CONTENTS CONTENTS . STUDENT DECLARATION .PREFACE ACKNOLEDGEMENT PART -I 1. INDUSTRY SCENARIO 2. COMPANY PROFILE *.DIATRIBUTION NETWORK *.

.ACHIVEMENTS * MAJOR BRANDS PART -II 3. RESEARCH METHODOLOGY * OBJECTIVE OF THE STUDY * RESEARCH DESIDN * SAMPLE DESIGN * DATA COLLECTION 4. SCOPE OF THE STUDY 5. LIMITATIONS 6. DATA ANALYSIS & INTERPRETATION 7. SWOT ANALYSIS 8. RECOMMENDATIONS & SUGGESTION 9. FINDINGS 10.CONCLUSION PART- III 11.ANNXURE 72 21 25 26 27 29 30 32 34 60 65 68 70 8 10 12 13 18 PAGE NO.

4 5 6

* QUESTIONNAIRE * LIST OF DEALER * LIST OF CONSUMER 12.BIBLIOGRAPHY

73 77 79 80

INDUSTRY OVERVIEW

INDUSTRY SCENARIO

Pidilite Industries Limited. The Group's principal activities are to develop, manufacture and distribute chemicals and dyestuffs. The major business segments are Consumer and Bazaar products and Industrial products: The Consumer and Bazaar product segment includes adhesives, sealants, art materials, construction chemicals and paint chemicals. These products are used by carpenters, painters, plumbers, mechanics, households, students, and offices. The Industrial product segment includes Industrial Adhesives, Synthetic Resins, Organic Pigments, Pigment Preparations and Surfactants. These products are consumed by various industries such as packaging, textile, paint, printing ink, paper and leather. Brand names of the Group include Fevicol, Dr. Fixit, Fevicryl Hobby Ideas, Silk Colours and Mould and Paint Kits. The Group operates in India and other countries. On 27-Jan2005, the Group acquried 75% interest in Chemson Asia Pvt. Ltd.

COMPANY PROFILE

COMPANY PROFILE

Since its inception in 1959, Pidilite has been a pioneer and market leader in Craftsmen Products, DIY (Do-it-Yourself) Products and Industrial Speciality Chemicals in India. Pidilite is amongst the leading companies of India and its brand "Fevicol, Steelgrip, Acron, Dr. Fixit, Fevitite and Mseal" are amongst the most trusted brands of India.

Product range of Pidilite includes Adhesives and Sealants, Construction and Paint Chemicals, Art Materials, Industrial and Textile resins and Organic Pigments and Preparations. Pidilite products conform to global quality standards and are exported to developing and developed countries all over the world.

The driving force behind our success is the consistent team work of our over 2900 employees. Together with our shared value system of commitment to excellence, closeness to customers and the spirit of innovation we have been able to build bonds with our customers, dealers and stake holders.

DISTRIBUTION NETWORK

Market or distribution channel decisions are the most complex ones and challenging for any company. Each channel system creates a different levels of sales results as well as cost. Distribution system is a key external resourse, most companies use the following mode of distribution.

YEAR ACHIVEMENTS

YEAR 1959 1965

ACHIEVEMENTS Plants commissioned for Acron brand of pigment emulsion FEVICOL, established as carpenters preferred choice of synthetic adhesive

1973 1984

First company in India to start production of violet pigment Consumer Products Division is born. Plans to set up a nation-wide distribution chain

1989

Fevicryl acrylic colours transform fabric and multi-surface painting market

1993 1995

Pidilite makes a maiden public offering of equity shares Plants in Mumbai & Vapi acquire ISO 9001; plant at Mahad acquires ISO 9002 certification

1997

Fevicol ranked among the Top 15 Indian brands (by FE Brandwagon Year Book, 1997)

1999 2000 2000

"Ranipal", leading brand of optical whitener, acquired "M-Seal", leading brand of epoxy compounds, acquired Fevikwik fish commercial wins Golden ABBY for the best TV Commercial of the Century in India

2000

Fevicol campaign wins Silver ABBY for the Campaign of the Century in India

2001 2002 2002

Dr. Fixit range of Construction Chemicals launched "Steelgrip", leading brand of PVC insulation tape in India, acquired At the 2002 Cannes Awards, considered to be the Oscar of the advertising world, Fevicol 'Bus' TV commercial wins a Silver in the category for Household Maintenance Products

2004 2005

Pidilite has acquired the Roff' brand of Construction Chemicals The Company incorporated a wholly-owned subsidiary in Singapore , under the banner "Pidilite International Pte Ltd.", for its international operations, encompassing the acquisition of overseas companies and joint ventures.

