Chapter Two: Profile of Beximco Group: Aking Angladesh TO THE Orld

TAKING BANGLADESH TO THE WORLD
Chapter Two: Profile of Beximco Group
Corporate Scenario
Historical Background of the Company At a Glance Future plans of BEXIMCO Group Mission Vision
Corporate Structure
SBU in a Nutshell
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SCHOOL OF BUSINESS JAHANGIRN
Corporate Scenario: Beximco is the largest business conglomerate of private sector in Bangladesh. Apart from the national government Beximco employs highest number of people in the country. Over the years since started it could gain a position to symbolize effective management, fund generation, and diversification of exploring business opportunities. Today it is one of the most known names in the countrys business arena. Beximco practices an appropriate combination to delegate authority and responsibility that works to motivate employees and yield better performance for the company as a whole. Recruiting the efficient and potential people, planning to develop human resources, exploring business opportunity, and information management have strengthened the effectiveness and image of the group.
Historical Background of the Company Bangladesh has come a long way since its independence. It has improved key social indicators and the well-being of its people. The Beximco Group of Companies has been an integral part of this progress. BEXIMCO's philosophy is simple: In identifying opportunities, it has targeted those industries, which the country needs most in order to progress and to improve living standards. Beximco is also focused on those industries, which make the most of Bangladesh's competitive advantages in the international market. Bangladesh Export Import Company (BEXIMCO) Ltd. was the first private-sector company to be registered in Bangladesh as a public limited company. The company started its voyage in September 1972. Since then, Beximco Group has been leading public equity offerings in Bangladesh. At the end of 1996, the ten publicly listed companies of the Beximco Group accounted for Tk. 33.87 Billion or 20.4% of the market capitalization of the Dhaka stock Exchange and 1k 31.12 Billion or 21.3% of that of the Chittagong Stock Exchange (CSE). Beximco shares are also the volume leaders on the national bourses, accounting for 22.08% of turnover at the DSE and 29.23% of the turnover at the CSE in
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1996. The Beximco Group has also played a pioneering role in establishing and expanding the debt instruments market in Bangladesh. Beximco Pharmaceuticals Ltd. was the first Group Company to issue debentures in 1988.
Strategic Eras
1960 - 70s
ENTREPRENEURIAL SET UP
1980 - 90s
BEXIMCO GROUP OF COMPANIES
2000 & beyond

BEXIMCO INTERNATIONAL CORPORATION Globalization using IT And establishing brand Equity
with Growth through Addition of Diversification emphasis on professionalism Business And management systems
Establishment of new business entities is not the lone requirement for an emerging economy like Bangladesh. A reliable service infrastructure, especially in financial services is also a vital need. Anticipating this Beximco Group decided to start Beximco Securities Ltd., which is the first firm formed especially for the individual investors, offering a customer-friendly environment as well for its growing number of individual clients.
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At a Glance:
Company Profile: Corporate Headquarters: 17 Dhanmondi R/A, Road No. 2 Dhaka -1205, Bangladesh Phone: 880-2-8611891-5, 8618220-7 9677701-5, 7701165 E-Mail: Beximchq@Bextex.Net Web Site: Www.Bextex.Net Operational Headquarter: Beximco Industrial Park, Sarabo Kashimpur, Gazipur, Bangladesh. Factory: Sarabo, Kashimpur, Gazipur Date Of Incorporation: 30 May, 1984 Commercial Production: 1990 Business Line: Manufacturing And Marketing Of Yarn, Woven, Knit And Denim Fabrics. Listing Status: Public Listed Company. Stock Exchange Listing:
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Dhaka And Chittagong. Authorized Capital In BDT: 3,000 Million Taka Paid Up Capital In BDT: 1,882.50 Million Taka Number Of Shareholders: 37,929 Number Of Woven Looms Installed: 293 Number Of Spindles Installed: 119,520 Number Of Denim Looms Installed: 56 Number Of Circular Knit Machine Installed: 30
Production Capacity: 28 Million Linear Meters
Number Of Employees: 5,181
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Future plans of BEXIMCO Group:
The future plans are explicit from the following statement of the company chairman; our strategy of re-positioning ourselves for 2005 is going ahead successfully. We have now formed very strong business alliance with most of the large & well-known garment retailer and brands in USA and Europe viz. JC Penney, Levis, PVH, Mervyns, Zara, H&M, and C&A among others. We are now In the process of finalizing relations with those big names who not so far on our customer list. We have also initiated orders with the two largest volume buyers in the world-- Wal-Mart, the single largest company in the world and Carrefour, the largest retailer in Europe and second largest retailer in the world. Our plans are to become an essential supplier to all these companies and have they relied heavily on us to supply those better value-added products. Whatever changes 2005 brings we will he firmly established as the key supplier to the biggest volume buyers as well as the best & most fashionable names in the trade. (Source: Annual report, 2001)
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Mission: Each of the company activities must benefit and add value to the common wealth of the society. The company firmly believes that, in the final analysis it is accountable to each of the constituents with whom it interacts; namely: the employees, shareholders. the customers, the business associates, the fellow citizens and the company
Vision:
Building a true marketing led enterprise with motivated work force, innovative vision, strong revenue and product portfolio, customers satisfaction and understanding of global market.
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Corporate Structure: Beximco is a group of 34 companies and most of these are being operated through eight divisions. These divisions are created of the companies that are strategically related. The divisions namely are as follows
Beximco Group Chemical Division

