A PROJECT REPORT

ON

AT MARKETING ANALYSIS PHILIPS ELECTRONICS

SUBMITTED TO :-

Jiwaji University Gwalior (M.P.)

For the partial fulfillment of the award of
Master of Business Administration (2012-2014)

Submitted To
Dr. RICHA BANARJI

Submitted by
HARSH VARDHAN JHA

MBA 2ND SEM.

PRESTIGE INSTITUTE OF MANAGEMENT, GWALIOR

Airport Road, Near Deen Dayal Nagar, Gwalior-474020 1

Email: info@prestigegwl.org; Website: www.prestigegwl.org

DECLARATION
I HARSH VARDHAN JHA student of mba 2nd semester Prestige Institute Of Management, Gwalior declare that all the information, facts and figures presented in this report are actually based on my experience & my open market research during the project MARKETING ANALYSIS PHILIPS ELECTRONICS with special references to ICICI PRUDENTIAL. I assure that this project is the result of my own sincere efforts and has not been submitted in any other institute for the award of any degree or diploma.

Date: Place: -

HARSH VARDHAN JHA

Mba 2nd SEM

ACKNOWLEDGEMENT

It is privilege to express my gratitude & a sincere thanks to Prestige Institute Of Management, Gwalior has given us the opportunity to carry research on the MARKETING
ANALYSIS PHILIPS ELECTRONICS.

am

thankful

to

. (Management department) faculty guide for her valuable

guidance and support throughout report presentation.

Date: Place: 3

HARSH VARDHAN JHA MBA 2nd SEM

CERTIFICATE
This is to certify that Mr HARSH VARDHAN JHA student of Mba 2nd SEM completed his summer training project report Entitled MARKETING ANALYSIS PHILIPS ELECTRONICS under my guidance.

DATE: PLACE:

Dr. RICHA BANARJI

TABLE OF CONTENTS

TOPIC 1.1 History of the organization & its objectives 1.2 Organization Structure 1.3 Financial Performance 1.4 Personnel Policies 1.5 Product and Operations 1.6 1.7 Layout and Quality Control Marketing

PAGE NO.

1.8 Strength and Weakness 1.9 Special Points Chapter -1 introduction Introduction of the concept Chapter -2 object of the study Chapter-3results and discussion Chapter -4 suggestion and implication Chapter-5 conclusion Reference Annexure

1.1 HISTORY OF THE ORGANIZATION & ITS OBJECTIVES

1.1 History of the organization & its objectives

Royal Philips Electronics is ninth on Fortune's list of global top 30 electronics corporations. Philips is active in about 60 businesses, varying from consumer electronics to domestic appliances, and from security systems to semiconductors.

Philips is a world leader in digital technologies for television and displays wireless communications, speech recognition, video compression, storage and optical products as well as the underlying semiconductor technology that makes these breakthroughs possible. Philips has world class solutions in lighting, medical systems (particularly scanning and other diagnostic systems) and personal and domestic appliances where Philips investments in design and new materials are critical to success.

Translated into figures, we produce over 2.4 billion incandescent lamps every year, and some 30 million picture tubes; and each day, our factories turn out more than 50 million integrated circuits. Around 2.5 million heart procedures (scans and intervention procedures) on X-ray equipment are carried out each year using our technology. One in seven television sets worldwide contains a Philips picture tube, and 60 percent of all telephones contain Philips products. Thirty percent of offices around the world are lit by Philips Lighting, which also lights 65 percent of the world's top airports, 55 percent of soccer stadium, and 30 per cent of hospitals. The strength of Philips' global operations is reflected in its (value-based) leadership position in many of the markets in which it is active:

H HIIS ST TO OR RY YA AT TG GL LA AN NC CE E Founded as a Lamp Factory Chemistry Laboratory Established. Became a Limited Company. Break-through in Lamp making Glass Factory Established. Marketing Companies throughout the world. Formed as holding company. Branched setup world-wide 1891 1908 1912 1913 1916 1919-1926 1920 1927-1930

Innovative discoveries (Recording, Transmission, Energy Efficient Lamps) 1960s The foundations for what was to become one of the world's biggest electronics companies were laid in 1891 when Gerard Philips established a company in Eindhoven,

the Netherlands, to 'manufacture incandescent lamps and other electrical products'. The company initially concentrated on making carbon-filament lamps and by the turn of the century was one of the largest producers in Europe. Developments in new lighting technologies fueled a steady program of expansion, and, in 1914, it established a research laboratory to study physical and chemical phenomena,

so as to further stimulate product innovation. Marketing companies had already been established in the US and France before the First World War, and in Belgium in 1919, and the 1920s saw an explosion in their number. Philips' first electric shaver was launched in 1939, at which time the Company employed 45,000 people worldwide and had sales of 152 million guilders. Science and technology underwent tremendous development in the 1940s and 1950s, with Philips Research inventing the rotary heads which led to the development of the 9

Philips have electric shaver, and laying down the basis for later ground-breaking work on transistors and integrated circuits. In the 1960s, this resulted in important discoveries such as CCDs (charge-coupled devices) and LOCOS (local oxidation of silicon). Philips also made major contributions in the development of the recording, transmission and reproduction of television pictures, its research work leading to the development of the Plumbicon TV camera tube and improved phosphors for better picture quality. The flow of exciting new products and ideas continued throughout the 1970s: research in lighting contributed to the new PL and SL energy-saving lamps; other key breakthroughs came in the processing, storage and transmission of images, sound and data where Philips Research made key breakthroughs, resulting in the inventions of the Laser Vision optical disc, the Compact Disc and optical telecommunication systems.

