SUMMER TRAINING REPORT ON

Designing Operational Dashboard for CDM.COM

For

By Ashish Kumar Yadav C-11

In Partial Fulfillment for the award of the degree Post Graduate Diploma in Management July 2012-2014

New Delhi Institution of Management

F-16, Okhla Phase-1, New Delhi-110020

SUMMER TRAINING REPORT ON

Designing Operational Dashboard for CDM.COM

For

Under the Supervision Of

Mr. Mayank Sharma

Submitted ByAshish Kumar Yadav C-11

Submitted toMrs.Abha Grover

ACKNOWLEDGEMENT
The Summer Training at Creative Neurons Pte. Ltd, Gurgaon is my professional experience with the Digital Marketing sector which enriched my knowledge about the fundamental concepts of the sector. The numbers of people who have influenced, supported and guided me through this project are numerous to mention, but some merit special attention.

I would like to take this opportunity to express my gratitude towards Mr.Chander Kapoor for giving me an opportunity to work as a summer trainee. I also express my sincere thanks to Mr. Mayank Sharma(Manager), Harshit Pathak and Sakshi Mehra my project guide, for their individual help and guidance without which this project wouldnt have been successful.

A special word of thanks to my college faculty mentor Mrs. Abha Grover for her valuable suggestion which helped me a lot in this project.

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Declaration
I Ashish Kumar Yadav student of New Delhi Institution Of Management 2012-14 declare that every part of the Project Report "Designing Operational Dashboard of CDM.COM". that I have submitted is original. I was in regular contact with the nominated guide and contacted many times for discussing the project. Date of project submission:

(Ashish Kumar Yadav)

Facultys comment: ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ __________________________

(Mrs.Abha Grover)

Executive Summary

Never before has the rapid increase in new knowledge and technology and of change and itself demanded a learning response as great as what is now remain competitive. Today individuals and organizations must become learners to survive and hence it is not surprising to find that most organizations operate in a continuous learning mode.

in the base required to continuous successful

The challenge of globalization, technological innovation increasing competition and growth through expansion, diversification and acquisition has had a wide-ranging and far reaching impact. There is a need for a continuous process that aims at providing fresh knowledge and skill inputs to the employees so as to ensure the development of their competencies, dynamism, motivation and effectiveness in a systematic and planned way, thereby improving the productivity and overall organizational effectiveness. Hence it can be said that with the advent of free market economy rapid change in the environment, training and development, internship activities have assumed an importance never before witnessed in Indian corporate history. Corporate success depends upon having and retaining talented people. This is true today as it has always been. The shortage of such people is widely accepted and training, at long last, is beginning to be recognized as part of the solution and hence the total investment in training is on the rise. This is true for all organizations. There really is no alternative than to make sure that human skill so vital to the corporate success are recognized, harnessed, developed and suitably maintained. Training is not however, one one-off investment. It is a continuing investment. Not only is it needed to create the skilled workforce, but also maintain the high levels of skills demanded by the ever changing, highly dynamic work place. