Coleman Design

Terrence Coleman
About Me
I enjoy many different aspects of design, especially identity design and product design and development. Enjoys snowboarding and was an instructor! Also worked in a ski shop. I am a team player and hard worker. I like to be challenged.

Table of Contents
4

Education
University of Maryland, College Park 2007-2012 Degree: BA Studio Art, Graphic Design

Maryland F.C. Toyota GT-86 Spread Venues Guide Sea Shepherd Society Blackbird Navigation Flying Dog x Rome SDS

Creativity on Tap.

Job Experience
Top to Bottom Services March 2013-Current Re-design of company stationery and also creation of a cohesive brand identity. Working with CEO to generate the new look and feel while retaining current elements. Fred & Barrel June - July 2013 Worked directly with the publisher as the letterer of two comic books. Also worked as the final layout designer in charge of getting everything in form for the final printed project. Access Intelligence Fall 2012, Freelance Designer Generated two magazine layouts working closely with the client to ensure edits and styles were acceptable. University of Maryland Library Fall 2011, Assistant Designer Assisted in implementing a variety of different visual aids to help promote the librarys diverse events. Examples include display cases, posters and digital slideshows.

12

14

18

Technical Skills
Adobe CS5: Photoshop, Illustrator, InDesign, Basics in DreamWeaver Microsoft Office: Word, PowerPoint, Excel Others: Basics in Final Cut Pro, HTML Coding, Prezi Presentation Service

Design Skills
Logo and brand identity design Page layout design Ad design Photo re-touching Sustainable design Packaging mock-ups Hand illustration Computer illustration Technical drawing Work with different mediums

22

Branding:

Initial Sketches

Maryland F.C.

MARYLAND F.C.

These jerseys were created for a recreational co-ed soccer team. The mark incorporates a Maryland flag with the silhouette of a blue crab at the bottom. The wings represent the two dominant sports teams in Maryland; The Baltimore Orioles and Ravens by paying homage to their mascots. Created in a traditional Maryland color scheme.

Terrence Coleman 301-922-4147 Tcoleman042@gmail.com

Terrence Coleman 301-922-4147 Tcoleman042@gmail.com

Mark
MARYLAND F.C.

Final Product
Font: Edmonsans (Medium) by The Lost Type Co-op The typography for the mark had to be modern and easily readable. It stands out, but is not over powering.

M.D. F.C.
Jersey Concepts
The solution the team agreed on incorporated the Maryland flag, but in a much more subtle shadowed effect. Because the jerseys were going to be sublimated, there were many color options. The team decided on the grey jersey because it could ultimately be used as a home and away jersey. Also incorporated the Route One Apparel Logo, a Maryland apparel company as a sponsor.

Final Design
To help the final design stand out, a bright color red was used for the numbers that matched the logo. This also helped on-field visibility between team mates.

The final product was successful at conveying the Maryland spirit in the jersey. It helped solidify the team as a whole and gave them a distinguished look compared to other teams on the field. The sublimation technique allowed the colors to standout and be vibrant.

Terrence Coleman 301-922-4147 Tcoleman042@gmail.com

Terrence Coleman 301-922-4147 Tcoleman042@gmail.com

Ad Concepts

Layout:

Toyota GT-86 Spread

This group of three ads were created to help generate a hype for the new jersey before the initial reveal. Specifically muting certain parts of the jersey created a mysterious look. The ad copy came from fans who would show up to the games every week to support the squad. The saying Cant Coach Hustle! became the squads official slogan.