P Ph hiilliip ps s P Pa ak kiis st ta an n L Lo oo ok kiin ng g t to o t th he e F Fu ut tu ur re e

At the Time of Independence Philips had a Sales Office Operations Establishment as Manufacturers Set up of Four New Factories ( Lamp, GLS, C.E) Listing on Karachi Stock Exchange DAP Factory Productions Refrigerator Factory Inauguration De-merger of Refrigerator Business Outsourcing Of Medical Business

1947 (LHR) 1949 (KHI ) 1954 1970 1971 1987 1992 1997 1998

10

P Ph hiilliip ps sP Pa ak kiis stta an n IIs sd de ea alliin ng gw wiitth h ::((L Liig gh httn niin ng g,, S S& &V V,, D D..A A,, P Pr ro ojje ec ctts s )) Philips Electrical Industries of Pakistan is operating locally with three core Business Units Consumer Electronics, Domestic Appliances and Lighting. During the course of its years in Pakistan Philips has evolved from being the biggest name in Lights to earning a reputation in Consumer Electronics and

Domestic Appliances as well, No matter what the consumers needs are, Philips Pakistan is equipped to satisfy them with the latest range of innovative new products and solutions. Philips Pakistan has a deeply entrenched presence in the country since the time of its independence. Philips had a sales office in Lahore at the time of Pakistan's independence in 1947. Two years later, Philips Electrical Company started operations in Karachi. In 1954, Philips Electrical Industries was established as a manufacturer of radio sets. In 1970, the Philips' manufacturing base grew sharply, as four new factories were set up for the production of Audio-Video products, Glass shells, Lamps and Plastic, Metalware and Luminaire products. Down the years, Philips has continued to focus on innovation and providing the consumer with the very best in technology. Philips continues to evolve in response to the dynamism in the market and at the same time retains the qualities that made it a global leader in the industry. Philips Lighting is one of the largest Lights Manufacturers and Suppliers in Pakistan. Their product quality and technology is beyond compare. It would be sufficient to say that Philips is THE name in Lights across the world and Pakistan is no exception. The future is bright for Philips Lighting as newer opportunities present themselves for further expansion and growth. They are focused on introducing the latest in Lighting Technologies to the Pakistani market and on Making Things Better in every way they 11

can. Their commitment is clear from the projects that they are executing across Pakistan, lighting the largest stadiums and cities in the country. Philips Lighting maintains a bright outlook on the future of Pakistan and are geared up to play their part in the development of the country. Philips Consumer Electronics is one of the largest Electrical/Electronics companies in Pakistan, with a clear leadership in Monitors, and a strong presence in Sound & Vision products. Philips has immense opportunities for growth in this market and is continuously innovating to introduce the latest technology to the Pakistani Consumers in integration with their global launches. The future of the market in Pakistan is very secure. The market is ceaselessly metamorphosing and the needs of the consumer are under continuous transformation. Philips Consumer Electronics sees the market developing and gaining momentum in the future. They believe there is still a lot of potential for growth in the CE segment, especially now that the consumer is more enlightened about new technology and the variety of choices available to him. Philips is striving to capture the market by bringing value not only to the upper segment consumer but also to the general masses of society, who are starved for technologically advanced products. Their objective is to provide the masses with easily attainable technology, which will keep them abreast of the wave of innovation. Furthermore, they are providing the highest value in conjunction with top-of-the-line technology. Philips Domestic Appliances has also built up a name for itself in providing high quality home-use items. Their product range comprises of a wide range of products that can fill your life with convenience. Philips Irons are renowned worldwide for their excellent quality. Their Kitchen Range is very comprehensive and of the highest quality. It includes home use products like Sandwich Makers, Toasters, Blenders, Juicers, etc. Other home use items include Air Coolers, Vacuum Cleaners, etc.

12

Philips Domestic Appliances is focused on providing the latest home use technology to its consumers and in the future it plans to ensure that the Pakistani consumer always has the very best in Home technology.

Overall Philips Pakistan is looking to the future with high hopes and aspirations. They are ceaselessly endeavoring to provide the consumer with the best of life and will continue to engage in ventures that enable them to do so in conjunction with their philosophy of Making Things Better. P Ph hiilliip ps sP Pa ak kiis stta an n T To od da ay y Head Office Branches Distribution Points Product Line : : : : Karachi Lahore, Pindi, Peshawer 11 - Lightning Lamp Luminaries Gear - Color/ Black/ & White Television - Computer Monitor - Mobile Phones -Refrigerators -DAP Product Employees : 972

13

M MIIS SS SIIO ON N S ST TA AT TE EM ME EN NT T T TO O B BE E B BE ET TT TE ER R T TH HA AN NT TH HE E P PR RE ES SE EN NT T B BE ES ST T The Philips commercial group is dedicated to achieving lasting quality excellence. Every employee strives to understand and exceed both customers' and co-workers' requirements. We continually strive for improvement and error-free work.

C Co om mp pa an ny y O Ob bjje ec ct tiiv ve es s B Br ra an nd dB Bu uiilld diin ng g Philips' brand name is the company's most important asset. It guides the direction of and shapes the content of its activity, from R&D to delivery of world-beating products and customer service. Philips has spent substantially on supporting its brand throughout the world promoting the company theme of " L e t ' s M a k e T h i n g s B e t t e r " the company wide promise that was launched in 1995. Philips' branding efforts must embrace a large spectrum of products, from shavers to semiconductors; from televisions to toasters; and from light bulbs to laser modules. Let's Make Things Better provides a campaign platform for each of Philips' product groups and allows for the opportunity to feature key Philips products such as Flat TV and CD-Recorder.

Advertising campaigns are created by Philips' two global advertising agencies: DDB and D'Arcy, with global media strategy, planning and buying from Carat International.

14

 B BE ES ST T

BUSINESS

EXCELLENCE

THROUGH

SPEED

AND

T E A MW O R K

The BEST program is Philips chosen path to achieve business excellence. It describes a set of methods and tools by which they continuously improve their efforts. Previous successful initiatives are incorporated in the program to make sure they learn as much as possible from their successes in the past.

