Eunice Park

euni.y.park@gmail.com 1625 Vallejo St.

415.531.7156 San Francisco, CA 94123

educatio
n
September Amherst College, Amherst, MA
2000-May
Bachelor of Arts, English and Anthropology
Cumulative GPA: 3.95
2004 Graduated with Phi Beta Kappa honors

Freelance Writer and Namer, San Francisco, CA

work
» Landor Associates: contribute creative work to naming projects for clients like Samsung, Wellpoint, Chili’s and
January 2009 – Brinks Home Security; created the brand voice for AECOM.
present
» Logitech Inc.: create product messaging, web copy, and packaging copy for consumer goods, including laptop
speakers, mice, and keyboards.
» The Fisher Fund: create public relations strategy and communication plans (notably crisis communication) for
clients like Teach for America.

September
2008 – January Brand Consultant, SALT Branding, San Francisco, CA
2009 » Created naming strategy, messaging platforms, and identity guidelines for Fortune 100 clients like Microsoft and
AT&T.
» Helped to conduct market research (surveys, focus groups) to assess the efficacy of names and brandlines.
» Assisted with project management and traffic coordination for verbal branding.

November
2005 – Writer and Namer, Landor Associates, San Francisco, CA
September » Naming credentials include: Samsung's Instinct phone; Catchlight, a joint venture biofuels company of Chevron
2008 and Weyerhaeuser; and Sensata Technologies, a sensors and controls spinoff company of TI.
» Contributed creative work to more than 50 naming projects for domestic and international clients, including
Qualcomm, Earthlink, H&R Block, Waste Management, and PepsiCo in India.
» Articulated brand positioning for clients like Speedo, NVIDIA, and Capital One Visa Signature.
» Helped to create brandlines for clients like Red Lobster, Toshiba, and Encore Careers.
» Helped to formulate messaging platforms for Brocade, Xbox, and Encore Careers.
» Composed brand voice and identity guidelines for clients like MacBU, Lays, and De Beers (in Asia).
» Wrote package copy for clients like Coors Light, Dole, and Frito-Lay.
» Created brand engagement materials (corporate intranet sites, internal communications, employee training) for
Chevron, Citi, and Tree Top.
» Created brand launch materials (web copy, direct mail, brochures, and collateral) for Capital One Visa Signature
and Barglays Clobal Investors.
» Assisted with project management and traffic coordination.
» Maintained the naming database and coordinated knowledge sharing amongst 23 offices worldwide.

July 2004 – Public and Governmental Affairs Associate, KIPP Foundation, San
November Francisco, CA
2005
» Wrote press releases and pitch letters that generated three national print articles/50 regional print articles and
one national TV piece/30 regional TV pieces.
» Gained extensive pitching experience over the phone with reporters.
» Helped to write, edit and distribute national media kit materials, including the Annual Report.
» Wrote the grant applications for $1.5 million federal Department of Education grant.
» Coordinated national letter-writing campaign from KIPP students to their Congressional representatives and
Senators.
November
2002 – May
Executive Editor and Co-Publisher, The Amherst Student, Amherst, MA
2004
» Supervised the overall layout and editorial content of weekly college newspaper.
 » Managed day-to-day operations of circulation and advertising sales for independently-run publication that
etc. reached 20,000 readers.
August 2007 –
» Wrote weekly editorials on pertinent national and campus issues.
present

Teacher, Vagaboom!, San Francisco, CA

Instructor of music and circus arts for this non-profit that provides arts education for children who attend public
Ongoing schools that have experienced budget cuts.

Culturally-Inquisitive Traveler
Have lived in 13 cities and three countries, traveling extensively through Asia, Europe, and North America. Studied
Tibetan Buddhism abroad in India and Tibet. Fluent in Korean. Proficient in Spanish.