CONTENT

a) b) c) d) e) f) g) h) i) j) k) l) m) INTRODUCTION TO TOPIC PROFILE OBJECTIVES SCOPE OF STUDY PURPOSE OF THE STUDY METHODOLOGY LIMITATIONS DATD ANAYISIS AND INTEPRETATION FINDINGS SUGGESTIONS CONCLUSION APPENDICES BIBLIOGRAPHY

INTRODUCTION
This project presents the impact of on customer satisfaction on retailing at chalapuram. Retail is the sale of goods and services from individuals or businesses to the end-user. A retailer is one who stocks the producers goods and is involved in the act of it to the individual consumer, at the Margin of Profit . As such retailing is the last link that connects the individual consumer with the manufacturing and distribution chain. Selling directly to consumer selling in smaller units / quantities the bulk. Very high numbers near to neighborhood. Reorganized by the service levels . According to Philip Kotler Retailing includes all the activities involved in selling goods or services to the final consumers for personal, non business use. Retaillier (French word), which means to cut off apiece or to break bulk. Any organization that does this selling is doing retailing.

RESEARCH MEANING
The word Research comes from the French Recherche which means to travel trough or survey. Research is more than a set of skills. Research is a way of thinking, examining , critically the various aspects of profession. Understanding and formulating guiding principles that govern a particular procedure and developing and testing new theories for the enhancement of profession.
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RESEARCH DEFINITION
Research is an active diligent and systematic process of inquiry in order to discover interpret or revise facts, events behaviors or theories or to make practical application with the help of such facts, laws or theories. The term research is also used to describe the collection of information about a particular subject.

OBJECTIVES
Objectives of the study are: Primary objective Find the satisfactory level of consumers in chalapuram Secondary objectives (1) To find out the availability of the desired products in chalapuram (2) To find out the shopping facilities provided by the shopkeepers (3) Problems faced by the customers

SCOPE OF STUDY
The study should be mainly based on the retail costumers at chalapuram.

PURPOSE OF THE STUDY

The parameters for the need of this study are: To know the satisfaction of customers. To study about various facilities provided by the shopkeepers.

METHODOLOGY
Methodology means the source of information from which the datas are collected for the preparation of project report. In order to know about the satisfaction level of people we use primary and secondary source for data collection. Primary data Primary data is the first data collected from primary sources. Here we collect the data directly from the people through the help of direct interview, questionnaire, etc.

LIMITATIONS
Limited time There is only a limited guideline in the specified area of our project work. People were not ready to state their opinion.

 There were limited retail outlets.

DATA ANALYSIS AND INTEPRETATION

The present paper entitled Impact of customer satisfaction in retailing focus that customer satisfaction is one of the major factors measuring the performance of the shops. This paper examines the customer satisfaction level in the people of chalapuram. The paper also examines the various facilities, factors affecting the choice of shops and its interplay with customer satisfaction.

Interpretation The below table shows that all respondents to the questionnaire Table No 2:-Retail Shops Options Xaviors Choice Other Total No of Respondents 9 7 4 20 Percentage 45 35 20 100

120 100 80 Percentage 60 40 20 0 Xaviors Choice Others Total No Of Repondents

Interpretation In the above table 45 % of the people are used to shop at xaviors 35 % of the people are used to shop at choice 20 % people choose other shops Table No 2:-Customers shopping routine Options Daily Weekly Monthly Total No of respondents 10 6 4 20 Percentage 50 30 20 100

No.Responds

Daily Weekly Monthly

Interpretation Most of the customers used to shop daily.

Table No 3:-Credit Facility

80 70 60 50 40 30 20 10 0 YES NO

No of respond ents

Percent age

Percentage No Of Reponds

Yes No Total Interpretation In the above observation we found that about 60% of the customers get credit facility and 40% of the customers are not getting

12 8 20

60 40 100

FINDINGS

o This study shows that most of the people are satisfied with the retail shops in chalapuram o The main problem is that the limited no of shops o Another problem is that there is only limited facility . o The customers face difficulty in getting some products.

SUGGESTIONS
New shops Provide more goods on basis of demand. Improve facility on shops.

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CONCLUSION
It is important that we should satisfy the needs of the customers then only People will purchase products, because sales can only improve through customer satisfaction.

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APPENDICES

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BIBLIOGRAPHY

1. En-wikipedia.org/wiki/customer satisfaction.

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