The Penyu Program

The Penyu Program
Reversing Brain Drain In Malaysia
Team Otak: Jonathan Hwa Adam Malik Aren Yip Erin Chuah
0
The Penyu Program

Chapter 1:
Insights into Malaysias brain drain issue Key areas to focus on and why Policy initiatives Policy implementation roadmap
Chapter 2:
Chapter 3: Chapter 4:
Economic disincentives and poor quality of local labour are some of the top causes of brain drain
60% of labour is in medium and high skill labour Thousands
66% of foreign high skill workers cited a lack of career prospects as a top driver of brain drain
26%
High skill 3,350 Talent Medium skill 4,450
-66%
Opportunity
62% of businesses say they find difficulty in sourcing skilled labour -62%
Low skill
5,200
34%
2013 labour market

Source: Grant Thornton International Business Report
Talent
Opportunity
The number of Malaysian students abroad and the potential influence of the policy makes them an attractive segment to target
Number of Malaysian Students Abroad1 Malaysians abroad who plan to return to the country2
55% +8% p.a. 79,254 32% 42,780 15%
10%
0% 2002 2010 20-24 25-29 30-34 35-39 40-44 Age (Years)
1. Source: Department of Statistics, Ministry of Higher Education 2. Source: World Bank
33
The Penyu Program

Chapter 1:
Chapter 2:
There is greater need for policy targeting Malaysian students studying abroad
Brain drain target markets
High-skill Migrants
Returning Expert Programme Facilitating the return of overseas Malaysian professionals to overcome the shortage of professional and technical expertise Engaging Eminent Malaysians Leverage on Malaysian diaspora to act as Malaysian Talent Ambassadors and contribute while abroad.
JPA Scholars
The Economic Transformation Program (ETP) Current initiatives have attracted 168 JPA scholars to return to Malaysia as of 31st December 2012
Local Graduates
Graduate Employability Program Sector Focused Career Fair (SFCF) Ready4work Structured Internship Program (SIP) Up skilling program Graduate Employability Management Scheme (GEMS)
Overseas Graduates
TalentCorp Initiatives
Career Fairs with foreign university student councils
What has been done?
55
The Penyu Program

Chapter 1:
Chapter 2:
Penyu program initiatives to attract overseas students back to Malaysia
Increase visibility of internship opportunities
Improve employability of graduates
Introduce networks that support returning graduates
Lack of career prospects is the biggest push factor causing brain drain
66%
1. Source: World Bank
99
Malaysia does provide an attractive economic landscape in comparison to benchmarked countries

Rate / Points
25
20.6
20
16.1
15
11.5
10
9.8 7.4 5.64 7.66 7.74 7.38 5.62 3.62 1.33 0.17 2.21 6.80 6.12 6.32 6.92 6.40 6.92
GDP Growth Rate (%) Malaysia Singapore
Youth Unemployment Rate (%) Australia UK US
Macroeconomic Environment
Market Opportunities
1. GDP Growth Rate in 2012. Source: Economist Intelligence Unit 2. Youth Unemployment Rate in 2012. Source: Euromonitor 3. Macroeconomic environment evaluated based on average annual inflation, average budget balance, average government debt, exchange rate volatility, external stability, quality of macroeconomic policymaking, institutional underpinnings for macroeconomic stability and risk of steep decline in asset prices. Source: Economist Intelligence Unit 4. Market opportunities evaluated based on market size, growth rates, income levels, trading profile and natural resource endowment. Source: Economist Intelligence Unit
10 10

Levers Initiatives
Develop a one stop online internship application portal
11
A one stop online internship portal could look like this

Benefiting employers
Increased visibility can help in attracting the best student talent Structured internship programs can help feed the full time job pipeline
Benefiting students
Gain exposure to the various industries in Malaysia Develop marketable skills through structured internships Understand the job opportunities available in Malaysia
Source: http://www.seo-london.com/
12
13
Collaborating with industry to be a part of the solution

Stop complaining and be a part of the solution
62% of businesses say they find difficulty in sourcing skilled labour
Penyu Program initiatives

Every firm that benefits from Penyu interns will have to contribute time to training workshops and/or corporate events to let all interns know more about career opportunities in Malaysia Incentivize firms by
-62%
Talent
Opportunity
If you gain from the program, you contribute to it
Company A Penyu Cohort Company B
Leveraging on Penyus economics of scale
Sharing the cost and responsibility of training by partnering with Penyu

Subsidizing training cost via tax incentives
Company C
Company D
14 14

Levers Initiatives
Run weekly training sessions with interns
15
2.1
Selection of country for pilot program
Training programs targeted to students of different maturity levels ADVANCE

Industry specific training
AUXILARY
Acing the job
CORE
Getting the job
Resume Cover Letter Interview
16 16
17
Building a support network for returning graduates can attract and retain talent
Largest source of external hires are internal referrals
Your network is your net worth

Improved networking with peers and mentors from the same industry can help graduates:
Internal referrals
28%
Access to new opportunities Raise their profiles within the industry by being more visible
Job boards College
20% 7%
Develop referral networks

Source mentors that can help accelerate their career growth
Other
45%
External sources of hire

Source: 2012 CareerXroads Sources of Hire, Gerry Crispin and Mark Mehler 18

Levers Initiatives
Organize networking events that connect students and mentors from similar industries
19
Creating a professional network for graduates specifically in the key sectors highlighted by the National Key Economic Areas (NKEA)
Renewable Energy
Oil, Gas & Energy
ICT
Penyu Otak Program Program
E&E
Financial Services
Healthcare
20 20
The Penyu Program

Chapter 1:
Chapter 2:
21
These policies has been proven to work on a small scale grassroots level
The Otak-otak program Results of Otak-otak program
33% of students indicated that the program has changed their mind about coming back to work in Malaysia
Because of the program, I have changed my mind about working in Malaysia The program has not changed my mind about working overseas in the short term and coming back to Malaysia in the long term The program has not changed my mind about coming back to work in Malaysia I have always wanted to come back to Malaysia straight after graduation and work regardless
The Otak-otak program is built around a unique talent development schedule consisting of leadership training and corporate events 116 students have participated in the last three years 38 high profile corporate partners have participated in the program
6% 25% 33%
36%
Survey of 2010 Otak-otak cohort and how the program has changed their minds
22 22
In Year 10, the Penyu Program could potentially attract 13k students to come back to Malaysia annually
80,000 students are studying abroad and the top 4 countries attract over 60% of malaysian foreign talent. Other 18% USA 8% Egypt 11% 20 26% United Kingdom
Return home to work
33% of students return back to Malaysia from the selected pool of applicants
17%
Work overseas straight after graduation
33%
67%
Australia
Number of overseas students who applied to the Penyu
Singapore
Percentage of students studying abroad by country in 2010
Assumptions: 55% of the students apply and are accepted onto the program 33% of students are actively ready to join the labour force (accounts for average 3 year degree durations) 33% of students that applied to Penyu returned to Malaysia to work
23 23
Source: http://www.mohe.gov.my/web_statistik/statistik2010/BAB6_PELAJAR_MALAYSIA_DI_LUAR_NEGARA.pdf
Implementation Timeline
Time related size
Year
1
United Kingdom Singapore Incorporate Penyu in TalentCorps career fair Information sessions in major Singaporean universities
3
Australia Japan United States Egypt Incorporate Penyu in Talentcorps career fairs JPA and Malaysian students organisations
5
New Zealand India Indonesia
10
Target Countries
All countries with Malaysian students
Initiatives
JPA and Malaysian students organizations
Continue efforts initiated in the first five years of the program. Initiate social media campaign and email contact with students in other countries
Target Number of Students (additional)
574
2,310
5,439
13,173
24 24
Malaysia is prepared to absorb the increasing number of students as the ETP expects to create 3.3 million jobs by 2020
Oil, gas & energy
52,300
Communications, Content & Infrastructure
43,162
157,000 89,000 45,000 229,000
Electrical & Electronics
Healthcare
Financial Services
Business Opportunities
25 25
Illustration Process and money flow
Flow of money Process flow
Planning and execution
TalentCorp RM 500
Placement fee
RM 295
Maintenance and upkeep
G&A
RM 5
RM 200
Events
Students
Training Internship application portal
Compensation
RM 1800
Students matched for internship
33%
Return for full-time employment
Companies
Tax
RM 4700
Double tax deductible
RM 1000
Government
26 26
Illustration Process and money flow
Flow of money Process flow
Planning and execution
TalentCorp RM 500
Placement fee
RM 295
Maintenance and upkeep
RM 5
Events
Students
Training Internship application portal
Compensation
RM 1800
Students matched for internship
33%
Return for full-time employment
Companies
Net Profit = RM 50
Tax
RM 4700
Double tax deductible
RM 1000
Government
27 27
While Penyu Program could be a private initiative
Companies
Students
PENYU
28 28
TalentCorp will be able to jumpstart its effectiveness
Tax breaks
TalentCorp / Government
Connection with student networks Internship education
Companies
Students
PENYU
29 29
Engaging all stakeholders
Key Stakeholders
Benefits of implementing Penyu

Optimise, attract and facilitate global talent Reduce brain drain Sustainable policy implementation
TalentCorp / Government
Corporate Partners
Access to Malaysian talent pool abroad Double tax deductions for intern costs
Malaysian students abroad
Access to internship opportunities in Malaysia Develop marketable skills through structured internships
30 30
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The Penyu Program

Reversing Brain Drain In Malaysia