(Contains 4 Companies)
Textile Division
Jute Division
Real State & Construction

Marine Foods Division (Contains 2 Companies)
IT Division
Training Division
Media Division Newspaper & Magazine
Ceramic
Trading and Others
Figure 01: Corporate Structure The side branches are the divisions. The segments at the bottom of the tree are not considered, as division rather exists at their names.
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The number of companies in each division is different. The companies of Beximco group in relation to division have been elaborated as follows:
LIST OF MAJOR COMPANIES INCLUDED IN BEXIMCO GROUP: Division Textile Division Company Beximco Synthetics Ltd. Beximco Apparels Ltd. Beximco Knitting Ltd. Beximco Textiles Ltd. Beximco Fabrics Ltd. Beximco Pharmaceuticals Ltd. Beximco Infusions Ltd. Pharmatek chemicals Ltd. I&I Services Ltd. Beximco Engineering Ltd. Shinepukur Holdings Ltd. Bangladesh Export Import Ltd. Beximco Holdings Ltd. New Dacca Industries Ltd. Sonali Ash Ltd. Esses Exporters Ltd. Beximco Foods Ltd. Beximco Fisheries Ltd. Beximco Media Ltd. Independent Television Information Technology Division Others Aviation Daily Independent Beximco Softech Ltd. Beximco Systems Ltd. Bangladesh Online Ltd. Shinepukur Ceramics Gammatech Ltd. GMG Airlines Bextrade Ltd
Chemical Division
Real State & Construction Division Trading Division Jute Division Marine Food Division Media Division
BRIEF OF THE DIVISIONS:
The divisions of the Beximco group have been introduced as following in a brief way.
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TEXTILE This division consists of 8 companies, represents Beximco in countrys fastest growing apparel business sector. Beximco is now leading this trend with capacity, variety, and quality of the products. Beximco produces polyester yarn, makes different fabrics and mostly supports its own garment business. This is an example of backward linkage that would have been done in Bangladesh in order to strengthen the garment business. Beximco Denims Ltd. is the only denim fabric producer in Bangladesh. JUTE Beximco has two separate facilities to produce jute yarns that are among largest in the country. Until the jute business has got the setback in international market this division was one of the prime contributor to the group and the country as well. The main operation was to produce the jute yearn and export. Beximco is the pioneer of making jute yarn and twine for Administer carpet and served 12% of the total demand of these kinds in the world market. Although today it does not seem to sketch prospective future of it. REAL STATE & CONSTRUCTION It has two companies within this division. One is involved in construction named as Beximco Engineering. It established its credibility through successfully contributing as the largest local partner for the Bangabondhu Jamuna Bridge construction. The other one Shinepukur Holding is operating its business in land development and apartment building. It aims to contribute in solving city accommodation crisis. MARINE FOODS This group added significantly to the group through success in fisheries business. Its project location is in Coxs Bazar. The turnover of the group was also boomed by the contribution of the export of marine foods to international market. TRADING This division holds the initial business trend of Beximco, indeed. It looks for the opportunity of importexport the commodities that have the demand in the market. This division is really dynamic and high profit contributing to the group. With a brand portfolio that includes Wartsilla SA (generation equipment), Arjo Wiggins (security & treasury papers) of France, and DuPont Inc. (chemicals), Sterling
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Diagnostic Imaging Inc. (film products) and Valvoline Inc. (petroleum products and industrial lubricants) of the USA. The Trading Division also represents overseas marine food buyers by acting as a sourcing agent on their behalf and providing quality control. IT AND MEDIA The companies included in this division are Beximco Computers, Beximco Systems, and BOL Online. Beximco Computers Ltd. is still the nation's largest volume re-seller of IBM PCs. With the launch of a new version of BexiBank, an integrated multi-user, multi-tasking banking application system, Beximco Computer Ltd.'s software is in use at over 300 branches of 15 major banks nationwide. It is involved in publication of dailies and monthlies both in English and Bengali. The publications are The Daily Mukto kantha, the Daily Independent, fortnightly The Ananda Bhuban, Shaili, and weekly Onneysa. The Bengali daily newspaper has been closed its operation. Although BEXIMCO's first foray into the media field was just three years ago, its products have made significant inroads into the publishing arena. BEXIMCO has also launched a news agency, the Associated Press of Bangladesh, to provide up-to-date and accurate news-feeds to the Bangladeshi press. The Group also owns a 24 hr TV news channel - Independent Television. This 24 hr news channel presents a full spectrum of news and analysis to its viewers. The Group sets world class standards in the Bangladesh broadcasting industry. CERAMIC Shinepukur Ceramics manufactures and markets high quality porcelain and Bone china tableware in collaboration with NIKKO, a premier Japanese Company. It promotes elegance and distinction for both international and local users of tableware. Shinepukur Ceramics plans to export the majority of its production to the global market and is backed by the long-standing experience and competence of its people. The company has invested in state-of-the-art machinery and technology. All of its products are manufactured under strict international quality control guidelines.
CHEMICAL DIVISION Beximco Chemical Division consists of four companies and is mainly involved in pharmaceutical business so far. Beximco Chemical Division with its annual turnover of fifty five million dollars is perceived as the flagship of the Beximco Group. Products and services offered by the Chemical Division are trendsetters in the country.
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This division is comprised of the following companies:

Beximco Pharmaceuticals Ltd Beximco Infusions Ltd. Pharmatek Chemicals Ltd. I & I Services Ltd.
BEXIMCO PHARMACEUTICALS LTD. Beximco Pharmaceuticals Ltd. or BPL is one of the leading pharmaceutical manufacturers in the country. BPL manufactures and markets a high quality and cost-effective range of about 80 formulations covering all major therapeutic groups. The commissioning of BPL's Basic Chemicals Unit in 1990, established a very significant milestone in the history of the country's chemical industry. It not only met 90% of the country's demand for two vital raw materials, ampicillin and amoxycillin but also started selling these to overseas markets, including South Korea and Malaysia. BEXIMCO INFUSIONS LTD. Beximco Infusions Ltd. Or BIL, another wing of the Chemical Division went into production in July 1993 with an annual production capacity of 6 million bottles of life saving I.V. fluids. In only three years, BIL managed to gain substantial headway against its competitors attaining a 30% market share in 1996. The sophisticated manufacturing facility and environment control system of the plant is believed to be the most modern in the country, as well as the region. PHARMAPLAN GMBH of Germany, a leading name in IV solutions worldwide, built this facility on a turnkey basis. Well reputed for its quality both at home and abroad, BIL is the first and only Infusions Company in Bangladesh to obtain ISO-9001 certification. OTHERS Apart from divisional identity there are some more companies being operated within the groups corporate structure.
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Chapter Two: Profile of Beximco Group
Plan SWOT Analysis Five Forces Model BCG Matrix
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Planning:
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Short- Term Plan for 2014
Intermediate- Term plan for 2016

