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Considerations
Subject: The focus of my piece is about:
Situation: The situation I am writing for is this. List any key factors if needed:
Audience My Priority Public(s) is... Add any key info about them available to you:
What is in it for the audience? What do they stand to gain (knowledge, free money, root canal?)
Objective: My primary objective(s) what I want to achieve with this piece is/are:
Key Messages: Main points I need to convey in this message to my audience (list in brief, bullet points):
Keywords (Based on my SEO research, I will be using the following keywords). Skip this step on the 1st press release assignment:
Medium: The medium of communication for this piece is _____ and any important implications are: