2010 Core Set

July 17th, 2009

Product Release Date: July 17th, 2009

More Than Core

Product Type: Trading Card Game
Target Audience: MagicTMplayers. Age 13+.
Packaging: See Ordering Information for SKU breakout (last page).

KEY SELLING POINTS

 The 2010 Core Set is the cornerstone of Magic and the first core set to feature new
content (50% new!) in addition to a host of classic cards.
 The 2010 Core Set will resonate with fantasy fans as it features classic creatures from
the genre, such as Vampires, Dragons, & Sphinx.
 Because of the new content the 2010 Core Set will be the first core set to be supported
by Prerelease and Launch Parties
 The 2010 Core Set will be fully utilized in high-level organized play; including Summer
Grand Prix events.
 The 2010 Core Set will also be the first core set to contain Planeswalkers.

SET SIZE AND PRODUCT OFFERINGS

 There are 249 black-bordered cards in the 2010 Core Set. (15 Mythic Rare, 53 rare, 60
uncommon, 101 common, 20 basic lands)

 The 2010 Core Set will be sold in Booster Packs, Intro Packs, & Fat Packs (Fat Packs contain 8
booster packs).
 The expected contents of a booster is 10 commons, 3 uncommons, 1 basic land, 1 tip/token card,
and 1 rare card. A Mythic rare will appear in the rare slot in approximately 1 in every 8 booster
packs.
 6-card Booster packs will besold in gravity feeds. Each booster pack contains 1 uncommon, 3
commons, 1 land, and one card that will either be a rare/mythic rare, uncommon, or common
card.

All trademarks are property of Wizards of the Coast LLC in the USA and other countries. © 2009 Wizards.
2010 Core Set
July 17th, 2009

MARKETING SUPPORT

Organized Play

 Worldwide Pre-release Tournaments (July 11th - 12th, 2009)

 Worldwide Launch Parties (July 17th - 19th, 2009)
 2010 Core Set cards are legal in Constructed OP events immediately upon release (July 17th, 2009).
Promotions

 In store merchandising program beginning early-June. Materials will include: sell sheets, posters, and
other POP.
 Different rare foil promo cards will be given out with participation at Prerelease and Launch Parties.

High-Frequency Advertising

 Internet Advertising will be used between the months of December-January on sites like: Wild
Tangent, Runescape, Giant Realm Network, Slashdot, and Sourceforge.

 Magicthegathering.com
○ Dedicated 2010 Core Set mini-site launch in July.
○ Teaser content such as card images and artwork will be released before the prerelease to
begin hype for the set.
○ Mechanical teaser content in the forms of prerelease articles that tease the new cards of
the set begin 4 weeks before street date.

All trademarks are property of Wizards of the Coast LLC in the USA and other countries. © 2009 Wizards.
2010 Core Set
July 17th, 2009

Item Contents Product UPC ISBN MSRP Size Weight

Code
Booster 15 cards 250350000 6 53569 978-0- 3.99 2.56” 0.06 lbs
38861 6 7869- x4.75”
5206-9 x0.18”
Booster Display 36 boosters XXXXX 6 53569 978-0- 143.64 7.93” 2.36 lbs
38862 3 7869- x2.68”
5207-6 x4.93”
Booster Master Carton 6 displays XXXXX XXXXX XXXXX 861.84 6.12” 16 lbs
x15.37”
x8.56”
Intro Pack 1 premium 250360000 6 53569 978-0- 12.29 3.81” 0.35 lbs
card, 40-card 38874 6 7869-
deck, 1
booster, learn- 5212-0
to-play insert, 1
Strategy insert x6.87”
x1.06
Intro Pack Display 5 Intro Packs XXXXX 6 53569 978-0- 61.45 7.18” 1.9 lbs
38875 3 7869- x6.87”
5213-7 x3.93”
Intro Pack Master 6 displays XXXXX XXXXX XXXXX 368.7 8.12” 13 lbs
Carton x20.87”
x7.25”
Fat Pack 8 boosters, 250370000 6 53569 978-0- 34.99 3.5” 1.8 lbs
card box,
player’s guide,
38913 2 7869-
learn-to-play 5218-2
insert, land
pack, an
excerpt from
"The Purifying x6.43”
Fire"
x7.43”
Booster Blister 1 booster 250380000 6 53569 978-0- 3.99 4.31"x 0.08 lbs
39220 0 7869- 8"x
5229-8 0.37"

All trademarks are property of Wizards of the Coast LLC in the USA and other countries. © 2009 Wizards.