Sales, Networks & Marketing as well as Operation departments Focus on progression
Long Term Plan Considering 2030
Identify and develop new Provide analytical support to Becoming the world biggest group strategic initiatives Develop and enhance other partnerships International field projects and field project-preparedness Regional Development Additional Capacity Building Public awareness, policy advocacy and constituency building The time-line for desired outcomes is December 2021. Beximco Group will gather field evidence that we reduced violence and improved the human rights situation for the areas where our teams work. Beximco Group will commission external evaluations of its field projects. Organizational
Improve research portfolio Use of more advanced methods management Train new leaders and techniques. and The Best Workout Routines Adopting new technique and methods to achieve the long run and increase goal Developing a strong structural and foundation Operation and quality Improvement and excellence; New effect and technology Cost minimization Product development; Profit maximization as much as possible Continuous training and
Increase of faculty Protect
competitiveness
availability of plant Increase efficiency
effectiveness of Operations Increasing Production
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Coaching; Build organization capability; Production capacity extension to Support business increase. Beximco Group will establish an organizational culture of learning from the its own and others' and experiences and will also have put necessary procedures systems in place to preserve, interpret, and make accessible cumulative field learning within and between field projects. Where Beximco Group makes mistakes or experiences failures in our work, they will openly seek full understanding of the reasons, to improve the impact of future field projects. Beximco Group will have field projects (including short- and longterm ones) in several locations, including at least one of at least 100 field staff in a high-conflict area and one rapid response field project. In all field projects, Beximco Group will establish a track record of excellence and professionalism that is widely appreciated in the field project location and is highly respected among other NGOs, current or prospective donor governments and multilaterals. Beximco Group will have the research and networking capacity
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to be able to analyze potential field projects according to clearly defined criteria and produce well backed-up proposals. During the five years, Beximco Group will engage in multiple projects of varying sizes, lengths and types, some of them in partnership prospective Bangladesh Beximco Group will raise the funds necessary to deploy the number of staff needed for the intended impact of each project. Beximco Group will develop the in-country infrastructure for each field project, with including partner and diplomatic and logistics, relationships organizations, networking, relationships, with companies exiting of
fundraising,
physical and psychological care for staff, security and administrative support. Beximco Group will be able to deploy 200 or more people in projects at the same time by developing needed training and reserve capacities. 500 people will have completed Beximco Group
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field
project

training requirements by 2018. 35 people will be registered as qualified Beximco Group field project trainers. International field project training will always including training in local cultural issues. Beximco Group will complete at least ten shorter term missions. Beximco Group will develop and implement an exit strategy that enables local actors or other mechanisms to take over any peacekeeping work that is still required. Some field projects may be in partnership with Beximco Group at the international or regional level. Where there is already regional training capacity, Beximco Group staff will work with Beximco Group HR to develop high-quality training for local and regional peace team members. Where relevant regional training capacities do of not yet exist, training Beximco Group will assist with development capacities. Regional coordinators will identify such
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and recruit additional Member Organizations that wish to pool their capacities and experience as part of Beximco Groups large scale vision. Beximco Group will develop the in-region and cross-region infrastructure, including adequate staffing, needed to accomplish agreed-upon goals in partnership. Beximco Group will develop the organizational missions missions, and infrastructure rapid response effective capable of fielding "large-number" including
engagement of our global network, in all of the following sectors. The Beximco Group will clarify and implement focus and role. Beximco Group will make a special team on HRM named HRST (proposed) The Beximco Group HRST will be able to make informed, effective and efficient policy decisions, in the timescale required, and based on the best available information clearly presented to them. Beximco Group will establish an international office in the Global its governance
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South. Beximco Group will consult with supportive regional experience development capacities. Beximco Group will have the trained, highly-qualified staff needed, together with identifiable expansion capacities, to be able to manage rapid field projects. Beximco Group will have the necessary protocols, procedures, systems and policies in place to be able to deploy and manage a largescale field project, which includes having security provisions, home country care, physical and psychological care for staff, exit strategies and contingency plans tested and in place. Public awareness, policy advocacy and constituency building international organizations to of assist and with its
organizational
SWOT Analysis of Bangladesh Export-Import Companies (Beximco Group)
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Strengths:

Brand reputation (Beximco) Country Market Leader Geographically Diverse Business Great management skills Financial solidity Quality products Planning and development capacity Interdisciplinary know-how Strong Supply-Chain Network Efficient and effective organization Primary references for projects and characteristics Financial solidity Growing sales and Profit Customer loyalty combined with expanding closed ecosystem Strong financial performance( $834 million ) Retail stores Strong marketing and advertising teams Brand loyalty Good owner structure Skilled Human resources Largest Geographical Coverage Access to widest distribution Network though .. High Ethical Standard Share Buyback
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Weaknesses:

Most of the business of Beximco group targeting upper or upper middle class Mixture of different culture use as an excuse not to solve problems Different sub group not work together No long distribution channel Lack of In-house Consulting Division Dependence on Third Party Suppliers High Attrition Rates Acquisition Integration
Opportunities:

Economic growth Huge need of products New international gateway Credit policy can be adopted to increase Sales Restructuring a Business
Threat:
Significant Competitive Activity
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Rigid government regulation Change of government might lead to competitors having more clout Devaluation of currency (specially TK) Changing consumer needs and habits Open source projects Potential lawsuits Imported raw materials, in some of the companys product Major Player may enter target Market legal and ethical issues Effect of seasonality upon getting raw materials and sales Competition with Beximcos owns smuggled brands.
Porter Five Forces Analysis
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Industry Verticals TEXTILES (BEXTEX, YELLOW, SYNTHETICS, JUTE) PHARMACEUTICALS (BEXIMCO PHARMACEUTICALS) CERAMICS (SHINEPUKUR CERAMICS) Real Estate ENGINEERING {BEXIMCO ENGINEERING LTD. (BEL)} M ARINE of FOODS DIVISION Power Buyer In some case ICTproduct & Mselling EDIA {B EXIMCO buyers are so power to bargain asCOMPUTERS the same , product are available in market, but in TV, INDEPENDENT few cases they are bound to BANGLADESH ONLINE specially of BPL product, the product is different than (BOL)} other product in market by AVIATION (BEXTRADE quality and rarity. LIMITED, GMG AIRLINES) FINANCIAL SERVICES (IFIC BANK, BEXIMCO SECURITIES) ENERGY (BEXIMCO PETROLEUM, BEXIMCO POWER COMPANY)
STBU Star
Market Growth Rate (%) 61.32
Related Market Share (%) 12 22 3.14 4 13
Potential of Entry 29 Star Not so easy to entry into this kind of industry specially Cash Cow 54 when Beximco considered as the Dog 9 largestMark group of the Question 50 country Rivalry among 10 Star organizations 25 There are 31 group operating their business in Bangladesh with nearly product and services, so far rivalry exist among Star 49 them
Substitute of Question Mark products 36 Beximcos products are available in market, so far the price of product is negotiable, Question Mark buyers are 47 able to bargain, and Price is also low.
Power 5 of suppliers Around 30 suppliers 3.1 supply row materials to Beximco group from national and international market, So suppliers doesnt get enough power rather Beximco get bargaining 37 power
Substitute Products
1.2
BCG Matrix:
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BCG Beximco Group:
Implying
in
In BCG matrix Beximco Pharma, Aviation, ICT &Media, and Textile is at star with High Market Share and High Growth Rate.
In BCG matrix
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Beximco Engineering, Energy, and Financial service is at Question Mark with High Market Share and Low Growth Rate.
In BCG matrix Beximco Ceramics is at Cash Cow with Low Market Share and High Growth Rate.
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In BCG matrix Beximco Ceramics is at Dog with Low Market Share and Low Growth Rate.
Chapter Two: Organizing
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Functional Department: Span of Control: Organogram
Functional Department:
Plant Manager Manager Accounting Manager Quality Control
Manager HR Manager Manager Engineering
Manager Finance Manager Manufacturing
Manager Marketing Manager Purchasing
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Span of Control:
Span of Control of Beximco Group is so wide, they have effective and efficient employers and employee, all of their employees are sincere about their job responsibility. So far the control is easy and the managers, directors, and supervisors jobs become so easy. Approximately 13 employee controlling by a supervisor in Beximco Group.
FLAT
Chairman & Managing Director
Vice Chairman
Director
Director
Director
Director
Director
Secretary (Beximco Group)
Managing Director (Real state) Managing Director (Bextex) Chief operating Officer
Managing Director (BPL) Managing Director (IT & Media) Organogram: Managing Director (GMG) Managing Director (IFIC Bank) Managing Director (SCL) Managing Director (Energy)
Chief financial Officer
Director Commercial
Internal Auditor
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Chapter Two: Leadership:
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Beximco group has been finding it difficult to find a replacement for Sohel F Rahaman & Salman F Rahaman, the founder and longtime Leaders of the organization. Here the leadership styles are above all focused in relation to Chairmans & Vice Chairmans Leadership Styles. The key custodians of organization health are not the internal or external HR or OD specialist; they are the organizations leaders and managers.
Leadership styles:
Leader plays an important role in any organizations development. The personality of the leader and his style of leadership can determine the extent to which the organization will develop.Leaders need to be visionary and have the ability to influence others in order to bring about the required change to Baximco Group. The leader can either reduce resistance to change, or increase the pressures for change, or be a pressure for change. In order for employees to be more efficient Leaders must provide staff with a spirit of involvement, motivate them through co-operation and be willing to learn from the organization. Analysing different styles of leadership will help improve understanding and recommend which styles Salman F Rahaman & Sohel F Rahaman must adopt. Different leadership styles include: Autocratic, Bureaucratic, Laissez fair & Democratic leadership styles Autocratic Leadership: Vice Chairman implies the autocratic leadership. He retains as much power and decision making power. He does not consult staff, nor allow to give any input. He wants that staff will obey him without receiving any explanations.
