"SOMLALIT INSTITUTE OF MANAGEMENT STUDIES" NAVRANGPURA , AHMEDABAD.

"A PROJECT REPORT ON STUDY OF CONSUMER PREFERENCE ON VALUE ADDED SEVICES (VAS)"
* THIS QUESTIONNAIRE IS FOR RESEARCH AND ACADEMIC PURPOSE FOR SLIMS ( PGDM) STUDENTS. THIS INFORMATION GIVEN BY YOU WILL BE KEPT CONFIDETIAL.
* PUT TICK MARK ON APPROPRIATE OPTION. PERSONAL DETAILS
NAME: ________________________________

AGE:

<than 18 ( )

18 to 30 ( Female ( )

31 to 50 (

above 50( )

GENDER: Male (

ADDRESS: _________________________ _____________________________

OCCUPATION:

Service

) ) )

Business ( Student (

) ) )

Professional ( Retired (

House wife (

If Other specify_____________

ANNUAL INCOME:

<than 2lacs ( 5 to 8 lacs ( )

2 to 5 lacs ( 8lacs & above (

) )

Do you have a mobile phone? Yes ( ) Which mobile do you use? _____________ Does your mobile support Internet ? Yes ( )

No( )

No( )

Which company's sim card do you use : specify_________________ Which connection do you have ? Prepaid ( ) Do u travell outside most of the time ? Yes ( ) Postpaid ( No ( ) )

What is your monthly spending on your mobile bills? Less than Rs.350 Rs.350-700 Rs.700-1500 ( ( ) ) ) ) ( )

Rs.1500-3000 (

Rs.3000 and above (

Of this bill amount, how much money is spent on regular calls and SMSes? More than 90% ( 70-90% ( 50-70% ( ) ) ) )

Less than 50% (

How aware are you about the existence of value added services like news, railway, astrology, cricket, ring tones etc? Have seen the promos and know the intricacies of these services( Have seen the promos but really not sure about the service details( Havent seen or heard of these ( ) ) )

How often do you use the Airtel Live or Vodafone FLASH! service or any other company's service? That is do you regularly connect to your providers portal? Use it every day on a regular basis ( ) ) ) ( )

Occasionally, when the need arises ( Dont know much about it (

Dont intend to use it

Do you regularly use value added services like cricket, astrology, railway, games and news? Use all quite regularly Use 1-2 of these intensively ( ( ) ) )

Not really interested in using these (

Can you please rank your frequency of using these VAS? a.SMS____________ b.Internet____________ c.MMS____________ d.Games____________ e.Ring tones____________ f.Caller tunes____________ g.Others____________

How much is your expense on above listed VAS? Minimum __ : __ : __ : __ : __ : __ : __ Maximum

Where do you get the information about VAS in general? a.Advertisements ( ) )

b.Friends/Relatives/ Neighbours ( c.Retailers ( )

d.Others, please specify _____________________

How much are you ideally willing to pay per interaction to check cricket scores or the news? Rs.1 and below ( Rs. 1-2 ( Rs.2-3 ( ) ) ) )

Rs.3 and above (

Is your cell-phone 3G ready? Yes ( No ( ) ) )

Not sure, cannot differentiate (

Are you aware of the benefits of 3G services like Video call, live streaming video, broadband internet speeds? I am keenly following the 3G updates Have seen it in promos and news articles ( Dont really know, does not concern me ( ( ) ) )

For a 3G service like Video Call or Video Streaming, what rate would you be willing to pay? Rs.2-5/min Rs.5-8/min Rs.8-10/min ( ( ( ) ) ) )

Not interested (

. Could you tell us how much you are satisfied on these Value added services? Satisfied ( ) )

Fully Satisfied (

Any suggestions or new ideas on VAS? __________________________________________________________ _

Thank you for spending your precious time answering this Questionnaire