2005

Pidilite has acquired Chemson Asia Pte Ltd, an existing Singapore-based in the business of manufacturing waterproof coating and emulsion paints, thereby adding to its existing, and rapidly-growing construction chemicals and paints range.

2005 2005

Taken over Jupiter Chemicals in Dubai. Pidilite has incorporated a subsidiary, namely "Pidilite Do Brasil Desenvolvimento De Negocios Ltda" , in Sao Paulo, Brazil, on May 10, 2005, and a wholly-owned subsidiary, "Pidilite Middle East Limited" , as an offshore company in the Jebel Ali Free Zone of Dubai on May 18, 2005, for its international operations.

VALUES & VISION Be a business leader by promoting innovation and achieving Global Standards. Delight customers by offering quality products and services. Instill a 'Can Do' attitude, nurture team spirit, learn continuously and achieve a high level of employee satisfaction. Adopt ethical, safe and environmentfriendly practices.

QUALITY

The products that are designed to satisfy the needs and expectations of customers are developed by dedicated Research & Development (R & D) professionals and tested with end users before launching. Pidilite spends fairly large resources on R & D of its products and processes. Pidilites team of scientists at its six R & D laboratories has developed the entire range of the Companys products. The quality of products is assured and supported by well-defined, structured and focused quality assurance system that is continuously audited and upgraded in line with in-house Quality Policy.

The state-of-the-art manufacturing facilities are located at Mahad, Panvel and Taloja in Maharashtra and Vapi in Gujarat. The manufacturing processes are precisely controlled and monitored. Its Industrial products segment and four manufacturing units at Mahad A/22, Vapi 78, Vapi 23 and Andheri are ISO-9001 certified by RWTUV. Even branded products in the consumer and bazaar products category strictly follow quality parameters defined under the Companys internally designed Pidilite Quality System (PQS). Pidilite has implemented `Small Group Activities (Quality Ci rcles), Pragati (Kaizan) and `Sadachar under its Total Quality Management (TQM) 9

programme.

Divisional

Functional

Committee

(DFC)

and

Profit

Improvement Plan meetings (PIP) at senior management level review the performance of various core activities at Pidilite to further upgrade quality of its products. Our dedication towards quality in all our products has made Fevicol a household name and a fact well acknowledged. The Economic Times (Brand Equity) ranked our brand `Fevicol at 25th among the top brands in India.

10

MISSION OF THE COMPANY To assimilate, adapt and upgrade its technology base. To improve its quality system, preces capabilities and ultimatel the product quality.

VISSION OF THE COMPANY The company knows that customer is the person who hold the key to the present and future. It is customer who must feel satisfied and as he is paying his hard earned money so he must get what it is worth.

11

WHY CUSTOMER SATISFACTION IS NEEDED? Its the users of your products or services who will determine your success. Satisfy them and all will be well.

*******

Customers tell more people about bad experiences than about good ones.

*******

Its the ability to deliver consistently high quality service everytime that brings customer back.

*******

12

It customers dont leave satisfied with the service and their purchase they wont come back.

*******

MAJOR BRANDS

Fevicol is synonymous with adhesives in India. Pidilite offers an extensive range of consumer, craftsmen, engineering and industrial adhesives under Fevicol brand name. Excellent quality, extensive product range, close relations with customers and award winning advertisement have made Fevicol one of the most trusted brands in India and the largest selling adhesives brand in Asia.

13

Pidilite USA Inc., wholly owned subsidiary of Pidilite, acquired Cyclo brand in June 2006. The product range includes maintenance, performance and appearance products for DIY (Do-itYourself) and professional car care segment. Cyclo products are sold in USA and over 50 other countries

Pidilite USA Inc., wholly owned subsidiary of Pidilite, acquired Sargent Art brand in June2006. Sargent Art has been selling world-class art materials in USA for over 50 years. The products range includes crayons, tempera colours acrylic colours, markers, modeling clay and many other products.

Pidilite offers a range of hobby & craft products under the Hobby Ideas brand name. The products are complemented with book, videos and training workshops to make hobby fun and easy for hobby enthusiasts. Pidilite has also opened Indias first chain of hobby & craft retail stores under the Hobby ideas brand name. The shops offer a large variety of hobby & craft products sourced from around the world.

14

Pidilite offers a wide range of constructions chemicals under the Dr. Fixit brand name. The extensive product range is used for waterproofing and repair for both new & old constructions. Dr. Fixit is market leader in retail market of construction chemicals and the products are available in all leading cement, hardware, tile and paint shops

Pidilite acquired Roff brand in 2004. Roff is a pioneer in construction chemicals in India and is well known for modern tile fixing solutions like tile-on-tile and waterproof tile joints. Pidilite also sells several construction chemicals under Roff name for application in waterproofing, sealing, flooring, concrete treatment & plastering.

