The Google logo is a very simple logo made up of a simple font and some basic colors.

It seems almost amateurish. The simplicity of the logo could possible represent the simplicity of the search engine. There are numerous debates/discussions on the web about the google logo. One discussion centered around the two O's in Google, representing infinity. The logo was designed by Ruth Kedar. The logotype is based on the Catull typeface Every once in a while, you will see the Google logo change to represent a current topic e.g The Olympics, World Cup etc. These logos are called Google doodles. The doodles are currently created by Dennis Hwang and he has created over 150 doodles since he started working at Google. Apparently, the first doodle was produced by the founders Larry and Sergey. The logo was created when they attended the Burning Man festival in summer 1999. They put a little stick figure on the home page logo in case the site crashed and someone wanted to know why nobody was answering the phone. The House of Chanel, more commonly known as Chanel, is a Parisian fashion house in France founded by Gabrielle Bonheur "Coco" Chanel. Chanel is famous for its line of perfumes, clothing and fashion accessories. The Chanel logo is an overlapping double 'C' - one facing forward and the other facing backward. This comes from the name Coco Chanel."Coco" is the nickname frequently used by Chanel founder, Gabrielle Chanel. The logo was not trademarked until during the first openings of Chanel stores.

The history of the Harley-Davidson motorcycle began in Milwaukee in 1903. The Harley Davidson logo is certainly one of the most famous logos in the world and the fans of Harley take pride in the bikes. The logo is popularly referred to as the "Bar and Shield" logo. I have been unable to find much information on the origins of the design of this logo. Once I do find some information, I will update this page.

Harley-Davidson also licenses its logo, which is a profitable side business ($41 million of revenue in 2004, or almost 5% of net income. So the next time you purchase a Harley Davidson belt buckle, pen or sticker, part of that would go to the Harley Davidson company. Also, every Harley-Davidson dealership has a shop logo, a design that says something about the dealership and which sets it apart from every other dealership in the world. The next time you drive past a Harley store, look for its store logo too

There must be very few people who do not recognize the Nike Just Do it logo. With a big arsenal of superstars such as Michael Jordan, LeBron James, Andre Agassi, Shane Warne, Maria Sharapova, Venus and Serena Williams. This list is pretty long. The company takes its name from the Greek goddess of victory, Nike. The popular Swoosh logo is a graphic design created by Carolyn Davidson in 1971 for $35. The logo represents the wing of the Greek Goddess. The Nike logo is a classic case of a company gradually simplifying its corporate identity as its frame increases. The company's first logo appeared in 1971, when the word "Nike," the Greek goddess of victory, was printed in orange over the outline of a checkmark, the sign of a positive mark. Used as a motif on sports shoes since the 1970s, this checkmark is now so recognizable that the company name itself has became superfluous.

The solid corporate logo design check was registered as a trademark in 1995. The Nike logo design is an abstract wing, designed by Carolyn Davidson, was an appropriate and meaningful symbol for a company that marketed running shoes. The "JUST DO IT" slogan and logo design campaign communicated such a strong point of view to their target market that the meaning for

the logo design symbol evolved into a battle cry and the way of life for an entire generation. Isn't it amazing how a small symbol we call a logo design can make a company into a huge success

The Ford oval trademark is one of the best-known corporate symbols in the world and has been in regular use for more than 50 years. The script trademark dates back to the very beginning of the company when Henry Fords engineering assistant developed a stylised version of the words Ford Motor Company. This last logo is the blue oval that Ford released in 2003 in honor of the 100 years Ford Motor Company had been around. It was named the "Centennial Blue Oval Cisco Systems is the world leader in manufacturing of Network related equipment. The name "Cisco" is not an acronym, but an abbreviation of San Francisco. According to John Morgridge, employee 34 and the company's first president, the founders hit on the name and logo while driving to Sacramento to register the company -- they saw the Golden Gate Bridge framed in the sunlight. The name cisco Systems (with the lowercase "c") continued in use within the engineering community at the company long after the official company name was changed to Cisco Systems, Inc. Users of Cisco products can still see the name ciscoSystems occasionally in bug reports and IOS messages BMW stands for Bayerische Motoren Werke or Bavarian Motor Company. The company was established in 1913 and based in Munich, Germany. It started out as an aero engine manufacturer, hence the company logo. The logo comprised of four quadrants of alternating white and blue color. It is a stylized representation of an airplane propeller spinning against the clear blue sky. The logo represents a white propeller blade against a blue sky. It reflects the origins of BMW as a maker of military aircraft engines during WWI. Also, white and blue are the traditional colors of Bavaria.