B Bu us siin ne es ss sE Ex xc ce elllle en nc ce e They are all committed to improving processes in-line with the companys strategic targets. To this end, Philips has adopted BEST to reach this goal. It is their ambition to be one of the best companies in the world: the best to trade with, work for, and invest in

P Ph hiilliip ps sM Me ea as su ur re es s:: Customers are fully satisfied by the quality of Philips' products and services Employees develop and use their full potential Shareholders get a premium return on their investment Suppliers choose to work with us as this generates superior value for both The larger community appreciates our contribution to the quality of life. S Sp pe ee ed da an nd dT Te ea am mw wo or rk k

15

Speed and Teamwork lie at the heart of the BEST initiative. Each and every individual within Philips knows that only by fully cooperating and working together we are able to perfect our business processes. That's why we focus on: Working smarter and reducing the cycle-time of processes Working in teams and learning from the best practices of others

The tools and approaches in the BEST initiative all are based on these two focal areas and all fit in the improvement cycle: " "P Plla an n -- D Do o -- C Ch he ec ck k -- L Le ea ar rn n" " The 1990s was a decade of significant change for Philips. The company carried out a major restructuring program to return it to a healthy footing. And more recently it has been concentrating on its core activities. Today, Philips is at the leading edge of the digital revolution, introducing world-class products that are helping to improve people's lives as we continue into the new millennium.

16

1.2 Organization Structure

17

P Ph hiilliip ps s P Pa ak kiis st ta an n L Lo oo ok kiin ng g t to o t th he e F Fu ut tu ur re e

At the Time of Independence Philips had a Sales Office Operations Establishment as Manufacturers Set up of Four New Factories ( Lamp, GLS, C.E) Listing on Karachi Stock Exchange DAP Factory Productions Refrigerator Factory Inauguration De-merger of Refrigerator Business Outsourcing Of Medical Business 1947 (LHR)

1949 (KHI )

1954

1970

1971

1987

1992

1997

1998

18

P Ph hiilliip ps sP Pa ak kiis stta an n IIs sd de ea alliin ng gw wiitth h ::((L Liig gh httn niin ng g,, S S& &V V,, D D..A A,, P Pr ro ojje ec ctts s ))
Philips Electrical Industries of Pakistan is operating locally with three core Business Units Consumer Electronics, Domestic Appliances and Lighting. During the course of its years in Pakistan Philips has evolved from being the biggest name in Lights to earning a reputation in Consumer Electronics and

Domestic Appliances as well, No matter what the consumers needs are, Philips Pakistan is equipped to satisfy them with the latest range of innovative new products and solutions. Philips Pakistan has a deeply entrenched presence in the country since the time of its independence. Philips had a sales office in Lahore at the time of Pakistan's independence in 1947. Two years later, Philips Electrical Company started operations in Karachi. In 1954, Philips Electrical Industries was established as a manufacturer of radio sets. In 1970, the Philips' manufacturing base grew sharply, as four new factories were set up for the production of Audio-Video products, Glass shells, Lamps and Plastic, Metalware and Luminaire products.

Down the years, Philips has continued to focus on innovation and providing the consumer with the very best in technology. Philips continues to evolve in response to the dynamism in the market and at the same time retains the qualities that made it a global leader in the industry. Philips Lighting is one of the largest Lights Manufacturers and Suppliers in Pakistan. Their product quality and technology is beyond compare. It would be sufficient to say that Philips is THE name in Lights across the world and Pakistan is no exception.

The future is bright for Philips Lighting as newer opportunities present themselves for further expansion and growth. They are focused on introducing the latest in Lighting Technologies to the Pakistani market and on Making Things Better in every way they 19

can. Their commitment is clear from the projects that they are executing across Pakistan, lighting the largest stadiums and cities in the country. Philips Lighting maintains a bright outlook on the future of Pakistan and are geared up to play their part in the development of the country.

Philips Consumer Electronics is one of the largest Electrical/Electronics companies in Pakistan, with a clear leadership in Monitors, and a strong presence in Sound & Vision products. Philips has immense opportunities for growth in this market and is continuously innovating to introduce the latest technology to the Pakistani Consumers in integration with their global launches. The future of the market in Pakistan is very secure. The market is ceaselessly metamorphosing and the needs of the consumer are under continuous transformation. Philips Consumer Electronics sees the market developing and gaining momentum in the future. They believe there is still a lot of potential for growth in the CE segment, especially now that the consumer is more enlightened about new technology and the variety of choices available to him. Philips is striving to capture the market by bringing value not only to the upper segment consumer but also to the general masses of society, who are starved for technologically advanced products. Their objective is to provide the masses with easily attainable technology, which will keep them abreast of the wave of innovation. Furthermore, they are providing the highest value in conjunction with top-of-the-line technology.

Philips Domestic Appliances has also built up a name for itself in providing high quality home-use items. Their product range comprises of a wide range of products that can fill your life with convenience. Philips Irons are renowned worldwide for their excellent quality. Their Kitchen Range is very comprehensive and of the highest quality.

20

It includes home use products like Sandwich Makers, Toasters, Blenders, Juicers, etc. Other home use items include Air Coolers, Vacuum Cleaners, etc.

Philips Domestic Appliances is focused on providing the latest home use technology to its consumers and in the future it plans to ensure that the Pakistani consumer always has the very best in Home technology.

Overall Philips Pakistan is looking to the future with high hopes and aspirations. They are ceaselessly endeavoring to provide the consumer with the best of life and will continue to engage in ventures that enable them to do so in conjunction with their philosophy of Making Things Better.

21

P Ph hiilliip ps sP Pa ak kiis st ta an n T To od da ay y
Head Office : Karachi

Branches

Lahore, Pindi, Peshawer

Distribution Points

11

Product Line

- Lightning Lamp Luminaries Gear - Color/ Black/ & White Television - Computer Monitor - Mobile Phones -Refrigerators -DAP Product

Employees

972

MISSION STATEMENT
T TO O B BE E B BE ET TT TE ER R T TH HA AN N T TH HE E P PR RE ES SE EN NT T B BE ES ST T The Philips commercial group is dedicated to achieving lasting quality excellence. Every employee strives to understand and exceed both customers' and co-workers' requirements. We continually strive for improvement and error-free work.

