kanter (d) Peter Drucker (e) Frederick Taylor (f) Alfred P. Sloan (g) Charles Handy (h) Tom Peters 2 (a) Open answer. Look at the beginning of each chapter to see if you are right. (b) An Indian guru is religious, and thinks and teaches people about life. Indian gurus are admired because they understand many things about life. Management gurus do not think about the meaning of life. They are interested in how to make business more successful and profitable. (c) Business people admire management gurus. We know this because business men and women listen to what the gurus say and the gurusideas have greatly affected business and other types of organisations. Activities while reading the book. Chapter 1 1 (a) True. Even Lenin in Russia used his ideas. (b) False. In fact he was no good as a manager because he had arguments with people. He did not understand or value the workers. (c) True. For example, he worked so hard as a student that he hurt his eyes. (d) False. The workers didnt like Taylors methods so they started breaking the machines and possibly made plans to shoot him (e) Probably true. Taylor and Clark tried out new ideas for their equipment. And they won all their games. (f) False. His results were good but the workers didnt like him and the employers were worried because he spent a lot of money on equipment (g) True. Ford and Taylor thought that workers received pay for their work so their happiness was not important. 2 (a) the job of a manager: the managers job was to make all the decisions and tell the workers what to do. (b) the job of a worker: the worker should just do what he was told, exactly as he was told. The worker did not need to have responsibility or opinions. (c) the way people worked: Taylor studied the quickest way to do something and how much rest a worker needed, as if the worker were a machine. In the Ford factory, they found that if people only did one small job as the car passed in a line, it was possible to produce large numbers of cars very cheaply. (d) how to make people want to work harder: Taylor believed that people would want to work harder if they were paid
1940s
2 (a) Perhaps so that he could not hear if anyone wanted to interrupt him or spoke while he was speaking (b) Sloan believed that competition was important. He also wanted to make different types of cars for different types of people. (c) Sloan always wanted to hear other managersopinions and he liked people to disagree and discuss. It shows that he valued opinions at all levels of management (d) His ideas about the market were new. He realised that a new product could create a new market. Before Sloan, people thought that products were made because a demand for them already existed. Chapter 3 Suggested answers People say that the most important thinker in modern management is Peter Drucker. Although he was not a managerhimself, he saw that many of the problems of modern society had been createdby business. For