The BMW logo is a registered trademark of the BMW Corporation. Use of the logo here does not imply endorsement of the organization by this site Pepsi Logo - Design and History

Pepsi is one of the world's most famous brands much like its rival Coca Cola. Pepsi Cola was originally called Brad's Drink after its creator, Caleb Bradham, a pharmacist from North Carolina. Pepsi was a carbonated soft drink he created to serve his drugstore's customers. The new name, Pepsi-Cola, was first used on August 28. The Pepsi logo is a simple globe with the Pepsi colors in the background and the word Pepsi in the foreground. Pepsi has changed its logo and its slogans a number of Pepsi Logo times since its introduction in 1898. The Pepsi slogans through the years are listed below

1909-1939: Delicious and Healthful 1939-1950: Twice As Much For A Nickel Too 1950-1963: The Light Refreshment 1953-1961: Be Sociable 1961-1963: Now It's Pepsi For Those Who Think Young 1963-1967: Come Alive! You're In The Pepsi Generation 1967-1969: Taste That Beats The Others Cold 1969-1973: You've Got A Lot To Live, Pepsi's Got A Lot To Give 1973-1975: Join The Pepsi People Feelin' Free 1975-1978: Have A Pepsi Day 1978-1981: Catch That Pepsi Spirit

1981-1982: Pepsi's Got Your Taste For Life! 1983-1983: Pepsi Now! 1984-now: Pepsi, The Choice Of A New Generation The UPS logo is one of the most recognized logos in the world. The company along with Fedex has revolutionalized the way in which packages are delivered around the world. UPS has changed its login 4 times in the 96 years of the company's existence. The first logo was created in 1919 and showed an eagle carrying a package in its talons. UPS Logo Eighteen years later, in 1937, the logo was once again changed to incorporate a shield with the letters `UPS' within.

The logo incorporating the beribboned parcel was designed in 1961 by well-known brand designer Paul Rand who was also responsible for designing the logos of IBM, Westinghouse and Yale University among others.

The new logo was designed by international brand consultancy Future Brand, which has worked with clients such as Walt Disney, GlaxoSmithKline, MSN and British Airways. The logo retains the famous `UPS brown' but replaces the package with a golden arc on top of the shield. The intention is to convey an impression of "freshness and excitement" that reflects the company's new vision of `synchronised commerce'. The new logo draws from the company's history, leverages its brand equity and uses its traditional colours to suggest a company that is thinking ahead and is leading the way in package delivery and other businesses. "The arc at the top and the use of light suggest energy and forward-thinking qualities on a global scale. The redeveloped logo is, in fact, just the cornerstone of the company's reinvigorated visual system.

UPS' association with the colour brown goes back to the early years of the company's existence. When the company expanded its delivery fleet, its founders were faced with the task of deciding on what colour to paint their vehicles. Following some discussion, they zeroed in on brown or

yellow as the colours most appropriate for their fleet. However, one of the founders pointed out that brown was a better bet. In fact, railway carriages of the time were painted brown simply because it was easier to keep them clean, he explained. And so brown it was! In fact, the company has the colour brown trademarked and it appears on shade cards in the US as `UPS brown' Adobe Systems Incorporated is an American computer software company headquartered in San Jose, California, USA. Adobe was founded in December 1982 by John Warnock and Charles Geschke, who established the company after leaving Xerox PARC in order to develop and sell the PostScript page description language. In 1985, Apple Computer licensed PostScript for use in its LaserWriter printers, which helped spark the desktop publishing revolution. The company name Adobe comes from Adobe Creek, which ran behind the house of one of the company's founders

The current Adobe logo is the alphabet A displyed in white on a red background. The origins of the current A lie in the original logo shown below which had the complete name "Adobe Systems Incorporated" on a bluish-gray background. The A part was modified slightly and is the current logo of the company. Marva Warnock, one of the founders wife designed the company logo. Bluetooth is an industrial specification for wireless personal area networks (PANs). Bluetooth provides a way to connect and exchange information between devices such as mobile phones, laptops, PCs, printers, digital cameras and video game consoles via a secure, globally unlicensed short-range radio frequency.The name Bluetooth is derived from the cognomen of a 10th century king, Harald Bluetooth King of Denmark and Norway from 935 and 936 respectively, to 940. He is known for his unification of previously warring tribes from Denmark (including Scania, present-day Sweden, where the Bluetooth technology was invented) and Norway.

