EAST CENTRAL COMMUNITY COLLEGE

Identity Graphic Standards Manual

PUBLIC INFORMATION DEPARTMENT P.O. Box 129 Decatur, MS 39327 601.635.6303 | Fax 601.635.4398 ISSUE DATE JULY 2013

MESSAGE FROM THE PRESIDENT Message from the President During the process of strategic planning that resulted in 2020 Vision for East Central Community College (ECCC), it became apparent that the college lacked a strong, unified visual identity that conveyed a consistent message to internal and external audiences and represented and promoted the quality and mission of ECCC. Over the years, the institutions graphic identity has been fragmented, mainly due to the use and dissemination of several different college and athletics logos and symbols in several different shades of gold. Since the most basic component of a strong institutional identity is a unified visual presentation as well as consistent use of graphic standards that identify the college at a glance, it was imperative that the college adopt and implement official logos, symbols, and colors. After consultation with the design firms of Communication Arts Company (college) and Beam Team Design (athletics), their proposed college and athletics logos, symbols, and colors were officially adopted by the ECCC Board of Trustees on April 9, 2013.

Now, I am pleased to present to you ECCCs new Identity Graphic Standards Manual. The manual has been created to familiarize members of the college community with ECCCs official graphic logos, symbols, and colors as well as assist with the implementation of these identifiers easily and accurately. These graphic standards serve as an important part of the colleges branding process. Consequently, to ensure that our image is clear and consistent, it is essential that these graphic standards be followed carefully and implemented college-wide. The manual also offers useful guidelines for incorporating our visual image in a wide range of situations and environments. The college will make every effort to ensure that these guidelines are followed to help facilitate a consistent and appropriate image to the communities that we serve. Inconsistent use of graphics, logos, symbols, and color confuse audiences and undermine our message while the use of consistent visual images increase the colleges level of visibility and credibility, and enhances our image. This manual covers most, but not all, instances of the use of the colleges logos, symbols, and colors in printing and publications. The ECCC Public Information Department has been charged with maintaining and distributing the proper college logos, symbols, and colors. It is also their responsibility to review all applications of the institutions logos, symbols, and colors to ensure compliance with the standards presented in the pages of this manual. The Public Information Department is available to assist individuals and departments to ensure that their communication vehicle and use of visual images meets the standards set by our college. The Public Information Department is also available to offer the guidance and technical support you need to consistently reinforce ECCCs image to the communities we serve. Whenever in doubt on the use of graphic standards, please consult with the professionals in Public Information.

As members of the ECCC family, we all share in the responsibility to ensure college-wide compliance with these graphic standards. The adherence to these standards will enhance our image in the community. I look forward to seeing the new ECCC logo and graphic identity system in use across the campus and throughout our college service area and appreciate your support. Sincerely,

SE CT I ON 1 O FFIC IA L COLLE GE I D E NT I FI CA T I ON

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OFFIC IAL CO LLE G E I D E N TI F IC A T IO N C O M PO NE N T S AN D SIG N A TURES

College Mark
The design of the College Mark is derived from ECCC architectural featuresthe campus gateway, archways of Founders Gym and Davis Hall, and the Huff Auditorium entry. The Mark represents open access, respect for tradition, and educational opportunity.
The College Mark is not to be distorted or altered; it may be used independently or as a graphic element; the advised-minimum scale is demonstrated at far right.
COLLEGE MARK

MINIMUM WIDTH .375

College Wordmark
The College Wordmark declares the name of the College in an abbreviated formeast central. The Wordmark is based upon a classical type style and has been customized for legibility, energy, and interest.
The College Wordmark is not to be distorted or altered; it may be used independently in Linear and Compact versions; both versions are demonstrated here in their advised-minimum scale.

COLLEGE WORDMARKLINEAR

COLLEGE WORDMARKCOMPACT

MINIMUM WIDTH 1.6

MINIMUM WIDTH .75

Formal College Wordmark

The Formal College Wordmark combines an identifier linecommunity college with the College Wordmark to complete the full name of the College. This identifier line is composed in a contemporary type style and has been classically spaced to support the Wordmark.
The Formal College Wordmark is not to be distorted or altered; it may be used independently in Linear and Compact versions; both versions are demonstrated here in their advised-minimum scale.

FORMAL COLLEGE WORDMARKLINEAR

FORMAL COLLEGE WORDMARKCOMPACT

MINIMUM WIDTH 1.6

MINIMUM WIDTH .75

Official College Signatures

Official College Signatures are composed of the College Mark and the Formal College Wordmark. Signatures are available in Standard, Linear, and Compact versions for practical application.
Official College Signatures are not to be distorted or altered; they are demonstrated here in their advised-minimum scale.