Terrence Coleman 301-922-4147 Tcoleman042@gmail.com

Terrence Coleman 301-922-4147 Tcoleman042@gmail.com

The Layout

R et u r n o f t h e

As I enthusiastically revved the GT-86s 2.0-liter, 200hp at-four up to 5500 rpm, or about 2000 rpm shy of redline, I dropped the clutch, and, unlike any Toyota before, the tiny coupe lit up its rear tires as if they were Ground Bloom Flowers on July 4. Its a good thing After 3 seconds of melliuous tire screeching, the FT-86s Michelins hooked up, and I proceeded to effortlessly ick the Miata-esque Aisin six-speed manual from gate to gate, glancing up at the rearview and watching the runway at the decommissioned El Toro Marine Base quickly fade into the horizon. Few cars have made me miss bachelorhood quite like the GT-86. The Lamborghini Aventador didnt. Neither did the Ferrari 458 Italia. Why? Well, those Italian exotics are so expensive that, regardless of my marital status, they would require that I be lthy rich, which Im not. The GT-86, on the other hand, is set to start at around $25,000 -- thats downright reasonable. So if I were ying solo and free of such familial expenses as a mortgage and the kids college fund, the GT-86 would reside in my garage. And the Premium isnt so base, what with standard HID headlamps, navigation, Bluetooth phone and audio, a leather-wrapped shift knob and steering wheel, and a Torsen limited-slip differential. Better still, the GT-86 treats the driver to all the MX5s chassis greatness -- the direct, linear steering; the composed, taut ride with a touch of softness; the rm, reassuring brakes; the initial understeer that

transitions gently and predictably to controllable oversteer -- but adds a quiver-free xed-roof body that communicates chassis behavior with even more precision. The GT-86 is undeniably superb. For the money, its grin-getting straight-line quickness, 22/30 mpg city/highway fuel economy (25/34 with the sixspeed automatic), seemingly extrasensory chassis response, seven-airbag passive safety suite, and straightforward and aesthetically Subarus most creative creation a force to be reckoned with.

The FT-86 has a boxer engine. This is because the car was engineered by Subaru.

This layout was part of a series of different layouts for a class project. The objective was to curate a design museum and focus on three different aspects of design. The genres included a contemporary artist, a different take on a famous piece of art and lastly a piece of design from any genre of your choosing. I decided that i would go for a Japanese theme for the museum because it was the 100th anniversary of the Cherry Blossom Festival in D.C. The spreads focused on a manga version of Mona Lisa and the artist chosen was Takashi Murakami. For this spread, my choice was to focus on the reinvention of this car. The spread was supposed to communicate the roots of the original machine shown in the back ground in white and how it transitioned to a new sophisticated vehicle while retaining the originals cult classic street tuner feel.

The GT-86 is the more athletically capable younger brother of the AE-86, which was considered underpowered. The FT-86 boasts a 200 HP boxer engine.

Terrence Coleman 301-922-4147 Tcoleman042@gmail.com

Terrence Coleman 301-922-4147 Tcoleman042@gmail.com

Layout:

The Guide

Venues Guide

This was a free lance job for Access Intelligence. They specialize in event planning. This guide was the 2013 issue to showcase different event locations. My job was to create new spreads and also modify and adjust old ones to be current.

Terrence Coleman 301-922-4147 Tcoleman042@gmail.com

Terrence Coleman 301-922-4147 Tcoleman042@gmail.com

Promotional Mailer:

Initial Sketches

Sea Shepherd Society

Sea Shepherd

Tactics Book
The purpose of this project was to create a promotional mailer for a non-profit society that was sustainable and cheap to produce. My choice was the Sea Shepherd Society who deal with sea life conservation. My initial concepts were to produce a boat out of card board and fill it with items that taught the audience about what the society did. I ended up honing this initial idea into a survival kit concept. This proved to be to bulky and really un-sustainable. My last idea was actually one I had on the original boat idea, but to use just the one idea. It was a Tactics Book. This fit the theme for the Sea Shepherds as they often used crazy tactics to stop Japanese whaling ships from whaling. A tactics book would also resonate well with the audience because it would allow them to be more engaged with the show Whale Wars on the Discovery Channel.

Terrence Coleman 301-922-4147 Tcoleman042@gmail.com

Terrence Coleman 301-922-4147 Tcoleman042@gmail.com

Mark

Final Product
Font: Heavyweight The mark is actually the mark they use; I simply decided that the font needed an upgrade. I chose heavyweight because it looked like something you find on the side of a beat up battle ship. The font produces this piraty worn look that went perfectly with my Sea Shepherd theme. The mailers were clamped together with beer bottle caps from a Maryland brewery called Heavy Seas which helped play up the pirate theme the Sea Shepherds have. The bottle caps also made it extremely sustainable as it was completely held together with folds and the caps. No glue or tape required.