Bluetooth likewise was intended to unify different technologies like computers and mobile phones. The name may have been inspired less by the historical Harald than the loose interpretation of him in The Long Ships by Frans Gunnar Bengtsson, a Swedish best-selling Viking-inspired novel. The Bluetooth logo merges the Nordic runes analogous to the modern Latin H and B: (Haglaz) and (Berkanan). The logo is similar to an older logo for Beauknit Textiles, a division of Beauknit Corporation. That logo, using the connection of a reversed K and B for Beauknit, is wider and has rounded corners, but is otherwise the same

Joomla is an open source content management system. This site is built using Joomla and I would recommend it to anyone who wants to run sites based on content. I have found the Joomla logo to be very creative but never really understood what it meant until I searched for it today. The Joomla! logo consists of the logotype and the mark. The mark represents what Joomla! is about...a community coming together as one. If you observe closely, the mark is made up of four "J's" rotated and linked together that represent the community coming together as one. This logo has been developed to promote high visibility of the mark balanced with clear legibility of the name

MYSQL is a very popular relational database software. The company claims that it has over 10 million installations worldwide. The company agreed to be aquired by Sun Microsystems in January, 2008. MySQL is named after co-founder Monty Widenius's daughter, My. The MySQL logo is a jumping dolphin - symbolizing the speed, power, precision and good nature of the MySQL database and community. The new logo was designed by Renne Angelvuo and his colleagues at Priority Advertising Oy in Helsinki, Finland. The name of the MySQL Dolphin is Sakila, which was chosen by the founders of MySQL AB from a huge list of names suggested by users in our Name the Dolphin contest. The winning

name was submitted by Ambrose Twebaze, an Open Source software developer from Swaziland, Africa. According to Ambrose, the feminine name Sakila has its roots in SiSwati, the local language of Swaziland. Sakila is also the name of a town in Arusha, Tanzania, near Ambrose's country of origin, Uganda. This site runs on a MySQL database. Olympus is one of the leading manufacturers of cameras and related products in the world. Ever wondered how the logo for the company originated and what is stood for. Lets start with the name of the company. The company's original name was Takachiho Seisakusho. In Japanese mythology, it is said that eight million gods and goddesses live in Takamagahara, the peak of Mt.Takachiho. The name "Olympus" was selected as the trademark because Mt.Olympus, like Mt.Takachiho, was the home of gods and goddesses. This trademark is also imbued with the aspiration of Olympus to illuminate the world with its optical devices, just like Takamagahara brought light to the world. Takachiho Seisakusho was renamed Takachiho Optical Co., Ltd. in 1942 when optical products became the mainstay of the company. In 1947, the name was changed again to Olympus Optical Co., Ltd. in an attempt to enhance its corporate image. In Greek mythology, Mt.Olympus is the home of the twelve supreme gods and goddesses. Olympus was named after this mountain to reflect its strong aspiration to create high quality, world famous products. 2001 - Current The yellow line underneath the logo is called the "Opto-Digital Pattern" and it represents light and boundless possibilities of digital technology. It symbolizes dynamic and innovative nature of Opto-Digital Technology and Olympus Corporation.

This logo is called the Communication Symbol of Olympus and it represents Olympus' brand image. 1970 This logo, used from 1970 to 2000, was designed to give impressions of quality

and sophistication. 1921 The Olympus brand was introduced in February 1921. This logo was used for microscopes and other products. Brochures and newspaper ads for cameras also sported this logo. The "OLYMPUS TOKYO" logo is still in use today. There was a period in which OIC was used instead of TOKYO in the logo. OIC stood for Optical Industrial Company, which was a translation of Olympus' Japanese corporate name at that time. This logo was used for the GT-I and GT-II endoscopes, among others Home History of Logos Technology Logos VMWare Logo - Design

VMware, Inc. is a US-based company specializing in virtualization software. The company was founded in 1998 and is based in Palo Alto, California. The Company is majority owned by EMC Corporation. The name "VMware" comes from the acronym "VM", meaning "virtual machine", combined with "ware" from the second part of "software". VMware's desktop software runs on Microsoft Windows, Linux, and Mac OS X. VMware's enterprise software, VMware ESX Server, runs directly on server hardware without requiring an additional underlying operating system. The three rounded squares in the logo represent the three different types of virtual machines that

VMware can run simultaneously MS Windows Mac OS X Linux

Xerox Corporation unveiled their new logo in January 2007. The new logo is the biggest change in its corporate history and reflects a transformation of the company from a document management company to a customer-centric company built on a continuing history of innovative ideas, products and services that meet the needs of businesses small to large. The new Xerox logo is now a lowercase treatment of the Xerox name - in a vibrant red - alongside a sphere-shaped symbol sketched with lines that link to form an illustrative "X," representing Xerox's connections to its customers, partners, industry and innovation, and designed to be more effectively animated for use in multi-media platforms. Xerox settled on lowercase letters because they seemed friendlier, and on a deeper red and a thicker font, to stand out better on the Web and on high-definition television.