STANDARD SIGNATURE

LINEAR SIGNATURE

COMPACT SIGNATURE

MINIMUM WIDTH 1.25

MINIMUM WIDTH 2

M INIMUM WIDTH .75

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O F F I CI A L CO L L E G E C O L O R S & SU PPO R T T Y PO G RAP H Y

Official College Colors
Official College colorsgold and black are referenced throughout this document and designated here for use in presenting official College identification in formal and informal applications. Colors are specified here through various media profiles for optimal consistency.
For Fine Printing
PANTONE MATCHING SYSTEM

For Onscreen Applications

ELECTRONIC / RGB WEB PALETTE

PMS 4515 Gold

4-COLOR PROCESS

R=203 G=182 B=119 CBB677

C=0 M=9 Y=50 K=24

PANTONE MATCHING SYSTEM

PMS Black #6
4-COLOR PROCESS

ELECTRONIC / RGB WEB PALETTE

R=0 G=0 B=24 000018

C=100 M=35 Y=0 K=100

PANTONE MATCHING SYSTEM 4-COLOR PROCESS

Support & Specialty Colors

Support/specialty colorsmetallic gold, orange, blue, yelloware designated here for consistent use in enhancing the official College colors defined above. Use of these colors must be cleared through the ECCC Public Information Department.
For Fine Printing:
Pantone Matching System (PMS) spot color reference numbers are provided along with their corresponding definitions in 4-color process.

PMS 872 Metallic Gold

(no equivalent)
PANTONE MATCHING SYSTEM

ELECTRONIC / RGB

(no equivalent)
WEB PALETTE

(no equivalent)
ELECTRONIC / RGB WEB PALETTE

PMS 716 Orange

4-COLOR PROCESS

R=249 G=157 B=49 F99D31

C=0 M=45 Y=91 K=0

PANTONE MATCHING SYSTEM

PMS 279 Blue

4-COLOR PROCESS

ELECTRONIC / RGB WEB PALETTE

R=81 G=145 B=205 5191CD

C=68 M=34 Y=0 K=0

PANTONE MATCHING SYSTEM

For Onscreen Applications:

For digital applications, such as PowerPoint graphics or online pdfs, electronic/RGB references are provided along with a web-safe palette for html graphics.

PMS 121 Yellow

4-COLOR PROCESS

ELECTRONIC / RGB WEB PALETTE

R=255 G=222 B=108 FFDE6C

C=0 M=11 Y=69 K=0

Support Typography
The recommended typestyle family to support and compliment College identification is Lucidaavailable in serif, sans serif, and unicode.
General Reference for Typestyle Applications: TExT: Lucida Bright Lucida Sans Unicode Lucida Sans Demibold Lucida Sans Unicode Lucida Bright Italics

LUCIDA BRIGHT

(Serif for body text)

LUCIDA BRIGHT ITALICS

(Italics serif for titling & notations)

LUCIDA SANS D EMIBOLD

TITLING (above 18 pts): Lucida Bright Italics SMALL HEADINGS: NOTATIONS:

(sans serif for small headings)

LUCIDA SANS UNICODE

(sans serif for small headings, body text, utility text & captioning)

UTILITY & CAPTION: Lucida Sans Unicode

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
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Web Typography
Recommended typestyles for web use include Georgia (serif) and Verdana (sans serif).
General Reference for Typestyle Applications: TExT: TITLING: SMALL HEADINGS: Georgia Georgia Italics Verdana Bold

GEORGIA

(Serif for body text)

GEORGIA ITALICS

(Serif italics for titling)

VERDANA

UTILITY & CAPTION: Verdana

(Sans serif for utility text & captioning)

VERDANA BOLD

(Sans serif for small headings)

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OFFIC IAL CO L LE G E CO MP O NE N T S IN S ING L E -C O L O R A PPL IC A TION S

Mark Single-Color Usage
The College Mark may be reproduced on a white background in the Official College colorsblack, 50% black tint, and gold.

The College Mark may be reversed out to white on a background of the Official College colorsblack, 50% black tint, and gold.
Use of screen tints other than described above must be cleared through the ECCC Public Information Department.

Wordmark Single-Color Usage

The College Wordmark may be reproduced on a white background in the Official College colorsblack and gold.

The College Wordmark may be reversed out to white on a background of the Official College colorsblack, 50% black tint, and gold.

The College Wordmark may be reproduced in black on a background in the Official College color gold.

The College Wordmark may be reproduced in the Offical College gold on a black background.
Use of screen tints other than described above must be cleared through the ECCC Public Information Department.

