AMANDA LAWSON

QUALIFICATIONS SUMMARY
Demonstrated capacity to deliver outstanding copy for a variety of integrated marketing needs including press releases, print, broadcast, Web, social media and other digital communications, often under tight deadlines Creative thinker capable of working with team to develop major ad campaigns that build awareness of client brands and products, and help stimulate sales Proven leader capable of overseeing copy from project inception to completion, ensuring a high level of quality and maintenance of concept throughout Valuable team player who consistently gains respect of peers and management due to key roles in projects of all levels and overall success of organization Highly focused and results-oriented in supporting complex, deadline-driven operations and resolving issues that may arise during projects

PROFESSIONAL EXPERIENCE
March 2012 Present

Copywriter
AMERICAN COUNCIL ON EXERCISE San Diego, CALIFORNIA Manages voice and style in all written communications for largest nonprofit fitness, health and wellness organization in the world Develops integrated marketing messages used across a variety of communication platforms including print, Web, email, PPC ads, social media and editorial Assisted in development of major ad campaigns and concepts that contributed to 18% overall revenue growth in FY2012-13 Produced press releases and editorial submissions that contributed to gain of over 3 million media impressions in FY2012-13

January 2010 August 2011

Marketing Communications Specialist

GUAM VISITORS BUREAU Tumon, GUAM Generated $25 million in press coverage through management of all public relations and communications with international media in FY2010-11 Developed a vast amount of marketing collateral that built brand awareness and ultimately contributed to double-digit growth in visitor arrivals from Asia to Guam Wrote speeches and created presentations for executives to deliver at international meetings of Pacific Asia Travel Association and Japan Association of Travel Agents Created monthly marketing newsletter that kept industry partners and potential markets abreast of promotional activities and brand-building initiatives

December 2008 January 2010

AMANDA LAWSON
- Page Two Account Manager
GLIMPSES ADVERTISING Tumon, GUAM Managed $1 million total budget for local advertising efforts of Coca-Cola Guam, Shell Guam, Subway and Prestige Automobiles Led agencys largest client, Shell Guam, to 7% profit growth in 2009 through implementation of grassroots marketing campaigns Assisted management in strategic direction and content of new business pitches

May 2007 July 2008

Copywriter
TRIBE INC. Atlanta, GEORGIA Produced internal and external communications for Fortune 500 clients including UPS, Porsche Cars North America and The Home Depot Served as lead copywriter for integrated marketing campaign by major health care system in Atlanta comprised of print, radio, Web and outdoor Assisted management in strategic direction and content of new business pitches

September 2006 May 2007

Cobb County Reporter

MARIETTA DAILY JOURNAL Marietta, GEORGIA Wrote daily stories focused on county-wide issues, court system, zoning and education for 30,000-circulation newspaper Produced enterprising features on arts and historic preservation Provided content and editorial direction for quarterly special sections

EDUCATION
August 2000 August 2004

Bachelors Degree in Journalism

AUBURN UNIVERSITY Auburn, ALABAMA