The original logo emphasizes the "Document Compamy" focus that was original focus of the company, which manufactured and sold a range of color and black-and-white printers, multifunction systems, photo copiers, digital production printing presses, and related consulting services and supplies. Some early reviewers feel that the logo looks like a Beach Ball or candy.

Yahoo! Inc. is an global Internet services company. It provides a range of products and services including a web portal, a search engine, the Yahoo! Directory, Yahoo! Mail, news, and posting. It was founded by Stanford

University graduate students Jerry Yang and David Filo in January of 1994 and incorporated on March 2, 1995. Yahoo! has been one of the most visited websites on the Internet,with more than 130 million unique users. The global network of Yahoo! websites received 3.4 billion page views per day on average as of October 2007, making it one of the most visited U.S. websites. The Web site started out as "Jerry and David's Guide to the World Wide Web" but eventually received a new moniker with the help of a dictionary. The name Yahoo! is an acronym for "Yet Another Hierarchical Officious Oracle," but Jerry and David insist they selected the name because of its definition: "rude, unsophisticated, uncouth." The original Yahoo logo which stands today is bright red in color and went well with the uncouth definition. The Yahoo philosophy back when the site was created was to be very quick and so possibly the simplicity of the logo went with that philosophy. Over time, the logo has changed and there exists a purple version. Some of the other variations include the Y! Bang logo or the Yahoo Messenger logo.

Yahoo Red Logo

Cities around the world are bidding to host The 2016 Summer Olympics. The host city will be announced at the 121st IOC Session to be held in Copenhagen, Denmark, on October 2, 2009. The 2016 Summer Paralympics will also be held in the same city and organized by the same organizing committee. The following cities are currently in the running. Some of these cities have recently unveiled their logos. The meanings behind these logos

described below. Chicago - United States The Chicago logo's central element is the Chicago star, a symbol that adorns the city flag. The six points on the star represent hope, respect, harmony, friendship, excellence and celebration. The colors of the star appear to represent the colors of the Olympics. "A star tells a story of hope, universally seen as a guiding light for people everywhere, Placing the Chicago star at the center of our logo symbolizes our desire to put the athletes at the center of the Games since they're the real stars and celebrate their accomplishments in the heart of our city." - Organizers

Tokyo - Japan The Tokyo 2016 logo takes the form of a traditional Japanese knot known as MUSUBI. It integrates the five Olympic colours into a motif of colourful and decorative knotted strings which have long been utilised in Japan to signify blessings during times of celebration.

"This logo, our MUSUBI knot, integrates the values that underpin both the Olympic Movement and Tokyo 2016. It ties together sport and culture, urban and natural environment, Japan and the world, the world and peace" - Organizers

Madrid - Spain The Madrid logo is in the shape of the palm of a hand painted in the colors of the Olympic movement. The design features a cartoon hand traced in the colors blue, yellow, green and red with an M drawn into the palm in black over "Madrid 2016." The hand is a symbol to welcome foreigners to the city and its people, with the colors representing the nationalities and cultures living within the city, according to the Madrid committee.

The logo - called "Corle" - the logo was one of 2,700 received by the Madrid bid committee before a short list of 10 were submitted to the public on Sept. 3. The logo received 31.96 percent of the vote, more than double received by the runnerup.

Prague - Czech Republic The Prague logo's design builds on the Antique tradition - olive branch for the Olympic winner. The branch is made out of five stylised green leaves with shadow in a form of wind born ribbons. Each of these elements has its own meaning. The branch has 5 symbolic leaves - matching the number of Olympic circles. Each of the leaves stands for one continent. Altogether the five leaves symbolise the five continents to create a symbolic map of the sports world. It is a tribute to the athletes from all around the world. The upper ribbons, below the branch, are in the colours of Prague: red and yellow. Below them is a blue ribbon which stands for the river Vltava that flows through Prague. The entire design should evoke movement. Together with the black text PRAHA there are 5 Olympic colours: blue, black, red, yellow and green."

The original logo consisted of green numbers in the year 2016 shaped like a laurel branch as a symbol of victory. The Olympic Committee asked that the logo be changed.

Rio de Janiero, Brazil The Rio De Janiero logo at this point does not seem to have a full designed logo except for the text Rio 2016 in Green. Hopefully a better looking logo will be up soon.