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OFFIC IA L CO L LE G E SI G N AT U R E S IN S IN G L E -C O L O R APPL IC ATION S

Signatures in Single-Color
In single-color application on white backgrounds, College Signatures may be reproduced in solid black.
STANDARD SIGNATURE LINEAR SIGNATURE COMPACT SIGNATURE

In single-color application on white backgrounds, College Signatures may also be reproduced in a combination form with 50% black tint for the Mark and solid black for Wordmark.
Use of screen tints other than described in this manual must be cleared through the ECCC Public Information Department.

Signatures in Reverse
College Signatures may be reversed out to be solid white on a solid color background or a 50% black tint.
Use of colors and screen tints other than described in this manual must be cleared through the ECCC Public Information Department.

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OFF I CI A L CO L LE G E SIG NAT U R E S IN T W O -C O L O R APPL IC ATION S

Signatures in Two-Color
The Official two-color application of College Signatures on white backgrounds establishes the College Mark in gold and the Wordmark in black.
STANDARD SIGNATURE LINEAR SIGNATURE COMPACT SIGNATURE

Two-Color Signatures on Color

College Signatures may be used in two colors on color backgrounds as shown at right:

ON BLACK BACKGROUND

Mark in gold Wordmark dropped out to white.

ON 50% BLACK TINT BACKGROUND

Mark dropped out to white Wordmark in black.

ON GOLD BACKGROUND

Mark dropped out to white Wordmark in black.

Use of colors and screen tints other than described in this manual must be cleared through the ECCC Public Information Department.

C O L L E G E INIT IA L S AN D S L OGAN
College Initials & Slogan
The official College InitialsECCC reflect detailing of the College Wordmark. The College Initials and Slogan are not to be altered, yet may be used independently or in association.
These are not to be combined with other College, Ceremonial or Athletic Identification Components. See advised-minimum scale.
MINIMUM WIDTH 1

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C O L L E G E C O R R E S PO ND EN C E
College Stationery
Official College Stationery items are executed in College Colorsblack and gold. The center-on-center layout employs the Linear Wordmark in solid colors at top. The College address line is positioned at the bottom of the sheet and the College Mark is displayed in a 10% gold tint to simulate a watermark. Letterwriting and envelope addressing are to be composed in 10pt Lucida Bright with adequate line spacing.
MAINTAIN MARGINS: TOP= 2 LEFT=1.25 RIGHT=1.125 BOTTOM = 1.25
D E PA RT M E N T N A M E

Consectetuer Adipiscing Feugait Nulla Facilisi P.O. Box 16259 Placerat, XS 39236-6259 Reference: Nam Liberf Duis autem vel eum iriure dolor in hendrerit

01 June 2013

< BEGIN ADDRESSEE LINE OF INSIDE ADDRESS AND ESTABLISH A RIGHTALIGNED DATE TAB AT 7.75 < USE 1 INDENTS FOR PARAGRAPHS AND REFERENCE ITEM < MAINTAIN JUSTIFIED LEFT PARAGRAPH STYLING

Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Trud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequateu feugiat nulla facilisis at. Vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Adipiscing,

Consectetuer Adipiscing Title Department Designation

< USE 1 INDENTS FOR CLOSING, TITLE, AND DEPARTMENT DESIGNATION

The official College letterhead illustrates the independent 2-color use of the Formal Linear Wordmark and an atypical use of the College Mark. Similarly the College envelope and business card make use of the Formal Compact Wordmark.
P. O. Box 129, Decatur, MS 39327 | 601.635.2111 |
TOLL FREE :

1.877.462.3222 |

WWW . ECCC . EDU

D E PA RT M E N T N A M E

P. O. Box 129, Decatur, MS 39327

Consectetuer Adipiscing Feugait Nulla Facilisi P.O. Box 16259 Placerat, XS 39236-6259

W W W. E C C C . E D U

BY USING CLEAR ADDRESS LABELS OR DIRECT IMPRESSION, < POSITION ADDRESSEE INFORMATION INLINE WITH RETURN ADDRESS AND TO RIGHT OF COLLEGE MARKS CENTER

First And Last Name

Title
OFFICE : FAX :

< BUSINESS CARDS

601.000.0000

601.000.0000

NAME @ ECCC . EDU

P. O. Box 129, Decatur, MS 39327

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C E R E M O NIAL C O L L E G E S E AL A ND SH IEL D
Ceremonial College Seal
The Ceremonial College Seal is for official use by the ECCC Board and Administration only. The two-color version at right demonstrates the use of PMS 4515 Gold or PMS 872 Metallic Gold in the outer band and the inner shield details.
The Official College Seal is not to be distorted or altered; it is demonstrated here in advisedminimum scale.
COLLEGE SEAL

MINIMUM DIAMETER 1.5

Single-Color versions of the Ceremonial College Seal are presented at right.