22

1.3 Financial Performance

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1.4 Personnel Policies

Provisions The 2013 General Assembly awarded a onetime five days (40 hours) of special vacation leave on July 1, 2013 to eligible State employees to be used during the Fiscal Year 2013-2014. If the special leave is not used between July 1, 2013, and June 30, 2014, it shall expire

Eligibility

Employees must meet all of the following criteria: Full-time employee Employed (in pay status) with the State of North Carolina on July 1, 2013 Eligible to earn vacation leave on July 1, 2013 Have a permanent, probationary, trainee, or time-limited appointment type Note: Full-time employees who work less than 12 months (9, 10, or 11 month employees) shall receive a pro-rata amount of leave.

Provisions for Part-Time Employee

Permanent part-time employees (half-time or more) shall receive a pro-rata amount of the 5 days (40 hours).

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Employees on Leave Without Pay (LWOP)

Employees on LWOP, other than workers compensation and military leave for reserve active duty, shall be credited with the special leave upon their return to employment based on their type of appointment at the time of LWOP. The effective date of the return to work must occur between July 1, 2013 and June 30, 2014; otherwise, the leave is lost. Employees on workers compensation leave or military leave for reserve active duty shall be credited with the special leave as of July 1, 2013 and the leave will be available for use as allowed by policy during the FY 2013-2014

25

1.5 Product and Operations

PHILIPS
Philips is number one in the global lighting market, a position supported by leadership in innovation combined with a systematic approach to seeking out new market opportunities. Its strategic ambition is to set the pace in the lighting industry as the firstchoice innovative partner for the supply of creative and cost-effective lighting solutions.

The divisions products are found all around the world: not only everywhere in the home, but also in a multitude of professional applications, for example 30 per cent of offices, 65 per cent of the worlds top airports, 30 per cent of hospitals, 35 per cent of cars and 55 per cent of football stadiums (seven of the ten at the 2002 S o c c e r W o r l d C u p in Japan/Korea). Products include a full range of incandescent and halogen lamps, compact and normal fluorescent lamps, high-intensity gas-discharge and special lamps, fixtures, ballast, lighting electronics and automotive lamps.

26

IIm mp po or rt ta an nt tM Ma ar rk ke et t IIn nt tr ro od du uc ct tiio on ns so of fR Re ec ce en nt t Y Ye ea ar rs s: :

Halogen offers consumers in the U.S. whiter light and a lifetime about three times longer than standard incandescent lamps. The ALTO T8 fluorescent lamp, which contains the least mercury of all comparable lamps on the U.S. market while maintaining its superior performance, is being installed in all newly constructed WalMart stores in the U.S. Ecotone Ambiance, a compact, energy-saving lamp on the European consumer market, has the same shape and gives the same natural soft light as the Philips Softone. The CLEO Natural range of tanning lamps which apply the latest scientific and medical knowledge in providing a sensible, effective tan in a soft and gentle way. MasterColour CITY extends to outdoor applications the excellent "white light" color properties and high efficacy of the existing MasterColour indoor range. Metronomis outdoor luminaires reflect a modern vision of architectural urban lighting, in which leading-edge technology is combined with a clear and elegant design. The TL5 office lighting system, consisting of the T5 small-diameter (16mm) fluorescent lamp along with efficient TL5 fixtures incorporating sophisticated lighting controls, provides high-quality lighting and minimizes energy demands.

27

 The UHP (Ultra High Power) lamp is currently the leading product in the market for digital data projection in beamers connected to PCs. Electronic ballasts for TL5 and PL-T/C lamp circuits (e.g. miniature HFMatchbox), and electronic gear for operating HID lamps. The recently launched e-Kyoto electronic ballast weighs 58% less and uses 20% less energy than electromagnetic ballasts. VisionPlus lamps increase road safety by giving 50% more light on the road, a 10-20 meter longer beam and better reflections from roads and signs; Xenon automotive lamps give more than twice as much light as conventional halogen lamps while using only half the energy.

The divisions extension of its LumiLeds JV with Agilent Technologies in the field of LEDs (light-emitting diodes)

strengthens its leading position in this field and underlines its

confidence in this technology being applied to an increasing range of applications.

Philips Lighting employs some 47,000 people worldwide. Manufacturing operations in the Netherlands, Belgium, Germany, France, the United Kingdom, Poland, the United States, Canada, Brazil, India, Indonesia, Thailand, the Peoples Republic of China, South Korea, Spain and Mexico.

28

Our Halogen Classic light bulb lasts two years and is ideal for hard-to-reach fixtures. Its Long Life means less hassle and lower maintenance as well as energy savings over standard incandescent bulbs. The Halogen Classic provides crisp, white light, and is available in 60, 75, 100 and 150 watt bulbs. Use it for table lamps, hanging pendants, ceiling fixtures, outdoor lighting, commercial downlights, or any hard-to-reach fixture.

IIN ND DO OO OR R& &F FL LO OO OD DS SP PO OT T

The versatile Halogena Indoor Floodlight and Spotlight reflector lasts up to 50% longer than standard incandescent reflectors. That's up to 3000 hours of brighter, whiter light! Save time with fewer light bulb changes to your hard-to-reach fixtures. When the time does come to change bulbs, this reflector's easy-to-grip shape makes for quick installation and removal.

29

B BR RIIL LL LIIA AN NT TC CR RY YS ST TA AL L
Thousands of Americans - and millions more on TV welcomed the new millennium with Halogen Brilliant Crystal, a brand-new light bulb that was specially designed to light up the world-famous New Years Eve Ball in Times Square, New York. Being facetted, it is ideal for any application in which sparkle, dazzle and brilliance are desired, such as in chandeliers, or in outdoor decorative situations.

