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Corporate Office: 6, Faisal Avenue, F-7/1, Islamabad, Pakistan. Tel: 92-51-2611600-02 Fax: 92-51-2611603 Marketing & Sales Office: House # 293, Street 55, F-10/4, Islamabad, Pakistan. Tel: 92-51-2215630-2, 2215634 Fax: 92-51-2215639
Introduction Attock Petroleum Limited (APL) is an associate company of the Attack Oil Group of Companies, which is the only fully vertically integrated Group in the Oil & Gas sector of Pakistan involved in Exploration & Production, Refining & Marketing. APL's corporate head office is registered in Islamabad. Vision To become a world class, professionally managed, fully integrated, customer focused, Oil Marketing Company, offering value added quality and environment friendly products and services to its customers in Pakistan and beyond. Mission To continuously provide quality and environment friendly petroleum products and related services to industrial, commercial and retail consumers, and exceeding their expectations through
reliability, economy and quality of products and services. We are committed to benefiting the community and ensuring the creation of a safe, responsible and innovative environment geared to client satisfaction, end user gratification, employees' motivation and shareholders value.
Company Profile
Attock Petroleum Limited (APL) is the 4th Oil Marketing Company in Pakistan to be granted a marketing license in February 1998. Though a new entrant in the field of oil marketing, APL has managed to establish its presence and reputation as a progressive and dynamic organization focusing on providing quality and environment friendly petroleum products and services in Pakistan and abroad. Its steady and substantially growing market share and customer confidence, which it enjoys, are manifestations of APL's successful policies. APL is part of the first fully integrated Oil Company of the sub-continent, APLs sponsors include Pharaon Commercial Investment Group Limited (PCIGL) and Attock Group of Companies. Pharaon Group is engaged internationally in diversified entrepreneurial activities, including Hotels, Oil Exploration, Production and Refining, Manufacturing of Petroleum Products, Chemicals, Manufacturing and Trading of Cement, Real Estate etc. The Attock Group of companies consist of The Attock Oil Company Limited (AOC), Pakistan Oilfields Limited (POL), Attock Refinery Limited (ARL), Attock Petroleum Limited (APL), Attock Information Technology Services (Pvt) Limited (AITSL), Attock Cement Pakistan Limited (ACPL) etc. AOC was incorporated with limited liability in England on December 01, 1913. The company is principally engaged in exploration, drilling and production of petroleum and related activities in Pakistan. AOC is the pioneer in the oil sector in Pakistan. Its first oil discovery in Pakistan was made in Khaur district Attock in 1915. The refining operations were started in 1922 at Morgah near Rawalpindi.
Group Profile
Pharaon Group is engaged internationally in diversified entrepreneurial activities, including Hotels, Oil Exploration, Production, Refining, Manufacturing of Petroleum Products, Chemicals, Manufacturing and Trading of Cement, Real Estate etc. Pharaon Group is not only an international investor but have also made very substantial investments in Pakistan over the past several years. Pharaon Group's companies are professionally run and managed by competent, motivated and committed teams of highly skilled and experienced management and technical personnel at all levels. The Group's other companies are: 1. Pakistan Oilfields Limited Capgas (Pvt) Limited 2. Attock Refinery Limited Attock Hospital (Pvt) Limited
3. Attock Cement Pakistan Limited 4. Attock Information Technology Services (Pvt) Limited
Export Products
APL commenced its exporting operations to Afghanistan in April 2003 and is also facilitating export of Naphtha to Middle East, Far East and South Asia. APL has successfully registered as a foreign Oil Marketing Company with Afghan Investment Support Agency (AISA), the only agency working under the Ministry of Commerce Afghanistan, to register and provide assistance in the reconstruction of industry in Afghanistan. APL has established a core market for its products through distribution of quality products, competitive prices and efficient delivery. Presently, products being exported include Premier Motor Gasoline, Superior Kerosene Oil, Jet Fuels, High Speed Diesel and Bitumen. We take immense pride in having met almost all bitumen requirements for the recently completed Kabul Kandahar highway. Construction on two Petrol Pumps is underway in Jalalabad, with expected commissioning by March 2005. These retail outlets will be equipped with latest state of the art technology keeping in mind international Environment, Quality, Health and Safety standards for storage and distribution of Petroleum Products. Two storage facilities are being planned initially in Kabul and Jalalabad. These facilities will ensure smooth operations and provide adequate stock for meeting the country's requirement.
Retail Outlets
APL is one of the fastest growing Oil Marketing Companies in Pakistan. Having successfully established its network of Petrol Pumps in NWFP & Punjab. APL is presently strengthening its presence in major urban areas, Karachi, Upper Punjab and Afghanistan.
Model Filling Station, Islamabad APL Outlets are fully equipped with modern hardware and best service techniques to provide extraordinary service to the customers, including CNG at selected Petrol Stations. Other facilities like Service Stations', Tyre Shop, Tuk shop, Mosques, and Rest Areas are also on-site for customers convenience and satisfaction. In order to further increase its market penetration, APL has recently entered into a hospitality arrangement with other oil marketing companies to focus on retail development in high volume generating areas, e.g. major cities and highways. In line with this objective, APL has already applied for required Non Objection Certificates (NOCs) for prime locations in Islamabad, Lahore and Peshawer. APL has more than 200 retail outlets throughout the country
Future Plans
Setting up of Storage Facility at Port Qasim Karachi, for import of High Speed Diesel and exports of Naphtha. Development of Company Financed Retail Outlets targeting high trade areas and highways, thereby further strengthening its presence and market share. Setting up of Lubricant blending plant and increasing focus on marketing of Gasoline Engine Oils and Industrial Lubricants. Development of Storage Depots locally at Mahmood Kot Multan, Machike and Tarujaba NWFP and Afghanistan to improve supply to retail outlets. Expansion of consumer base in other petroleum products locally and in Afghanistan . Increasing Storage Capacity of existing bulk oil terminal at Rawalpindi. Expansion of retail outlet network in Sindh, Upper Punjab & Afghanistan
APL Policies
1. Quality Policy 2. Environment, Health & Safety Policy 3. Statement of Ethics and Business Practices
1.Quality Policy It is the policy of Attock Petroleum Limited to provide quality products and services based on needs of our valued customers. We approach the challenge of getting customer satisfaction and loyalty by focusing on two way communication, unparalleled performance, training, learning from our group experiences and those of others, to foster continuous improvement culture in all functions of organization. To further enhance its commitment towards Quality, APL management has set the following quality objectives: 1. The primary objective of the Quality Management System is to ensure conformance to product specifications of all goods shipped to customers . 2. Clearly identify and understand our internal and external customers stated and hidden needs, to develop a way of working to meet and exceed the expectations of customers. 3. Provide confidence to management, our employees, clients, and stakeholders that the requirements for quality are being fulfilled and maintained and that quality improvement is continuously taking place. 4. To develop measurement techniques to gauge performance for improving effectiveness of our services, operations and quality management system. 5. Fulfill all quality system requirements stated in our Quality Manual, including the requirements of ISO 9001:2000.
6. To be a trustworthy and leading oil marketing organization for providing consistent high quality products and services in the market.
Achievements
APL has set new record of success in oil marketing activities by successfully completing and commissioning its storage terminal in a record time of less than one year at Morgah, Rawalpindi utilizing its own resources.
Awards
Exporter of Petroleum Products Award by RCCI & FPCCI 1st Position 2003 1st Position 2004 1st Position 2005
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