A special version of the Ceremonial College Seal is available for blind embossings and reverse use.

Ceremonial College Shield

The Ceremonial College Shield is an excerpt from the Ceremonial Seal and is for official use by the ECCC Board and Administration only. Use of color is similar to the Ceremonial Seal (see above) and is demonstrated here.
MINIMUM WIDTH .75

COLLEGE SHIELD

FOR BLIND EMBOSSING

The Official College Shield is not to be distorted or altered; it is demonstrated here in advisedminimum scale.

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CO RR E C T U S A G E O F C O L L E G E IDE N T IF IC ATION
Correct Usage
In this Graphic Standards Manual we define Official College Identification Components, Signatures, Colors, their formal relationships and color usage. On this page, we illustrate suggested uses of these relationships in hypothetical layouts and offer basic guidelines for optimal use. 1. Use only officially provided encapsulated postscript (eps) files available through the Colleges Public Information Office. 2. Maintain uniformity of proportion in scaling identification elements; do not modify or distort. 3. Observe minimum width recommendations for each of the College Identification Components and Signatures. 4. Using sound design practices, preserve distinctive qualities of individual identification components and signatures by using adequate visual clear space to surround them: Linear elements must be protected by no less than 5% of their width; Standard Signatures must be protected by no less than 15% of their width; and Compact elements must be protected by no less than 25% of their width. NOTE:
Examples shown on this page are for demonstration only; they do not represent recommended sizes for signatures and components.

Headline in Layout
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Post Office Box 129 Decatur, MS 39327 601.635.2111 1.877.462.3222 www.eccc.edu

Headline in Layout
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Facilisis at vero eros et accumsan Eet iusto odio dignissim qui blandit praesent luptatum zzril delenit augue.
Post Office Box 129, Decatur, MS 39327 601.635.2111 | toll free: 1.877.462.3222 | www.eccc.edu

toll free:

Post Office Box 129, Decatur, MS 39327 | 601.635.2111 | toll free: 1.877.462.3222 | www.eccc.edu

Longer Headline in Layout

Eiure dolor in hendrerit in vulputate. Facilisis at vero eros et accumsan Eet iusto odio dignissim velit esse molestie consequat, vel illum dolore eu dolor in hendrerit in vulputate. Post Office Box 129, Decatur, MS 39327 601.635.2111 | toll free: 1.877.462.3222 | www.eccc.edu

Headline in Layout
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Post Office Box 129, Decatur, MS 39327 601.635.2111 | toll free: 1.877.462.3222 | www.eccc.edu

Eiure Dolor Hendret

Endrerit in vulputate. Facilisis at vero eros et accumsan Eet iusto odio dignissim velit esse molestie consequat. Post Office Box 129 Decatur, MS 39327 601.635.2111 toll free: 1.877.462.3222

DO USE INDIVIDUAL COLLEGE SIGNATURES TO THE ADVANTAGE OF SIMPLE LAYOUTS IN GENEROUS AND CONFINING SPACES.

Headline in Layout
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DO USE COLLEGE SIGNATURES AND COMPONENTS IN RECOMMENDED COLOR COMBINATIONS.

Post Office Box 129, Decatur, MS 39327 | 601.635.2111

Post Office Box 129, Decatur, MS 39327 | 601.635.2111 | toll free: 1.877.462.3222 | www.eccc.edu

DO USE COLLEGE ELEMENTS PROMINENTLY IN REVERSE APPLICATIONS ON SIMPLE BACKGROUNDS OF DEEP VALUES.
2013 Summer Schedule 2013 Fall Schedule

DO USE COLLEGE SIGNATURES IN COLLEGIATE WEAR.

DO USE SUPPORT COLORS TO COMPLEMENT OFFICIAL COLORS.

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I N C O R R E C T U SA G E O F C O L L E G E IDE N T IF IC ATION
Incorrect Usage of Identification
The following guide attempts to identify potential violations and/ or misuse of College Identification, typography and colors. Do not reproduce College Identification Components and Signatures in widths less than their designated minimum (see individual Components and Signatures). 1. Maintain uniformity of proportion in scaling identification elements. Use only officially provided encapsulated postscript (eps) files and do not modify or distort. 2. Never redraw or substitute letterforms. 3. Maintain a clear space around components and signatures that is at least 15% the height of the element. Never crowd or overlap identification components and/or signatures. 4. Never combine components or signatures with other graphic material. Never use decorative borders, color shapes, panels, or other arbitrary additive elements to enclose or provide a background. 5. Do not substitute support or alternate colors for offical signatures and components. 6. Official Ceremonial elements and College initials have their own applications and are not to be substituted or combined with other College Components or Signatures. 7. Do not reproduce College Identification Components over complicated backgrounds or INCORRECT tonal values. 8. Official Athletics identification elements are defined elsewhere in this manual and have their own applicationsthey are not to be substituted or combined with other College Components or Signatures.
GRAPHIC ELEMENT 1 < DONT DISTORT OR ALTER ANY OF THE COLLEGE SIGNATURES OR COMPONENTS.

EAST CENTRAL
COMMUNITY COLLEGE

2 < DONT ALTER OR REDRAW THE COLLEGE MARK OR WORDMARK. NEVER SUBSTITUE OTHER TYPESTYLES.

3 < DONT CROWD OR OVERLAP COMPONENTS OR SIGNATURES. MAINTAIN A 15% OF ELEMENT HEIGHT CLEARANCE ALL AROUND.

4 < DONT COMBINE COMPONENTS OR SIGNATURES WITH OTHER GRAPHIC MATERIAL.

5 < DONT SUBSTITUTE COLORS IN OFFICIAL COLLEGE SIGNATURES OR COMPONENTS.

6 < DONT COMBINE CEREMONIAL (OR OTHER) COLLEGE ELEMENTS WITH SIGNATURES OR THE MARK.

7 < DONT SUPERIMPOSE COLLEGE COMPONENTS OR SIGNATURES OVER COMPLICATED IMAGES OR PATTERNS.

8 < DONT COMBINE ATHLETICS ELEMENTS WITH SIGNATURES OR THE MARK.

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SE CT I ON 2 O FFIC IA L A T HLE T I CS I D E NT I FI CA T I ON

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O F F I CI A L E CCC A T H L E T IC S IDE N T IF IC A T IO N C O M PON EN TS

Athletics Mascot
The East Central Community College Athletics Mascot visualizes the strength and determination of the Colleges athletics program in the profile of a proud warrior.
The Mascot features fine details made visible through the use of solid black and a second value. It is not to be altered, yet may be used independently or in combination with certain ECCC Athletics Identification Components as defined in this manual. Observe advised-minimum scale.
MINIMUM WIDTH 1.3

Athletics Wordmark
The ECCC Athletics Wordmark is an energetic custom letterform.
The Athletics Wordmark uses solid black and has a second value outline; it is not to be altered, yet may be used independently or in combination with certain ECCC Athletics Identification Components as defined in this manual. Observe advised-minimum scale.
MINIMUM WIDTH 1.625

Athletics Identifier

(ABBR.)

An abbreviated form of the ECCC Athletics Identifiereast central can support the Athletics Wordmark and identification.
The abbreviated Athletics Identifier is a solid letterform with an outline. For smaller applications, it is available without the outline. These are not to be altered, yet may be used independently or in combination with certain ECCC Athletics Identification Components as defined in this manual. Observe advised-minimum scale.

MINIMUM WIDTH 1.25

MINIMUM WIDTH .5

Athletics Identifier

(FULL)

The full ECCC Athletics Identifier east central community college can support the Athletics Wordmark and identification.
The full Athletics Identifier is a solid letterform with an outline. For smaller applications, it is available without the outline. These are not to be altered, yet may be used independently or in combination with certain ECCC Athletics Identification Components as defined in this manual. Observe advised-minimum scale.
MINIMUM WIDTH 2.75

MINIMUM WIDTH 2.5

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OFFIC IAL A THLE TI CS SI G N A T U R E AN D C O M PO NE N T C O M BIN A TION S

Official Athletics Signature
The East Central Community College official Athletics Signature is composed of the Athletics Mascot, Athletics Wordmark, and abbreviated version of the Athletics Identifier.
The Athletics Signature is an approved combination of ECCC Athletics components and is not to be altered. Observe advised-minimum scale.

MINIMUM WIDTH 1.625

Athletics Wordmark with Identifier(s)

The Athletics Wordmark may be combined with the Athletics Identifier in its full and abbreviated forms.
The Athletics Wordmark with Identifier(s) is an approved combination of ECCC Athletics components and is not to be altered. Observe advised-minimum scale.