S ST TY YL LIIZ ZE ED DF FL LA AM ME E
Halogen Stylized Flame is an elegant Long Life alternative to standard decorative incandescent bulbs. Its Long Life means less hassle and lower maintenance as well as energy savings. Available in both candelabra and medium base, the Stylized Flame provides a direct replacement to standard incandescent decorative lamps and is ideal for chandeliers, sconces or any decorative fixture. Stylized Flame can also be used with a dimmer swich, which provides additional energy savings.

30

T TR RA AD DIIT TIIO ON NA AL LF FL LA AM ME E& &S SP PO OT TL LIIG GH HT T

Halogen Postlight's and Traditional Flame's Long Life mean they last longer than standard and decorative incandescent lamps. Their crisp, white halogen light provides an elegant sparkle for indoor and outdoor applications. Both are also dimmable, which adds design flexibility and energy savings to these premium bulbs.

Structure of Philips Pakistan

Structure is based upon something made up of a number of parts that are put together in a particular way.

An organization structure defines how job task is formally divided, group and coordinated.

Organization comprises of normally three types of structure Process/functional structure Product based Matrix structure

As an over all Philips follows Process Structure, but as far as their marketing department is concern they are following Product Based Structure.

31

An organization chart and associated information that shows who reports to whom and how task are both divided and integrated.

HAIR CAREPHILIPS HP4638 Philips Straightener 180C Ceramic Ion Boost Ceramic plates for smooth gliding and shiny hair 180C temperature for beautiful results.

MRP: Rs.2295.00

PHILIPS HP4657 Barrel diameter: 15 mm Temperature: 175 C Ready for use indication dot: The dot changes Colour at application temperature Heater type: PTC. MRP: Rs.1495.00

PHILIPS HP4696 Ceramic plates for smooth gliding and shiny hair Straightener attachment to create beautiful sleek hair Slide on brush for added volume. MRP: Rs. 1995.00 PHILIPS HP4823 1000W for beautiful results Two flexible settings for careful drying Easy storage hook for convenient storage Compact design for easy handling. MRP: Rs.595.00

32

PHILIPS HP4840 1000 Watt dryer. 2 heat/speed settings. Detachable nozzle . MRP: 745.00

PHILIPS HP4931 1200W for beautiful results MRP:Rs. 695.00

PHILIPS HP4960 1400W for beautiful results for careful drying Concentrator focuses the airflow for a polished, shiny look MRP:Rs.795.00

SHAVING AND GROOMING-

PHILIPS HP6306 Lady shave Wet & Dry. MRP:Rs. 995.00

33

PHILIPS HP6400 2 speed settings Metal epilating system Voltage - 100-240 V Number of discs - 21 Number of catching points - 20 Power. MRP:Rs.2095.00

PHILIPS HP6483 Philips Satinelle Ice HP6483 Ultra gentle epilator with soothing ice pack to reduce the effects of epilation. MRP:Rs.3495.00

PHILIPS HP6503 Pivoting Ice cooler Sonic massage system Ceramic epilation system 2 speed settings Power Source AC-RC (mains) MRP: RS.4495.00

PHILIPS HQ130 Electric shaver Comfortably close Unique Lift & Cut system Adjusts to every curve of your face and neck Individually floating heads Cordless. MRP: RS.895.00

34

PHILIPS HQ6920 Electric shaver Super Lift & Cut technology Replacement heads Adjusts to every curve of your face and neck Reflex Action system. MRP: RS. 2995.00

PHILIPS NT9110 Nose and ear trimmer Styling tools: Eyebrow comb Handling: Ideal angle for easy reach, Soft grip coating for maximum control Durability. MRP:RS.995.00

PHILIPS PHIHP6390 Precision shaping and trimming for eyebrows and facial hair. MRP:RS. 995.00

PHILIPS PHIHQ40 Micro + Shaver HQ40 Battery-operated (2xAA) Up to 60 mins (approximately 3 weeks shaving time RCP: RM69 MRP: RS.995.00

35

PHILIPS PHIQG3020 Full size trimmer unit Beard & moustache comb locks into 9 settings. Nose Ear and eyebrow trimmer Store & charge stand, Cordless operation. MRP: RS.1995.00

PHILIPS PHIQG3080 Micro precision shaver Precision & full size trimmer Nose Ear & eyebrow hair trimmer 9 settings - 1.5mm to 18mm length, Rechargeable. MRP: RS.2495.00

36

1.6 Layout and Quality Control

Quality Assurance Manager - Medical Device You will be responsible for providing Quality Assurance input and guidance for manufacturing, Supply Chain, and Quality functions for a major medical device manufacturer in the Southeast. You will also manage quality assurance and Quality Control in compliance with FDA regulations, corporate directives, ISO 13485 standards and strategic initiatives..

Key Responsibilities Management of ISO 13485 quality system and serves as executive Quality management representative Manages a team of quality inspectors, and QC staff Lean/Six Sigma culture implementation throughout the site, including training and blitz facilitation Drive product and process improvements Site metrics and quality reporting Supports testing and evaluation of new product development and existing product Ability to work without direct supervision

37

Education/Experience: Bachelors of Engineering degree or similar, Masters or MBA preferred 9+ years experience to include 5 years management experience ASQ CQE, or Six Sigma certification strongly preferred Requires knowledge of FDA/GMP/MDD, ISO 13485 quality standards, and CMDR.

NOTE: This job description is not intended to be all-inclusive and may have been abbreviated, edited or maximized for online or mobile viewing. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization. Qualified candidates will receive additional internal information directly from Client Company prior to presentation.

38

1.7 Marketing
Description: The Indian personal care industry is estimated at Rs 170 billion. The industry is divided into fabric wash, personal wash, hair care, oral cares, skin care, colored cosmetics, mens toiletries and fragrances. Most segments of this industry are going through a decline in 2002 with several leading players reporting lower sales in 2002 due to lower volumes as well as lower realization. The next phase of growth has to come from the rural market as the urban markets are near saturation levels in terms of penetration. The industry has a low entry barrier and competition is severe. Besides the large multinational players, there are some leading domestic players as well as the huge unorganized players. Though most of the market share is with the larger players, companies vie for the marginal market share. Cheaper imports and duplicate products are also affecting the major players. Companies have been adopting promotion schemes to dole out freebies and repackaging products in smaller packages to cater to a wider consumer base are some recent trends. The way ahead for the personal care companies is to introduce new and better product, improve penetration, and make the consumer trade up in price and quality. Rural marketing will be a major thrust area for all companies.

