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to look through a client brief

you need the third eye

to decipher the codes hidden between the lines


you need to be focused

to understand the consumers' mind


you need to study them hard

to create a strategy worthy of print


you need to live it!

karok foundation
© Karok Communications
That is exactly
What we are here to do…

© Karok Communications
… and this is the story of
the resurrection of the brand!

© Karok Communications
the year was 2007
Planet Earth was facing
the toughest recession in history
Scientists fought to find better cures
Economists came up with spanking new theories
Film makers struggled for Grammies and Oscars

…and a group of people


with a passion for brands and
a knack for creativity
decided to redesign and refurnish
the concept of advertising!

karok approach
© Karok Communications
the result came like a breath of fresh air in the
advertising scenario of Bangladesh

the result
in short
was…

© Karok Communications
© Karok Communications
Karok:
(adv.)… is a „tool‟
the subject (karta/client)
uses to get the job done

© Karok Communications
the name karok…
Implies an uncompromising attitude to provide the best service to
BRANDS, not clients

accounts for a team that believes in


action more than words

provides the basic requirements for


the well-being of all brands…

stands for a HOLISTIC Approach to advertising

that is exactly the purpose we serve,


we are our clients‟ tool to help earn their brand its rightful place
in the market and the consumer‟s mind !

karok maxim
© Karok Communications
with karok on board
your brand finds it easier to…

stand out from the crowd with a unique positioning in the market

ensure proper visibility in all necessary media

reach out effectively to its core TG

build itself as a strong identity that connotes a value…

maintain top of mind recall with the right events and activation

karok shield
© Karok Communications
so, a partnership with karok your brand gets a hold on-

Creative Strategy & Execution


Events & Activation
Media Planning Brand Building
Account Planning Brand Architecture
Creative Stewardship Brand Vision
Market Research Corporate and Brand Identity
Social Communication Brand Positioning
Strategic Planning A 360º approach to brand custodianship

karok chores
© Karok Communications
“creative thought comes to us as inspiration
from the Gods”

karok kitchen
© Karok Communications (Quoted from Socrates)
when we say karok people, we actually refer to the people we look at around us

from PIETÁ to PURNO from Prime Minister to Passerby

we read people

we study people

we take inspiration from them

we are the safeguard of their privileges

who always motivate us to jump out of the box !

karok people
© Karok Communications
Nucleus of karok,
most creative mind.
Any questions ?

aqif munna, head of creative

a man who served 19 years in RMG‟s


export processing but learned only
one thing- how to meet deadline by
keep pressuring his team.
Even in karok, he couldn‟t alter his
habit, though the creative has been
constantly trying to help him
change…
shakil ahmed, head of operations

karok chefs
© Karok Communications
he actually loves
more to do anything
rather then his own
quarter, his picture
even substantiate…

audio visual
director- tutul

any event in his campaign rolls on


hands means- a when all creative
post-event report has locked. Then
written even before who else can be the
it rolls out most relaxed man
except this guy!

karok cooks head of events- art director- joyes


© Karok Communications murad
men at work

karok karma
© Karok Communications
karok family
© Karok Communications
All feathers on our hat find themselves on the symmetric line

karok hat
© Karok Communications
All Brands in our heart find themselves in the same room

karok hats off


© Karok Communications
Aarong fashion week

karok shelf
© Karok Communications
IPDC full page ad

karok shelf
© Karok Communications
MTB- ekushe
press ad

karok shelf
© Karok Communications
AIUB greetings card 2009

karok shelf
© Karok Communications
AIUB convocation

karok shelf
© Karok Communications
AIUB calendar 2009

karok shelf
© Karok Communications
AIUB year planner 2009

karok shelf
© Karok Communications
Nokia n-series launching

karok shelf
© Karok Communications
Mortein baul festival
2007
karok shelf
© Karok Communications
Rahimafrooz CNG
ATL campaign
karok shelf
© Karok Communications
Rahimafrooz CNG ATL campaign

karok shelf
© Karok Communications
Rahimafrooz CNG ATL campaign

karok shelf
© Karok Communications
Quikfill refuelling station- brand development & launching

karok shelf
© Karok Communications
Quikfill refuelling station- teaser campaign & launching press ad

karok shelf
© Karok Communications
Surya Nepal- brand activation

karok shelf
© Karok Communications
AIUB Boishakhi Ullash 1416
Bangla new year celebration 2009
karok shelf
© Karok Communications
AIUB Boishakhi Ullash 1416
Bangla new year celebration 2009
karok shelf
© Karok Communications
AIUB Boishakhi Ullash 1416
Bangla new year celebration 2009
karok shelf
© Karok Communications
SMC-USAID social campaign- Maternal & Neo Natal Health

karok shelf
© Karok Communications
SMC-USAID social campaign- Maternal & Neo Natal Health

karok shelf
© Karok Communications
SMC-USAID social campaign- Maternal & Neo Natal Health

karok shelf
© Karok Communications
SMC-USAID social campaign- Maternal & Neo Natal Health

karok shelf
© Karok Communications
SMC-USAID social campaign
Maternal & Neo Natal Health
karok shelf
© Karok Communications
SMC-USAID social campaign
Maternal & Neo Natal Health
karok shelf
© Karok Communications
SMC-USAID social campaign
Maternal & Neo Natal Health
karok shelf
© Karok Communications
USAID social campaign- Butcher Awareness 2009

karok shelf
© Karok Communications
Thank You!

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