MINIMUM WIDTH 3.75

MINIMUM WIDTH 1.75

Athletics Wordmark with Mascot

The Athletics Wordmark may be combined with the Athletics Mascot.
The Athletics Wordmark with Mascot is an approved combination of ECCC Athletics components and is not to be altered. Observe advised-minimum scale.
MINIMUM WIDTH 4.25

Athletics Identifier with Mascot

The abbreviated Athletics Identifier may be combined with the Athletics Mascot.
The abbreviated Athletics Identifier with Mascot is an approved combination of ECCC Athletics components and is not to be altered. Observe advised-minimum scale.
MINIMUM WIDTH 4.5

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OFFICIAL ECCC ATHLETICS SIGNATURE AND COMBINATIONS IN COLOR

Athletics Signature & Athletic Component Combinations Color Usage
The Athletics Signature and Athletics Component Combinations may be reproduced in single-color (black) or in official College colors (black and gold) as shown here.
ON WHITE BACKGROUNDS: In two-color applications, the outline of the Wordmark and certain details of the Mascot are executed in solid gold, where as the dominant features of the Mascot, the abbreviated identifier and the core Wordmark are executed in solid black. In single-color applications, the gold is replaced with a 30% black tint to carry the second value in the design. ON OFFICIAL COLORS & 50% BLACK: When used on color backgrounds, the color usage for the Athletics Signatures and Components described above is distinguished with a white outline.

NOTE:

Examples shown on this page are color demonstrations only; they do not represent recommended sizes for signatures and components.

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OFFICIAL ECCC ATHLETICS COMPONENTS IN COLOR APPLICATIONS

Athletics Component Color Usage
The various Athletics Components already identified in this document may be reproduced on a white background in black with tonal values or in official College colors as shown here.

Athletics Components may also be reproduced on a solid backgrounds of official College colors as shown here.

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A T H L E T IC S SPE C IAL T Y M ARKS

Athletics EC Mark
East Central Community College official Athletics identification includes an outlined custom EC Mark and is intended for use in solid College colors only.
The EC Mark may be used with the Athletics Wordmark and the Athletics Indentifier (ABBR. and FULL). It may also be combined with the name of the sport (example: Football, Baseball, Softball) as long as the official athletics font (Rockwell Condensed Bold) is used. The EC Mark is not to be altered and should never be used in combination with the Athletics Mascot mark.
MINIMUM WIDTH .375

Athletics Facepaint EC
East Central Community College official Athletics identification includes a custom specialty Facepaint EC derived from the Athletics Mascot. It is for use by special permission only.
The Facepaint EC is only used in solid College colors. It is not to be altered or used in combination with other ECCC Athletics or College Identification Components. Observe advised-minimum scale.
MINIMUM WIDTH 2

AT H L E T IC S SPO R T DE S IG NATION S
Athletics Sport Designations
Sport designations (i.e., Football, Baseball, Softball) may accompany Athletics identification. The name of the sporttypeset in all caps using the official Athletics typeface (Rockwell Condensed Bold)may be placed underneath Athletics Signatures, the Athletics Wordmark, or the Athletics EC Mark.
No typestyle substitutions are permitted and the sport name should always go underneath the respective mark, not above or beside.

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A T H L E T IC S C O R R E S PO N DEN C E
Athletics Stationery
Official Athletics Stationery items are executed in College Colorsblack and gold. The center-on-center layout employs the Athletics Wordmark (with full Identifier) in solid colors at top. The College address line is positioned at the bottom of the sheet and the Athletics Mascot is displayed in a 10% gold tint to simulate a watermark. Letterwriting and envelope addressing are to be composed in 10pt Lucida Bright with adequate line spacing.
MAINTAIN MARGINS: TOP= 2 LEFT=1.25 RIGHT=1.125 BOTTOM = 1.25
DEPAR T MENT NAME

Consectetuer Adipiscing Feugait Nulla Facilisi P.O. Box 16259 Placerat, XS 39236-6259 Reference: Nam Liberf Duis autem vel eum iriure dolor in hendrerit

01 June 2013

< BEGIN ADDRESSEE LINE OF INSIDE ADDRESS AND ESTABLISH A RIGHTALIGNED DATE TAB AT 7.75 < USE 1 INDENTS FOR PARAGRAPHS AND REFERENCE ITEM < MAINTAIN JUSTIFIED LEFT PARAGRAPH STYLING

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Consectetuer Adipiscing Title Department Designation

< USE 1 INDENTS FOR CLOSING, TITLE, AND DEPARTMENT DESIGNATION

P. O. Box 129, Decatur, MS 39327 | 601.635.2111 |

TOLL FREE :

1.877.462.3222 |

WWW . ECCC . EDU

P. O. Box 129, Decatur, MS 39327

Consectetuer Adipiscing Feugait Nulla Facilisi P.O. Box 16259 Placerat, XS 39236-6259