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1.8 Strength and Weakness

STRENGTH Wide range of products. Philips is a brand name everyone knows. These products are of high quality. Wide variety of features available.

WEAKNESS Most of the products are high end products. The youth or the students who are not earning cannot afford them. OPPORTUNITIES Rising beauty consciousness among people. Rise in consumer spending power. Lifestyle changes. THREATS There are many strong competitors like Panasonic & Braun. Many people prefer to buy the local or china made products which are cheaper & affordable.

40

1.9 Special Points

41

CHAPTER -1 INTRODUCTION

42

INTRODUCTION
To make a survey in Delhi University in order to understand the customer insight about the Philips personal care products. Delhi University was chosen because the company wants to target the youth as they are going to be the potential buyers of these products. Customer insight would include their level of awareness; their preference of places where they want to buy these products; preferred features and price ranges for hair care, shavers and epilators.

STAGES OF THE PROJECT

To understand the objectives of the project assigned

To study secondary data from different sources To prepare a structured questionnaire for primary data

To get the questionnaires filled by the potential customers

To analyze the collected primary data

To interpret the primary as well as secondary data

To arrive at a conclusion

PowerPoint presentation

43

Report preparation

DETAILS OF THE WORK DONE Understanding and jotting down the main objectives after being briefed by
the mentor.

A study has been done about the company, the electronic personal care
industry, and about the demand and customer requirements.

A structured closed ended questionnaire was prepared and got it approved by

the industry mentor. Went to Delhi University to get the questionnaires filled by the students, who are ought to be the potential customers. After all the questionnaires were filled, the data to be analyzed was put up on excel sheet. Pie charts were made. Conclusion was driven out of the analyzed data. PowerPoint presentation was prepared and presented in front of the company executives. Report was prepared and submitted.

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CHAPTER -2 OBJECT OF THE STUDY

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OBJEC TIVES OF THE PROJECT ASSIGNED-

1. To understand the level of awareness of the Philips personal care products. 2. To estimate the potential market size for the personal care products. 3. To understand the customer preferences for the personal care products. 4. To identify the places for selling the personal care products.

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CHAPTER-3 RESULTS AND DISCUSSION

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REASERCH METHODOLOGY USED

For the purpose of the project, information is collected through both primary and secondary sources. Source of primary data are the potential customers. Research methodology used is questionnaires, which are used to collect information from them. Questionnaires are directly filled by the respondents in person. For this purpose structured questionnaires are used with closed ended questions. The primary data for the study are collected through a market research done on a large population of Delhi University. Delhi University is chosen because it somehow represents the youth of NCR. For carrying out the survey a sample of 145 students were chosen randomly within the age group of 16 to 23 years. The questions in the questionnaire are framed keeping in mind the objectives of the project research. The secondary data are collected through textbooks, internet and various journals and magazines etc.

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CONSTRAINTS FACED

Some of the major constraints faced during the execution of the project are Delhi University was on vacation during the project period, freshers who had come to fill up admission forms were asked to fill the questionnaires. While filling the questionnaires, people were very reluctant. I had to convince them saying that the questionnaire is very short and will take only 2 minutes. It is difficult to understand if the respondents are providing genuine information or not. Any survey itself has many limitations. People might not be willing to give right information; they might not take the questionnaire seriously and fill up wrong information; buyers might not be sure of the future; buyers might not be able to follow their original intentions.

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SECONDARY DATANew Survey Shows that there is No Need to Feel Self-Conscious about Grooming Evolving from the metro sexual craze, the new man of style is called the uber sexual, which I am sure you have heard of by now. The new uber sexual male exudes confidence and leadership. He is masculine, stylish and embraces grooming (thankfully). I came across a recent study conducted by Kelton Research and sponsored by Procter and Gamble that reinforces this fact. More than 600 men were surveyed and the results showed that men value their personal style and appearance without sacrificing their masculinity. No Need to Feel Self-Conscious About Your Stash of Products

Men may try to act casual when it comes to personal upkeep but the truth is nearly two out of three of the men surveyed not only own a variety of grooming products, but use them consistently. More interestingly, about 98% of these product savvy men have no qualms about strolling into a store to buy a grooming related product. Now thats what I like to hear!! The Two Easiest and Most Important Things a Guy Can Do

While women may focus their beauty efforts on makeup, about 70% of the men surveyed say a great hair style goes hand in hand with white teeth as the top two most important facial features. And both of these grooming must dos take little effort and have a huge impact.

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Contrary to many reports that men's grooming is a major boom sector a recent report indicates that British men are more interested in keeping the contents of their bathroom cabinets down to a minimum. Simon Pitman reports. According to the Mintel report finds that British men are continuing to subscribe to the age old adage that 'less is more', when it comes to personal grooming. Today, just one in five or 19 per cent of men are enthusiastic about toiletries and use these products to improve their appearance, so fitting the much publicised 'Metrosexual' bill. In fact, the report says that 43 per cent of men are far more likely to be part of the 'Retrosexual' movement, turning their backs on the plethora of men's toiletries, opting instead for the bare minimum of products and a basic routine. For many men, speed is clearly of the essence as 55 per cent of those questioned said they spend under 15 minutes in the bathroom showering and grooming, with a 27 per cent nipping in and out in under 10 minutes. "For more than a decade, the industry has been predicting strong growth for men's grooming products, based on the premise that men are taking greater care over their personal appearance," said James McCoy, senior market analyst at Mintel. "The reality is that the significant 685 million market has grown by a more modest 20 per cent over the past five years, as men are only tentatively embracing a wider range of products formerly associated with women." Grooming is for cleanliness and hygiene On the whole, the majority of men, some 53 per cent, view their grooming routine merely as a way of maintaining good personal hygiene and 42 per cent simply want to feel fresh and clean. On top of this 38 per cent claim to use only the bare minimum of products.
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"Maintaining good personal hygiene and feeling fresh and clean are the two central planks of men's grooming routine. In contrast to women, men are more likely to opt for more practical and functional products rather than products for the sake of pampering. This suggests that, for men, 'it works' rather than 'because you're worth it' is likely to hit the right emotional buttons," said James McCoy.