Sea Shepherd

Tactics Book

The STEVE IRWIN

Digital Concepts

Any good tactics book needs a map, right? My idea really started progressing forward as I worked through what a Tactics Book might have in it. I decided that most of the audience of the show would appreciate a large poster sized map of the antarctic circle, which is where it takes place. Once I found this, I needed to figure out how to get an 18x24 in poster into a mailable size that was also sustainable. I used a foldable system.

Terrence Coleman 301-922-4147 Tcoleman042@gmail.com

Terrence Coleman 301-922-4147 Tcoleman042@gmail.com

Branding and Stationery:

Initial Sketches

Blackbird Navigation

B L A C K B I R D
NAVIGATION

This project was a corporate branding exercise. Our teacher gave us a specific set of words and we had to develop a logo as well as a company name based off of the word chosen. The word I chose was navigation. From the initial sketches, I chose to create a technology start up that specialized in land, air and sea GPS technology. In my sketches, I chose symbols associated with maps such as compasses, dials, boats, and satellites. They were to overused. I explored the idea of using the cardinal as a starting point for a navigation logo. The name cardinal can also be associated with the four cardinal directions of North, South East and West which opened other ideas.

Terrence Coleman 301-922-4147 Tcoleman042@gmail.com

Terrence Coleman 301-922-4147 Tcoleman042@gmail.com

Mark
The final mark came after critical round of class critiques. The initial mark had the feel I was after, but did not integrate the different components I wanted well. As I looked back at my sketches I focused on making the bird more realistic and less cartoony.

Final Product

B L A C K B I R D
NAVIGATION

Stationery Concepts
B L A C K B I R D
NAVIGATION
B L A C K B I R D
NAVIGATION

CEO tcoleman@blackbird.com 301-922-4147 522 Glenmont Street Washington DC 20042 www.blackbird.com

Terry Coleman

B L A C K B I R D
NAVIGATION
522 Glenmont Street Washington DC, 20042

Will Gross 18105 Hayloft Dr. Derwood MD, 20855

www.blackbird.com
522 Glenmont Street Washington DC ,20042

The stationery items all utilized the mark in some way. Whether it be the beak inspired antenna or the broadcasting signal circles. Components from the full mark were utilized to evoke a very unified idea of navigation. You also get an alternative mark on the business card utilizing white outlines.

Terrence Coleman 301-922-4147 Tcoleman042@gmail.com

Terrence Coleman 301-922-4147 Tcoleman042@gmail.com

Branding and Product:

Initial Sketches

Flying Dog x Rome SDS

This project was assigned by Flying Dog Brewery in Frederick MD as an entry for a design position at the brewery. The projects guidelines were to pick a company to do a collaboration project with Flying Dog. The company had to be of interest to you. I chose Rome SDS as the company to create a beer and snowboard collaboration. This would be a seasonal limited release that offered not only a great beer, but also a chance win one off snowboard items such as a deck with a graphic done by Flying Dog Brewery. The

theme that I chose was based around Flying Dogs founders story. It is said that the founder climbed the great mountain K2, and on his trek, the company ran out of beer at a particularly gruelling part. This is where The Grim idea came in. The grim is said to be the reapers dog, and if you stare him in the eyes, he takes your life. This idea integrated with the death rider artist snowboard by Rome was a perfect fit for the theme. To celebrate a continued wealth of business for both companies during tough times!

Terrence Coleman 301-922-4147 Tcoleman042@gmail.com

Terrence Coleman 301-922-4147 Tcoleman042@gmail.com

The Mark
The mark was supposed to capture the essence of K2 mountain. I utilized a font called Gunslinger that looked similar Flying Dogs typography. This graphic was to be used on the beer packaging, the beer bottles, complimentary bottle opener, glasses and the one off snowboard products available to win.

The Bottle

Product Concepts

Terrence Coleman 301-922-4147 Tcoleman042@gmail.com

TerrenceColeman Coleman Terrence 301-922-4147 301-922-4147 Tcoleman042@gmail.com Tcoleman042@gmail.com