Dhanalakshmi Srinivasan College of Engineering

Coimbatore-641 105
(An ISO 9001:2008 Certified Institutions)

LESSON PLAN
Doc No: TL-2-5
Subject Code
Degree/Branch
Faculty Name
Total Hrs

:
Subject Name : BUSINESS CONCEPTS
: B.E / AERO
Year/Sem
: IV / VII
: J.Kanagasundharam Desig./Dept. : Lecturer/Aero
: 45
Lecture
: 60

Aim: To explain and deliver the concepts and features of business strategies to the students.
Objective:
1.
2.
3.

To make the students understand the basic techniques and modules of a business concern.
To describe the various business structures and organizational charts to the students.
To give the knowledge of the skills and requirements needed for developing into an entrepreneurship leader.

UNIT-I (BUSINESS ENVIRONMENT)

S.No

Date

Unit

Topics Planned

03/07/2013
04/07/2013

Period as per
Time Table
7
6

1.
2.

01
01

3.
4.
5.

05/07/2013
08/07/2013
09/07/2013

1
4
4

01
01
01

6.
7.

12/07/2013
12/07/2013

5
6

01
01

Nature and purpose of business

Classification of business activities: industry, commerce and
trade
Objective of business
Essential of successful business
Economic environment basic problems
of scarcity and choice
Allocation of resources
Opportunity cost,

8.
9.
10.

15/07/2013
16/07/2013
19/07/2013

4
4
5

01
01
01

Business growth
Measurement of size
International Environment

11.
12.
13.
14.
15.

19/07/2013
20/07/2013
22/07/2013
23/07/2013
26/07/2013

6
5
4
4
5,6

16.

29/07/2013
30/07/2013
02/08/2013
02/08/2013
03/08/2013
05/08/2013
06/08/2013
12/08/2013
13/08/2013
16/08/2013
16/08/2013
17/08/2013

17.
18.
19.
20.
21.
22.
23.
24.

01
Balance of trade
01
The trade gap
01
Balance of payments
01
Role and methods of trade protectionism,
01
Business Ethics.
UNIT-II(BUSINESS STRUCTURE AND ORGANIZATION)
4
02
Historical view of business development
4
02
5
02
Forms of business organization
6
02
Sole proprietorship
5
02
Partnership
4
02
4
02
Join stock companies
4
02
Co-operative societies
4
02
5
02
Public enterprise-Definition
6
02
Meaning and characteristics,
5
02
Advantages and Disadvantages

25.
26.

19/08/2013
20/08/2013

4
4

02
02

Role of Government in business activity

Organization charts.

UNIT-III(ELEMENTS OF BUSINESS ACTIVITY)

27.
28.

29.

30.

23/08/2013
23/08/2013
26/08/2013
27/08/2013
30/08/2013
30/08/2013
31/08/2013
02/09/2013
03/09/2013
06/09/2013
06/09/2013
07/09/2013

5
6
4
4
5
6
5
4
4
5
6
5

03
03
03
03
03
03
03
03
03
03
03
03

Purchasing-choosing suppliers, overview of stock control,

production
Scale of production, main features of job, mass, and batch
production systems
Marketing-concept and role of marketing, marketing mix,
channels of distribution
Finance-sources of finance, assessing business performance

UNIT-IV (HUMAN RESOURCES)

31.
32.
33.

34.
35.
36.
37.
38.
39.
40.
41.

10/09/2013
13/09/2013
13/09/2013
16/09/2013
17/09/2013
20/09/2013
20/09/2013
21/09/2013
23/09/2013
24/09/2013
27/09/2013
04/10/2013

4
5
6
4
4
5
6
5
4
4
5,6
5

04/10/2013
05/10/2013
07/10/2013
08/10/2013
11/10/2013
11/10/2013
15/10/2013
18/10/2013

6
5
4
4
5
6
4
5

UNIT-V
42.
43.
44.

18/10/2013
19/10/2013
21/10/2013

6
5
4

45.
46.
47.
48.
49.
50.
51.
52.
53.

22/10/2013
25/10/2013
25/10/2013
28/10/2013
29/10/2013
01/11/2013
01/11/2013
04/11/2013
05/11/2013

4
5
6
4
4
5
6
4
4

04
04
04
04
04
04
04
04
04
04
04
04

Demographic trends
Impact on business concerns,

Unemployment-effects
Types of
unemployment,
Local trends in employment in various sectors,
Selection, recruitment,
Training of
workers, motivation,

04
Basic knowledge of working age,
04
04
Contract of work, minimum wage,
04
04
Statutory hours of work,
04
04
Statutory benefits.
04
(FOREIGN TRADE AND BANKING)
05
Foreign trade-meaning, nature, importance
05
05
Procedure of export and import, ,
05
05
05
05
05
05
05

Globalization
MNC,
MNE
Introductory idea about commercial banks-functions and
services

05

Insurance types and principles

Insurance-meaning

54.

12/11/2013

05

15/11/2013

05

Insurance- benefits.

References:
1 Joel Dean - Managerial Economics, Prentice Hall/Pearson, 2007
2 Rangarajan - Principles of Macro Economics, Tata McGraw Hill
3 Marketing Management - Philip Kotler - Pearson Education- Millennium Edition
4 Gary Dessler, "Human Resource Management", Seventh edition, Prentice-Hall of India P.Ltd.,
Pearson

Prepared by
Date:29.07.2013

Verified by
Date: 29.07.2013

Approved by
Date: 29.07.2013