M-Seal is India's leading sealant brand. Pidilite offers a range of sealants for sealing, joining & repairing applications for both consumer & craftsmen market under M-Seal brand name. MSeal is also gaining acceptance in international market ART METERIAL (STUDENT COLOURS)

15

Best quality crayons for beginners Better grip for child`s tender fingers. The first introduction of coloring material to a child is through Wax Crayons. Colstar Wax Crayons have been specially shaped to improve eye-hand co-ordination & motor skills of a young child. Available in different sizes, Colstar Crayons come in brighter & bolder colors.

Good Quality smooth crayons in bright shades it can also be erased and sharpened. A delightful range of Plastic Crayons, highly recommended for young children. Smooth, bright shades in round & hexagonal shapes. Attractively packed in colorful printed boxe. Colstar comes for hours of creative` fun for kids.

16

RESEARCH METHODOLOGY

17

RESEARCH METHODOLOGY

Research methodology is a systematic way, which consists of series of action or steps necessary to effectively carry out research and the desired sequencing of these steps. The marketing research is a process of involves a number of interrelated activities which overlap and do rigidly follow a particular sequence. It consists of the following steps.

1. Formulating the objectives of the study 2. Designing the methods of data collection 3. Selecting sample plan 4. Collecting the data 5. Processing and analyzing the data 6. Reporting the findings

18

OBJECTIVE OF THE STUDY

RESEARCH DESIGN (DISCREPTIVE RESEARCH DESIN)

SELECT SAMPLE DESIGN (CONVENCE SAMPLING)

DATA COLLECTION (PRIMARY & SECONDARY)

DATA ANALYSIS

REPORTING OF FINDINGS

19

20

OBJECTIVE OF THE STUDY

21

1.OBJECTIVE OF THE STUDY

The objective of this project was to: Analysis of Color market of Pidilite and other companies. Perception of dealers and Customer. To carry out the research for satisfaction level and awareness of the customer about different services provided by company. To understand the working of the organization as a management trainee. To help the company by the research work. To estimate the success of Pidilite in Meerut. And finally to take suggestions and requirements from the customers. The various brands sold in meerut the marketing mix and strategy adopted by them. Strategy recommended to improve sale.

22

2.RESEARCH DESIGN

A research design is the specification of methods and procedures for acquiring the information needed. It is the over-all operational pattern or frame work of the project that stipulates what information is to be collected from which sources by what procedure. Firstly the research design used to formulate the problem was exploratory the objective of this research to find the comperative study of colour market. Hance the research design which suited to achive the objective of research is descriptive research design.

In my study, Descriptive research design are used because it provides information in a described manner which is relevant to a research project in this research design the objective of the study is clearly defined and have accurate method of measurement with a clear cut definition.

23

3.SELECT SAMPLE DESIGN

The sampling used was non-probability sampling the convinence method was used to select the sample. A Sample design is a definite plan for obtaining a sample from a given population. It refers to the technique or the procedure adopted In selecting items for the sample. The main constituents of the sampling design below Sampling unit Sample size Comsumer & Dealer 50

24

AREA COVERED These are the places where I have collected data related my research project report MEERUT;Sadar bazar Lal kurti Shastri nagar Pandav Nagar Abu lane Budhana gate Jail chungi Tez ghadi

25

DATA COLLECTION

Sample Consumer Retailer

No. of respondent 100 100

26

5.DATA COLLECTION PRIMARY DATA The primary data are those data which are collected afresh and for the first time and happen to be original in character. The primary data to be collected for the study are--- By interviewing to the Marketing people. By structured questionnaire.

SECONDARY DATA:Secondary data are those data have already been collected by someone else and which already had been passed through the statistically process. The secondry data to be collected for the study are -- Annual reports of each news paper company. Newspapers, magazines, journals, books. By internet websites

27

SCOPE OF THE STUDY

28

SCOPE OF THE STUDY

My work was to analyse & study of Colour market. As Pidilite has got significant position in the Colour market. According to my research work Pidilite is at first position in student colour. On the basic of my report the company can eliminate its short comings and provide better product to the customers. My work provides the picture of my real market situation of the Pidilite market which can prove to be a very beneficial tool for the company.

29

LIMITATION

30

LIMITATIONS The study was carried for a limited number of customers. The responses given by the dealers and customers could have a fragment of biasness. The study is limited to Meerut Region. Could talk to the customer of western U.P.only. Should not waste time conversation with the customer who could not be conclusive. Could not take any action if the customer complaints about something beyond my authority.

