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List of Tables Table 3.4.1 Respondents segmentation by sex Table 3.4.2 Respondents segmentation by age Table 4.1.

1: Participants influence in brand selection of soap Table 4.1.2: Factors considered for brand preference in buying the soap Table 4.1.3: Preferred brand of soap as 1st choice Table 4.1.4: Preferred brand of soap as 2nd choice Table 4.1.5: Medium of awareness of brand of soap Table 4.1.6: Advertisement message of soap brand Table 4.1.7: Advertising believability of soap brand Table 4.1.8: Impact of advertising on choosing the soap brand Table 4.1.9: Responsibility of advertising on choosing the soap brand Table 4.1.10: Advertisement preference of soap brand Table 4.1.11: Medium preference for the advertising of soap brand Table 4.1.12: Preferred benefits to buy the soap Table 4.1.13: Shopping place of soap Table 4.1.14: Duration of using current brand Table 4.1.15: Responsibility of advertising on staying in the current brand Table 4.1.16: Reasons for brand switching of soap Table 4.1.17: Role of advertising in changing brand of soap Table 4.2.1: Advertisement message of soap brand according to gender Table 4.2.2: Advertising believability of soap brand according to gender Table 4.2.3: Impact of advertising on choosing the soap brand according to gender Table 4.2.4: Responsibility of advertising on choosing the soap brand according to gender Table 4.2.5: Advertisement preference of soap brand according to gender Table 4.2.6: Medium preference for the advertising of soap brand according to gender Table 4.2.7: Responsibility of advertising on staying in the current brand according to gender 59 58 56 57 55 38 38 42 43 43 44 45 45 46 47 47 48 49 49 50 50 51 51 52 53 54

Table 4.2.8: Reasons for brand switching of soap according to gender Table 4.2.9: Role of advertising in changing brand of soap according to gender Table 4.3.1: Advertisement message of soap brand according to age Table 4.3.2: Advertising believability of soap brand according to age Table 4.3.3: Impact of advertising on choosing the soap brand according to age Table 4.3.4: Responsibility of advertising on choosing the soap brand according to age Table 4.3.5: Advertisement preference of soap brand according to age Table 4.3.6: Medium preference for the advertising of soap brand according to age Table 4.3.7: Responsibility of advertising on staying in the current brand according to age Table 4.3.8: Reasons for brand switching of soap according to age Table 4.3.9: Role of advertising in changing brand of soap according to age

60 61 62 63 64

65 66

67

68 69 70

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