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Bureaucratic Leadership: Secretary implies the bureaucratic leadership. He manages all employees by the book that is also known as procedures and policies. Democratic Leadership: Directors imply the democratic leadership. They encourage staff to be a part of the decision making & share decision making and problem solving responsibilities. Laissez-fair: Chairman implies the laissez-fair leadership that is also known as Hands-off. They provide little or no direction and give staff as much freedom as possible. They provide all authority or power to the staff.
Leaders & Leadership Designation (Beximco) Chairman Vice Chairman Director Secretary Leadership Laissez-fair Autocratic Democratic Bureaucratic Source of power Referent power Coercive power & expert power Reword power Legitimate power & Expert power
Although each leader imply only one leadership style they sometimes change their leadership style depending on different situations. Training employees is essential; to encourage motivation, increase self-awareness and productivity surrounding their new roles and responsibilities. This will also help sustain the transformation.
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Chapter Two: Motivation
Employee Behavior Motivational Factors Reward
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Employee Behavior: Most of the Employee of Beximco Group is Y type people, they are self-motivated, energetic, willing to work, and take responsibility on their solder. But in Case of X type people (People who does not want to work, Lazy, Gullible) they practice some motivational factors. To achieve the goal set by the management Beximco Group always sincere, as they believe human resources is the key of success, so far they always care about their employee and employers. They allow the needed factors of motivation to the employee. Factors includes Motivational Factors of Beximco Group Monetary (Intrinsic) Factors Non-Monetary (Extrinsic) Factors
Attractive Salary Wages and allowance High rate of Bonus Liberal monetary incentives Allowance such as over time allowance, medical allowance, leave travel allowance, house rant, educational and re-creation allowance. Special allowance Job securities and job enrichment Fair treatment to employee Recognition of good work Encouragement for self-development and carrier development Delegation of authority to the subordinate Congenial work condition Helpful attitude of management Fair opportunity of promotion Labor participation management Designation and status
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Reward: A special and unique technique of motivation of Beximco group is intra business unities business case competition regarding existing problem solving. Beximco Group practicing the tactic since 2004 and the tactic doesnt disappoint the management to achieve the goal. The securer of the first three position get medal from the honorable chairman of the group at annual general meeting. It makes the employee interested to work with full enthusiasm and to know the problems of the organization to solve. The timeframe of this reward usually consider as the annual general meeting, but some time they make it Quarterly, Half yearly, and as usual time frame yearly.
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Chapter Two: Controlling
Controlling types (Beximco group)

Organizational control systems
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Controlling types (Beximco group): Physical, Human, Informational & Financial resources are the main areas of controlling of Beximco Group. Here they control the whole organization by introducing three levels of control.
Above all, Beximco Group focuses on feedback controlling rather than feed forward controlling or concurrent controlling. takes place after the activity is done -identify the problems and fix the problems may already have caused damage or waste.
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The controlling implies on from a districting operational process. Beximco group focuses on some controlling process (steps) those are establishing standards
Establish standards
Measure
Compare with Square, ACI
Action
Maintain the status
Correct the deviation
Change standard
Financial control
Organizational control systems Budgetary (calendar year) Operating Officers perform this Job Financial statement (yearly, half yearly & quarterly) Ratio analysis (monthly, specially IFIC & Securities) Financial audit half yearly Contingency leadership Bureaucratic control Mid- Level Management (Director, CEO, Secretary)
Structural control
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Perform the Responsibility Strategic control National strategy (within national boundary) International strategy the Top- Level (Chairman, MD, Vice Chairman Perform the Job)
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Chapter Two: Profile of Beximco Group: Aking Angladesh TO THE Orld

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TAKING BANGLADESH TO THE WORLD