31

INTERPRETATION & ANALYSIS

32

DATA ANALYSIS

Data analysis refers to the computation of certain measures along with searching for patterns of relationship that exist along data groups, as the objective of study is already divided in to two main parts, thus the data analysis of collected data is primary divide in to two divisions as the field is completed and questionnaire have been received the task is to prepare the Potential of colour.

33

THE COLOUR WHICH CONSUMER PREFER MORE IN SUBHASH BAZAR

ARCYLIC COLOUR 3D OUTLINER PEARL/METALIC COLOUR GLASS COLOUR

56 90 34 20

200 200 200 200

Acrylic colour

10.0% 17.0%

28.0%

3d outliner colour Pearl / Metallic colour Glass colou

45.0%

Figure1 ; This figure show different demand of color.The 3d color got

highest percentage & then aryclic colour is on second position .glass colour on third position pearl has fourth position in shubhash bazaar.Consumer prefer 3d colour in that area.

34

THE COLOUR WHICH CONSUMER PREFER MORE IN BUDHANA GATE

ARCYLIC COLOUR 3D OUTLINER PEARL/METALIC COLOUR GLASS COLOUR

68 56 37 39

200 200 200 200

Acrylic colour
28.0% 34.0% 18.5% 19.5%

3d outliner colour Pearl / Metallic colour Glass colou

Result ; This figure show different demand of .The aryclic colour got
highest percentage & then 3d colour is on second position .glass colour on third position pearl has fourth position in bhudana gate.Consumer prefer acrylic colour in that area.

35

THE COLOUR WHICH CONSUMER PREFER MORE IN ABU LANE

ARCYLIC COLOUR 3D OUTLINER PEARL/METALIC COLOUR GLASS COLOUR

41 67 55 37

200 200 200 200

Acrylic col.
18.5% 27.5%

3d outliner col.
20.5%

Pearl / Metallic colour

33.5%

Glass col.

Result ; This figure show different demand of colour .The 3d colour got
highest percentage & then pearl colour is on second position .acrylic colour on third position glsss colour has fourth position in Abu lane.Consumer prefer 3d colour in that area.

36

THE COLOUR WHICH CONSUMER PREFER MORE IN LAL KURTI

ARCYLIC COLOUR 3D OUTLINER PEARL/METALIC COLOUR GLASS COLOUR

71 30 52 47

200 200 200 200

Acrylic col.

23.5%
3d outliner col.

26.0%

35.5%
Pearl / Metallic colour

15.0%

Glass col.

Result ; This figure show different demand of colour .The acrylic colour
got highest percentage & then pearl colour is on second position .Glass colour on third position and 3d colour has fourth position in Lal kurti area.Consumer prefer acrylic colour in that area.

37

THE COLOUR WHICH CONSUMER PREFER MORE IN SHASTRI NAGAR

ARCYLIC COLOUR 3D OUTLINER PEARL/METALIC COLOUR GLASS COLOUR

75 57 41 27

200 200 200 200

Acrylic col.

13.5% 37.5% 20.5%

Pearl/ Metallic col. 3d outliner

28.5%
Glass col.

Result ; This figure show different demand of colour .The acrylic colour
got highest percentage & then 3d colour is on second position .pearl colour on third position and glass colour has fourth position in Shastri nagar area.Consumer prefer acrylic colour in that area.

38

OVERALL PERCENTAGE OF COLOUR THAT USE BY THE CONSUMER

35.00%
31.10% 30.00%

30.00% 25.00%
21.90%

20.00%
17.00%

15.00% 10.00% 5.00% 0.00% Acrylic col. 3d outliner Pearl/ Metallic col. Glass col.

Figure: This figure shows the overall percentage of colour that use buy the consumer. So Acrylic colour is more demanded in all areas.

39

THE PERCENTAGE OF THAT CAUSES FOR WHICH COMSUMER USE COLOUR IN SHUBASH BAZAR FOR HOBBY FOR PROFESSION FOR PROJECT OTHER 70 32 50 48 200 200 200 200

Fore hobby
24.0% 25.0% 16.0% 35.0%

For profession For project work Others

Result: This figure shows the different causes for which consumer use colour . in this area the 35% people use colour for their hobby. And 16 % use colour for profession and 16% for project. And 24% for other work.