Doha, Qatar The Doha 2016 Olympic bid committee has revealed its campaign logo which is a green and purple representation of an aldahma flower. The Aldahma the Flower of the Spring was chosen to represent the vital and energetic spirit of the season. The Aldahmas natural habitat in the sands of the desert draws a parallel with the vibrant and colourful life flourishing in the State of Qatar. The calligraphy strokes making the words Doha 2016 are a unique manipulation of the traditional organic Henna patterns that women use to adorn their hands and arms as part of social and holiday celebrations. The dynamic interaction between the Arabic calligraphy and the English type is an interpretation of modernity. The committee also revealed that the tagline would be "celebrating change".

The LPGA, the Ladies Professional Golf Association, is an American organization for female professional golfers. The organization, with headquarters in Daytona Beach, Florida, is best known for running the LPGA Tour, a series of weekly golf tournaments for elite female golfers from around the world which runs from February to December each year. In 2007 prize money on the LPGA Tour is USD $54.285 million. The LPGA Tour unveiled a new logo in October 2007. The new logo, the first redesign since 1992 of its classic "swinging lady," features a red, white, green, blue and yellow collection of seven strokes that form a female golfer at the end of her follow through. The golfer is positioned above bold letters that spell out LPGA. The new logo "represents the power, strength and athleticism of our LPGA athletes," LPGA commissioner Carolyn Bivens said in a press release. The original logo, shown on the left, was designed in 1992 and is called the green and gold logo. The old logo is the silhouette of a lady golfer, modeled after Hall of Fame player Judy Rankin. Apparently, the tour and many players felt the old logo had become outdated and no longer represented the brand essence of performance, passion and personality the LPGA wants to project

The 2008 NCAA Men's Division I Basketball Tournament involves 65 schools playing in a single-elimination tournament to determine the national champion of men's NCAA Division I college basketball. It began on March 18, 2008, and will conclude with the championship game on April 7 at the Alamodome in San Antonio, Texas. The entire event is also known as "March Madness" and is probably one of the most watched TV events in the US. The host institution this year will be the University of Texas at San Antonio.

The Final Four logo represents the aspects of the city of San Antonio where the event is being held. The city, also known as the Alamo city, is famous for its cowboy culture and the 2008 Final Four logo represents that part of the event. The logo comprises of a big cowboy hat and a matching cowboy belt, that is wrapped around the name of the event "2008 NCAA Final Four". The belt has the name of the host city. The logo was unveiled in San Antonio in September 2006. I am personally a little disappointed by the logo as it does not in any way represent the game of basketball and focuses more on the city. It looks more like a tourism logo than a sporting event logo and it would probably make a nice tourism logo. That's just my opinion. The final four teams for the 2008 event are 1. North Carolina 2. Memphis 3. UCLA 4. Kansas The event concludes on Sunday April 7th, 2008. Some of the historial logos are shown below

2007 2006

2005

2004

2003

2000

2002

2001

1998 1999 1997 http://en.wikipedia.org/wiki/NCAA_Men's_Division_I_Basketball_Championship SuperBowl XLII is finally upon us, its the undefeated New England Patriots vs the New York Giants. With SuperBowl XLII right around the corner, I thought it would be apt to look at the various SuperBowl logos. The SupwerBowl is the championship game in the NFL and is played between the winner of the National Football Conference (NFC) and the American Football Conference (AFC). The SuperBowl is probably the most watched television event in the United States. The SuperBowl logo varies each year and typically has something in it to represent the city where the game is being played. SuperBowl XXI and XXVII were played at the Rose Bowl in Pasadena and so have a touch of rose in the logo. The Super Bowl XLII logo was also unveiled, featuring the shape of the state of Arizona in red. The two horizontal white stripes in the middle represent the vertical lines on the University of 1996

Phoenix Stadium. The turquoise Roman Numerals represent the Native American culture of Arizona. The red star represents the AFC and the blue star represents the NFC.

Blue yster Cult is an American rock band formed in 1967 and still active in 2007. The band has sold over 14 million albums worldwide.

The hook-and-cross logo is that of Kronos, the king of the Titans and father of Zeus in Greek mythology, and is the alchemical symbol for lead (a heavy metal), one of the heaviest of metals. Sandy Pearlman, their manager at the time, considered this, combined with the heavy and distorted guitar sound of the band and decided the description "heavy metal" would be aptly applied to Blue yster Cult's musical sound. Alchemical Symbol for Lead is depicted on the left. The logo was designed by Bill Gawlik and appears on all of the band's albums

A&W Restaurants, Inc. is a chain of fast-food restaurants, distinguished by their draft root beer and root beer floats. It is a fast food franchise company in the United States and in many other locations around the world, serving a typical fast food menu of hamburgers and french fries, as well as hot dogs. A number of its outlets are drive-in restaurants with carhops. The company name was taken from the last name initials of partners