BY USING CLEAR ADDRESS LABELS OR DIRECT IMPRESSION, < POSITION ADDRESSEE INFORMATION INLINE WITH RETURN ADDRESS AND TO RIGHT OF COLLEGE MARKS CENTER

First And Last Name

Title
OFFICE :

< BUSINESS CARDS

NAME @ ECCC . EDU

601.000.0000 |

FAX :

601.000.0000 |

P. O. Box 129, Decatur, MS 39327 | WWW.ECCC.EDU

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CO RRE C T U S A G E O F AT H L E T IC S IDE NT IFIC ATION

Correct Usage
In this Graphic Standards Manual we define Official Athletics Identification Components, Signatures, Colors, their relationships and color usage. On this page, we illustrate suggested uses of these relationships in hypothetical layouts and offer basic guidelines for optimal use. 1. Use only officially provided encapsulated postscript (eps) files available through the Colleges Public Information Office. 2. Maintain uniformity of proportion in scaling identification elements; do not modify or distort. 3. Observe minimum width recommendations for each of the College Identification Components and Signatures. 4. Using sound design practices, preserve distinctive qualities of individual identification components and signatures by using adequate visual clear space to surround them: Athletics Signatures and Mascot must be protected by no less than 5% of their width; Athletics Wordmarks and Wordmarks with Mascot must be protected by no less than 15% of their width.
NOTE:

Headline in Layout
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Headline in Layout
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Post Office Box 129, Decatur, MS 39327 601.635.2111 | toll free: 1.877.462.3222 | www.eccc.edu

toll free:

Post Office Box 129 Decatur, MS 39327 601.635.2111 1.877.462.3222 www.eccc.edu

Post Office Box 129, Decatur, MS 39327 | 601.635.2111 | toll free: 1.877.462.3222 | www.eccc.edu

Headline in Layout
Eiure dolor in hendrerit in vulputate. Facilisis at vero eros et accumsan Eet iusto odio dignissim velit esse molestie consequat, vel illum dolore eu dolor in hendrerit in vulputate. Post Office Box 129, Decatur, MS 39327 601.635.2111 | toll free: 1.877.462.3222 | www.eccc.edu

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Post Office Box 129, Decatur, MS 39327 601.635.2111 | toll free: 1.877.462.3222 | www.eccc.edu
Eiure Dolor Hendret
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DO USE INDIVIDUAL ATHLETICS SIGNATURES TO THE ADVANTAGE OF SIMPLE LAYOUTS IN GENEROUS AND CONFINING SPACES.

See You at the ballpark!

DO USE ATHLETICS SIGNATURES AND COMPONENTS IN RECOMMENDED COLOR COMBINATIONS.

Headline in Layout
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Examples shown on this page are for demonstration only; they do not represent recommended sizes for signatures and components.

Post Office Box 129, Decatur, MS 39327 | 601.635.2111

Post Office Box 129, Decatur, MS 39327 | 601.635.2111 |

toll free:

1.877.462.3222 |

www.eccc.edu

DO USE ATHLETICS ELEMENTS PROMINENTLY IN REVERSE APPLICATIONS ON SIMPLE BACKGROUNDS OF DEEP VALUES.

APPROPRIATE USE OF ATHLETIC SIGNATURES IN COLLEGIATE APPLICATIONS IS CONTROLLED BY SPECIAL PERMISSION.

DO USE ATHLETICS IDENTIFICATION SEPARATELY WITHIN THE COLLEGE IDENTIFICATION PROFILE.

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I N C O R R E C T U SA G E O F AT H L E T IC S IDE NT IFIC ATION

Incorrect Usage of Identification
The following guide attempts to identify potential violations and/ or misuse of ECCC Athletics Identification, typography and colors. Do not reproduce Athletics Identification Components and Signatures in widths less than their designated minimum (see individual Components and Signatures this section). 1. Maintain uniformity of proportion in scaling identification elements. Use only officially provided encapsulated postscript (eps) files and do not modify or distort. 2. Never redraw or substitute Mascot or letterforms. 3. Maintain a clear space around components and signatures that is at least 15% the height of the element. Never crowd or overlap identification components and/or signatures. 4. Combining components or signatures with other graphic material must be approved by the Public Information Department. Never use decorative borders, color shapes, panels, or other arbitrary additive elements to enclose or provide a background. 5. Do not substitute Support Colors or alternate colors for offical signatures and components. 6. Official Ceremonial elements and College initials have their own applications and are not to be substituted or combined with other Athletics Components or Signatures. 7. Do not reproduce Athletics Identification Components over complicated backgrounds or INCORRECT tonal values. 8. Official College elements have their own applications and are not to be substituted or combined with other Athletics Components or Signatures.
1 < DONT DISTORT OR ALTER ANY OF THE ATHLETICS SIGNATURES OR COMPONENTS 2 < DONT ALTER OR REDRAW THE ATHLETICS MASCOT OR WORDMARK. NEVER SUBSTITUE TYPESTYLES OR IMAGES. 3 < DONT CROWD, OVERLAP, OR RECOMBINE COMPONENTS OR SIGNATURES. MAINTAIN A 15% OF ELEMENT HEIGHT CLEARANCE ALL AROUND.