40

THE PERCENTAGE OF THAT FACTOR WHICH COMSUMER USE COLOUR IN BUDANA GATE

FOR HOBBY FOR PROFESSION FOR PROJECT OTHER

40 82 60 18

200 200 200 200

Fore hobby
41.0% 20.0% 30.0%

For profession For project work Others

9.0%

Result: This figure shows the different causes for which consumer use colour . in this area the 41% people use colour for profission. And 30 % use colour for project work and 20% for hobby. And 9% for other work. 41

THE PERCENTAGE OF THAT FACTOR WHICH COMSUMER USE COLOUR IN ABU LANE

FOR HOBBY FOR PROFESSION FOR PROJECT OTHER

51 60 62 27

200 200 200 200

Fore hobby
13.5%

31.0%
30.0%

25.5%

For profession For project work Others

Result: This figure shows the different causes for which consumer use colour . in this area the 31% people use colour for project work. And 30 % use colour for profession and 25.5% for hobby. And 13.5% for other work. 42

THE PERCENTAGE OF THAT FACTOR WHICH COMSUMER USE COLOUR IN LAL KURTI FOR HOBBY FOR PROFESSION FOR PROJECT OTHER 53 62 57 28 200 200 200 200

Fore hobby
14.0% 28.5% 31.0%

For profession
26.5%

For project work Others

Result: This figure shows the different causes for which consumer use colour . in this area the 31% people use colour for profession. And 28.5 % use colour for project work and 26.5% for hobby. And 14% for other work. 43

THE PERCENTAGE OF THAT FACTOR WHICH COMSUMER USE COLOUR IN SHASTARI NAGAR

FOR HOBBY FOR PROFESSION FOR PROJECT OTHER

41 53 71 35

200 200 200 200

Fore hobby
35.5% 17.5%

For profession
20.5%

26.5%

For project work Others

. Result: This figure shows the different causes for which consumer use colour . in this area the 35.5% people use colour for project work. And 26.5 44

% use colour for profession and 20.5% for hobby. And 17.5% for other work.

TOTAL PERCENTAGE OF THAT CAUSES FOR WHICH CONSUMER USE COLOUR

45

35.00% 30.00%

TOTAL PERCENTAGE

25.00% 20.00% 15.00% 25.50% 10.00% 15.60% 5.00% 0.00% Fore hobby For profession For project work Others 28.90% 30.00%

DIFFERENT FACTOR

Result:t\This figure shows causes for ehich consumer use colour . in this figure people use colour for project work.

THE FACTOR WHICH INFLUENCE COSNSUMER WHEN THEY BUY COLOUR IN SHUBHASH

QUANTITY PRICE PACKGING ADVERTISEMENT AVAILABILTY OTHER

37 54 29 33 27 20

200 200 200 200 200 200

46

Quantity
10.0% 13.5% 16.5% 14.5% 18.5% 27.0%

Price Packing Advertisement Availability Others

Result:This figure shows different factos which influence consumer when they buy colour in shudhash bazar.In this price has 27%& quantity has 18.5%. &packging has 14.5% &add. has 16.5% & aviality has 13.5%& other has 10%

THE FACTOR WHICH INFLUENCE COSNSUMER WHEN THEY BUY COLOUR IN BHUDANA GATE
QUANTITY PRICE PACKGING ADVERTISEMENT AVAILABILTY OTHER 37 28 30 37 33 35 200 200 200 200 200 200

47

Quantity

Price
17.5% 16.5% 18.5% 15.0% 18.5% 14.0%

Packing Advertisement Availability Others

Result:This figure shows different factos which influence consumer when they buy colour in bhudana gate. in this price has 14%& quantity has 18.5%. & packging has 15% &add. has 18.5% & availability has 16.5%& other has 17.5%

THE FACTOR WHICH INFLUENCE COSNSUMER WHEN THEY BUY COLOUR IN ABU LANE

QUANTITY PRICE PACKGING ADVERTISEMENT

41 37 45 34

200 200 200 200

48

AVAILABILTY OTHER

28 15

200 200

Quantity Price
20.5% 18.5%

7.5% 14.0% 17.0% 22.5%

Packing Advertisement Availability Others

Result:This figure shows different factos which influence consumer when they buy colour in abu lane.In this price has 18.5%& quantity has 20.5%. &packging has 22.5% &add. has 17% & aviality has 14%& other has 7.5%

THE FACTOR WHICH INFLUENCE COSNSUMER WHEN THEY BUY COLOUR IN LAL KURTI

QUANTITY PRICE PACKGING ADVERTISEMENT AVAILABILTY OTHER

54 34 31 34 31 16

200 200 200 200 200 200

49

Quantity Price
15.5% 17.0% 15.5% 8.0% 27.0%

Packing
17.0%

Advertisement Availability Others

Result:This figure shows different factos which influence consumer when they buy colour in lal kurti.In this price has 17%& quantity has 27%. & packging has 15.5% &add. has 17% & aviality has 15.5%& other has 10%