Roy Allen and Frank Wright. A&W began in 1919 in Lodi, California, when Roy Allen took on partnership with Frank Wright to help him with the root beer business he had started in 1919. They branded their product A&W Root Beer after their last names. The logo is a fairly simple logo with the letter A&W written on an orange and brown oval background. The letters A&W are taken from the last name of the founds Roy Allen and Frank Wright. I suppose the colors probably represent the color of root beer, but I am not sure of that claim. The logo has undergone many changes since its inception and the section below documents the history of those changes. For the most part, the logo has remained the same (the A&W theme being central to the logo) 1919- A plain glass mug was used without letters or words. The A&W name was not yet used

1921- The letters 'A&W' appeared raised on the glass mug.

1948- Red & Black Bulls Eye Logo on white background.

1961- Brown & Orange Bulls Eye Logo on white background

1968- Orange & Brown oval Logo on white background.

1969- Removed white from behind the Orange & Brown Oval Logo.

1972- Map of United States in Orange with Brown divisions for states behind Orange & Brown oval logo. 1976- Returned to Orange & Brown Oval Logo on white background of 1968. Currently use this logo. 1994- Orange & Brown Oval Logo against a diamond with yellow, teal with the words "75 Years" and "Authentic Since 1919".

1995- Return to Orange & Brown Oval Logo on white

The Hard Rock Cafe is a popular restaurant chain in the United States and now across the world. The original Hard Rock cafe was started in London back in 1971 by two Americans. They wanted to open up a restaurant that served American food. They began to cover the restaurant with Rock memorabilia in 1979. The opened their first US restaurant in Los Angeles in 1982. Hard Rock has a number of different logos for each of their other businesses. The logos for each of the business lines is really a derivative of the base logo. The logo itself is pretty simple. Its the text "Hard Rock" engraved on top of a circle. There are some interesting theories on how the Hard Rock name itself came about. 1. It was the name of the caf depicted on The Doors album Morrison Hotel.

2. It was part of founder Isaac Tigretts favorite parable: We are all born into this world with a

big boulder on our shoulder. Every day we chip at it until, at the end of our lives, all that is left is a small hard rock that makes up you!
3. A similar name, Bedrock Caf, appeared on one of Tigretts favorite cartoonsThe

Flintstones.

Hard Rock Logo

Hard Rock Cafe Logo

Hard Rock Casino Logo

Hard Rock Hotel Logo

Hard Rock Live Logo

Hard Rock Park Logo

The Hard Rock logos are a registered trademark. Use of the logo here does not imply endorsement of the organization by this site.

KFC, also known as Kentucky Fried Chicken, is a chain of fast food restaurants based in Louisville, Kentucky, known mainly for its fried chicken. Since 2002 KFC has been a wholly owned subsidiary of Yum! Brands, Inc.The company was founded by Colonel Harland Sanders in 1952, with the abbreviated form of its name adopted in 1991. The colonel has always been a part of the KFC logo. In the early years, you can see him to have a more serious face but over time, you can see that his face has become more friendly. Also, the red color in the logo has given the logo a more bold and lively look. In April 2007, KFC unveiled their current logo in which the Colonel shed his white suit jacket for a red cook's apron. The new logo includes bolder colors and a more well-defined visage of the late Kentucky Fried Chicken founder, who will keep his classic black bow tie, glasses and goatee. The logo is changing for only the fourth time in 50 years, and for the first time in nearly a decade. The smiling Colonel is featured against a red background that matches his red apron, with the KFC brand name in black thick lettering under his chin.

The company also began using its original appellation of Kentucky Fried Chicken again for its signage, packaging and advertisements in the United States as part of a new corporate rebranding program; newer and remodeled restaurants will have the new logo and name while older stores will continue to use the 1991 signage. Additionally, the company continues to use the abbreviation KFC freely in its advertising. Internationally the company is still known as KFC. Notes: In 2006, KFC claimed to have made the first logo visible from outer space, though Readymix has had one since 1965. KFC says "[It] marked the official debut of a massive global re-image

campaign that will contemporize 14,000-plus KFC restaurants in over 80 countries over the next few years." The logo was built from 65,000 one-foot-square tiles, and it took six days on site to construct in early November. The logo measured a record-breaking 87,500 square feet (8,129.0 m),and was placed in the Mojave Desert near Rachel, Nevada http://www.kfc.com/facefromspace/popup_video.asp

Shown below are all the previous logos for KFC.