4 < DONT COMBINE COMPONENTS OR SIGNATURES WITH OTHER GRAPHIC MATERIAL.

5 < DONT SUBSTITUTE COLORS IN OFFICIAL ATHLETICS SIGNATURES OR COMPONENTS.

6 < DONT COMBINE CEREMONIAL (OR OTHER) COLLEGE ELEMENTS WITH ATHLETICS SIGNATURES OR MASCOT.

7 < DONT SUPERIMPOSE ATHLETICS COMPONENTS OR SIGNATURES OVER COMPLICATED IMAGES OR PATTERNS.

8 < DONT COMBINE ATHLETICS ELEMENTS WITH COLLEGE SIGNATURES OR MARK.

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C OLLEGE A CCRE D I TA TI O N A ND NO NDIS C R IM IN A T IO N S T A T E M EN TS

Accreditation Statement
East Central Community College is accredited by the Southern Association of Colleges and Schools Commission on Colleges to award the Associate Degree. Contact the Commission on Colleges at 1866 Southern Lane, Decatur, Georgia 30033-4097 or call 404-679-4500 for questions about the accreditation of East Central Community College. East Central Community not discriminate on the basis of The following long andCollege short does policy statements shall be included, as race, color, religion, national origin, sex, or qualified disability in its other appropriate, in college publications andage, in various advertisements and educational programs and activities, employment practices, or admissions public information releases that are made by the college: processes. The following persons have been designated to handle inquiries regarding the non-discrimination policies of East Central Community College: Long Statement Inquiries regarding compliance with Title VI, ADEA, and Title IX is East Centralby Community does discriminate on the basis of race, coordinated Dr. Teresa College Houston, Vicenot President for Instruction, Walter color, religion, national origin, sex, age, or qualified disability in its educational Arno Vincent Administration Building, Room 171, Post Office Box 129, programs and activities, employment practices, or admissions processes. The Decatur, MS 39327, Phone: 601-635-6202, Fax: 601-635-4011, thouston@eccc. following persons have been designated to handle inquiries regarding the nonedu. Inquiries regarding compliance with Section 504 and ADA is coordinated by Dr. Randall Lee, Vicecompliance President of Student Eddie Smith Student Inquiries regarding with Title Services, VI, ADEA, and M. Title IX is coordinatUnion, Room 201, Post Office Box 129, Decatur, MS 39327, Phone: 601-635ed by Dr. Teresa Houston, Vice President for Instruction, Walter Arno Vincent 6375, Fax: 601-635-3247, Administration Building, rlee@eccc.edu. Room 171, Post Office Box 129, Decatur, MS 39327,

Nondiscrimination Policy

discrimination policies of East Central Community College:

Phone: 601-635-6202, Fax: 601-635-4011, thouston@eccc.edu.

Inquiries regarding compliance with Section 504 and ADA is coordinated by Dr. Randall Lee, Vice President of Student Services, Eddie M. Smith Student Union, Room 201, Post Office Box 129, Decatur, MS 39327, Phone: 601-6356375, Fax: 601-635-3247, rlee@eccc.edu. Short Statements East Central Community College is an equal educational and employment opportunity provider. or EEO/Title VI/ADEA/ Title IX/Section 504/ADA Institution General Guidelines The long statement is recommended for use on all publications except when space is limited due to the size of the communication space. The following provides general guidelines on the use of the long and short non-discrimination statements
Publications Recruitment Materials (small pieces such as mini-viewbooks, financial aid brochures, program brochures, print ads, postcards, direct mail pieces, posters, etc.) Recruitment Materials (large materials such as large viewbooks, etc.) General Advertising (Print ads, posters, flyers, etc.) Official College Reports (Business Plan, Profile, Annual Reports, etc.) College Publications (Catalog, Magazines, Handbooks, Student Newspaper, etc.) Admissions Materials (Applications, financial aid materials, checklists, etc.) Employment Package for Potential Employees Website
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Short Statements X

Long Statement

X X X X X X X
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