Study says that, men seem very unconcerned about being overly hairy. Just 16 per cent say that they are concerned about bushy eyebrows or excessive nose and ear hair and a mere 4 per cent worry about excessive body hair - suggesting that targeting male hair removal products would be a very small market indeed. Too much like hard work Shaving comes out on top, as the activity that men are most likely to find a chore, with some 40 per cent feeling this way. The next most boring activity is trimming nails, with 20 per cent unenthusiastically reaching for the clippers. Men find shaving more of a chore than any other part of their grooming routine, as it can be time-consuming and leave skin feeling sore and dry. Younger men are most likely to dislike shaving, probably because they are starting to incorporate daily shaving into their routine. Although the age of the 'Metro sexual' has been proclaimed with great fanfare, this latest Mintel report has reason to suggest that a new, more dandified era whereby men have the potential to spend as much on cosmetic and personal care products is still a long way from becoming a reality. And with the UK often acting as a testing ground for many of the leading cosmetic companies in Europe, the report's findings are set to be given careful consideration.

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At the end of last year the easy group launched a range of 'minimalist' style mens toiletries, designed to keep costs and fuss down to a minimum. If the Mintel report findings are correct then product launches of this kind could well prove to be the way forward.

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Indian women-beauty conscious

The lust for leading a better life and the opportunities provided by money and exposure to the media worldwide have together opened the possibilities for the Indian women to adopt a life style which includes money, glamour, fame and beauty as far as possible. Several reasons have been forwarded by the social scientists for this kind of consciousness towards life style in general and fashion in particular. The rising income leads amongst the middle class in the most important reason. A recent trend amongst women, unfortunately with its dysfunctional consequents in an over emphasis on physical grooming and slimming to the extent of torturing oneself just for the sake of misplace notions of beauty imported from the West. The craze to look beautiful amongst women with no consideration for the inner beauty has become tradition and beauty parlors have been mushrooming throughout the country. Just as men go to a bar today to relax and shed away stress and fatigue of the day long work, women go to beauty parlors or kitty parties to forget their family and career tensions. While it may not be possible for a large majority of Indian women as yet to get together at clubs or bars, alternatives are found in kitty parties and card parties where they vie with each other or create better and more superior food items and to get social prominence within the group to which they belong. Similarly to competition for beauty is much more visible at family functions like wedding, festivals and major parties. Even middle class families, now in a flux of economic and cultural change, follow the examples of the rich in marriage and other celebrations. Thousands of rupees could be neatly spent in grooming the bride and other members

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The Indian women has suddenly stumbled upon concepts of high level materialism, personality grooming to improve one's career or life style, individual freedom to everyone, having fun and enjoyment through travel, eating out, shopping and indulging in celebrity gossip, watching celebrity life styles, seeing TV serial and films on cable networks or videos. Her attitudes change have affected India's culture to the extent that she has a major say in whom she will marry, assertive presence in family and career matters and knowledge about the world at large which is quaint as it is wonderful.

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CHAPTER-3 RESULTS AND DISCUSSION

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PRIMARY DATA ANALYSIS

Analysis of dataThe questionnaire once filled were fed into an excel sheet for the purpose of tabulation. With the help of several graphical representations the data is analyzed for finding out the answers to the questions asked in the objectives. Each and every question is analyzed one by one below-

ANNUAL INCOME

ABOVE 10 LAKHS 5%

5-10 LAKHS 20%

1-5 LAKHS 5-10 LAKHS ABOVE 10 LAKHS 1-5 LAKHS 75%

InferenceThe above pie chart shows the annual family income of the consumers interviewed. A large part of the population i.e. 75% people have their family income within 1 to 5 lakhs. 20% have their family income within 5-10 lakhs. And 5% people have their family income above 10 lakhs. The fact has to be noted that the sample contains only students who do not have their own income, therefore we have asked for their family income.

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LEVEL OF AWARENESS

NO 30%

YES 70%

YES

NO

InferenceMaximum people i.e. 70% of the sample size said that they have seen or heard about the Philips personal care products. While 30% havent seen them. This shows that the level of awareness is quite well.

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PLACES WHERE PEOPLE HAVE SEEN THESE PRODUCTS

OTHERS 15%

CROMA 17% CROMA SHOPPERS STOP SHOPPERS STOP 18% MALLS OTHERS

MALLS 50%

InferenceOut of the people who are aware of these products, 50% people said that they have seen them in shopping malls. 18% said that they have seen them in Shoppers Stop, 17% in Croma, 15% in others shops or at their friends place.

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PREFERED PRICE RANGE (HAIR DRYERS)

2000-2500 18% 600-1000 600-1000 48% 1000-1500 34% 1000-1500 2000-2500

InferenceSince the sample consists of students, it is quite obvious to find that the preferred price range is the lowest range. In case of hair dryers 48% people said that they would prefer to buy within the range of 600-1000 INR, while 34% people want to buy them in the range of 1000-1500 INR, and about 18% people want to buy in the range of 2000-2500 INR.

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PREFERED PRICE RANGE ( EPILATORS )

RS5000 18% RS2000 RS2000 48% RS4000 34% RS4000 RS5000

InferenceA similarity has been noticed in the preference of the price range in case of epilators. 48% people would prefer the lowest price range of 2000 INR, 34% would prefer the next lowest range of 4000 INR and the rest 18% people would prefer the range of 5000 INR.