Source: http://en.wikipedia.org/wiki/KFC http://www.foxnews.com/story/0,2933,229308,00.html The KFC logos are a registered trademark. Use of the logo here does not imply endorsement of the organization by this site.

Panera Bread (called St. Louis Bread Company in the St. Louis area) is a chain of bakery-caf restaurants in the United States and Canada which sells breads, sandwiches, soups, bakery items, and organic foods; some locations offer dinner pizzas. Panera is considered a "fast casual" restaurant. The Panera Bread logo is an illustration of a woman with flowing hair holding a loaf of bread in her arm. This also goes with the company slogan of "A loaf of bread in every arm". The lady holding the bread is also known as "Mother

Bread". The logo and the entire branding for the new company was developed by Heckler Associates and they host a very interesting case study of how they rebranded "the St. Loius Bread Company" to "Panera Bread". See their website for details. Interestingly, the process of making sourdough bread requires a small piece of the dough used to make the previous batch of bread dough. This starter piece is often called the "mother." Whenever Panera opens stores in a new region, a piece of the original starter that was created in the 1980s is lovingly carried to the new bakery to ensure that original Panera quality and character will rise again and again.

Sources : http://hecklerassociates.com/client-studies/panera-bread/ http://en.wikipedia.org/wiki/Panera_Bread The Panera Bread logo is a registered trademark. Use of the logo here does not imply endorsement of the organization by this site The Republican National Convention will be held in Mineapolis-Saint Paul between September 1-4, 2008. The convention is held during the election year. The National conventions combine three important functions: nomination of candidates for office of President and Vice President; formulation and adoption of a statement of party principles - the platform;

and adoption of rule and procedures governing party activities, particularly the nomination process for presidential candidates in the next election cycle.

The party officials and convention organizers unveiled the Convention logo. The logo features the silhouette of a triumphant elephant, a Party symbol dating back to 1874, along with the names of the host cities of Minneapolis and Saint Paul. The back of the elephant has the stripes of the flag, the eye is one of the stars from the flag and the 2008 is in Red. The circle around the logo shows the name of the host cities, Minneapolis and Saint Paul. Anyway familiar with Linux has seen its logo, Tux the penguin, but I am not sure how many of you knew his name or how he originated. In 1996 when the OS was picking up steam, there was a suggestion to design a logo for the Linux operating system. Many designers came up with the logos, some being parodies of other Unix flavors while others were based on animals such the shark and eagle. Linus Torvalds, mentioned that he was rather fond of penguins and then the entire focus shifted to building a penguin based logo. In one of his emails, Linux gave his thoughts on how the penguin should look like and Tux was born out of that ideas. Why was he called Tux. There are a couple of theories here. - The first was (T)orvalds (U)ni(X) which resulted in TUX - The other reason was that penguins look like they are wearing a Tuxedo. Some of the other names included Homer (from the Simpsons) and Linnie. Wikipedia is a multilingual, web-based, encyclopedia project operated by the not-for-profit Wikimedia Foundation. Many language versions of Wikipedia are free content, while others, such as the English version, include non-free material. As of September 2007, Wikipedia had approximately 8.29 million articles in 253 languages, comprising a combined total of over 1.41 billion words for all Wikipedias. The English Wikipedia edition passed the 2,000,000 article mark on September 9, 2007, and as of November 3, 2007 it had over 2,075,000 articles consisting of over 902,000,000 words. Wikipedia's articles have been written collaboratively by volunteers around the world and the vast majority of them can be edited by anyone with access to the Internet. Steadily rising in popularity since its inception, it currently ranks among the top ten most-

visited websites worldwide. The logo is one of my favorite logos. It captures the essence of what the site stands for in my mind. The logo was selected as part of an international logo design contest. The logo is a jigsaw puzzle in the shape of the globe with the alphabets in many languages written all over the globe. .

Prehistoric (non) logo On January 15, 2001, Wikipedia's first day of independent existence, Jimbo Wales used the American flag as a temporary Wikipedia logo. It wasn't intended to be permanent. See meta:OldWikiPediaLogo for the old logo discussion.

The original official logo The first Wikipedia logoWikipedia's first true logo was an image that was originally submitted as a Nupedia logo. Jimbo thought it would be a much better logo than the flag, and it remained for the next eight months.

The pre-current logo The pre-current Wikipedia logoIn November 2001, Wikipedians began suggesting new logos. A short list of leading candidates was chosen. The winner was the logo contributed by The Cunctator.

The late-comer After the winning logo was chosen, Mark Ryan designed one in a similar style, but in colour. It was for some time used as the Meta logo.