THE FACTOR WHICH INFLUENCE COSNSUMER WHEN THEY BUY COLOUR IN SHASTRI NAGAR

QUANTITY PRICE PACKGING ADVERTISEMENT AVAILABILTY OTHER

37 42 34 45 34 8

200 200 200 200 200 200

50

Quantity Price
4.0% 17.0% 22.5% 17.0% 18.5% 21.0%

Packing Advertisement Availability Others

Result:This figure shows different factos which influence consumer when they buy colour in shastri nagar.In this price has 21%& quantity has 18.5%. & packging has 17% &add. has 22.5% & availability has 17%& other has 4%

PERCENTAGE OF ALL AREA THAT FACTOR WHICH INFLUENCE COSNSUMER MORE WHEN THEY BUY COLOUR

51

25.00%

FEVICRYL HOBBY IDEAS CMALIN

42 57

200 200

20.00%

15.00%

10.00%

20.60%

19.50% 16.90%

18.30% 15.30% 9.40%

5.00%

0.00% Quan. Price Pack. Add. Avail. Oth.

DIFFERENT FACTOR

result; the quantity got highest percentage in all areas.

THE COMPANY POSITION IN SHUBHASH BAZAR

52

FABER CASTELL OTHER

60 41

200 200

Fevicryl hobby ideas colours

20.5% 30.0% 21.0% 28.5%

Camlin col. Feber castell col. Others

Result: In the shubhash bazaar Feber castell colour has 30%& camlin has 28.5% & fevicryl hobby colour has 21%& other has 20.5%.Faber castell has Highest rank.

THE COMPANY POSITION IN BHUDANA GATE

53

FEVICRYL HOBBY IDEAS CMALIN FABER CASTELL OTHER

75 50 55 20

200 200 200 200

54

Fevicryl hobby ideas colours

43.2% 9.1% 22.7% 25.0%

Camlin col.

Feber castell col.

Others

Result: In the bhudana gate castell colour has 25%& camlin has 22.7% & fevicryl hobby colour has 43%& other has 9.1%.fevicryl hobby ideas has Highest rank.

THE COMPANY POSITION IN ABU LANE

55

FEVICRYL HOBBY IDEAS CMALIN FABER CASTELL OTHER

63 51 43 73 35

200 200 200 200

Fevicryl hobby ideas colours

Camlin col.
21.5% 36.5%

25.5%

16.5%

Feber castell col.

Others

Result: In the abu lane Feber castell colour has 36,5%& camlin has 21.5% & fevicryl hobby colour has 25.5%& other has 16.5%.Faber castell has Highest rank.

THE COMPANY POSITION IN LAL KURTI

56

CMALIN FABER CASTELL OTHER

45 55 37

200 200 200

Fevicryl hobby ideas colours

27.5% 22.5% 18.5% 31.5%

Camlin col.

Feber castell col.

Others

Result: In the lal kurti bazaar Feber castell colour has 27.5%& camlin has 22.5% & fevicryl hobby colour has 31.5%& other has 18.5%.fevicryl ideas colour has Highest rank.

THE COMPANY POSITION IN SHASTRI NAGAR

57

FEVICRYL HOBBY IDEAS CMALIN FABER CASTELL OTHER

47 67 59 27

200 Fevicryl hobby ideas 200 colours 200 200 col. Camlin

29.5%

13.5% 23.5%
Feber castell col. Others

33.5%

Result: In the shastri nagar Feber castell colour has 29.5%& camlin has 33.5% & fevicryl hobby colour has 23.5%& other has 23.5%.Faber castell has Highest rank.

OVERALL COMPANY POSITION IN MEERUT

58

40.00%
f

20.00%
c

0.00% FEVICRYLCAMLIN FABER CASTELL OTHER

f o

: Result: feviccryl hobby ideas got highest rank in all covered areas.

59

SWOT ANALYSIS

60

SWOT ANALYSIS STRENGTH Pidilite strategies are more interested in expanding the market than wresting share away from other players. Pidilite decided to be a value driver, selling novel product benefits. Pidilite applied unique insight across product markets, including consumer electronics, where people hadnt imagined that health had any relevance is low wanted by people to improve the aesthetics of the room, give them status, be easy to operate and improve health. And this due to the accurate presentation by effective advertisements the Indian consumers is beginning to judge all sort of machines by what they mean for a free life pattern.

Operating with a consumers perspective is a matter of routine at pidilite keep on asking ridiculous questions and then figuring out how much to deliver. Product quality is good . Brand awareness. Excellent Infrastructure

61

 Being a large manufacture company has substantial cost advtage. ISO-9001 has been awarded to the company.

WEAKNESS Pidilite has less no of retailers. Less force it has less no. of marketing personnel. It has planned for setting up of new plants where their competitor has planned to setup several new plants. It has no extra features in the brand that differentiate its from other competitors. In Pidilite colours there is no any famous personality as brand personality. Lack of exclusive showroom restricting greater rich.

Low publicity level.

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OPPORTUNITY It can take the market very well with the new investment of 82 millions. It can give a big jerk to its major competitor in local brands increase its number of product in consumer goods. Increasing trend of colour of different brands. Company can expose new ways in Colour market.

63

THREATS It has a continuous threat from camlin as well as favber castel and various other competitors. Pidilite has major market than other competitor the company. A large amount of expenses on the production. Competition is increasing in Colour market day to day.

MNCs are continuously giving threats to Indian company. So same is the case with Pidilite.

64

RECOMMENDATION.

65

RECOMMENDATIONS Increasing popularity amongst dealers would ensure greater number of exclusive showrooms and active salesmanship of dealers. General complaints about the Pidilite was the lack of exclusive showrooms thus restricting greater reach. Certain promotional

schemes could be very helpful in winning

popularity amongst dealers and transporters. Incentive could be given to dealers giving high sales or consumer making large purchase to Pidilite. It has been observed that publicity level of Pidilite is below average . So it would be wise enough for the Pidilite to increase its publicity level both on othe brand, which may result in purchase of product. It has been observed while interviewing the dealers that the personnel of Pidilite seldom visit them. Thus blocking the communication channel between the two. The blocking of communication channel between the personnel of any organization and its dealers may be very detrimental for the organization as a whole. So it should be taken into consideration to review the channel between the two so that the dealer

66

develops confidence on both the product and the personnel of the organization. Major problem of dealer is replacement problem. The company does not give any replacement facility to the dealer. Sometime variety of color is not so good.So company check their quality before deliver them For increasing his color sale the company should oraganize drawing competiton Major problem faced by dealer is that the problem of price indicate on the product for eg.4.15p The charge from the customer

only 4Rs.The loss is faced by dealer.

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FINDING
68

69

FINDING 1. The demand of pearl metallic colour is medum. 2. the demand of glass colour is low. 3. the consumer use colour for their project work more. 4. the consumer less use colour for other work. 5. The factor which influence more for buying the colour to consumer is quantity. 6. Other factor is lass influence to consumer when they buy colour. 7. most purchasing time of the colour by the student is in morning. 8. most of the colour is purchase by the student. 9. The colour of PIDILITE company is more purchase by the consumer. 10.the student colour of the camlin is more purchase by the consumer. 11.the pidilite company is on the 1st rank in the colour market.

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CONCLUSION

71

CONCLUSION The consumer have ranked Pidilite on the second best company is student colour. They rank comlin is first rank best company is student colours.

Most of colours is purchase by the student. Hobby colour of Pidilite company is more demanded.

Most of the student his colour for project work. The quality of colours is best or compare to camline.

Now the Rangella is more demand the new lounch rengella coloures is now grap the market . The price of student colour is high as compare to other company. Company not give any benefit scheme to student.

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 The rate of hobbies colour is expensive.So medium student can not buy the colours. The colour is easily available in the market.

ANNEXURE

73

(Consumer contact form)

1. Name

2. Address

3. Sex A.Female 4. Age (year) A. Below 15 B. 15 to 30 B. Female

C. 30 to 45

D. Above 45

4. Occupation A. Student B. serviceman

C. businessman

D. other

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5. Monthly income A. less then 10000 B. 10000 to 15000

C. 15000 to 20000

D. above 20000

6. Do you use colours ? A. Yes B. No

7. Which one colour you prefer most strike over. A. Acrylic colour B. 3d outliner

C. Pearl / Metallic colour.

D. Glass colour.

8. Why do you use colours ? A. For hobby B. For profession

C. For project work

D. Other

9. Which factor influence u when u buy colours ? A.Quantity B. Price

C. Packing

D. Advertisement

E. Availability

F. Other

10.According your preference rank them 75

A. Fevicryl hoby ideas colours colours

B.Camlin

C. Faber castell colours

D.Others

Remark

Thank you

76

(OUTLET CONTACT FORUM)

1. Name of outlet

2. Address

3. Do u sale Colours ?

A. Yes

B. No

4. Which company colours is in more demand ?

A. Fevicryl hobby ideas colours (Pidilite)

B.

Camlin colour

(camlin)

C. Faber castell

(faber castell)

D. Others

(Please specify name

5. Which colour are you salling?

A.Acrylic colour 77

B.3d out liner

C.Pear/metallic colour

D.glass colour

E.Student colour

F.All above

6.What kind of most foot fall you have?

