Green This Season MAGAZINE feb 2013; Issue No.

STYLE CONTENT
COVER
Short Blouse by Milde :: Ahimsa Silk Rockin Skirt by Milde :: Vegetable dyed leather

Stone Skirt by Komment.

:: Hemp, Organic Cotton, bamboo

Open Collar Shirt by Elise Ballegeer :: Modal, Polyester

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Fox and chain necklace by BFC

:: Recycled Brass Bullet casings

Petite Fox Chain by BFC

:: Recycled Brass Bullet casings

Set Black Bracelets by donnadonella :: Upcycled Horn Big Black Bangle by donnadonella :: Upcycled Horn Bracelets by Tangelo Tree
:: Silk handmade

Big Time Blouse by Milde :: Ahimsa Silk, Organic cotton Rockin Skirt by Milde :: Vegetable dyed leather

17 Milde Body by Milde

:: Organic Cotton

11 Checked Dress by Milde 10 16

:: Organic Cotton, Ahimsa silk

Godess dress by Milde

:: available soon

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GREEN THIS SEASON TEAM EDITOR IN CHIEF Donna Darthuizen MARKETING & COMMUNICATION Emily OHara GRAPHICS Polona Javornik PR & Press inquiries for donnadonella.com via CreamPR.nl

Big Time Blouse by Milde

:: Ahimsa Silk, Organic cotton

Milde Jumpsuit by Milde

:: available soon

Belted Cape by Milde

:: Harris Tweed, Organic Cotton

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Nature Vest by Komment

:: Hemp, Organic Cotton

Royal Butterfly Wrap by Edelziege :: Mongolian Cashmere Kuvert Clutch by Deepmello

:: Rhubarb leather :: Rhubarb leather

Big Shopper by Deepmello Bilateral Dress by Elise Ballegeer :: Silk Silk Dress by Komment.

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:: Ahimsa Silk

Silk draped Blouse by Outsider Fashion

:: Hemp, silk

BACK

Fun in bed Jacket by Anne Gorke

:: available soon

N E E R G this N O S A SE y
stor
W
ere often told the hottest trend this season in a series of hyperglossy photographs and exclamation points. This season, and all seasons thereafter, the coolest trend is to be inspired and go green. In 2013, make more than a fashion statement, make a fashion resolution and go green this season. Perhaps youve already gone green. After all; its So This Season! In that case youre a true trendsetter and one who believes going green is a good step for the future. We hope that our Online Magazine, Articles, Special features, and Selected Styles will inspire you going forward. Whether you color yourself green with eco-chic clothes, environmentally- friendly garments, or ethical designs, youll be able to sustain your sense of style with Green This Season.

Green This Season MAGAZINE feb 2013

ur first issue of Green This Season is like a look-book of new beginnings where we will introduce you to our philosophy and welcome you to Our Green Scene. We will introduce you to Christiane Milde one of our international independent designers whose beautifully simple looks are an expression of her natural beliefs. Born and raised in Weimar, Germany, she always had a fascination with the fashion world and has brought her dream of working with fair and ecological materials to life with her Berlinbased brand, Milde.

INDEPENDENT

DESIGNERS
W
e promote and support Independent Slow Fashion designers because we think Slow Fashion is the way forward in a world where a conscious lifestyle is becoming the rule rather then the exception.

Fashion does not have to upset our balance in nature.

In fact, it should exist harmoniously and compliment our way of living like a handbag does an outfit.

Green This Season MAGAZINE feb 2013

What is Slow Fashion?

e should actually describe what Slow Fashion isnt. Slow Fashion isnt driven by the seasons and is most definitely not about mass production. What it is is high - end, quality fashion that you can wear throughout the seasons. Its timelessand oftentimes, the styles are consciously created to be worn throughout the seasons on any occasion.

by Tangelo Tree
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Green This Season MAGAZINE feb 2013

Green This Season MAGAZINE feb 2013

elIse ballegeeR

MILDE BERLIN
W
hy does the designer make this connection? Christiane Milde asks, why not? Empathy does not stop at my doorstep. Her above-average approach to promoting ethical fashion and attention to detail is evident in the emotion she devotes to her designs.

e fell for Milde with the lines eclectic influence and funky mix of materials and are sure youll fall for them this season. Milde transfers the green revolution into aesthetically progressive ideas and creates beautiful and simple feminine looks with high-quality organic fabrics and futuristic fabrics like Tencel. Milde is not just a new label; its a movement, part of the new Eco Fashion Generation. Mildes inspirational pieces are the result of a connection between the designers appreciation for high quality materials and dedication to fair working conditions.

Green This Season MAGAZINE feb 2013

ITS NOT JUST A NEW LABEL ; ITS A MOVEMENT.

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ildes designer has been looking for sustainable fabrics since 2003 and continues to abide by ethical sourcing. Her work reinforces the notion that quality fashion does not have to sacrifice the environment. Ahimsa silk is a non-traditional example of sustainable production.

Futuristic fabrics and

Green This Season MAGAZINE feb 2013

playfulness with
width and tightness in this garmentmake MILDE worth exploring.

special detailslike the

WHAT IS

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himsa silk is

AHIMSA SILK?

also known as Peace Silk, Eco Silk or Nonviolent Silk. In the traditional Silk process the silkworm is killed in order to extract the silk from the cocoon. Ahimsa silk is extracted after the silkworm has completed from the cocoon. This makes it a far better, ethical and animal friendly way to gain silk.
Green This Season MAGAZINE feb 2013

its metamorphosis and has emerged

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Who is Christiane Milde?

Born and raised in Weimar, Germany
Green This Season MAGAZINE feb 2013

Christiane Milde answers our questions about her brand and introduces us to empathy:

Why Organic, Ethical Fashion?

Why not? As a person living in this world I really dont know why and how someone cannot care. I just open my eyes and look at the things that daily happen on this planet. I dont have to be standing next to a chemical poisoned cotton field, a child labor fabric, minimum waged workers and so on to feel the pain and see that a lot of things go wrong. Empathy doesnt stop at my doorstep. That is why for me personally and in business there is no other way in acting. I pretty much do everything with the question: How would I feel and live if I was standing on that side? It is my approach to do better than what is average right now. continue

Fascinated by the fashionworld, the construction of clothes and the texture of fabrics Christiane decides to study fashion and collected experiences in the high fashion world Already at the beginning of her studies and during the time of her fashion education Christiane had the goal to work with fair and ecological correct materials In 2011 she founded the company Milde, based in Berlin Weiensee, where she creates clothes which reflect emotions and appear in aesthetically progressive ideas and beautifully simple looks

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What are the pros and cons in designing your collections?

PROS I work with the materials and designs I feel comfortable about and I love my work! CONS Sometimes ideas may not come to life as the fabrics and accessories therefor may not exist yet, or I havent found them yet....but still it is not really a con as I can save these ideas for later

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How easy is it to source materials?

It is way easier now. When I started looking out for sustainable fabrics in 2003 it was still very hard, not to say nearly not existing. The fabric market in this area progresses fast and gives reason to hope for some really great fabrics in the future. Considering the new areas, which are opened by Tencel, Recycling and so many more.

What would you change if you could change 1 thing in the entire FashionIndustry?
Id introduce empathy.

What can we expect within the next year?

The summer is going to be fresh and sexy, playing with transparency and floating fabrics in off-whites. The winter brings back some dark colors and sexy shapes.

Where do you see Milde in 5 years?

In Berlin, doing Eco Fashion.

What would you change

Green This Season MAGAZINE feb 2013

if you could change 1 thing in the entire Fashion Industry?

Id introduce empathy.

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We value Christiane

do better than what is average right now. Her

optimistic and Clear vision shines through in all her designs.

Mildes approach to

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LIMITED EDITION

BIG TIME BLOUSE

Green This Season MAGAZINE feb 2013

A stylish feminine wide blouse. The Cotton and Silk blend shape the top and make it flow with ease. Straight neckline. Full length zipper on the back. 100% Ahimsa Silk 100% Gots Certified Organic Cotton.

This offer is valid till February 28 th 2013.

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CHRISTIANE MILDE
What are the must sees and dos when we visit Berlin?
Hard question. I prefer to explore a city by just walking and would also recommend this to you when it comes to Berlin. Look out for Teufelsberg , a man-made hill rising above the Grunewald, constructed by the Allies after World War II from the citys rubble. Great Spot! Check out the Schillerkiez in Neuklln, good food and the former airport Tempelhof just arround the corner. Perfect Hang Out Spot!

e love Christianes organic approach to visiting a city and can picture ourselves being charmed by everything during her most-loved spring or summertime. We might even rent a bike through the Call A Bike sharing program to get around the city and down to the Tiergarten park or by the canal to enjoy a beer and some specialty organic selections from the Shoneberg Farmers Market.

If you have some tips for us all about visits to Berlin, why not share them with us on our Facebook page or on Twitter?

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NEXT ISSUE
In our next edition well look at Green fashion through the eyes of Noorin Khamisani designer and owner of the fabulous London based label Outsider Fashion. We just love her Vision and Philosophy; Ethical Fashion should just look like fashion and

It Just Takes One OUTSIDER To Make A Difference

our sense of style with Green This Season.

NEWSLETTER
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Click here to see our latest newsletter.

Green This Season MAGAZINE feb 2013

LETS BE FRIENDS
WED LIKE TO STAY IN TOUCH AND SHARE OUR IDEAS AND STYLES WITH YOU Follow us on Twitter to read our serious, funny, goofy and Stylish tweets and share your stories with us. Like us on facebook and tell us what you think of our stories. Want to see what we like? Check us out on Pinterest.

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Available Soon NON TOXIC ADDITIVE FREE HIGHLY ENJOYABLE

Images Komment-Berlin: Steffen Hofemann, Jorma Gottwald | Images Milde Berlin courtesy Milde Berlin Kathleen Springer | Images accessories donnadonella - Solidliquids.com | Images Anne Gorke - Das Schmott | Images Outsider Fashion - Evgeniy Kazannik | Images Elise Ballegeer - Samantha west | Images Edelziege - Courtesy of Ms Fischer Edelziege Germany | greenthisseason.com illustrations by pikapokadesign.wordpress.com | PR & Press inquiries for donnadonella.com via CreamPR.nl