Introduction Companyoriginated with candy-manufacturer MiltonHersheysdecision in 1894 to produce sweet chocolate as a coating for hiscaramels.

Located in Lancaster, Pennsylvania, the new enterprisewasnamed theHershey Chocolate Company. In 1900, thecompany began producing milk chocolate in bars, wafers and other shapes. With mass production, Hersheywas able tolower the per-unit cost and make milk chocolate, once a luxury item for thewealthy, affordable to all. One early advertising slogan describedthis new product as a palatable confection and a most nourishingfood. a) Parent Company "Hershey" can refer to a number of things, typically a number of locations and companies in the United States. Hershey may alsorefer to the last name of a number of individuals, notably Milton S.Hershey, founder ofthe Hershey Company, a major chocolatemanufacturer in the United States. b) The company whichis related to case 1)The Hershey Company, the largest chocolate manufacturer in NorthAmerica,headquartered in Hershey, Pennsylvania2)Hersheybar,their most iconic product3)Hershey Creamery Company, an unrelated Pennsylvania-based icecream manufacturer 4)Hershey Development, slot machine manufacturer, and parentcompany of Jennings & Co.5)Hershey Trust Company, Milton Hershey's trust6)Hershey Entertainment and Resorts Company, a subsidiary that runstheparks in Hershey, Pennsylvania T o d a y The Hershey Company enters a new century. Today, The Hershey Companyis the leading North Americanmanufacturer of chocolate and nonchocolate confectionery andgrocery products. As the new millennium begins, The HersheyCompany continues to introduce new products frequently and takeadvantage of growth opportunities through acquisitions.HERSHEYSproducts areknown and enjoyed the world over. Infact, the company exports to over 90 countries. Withapproximately 13,700 employees and net sales in excess of $4 billion. The Hershey Company remains committed to the visionand values of the man who started it all so many years ago. SWOT Analysis:Strength: a) Low cost b) High grade of chocolatec) Promotes the health benefits of flavonols in its dark chocolate products.d) Largest wholesale distributor.

Weaknesses: Infrastructure weakness Opportunity: a) Eliminate the disparity between the service level standards of the Mexicanand U.S. telecommunications networks. b) Seasonal sales. Threats: a) Government regulations. b) Substitutesc) increasing competition. Future Prospective of the company The Hershey Co. conceded the race to acquire British candy maker Cadbury,opting for a slower road to international expansion but also possibly a tougher battle for shelf space in grocery stores at home.For now, analysts say Hershey remains in a strong position in North America,where it is No. 1 in chocolate and No. 2 in the wider candy category thatincludes mints and gumIt has seen six straight strong quarters, partly because of heavier spending onmarketing but also because the recession prompted many chocolate lovers togive up pricier specialty brands for Hershey's mainstream products, such asHershey's Kisses and Reese's Peanut Butter Cups. Problems 1) Less availabilityof raw materials.2) Highcompetition3) Huge expenditure Recommendations: 1) Building collaborative relationships.2)Empowered organization.3) Use cross-functional product development.4)Expension of international market.

The Hershey CompanyIntroducing the World of Chocolate The Hershey Company Introducing the World of Chocolate examines the remarkables u c c e s s e s a n d f a i l u r e s o f T h e H e r s h e y C o m p a n y , t h e l a r g e s t N o r t h A m e r i c a n manufacturer of chocolate and sugar confectionery products, in its constant pursuit tomaintain growth and profitability in a competitive industry dominated by only a fewgiant confectionery corporations. Through careful analysis and thorough research, TheHershey Company Introducing the World of Chocolate will provide a clear and conciseassessment of how The Hershey Company came to be a global corporate giant, how ithas maintained its dominant position in the industry, and where the company is going inthe near future. INTRODUCTION The Hershey Company prides itself as being the largest manufacturer of chocolate andconfectionery products in North America. Hershey employs over 15,000 employeesworldwide. Hershey also exports to ninety different countries. Below are some of the companys popular brands .* Hersheys Chocolate Bar * Almond Joy * Kit Kat * Hersheys Kisses * Mounds * Reeses * Payday * York Peppermint Pattie* Milk Duds* Mr. Good bar * Rolo* Skor * Whatchamacallit* Whoppers* Crackle Bar 1