A.Student

B.parents

C.Male

D.female

7.What age group buying most colour?

A.Below 15

B.15 to 30

C.30 to 45

D.Above 45

8.What is most customer rushing time in a day?

A.10 AM to 1 PM

B.1 PM to 4 PM

C. 4 PM to 7 PM

D. 7 PM to 10 PM

78

Remark Thank you

LIST OF DEALER CONTACTED

ABULANE MEERUT MAYUR STAIONER MART THE BOOK PUPIL NEW BOOK CENTER ABULANE MEERUT ABULANE MEERUT ABULANE MEERUT

79

BEGUM BRIDGE, MEERUT

NEW PARAS BOOK DEPO AMIT STATIONERY ARJUN DEV STATIONER MEERUT PEN EMPORIUM GURU NANAK BOOK DEPO BEGUM BRIDGE ROAD , MEERUT BEGUM BRIDGE ROAD , MEERUT BEGUM BRIDGE ROAD , MEERUT BEGUM BRIDGE ROAD , MEERUT BEGUM BRIDGE ROAD , MEERUT

SADAR BAZAR MEERUT

KHARTI LAL SONS IDEAL BOOK DEPO INDIAN STORE KHURANA BOOK DEPO NISKAM STATIONER SADAR BAZAR MEERUT SADAR BAZAR MEERUT SADAR BAZAR MEERUT SADAR BAZAR MEERUT SADAR BAZAR MEERUT

80

FRIEND STATIONER BHAGWAN BOOK DEPO GUPTA STATIONER MODERN STATIONER JAIN EDUCATIONAL SUBHAS STATIONER MART LAKSHMI BOOK DEPO PANJAB STATIONER MART ARIHANT STATIONER MART AGGARWAL STAIONER MART BHARAT STATIONER MART COPY CENTER VIJAY BOOK DEPO RANA BOOK DEPO GOYAL PUSTAK BHANDAR MASTER BOOK DEPO JAIN BOOK DEPO GULAHATI BOOK DEPO MUNJAL STATIONER

SADAR BAZAR MEERUT SADAR BAZAR MEERUT SADAR BAZAR MEERUT SADAR BAZAR MEERUT SADAR BAZAR MEERUT SADAR BAZAR MEERUT SADAR BAZAR MEERUT SADAR BAZAR MEERUT SADAR BAZAR MEERUT SADAR BAZAR MEERUT SADAR BAZAR MEERUT SADAR BAZAR MEERUT SADAR BAZAR MEERUT SADAR BAZAR MEERUT SADAR BAZAR MEERUT SADAR BAZAR MEERUT SADAR BAZAR MEERUT SADAR BAZAR MEERUT SADAR BAZAR MEERUT

LIST OF CONSUMER CONTACTED

CONSUMER NAME
NIRMAL ARTS CENTER N.I.D.D. N.I.F.D.

ADDRESS
785 RAM COTAGE , KACHARY EVIZ CHOWK ABU PLAZA , ABULEN

CONTACT NO.
9639537997 975835780 265129

81

I.I.F.T. J.D INSTITUTE I.W. C. D. JODS ACADEMY DARSAN ACADEMY SMILE DEGREE COLLEGE R. G. DEGREE COLLEGE G.T. P.D. FLORA DAILS BLOSAM SCHOOL OLD SENT SCHOOL GURU HARI KISAN ALL SEINT ACADEMY

WESTERN KACHARY PULL FASHION TECHNOLOGY NEAR SMILE DIGREE COLLEGE 184 GRES COMPLEX AABULEN WESTERN OF NEAR KALI PALTAN, MEERUT NEAR EVIZ CHOWK MEERUT NEAR EVIZ CHOWK MEERUT WESTERN ROAD MEERUT NEAR AMAR PALI GAR ROAD MEERUT BACHHA PARK MEERUT BACHHA PARK SHASTRI NAGAR MEERUT NEAR SHASTRI NAGAR

9837150015 265199 9012077739 9837515467 2663185 9359521550 9897444665 9897323028 9634000644 9027277172 9719685450 9411531737 9634474120

82

BIBLOGRAPHY

83

BIBLIOGRAPHY

KOTLER PHILIP Marketing management 12th edition. AGARWAL P. K. edition KOTHARI C. R. Marketing management 4th edition Reaearch methodology methods & techniques 2nd

NEWS PAPERS: THE TIMES OF INDIA THE HINDUSTAN TIMES BUISNESS STANDARD

WEBSITE: 84

www.google.com www.varrocengg.com www.pidilite.cc.in

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