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PREFERED PRICE RANGE (ELECTRONIC SHAVERS)

3500-5500 7%

5500-8000 8%

800-1500 2500-3500 13% 800-1500 44% 1500-2500 2500-3500 3500-5500 5500-8000 1500-2500 28%

InferenceIn the case of electronic shavers most of the people i.e. 44% people preferred the lowest price range of 800-1500 INR. About 28% people preferred the second lowest price range of 1500-2500 INR. 13% people preferred the price range of 2500-5500 INR, 7% preferred 3500-5500 INR and 8% people preferred 5500-8000 INR.

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PREFERED FEATURES IN VARIOUS CATEGORIES

USAGE UNDER WATER 15%

BOTH BATTERY & ELECTRICITY OPERATED 5%

LIGHT WEIGHT BATTERY OPERATED

ELECTRICITY OPERATED 18%

LIGHT WEIGHT 35%

ELECTRICITY OPERATED USAGE UNDER WATER

BATTERY OPERATED 27%

BOTH BATTERY & ELECTRICITY OPERATED

InferenceMost preferred feature is light weight constituting 35% of the people. 27% people preferred battery operated, 18% preferred electricity operated and 5% people preferred both battery and electricity operated. In case of epilators and shavers 15% people have preferred that it should be usable under water.

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COMPETITORS

OTHERS 14% NO IDEA BRAUN P&G OR GILLETTE OTHERS

NO IDEA 40% P&G OR GILLETTE 26%

BRAUN 20%

InferenceWhen we asked them about our competitors products most of the people, about 40% said that they have no idea that which other companies have these kind of products. 26% people said that they have heard about Procter and gambles shavers. 20% have heard about epilators and shavers from Braun. While 14% people have seen some of the local or China made products.

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CHAPTER -4 SUGGESTION AND IMPLICATION

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SUGGETIONS AND RECOMMENDATIONS

Some of the things which could be considered1. Advertising through networking sites Nowadays the youth is always connected through the networking sites. They always keep checking their updates through their mobile phones. So if we are targeting the youth, we should definitely advertise these products through the popular social networking sites like facebook, twitter, orkut etc. 2. E-shopping The notion that Indian shoppers are not satisfied till they touch and feel the product before buying is changing rapidly. Web sites like Ebay are becoming popular among the masses as they have even started advertising on the television. When people have started making different payments, booking movie tickets, booking train and flight tickets online than why not shopping? Everything is just a click away and its much easier too. 3. Finding a market in small towns Mall and multiplex culture has caught the imagination of the countrys smaller cities like Kanpur, Ahmedabad, Indore, Agra, Varodara, Surat etc, which in turn has been powered by increasing purchasing power of Indias middle-class population. India, today has as many as 200 malls spread across large and small cities. Another 700 are expected to come up soon, of which 40% will be in smaller cities. Indian middle-class consists of about 85 million households out of which only 25 million live in metros. The rest 55 million resides in small towns and villages. And their purchasing power is increasing with increase in education and industrialization. But they have comparatively less options to spend their money.

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4. Discount for Her & Him A unique discount scheme for couples could be introduced saying discount for her and him. Philips can give discount on shavers and epilators if they are bought together. This will also promote both the products. 5. More of shaving and grooming products should be placed in electronic shops and malls as more of boys prefer to buy in these places. 6. More of hair and beauty products should be placed in cosmetic shops and beauty salons as girls prefer to buy in these places.

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CHAPTER-5 CONCLUSION

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CONCLUSION

From the findings of this survey we can say that there is a huge market out there for these products. The youth of today are willing to buy them not because these products are mere luxury but because they are more of necessity nowadays. In our busy schedule and the urge to look good every day, we cannot go to parlors and saloons every time. There are both time and money constraints. But we can definitely spend on these products to groom ourselves for a new and fresh look daily. It was also seen that the most preferred price range is the lowest range and the places they wanted to buy are malls and electronic shops for boys; and cosmetic shops, beauty salons, and malls for girls. It is also relevant form the study that as most of the people are unaware of our other competitors, there is huge scope for our products as Philips is a big brand name.

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REFERENCES
Philip Kotler, Marketing Management A South Asian Perspective, Thirteenth Edition, Pearson Education Limited Wheelen & Hunger, Concepts in Strategic Management and Business Policy, Ninth Edition, Pearson Education Limited Naresh K. Malhotra , Market Research, 5th edition. Indian journal of marketing, volume 40, number-5, may 2010. Marketing Mastermind by ICFAI, may 2010. www.business-standard.com http://www.rajputbrotherhood.com/knowledge-hub/essay/an-essay-on-indianwomen-and-their-life-style.html http://www.cosmeticsdesign.com/Products-Markets/Less-is-more-for-Britishmens-grooming-routine http://www.fashionproducts.com/fashion-apparel-overview.html www.wikipedia.org http://www.qrs.in/philipshp6483-p-3345.html http://mensfashion.about.com/od/groomingface/a/CrestStudy.htm http://www.panasonic.com/about/overview.asp http://www.linkedin.com/companies/b.braun

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Annexure
PHILIPS ELECTRONICS
1. Have you heard about the personal care products by Philips- shavers, curlers, epilators, and hair dryers? Yes 2. Where have you seen them? Croma Shoppers stop Malls Others.. please specify 3. Have you used any of them? Yes 4. Would u like to use them? Yes 5. Where would you like to buy them? Malls Electronic shops Cosmetic shops Beauty saloons Others .. please specify. No No No

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6. Which price range would you like to buy them? Hair dryers600 1000 1000- 1500 2000-2500 Epilators2000 4000 5000 Shavers800-1500 1500-2500 2500-3500 3500-5500 5500-8000

7. What is your annual family income? 1 lac- 5 lac 5 lac - 10 lac 10 lac 20 lac 20 lac & above

8. Which features would you like in them? Light weight battery operated electricity operated usable under water others .. please specify

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