The international effort and contest Because of its English text, this logo was not ideal for the Wikipedias in other languages. Some wikis chose a similar design with text in their own languages (e.g. the Spanish Wikipedia). Others used the English logo but added the color of a national flag (most of the Nordic language projects, Danish, for example) or a translation of "The Free Encyclopedia" (e.g. German). Still other designed a completely different logo (e.g. the French Wikipedia). Paullusmagnus' contest-winning logo Nohat's Final logoAn International logo contest was conducted to find a new logo that was suitable for all languages. Paullusmagnus developed the winning Puzzle sphere design. Variants on the final logo were then discussed with Nohat putting forward several options. One of Nohat's variants was chosen as the final product.

I was in the Toys 'R Us the other day when I was asked for a donation to support research on Autism. The logo of Autism Speak certainly caught me eye. Autism is classified by the World Health Organization and American Psychological Association as a developmental disability that results from a disorder of the human central nervous system . It is diagnosed using specific criteria for impairments to social interaction, communication, interests, imagination and activities. The Autism Speaks logo is a jigsaw piece puzzle that also looks like a toddler sitting up. The jigsaw piece represents the goal of the organization to solve the puzzle of autism. I was unable to find more information on the logo but I liked the design a lot. I also liked the line "Its time to listen" that goes with "Autism Speaks". Overall I think its a very creative logo. Autism Speaks is a New York City-based advocacy organization, founded in February 2005 by Bob Wright and his wife Suzanne, to improve public awareness about autism and to promote autism research . Bob Wright is the Vice Chairman of General Electric.The Wrights founded Autism Speaks a year after their grandson, Christian, was diagnosed with autism, in order to help find a cure for autistic spectrum disorders. Autism Speaks has drawn considerable interest from autism activists, the media, and others for its extensive lobbying and fund raising, spearheaded by the Wrights on behalf of the many children and families greatly affected by the disorder United Way of America is a non-profit organization that works with the 1,303 local United Way offices throughout the United States in a coalition of charitable organizations to pool efforts in fundraising and support. The focus of United Way is on identifying and resolving pressing community issues, as well as making measurable changes in the communities through partnerships with schools, government agencies, businesses, organized labor, financial institutions etc. Hence the origin of the name United Way. The organization has roots in Denver, Colorado, all the way back from 1887. The United Way Logo consists of three elements

- the rainbow of hope, - the hand of support and - the person as a symbol of humanity These elements are helpful in communicating important United Way brand characteristics caring, inspiring, trustworthy and approachable

Vruksha The Charities is a group of not-for-profit organisations in India started by a group of likeminded professionals committed to the cause of humanitarian and environmental concerns. Couple of charities and foundations were founded by Vruksha. The organisations are active across a broad range of areas including opportunity and enterprise, education, health, the built environment, responsible business, the natural environment and the arts. The charities reflect INDIAs long-term and innovative perspective, and seek to address areas of previously unmet need. I stumbled upon the site one day and was intrigued by the logo. The meaning behind the logo was described to me by Suresh and is shown below.

The Blue Color represents Vruksha's trustworthiness and commitment. It also represents Health, peace, and dream. The Yellow color represents Hope and Happiness giving to the deserved people. Yellow is sunshine. On the one hand it denotes Happiness and joy. Yellow shines with optimism, enlightenment, and happiness and yellow carry the promise of a positive future.

The two people who are in the form of Trunk represents the people who are deserved. The green Shade represents that it is providing Hope and happiness to those people who are in need, on the other hand the green color also represents the environmental concerns and protection

The World Wide Fund for Nature (WWF) is an international non-governmental organization for the conservation, research and restoration of the natural environment, formerly named the World Wildlife Fund, which remains its official name in the United States and Canada. It is the world's largest independent conservation organisation with over 5 million supporters worldwide, working in more than 90 countries, supporting 15,000 conservation and environmental projects around the world. It is a charity, with approximately 90% of its funding coming from voluntary donations by private individuals and businesses. WWFs world renowned panda logo was designed by its founder chairman, the naturalist and painter Sir Peter Scott, in 1961. It was then that WWF-UK, the first national organisation in the WWF international network, was started. The WWF logo has an immensely appealing and positive image, which is seen as caring, responsible and credible. This in turn means an inherent emotional and commercial value is attached to the use of the logo, reflecting their appeal and values.

WWFs name and logo can be used as a powerful product differentiation tool. After evaluation, WWF may allow an organisation to use the name and logo under four circumstances: when the product directly supports our work by being at the leading edge of sustainable design; when WWF enters a full partnership with an organisation, promoting a product which meets many different organisational goals and objectives; when the business has donated money to support our work; or when a company product generates income for WWF from licence royalties.

The complete history of changes to the logo is shown below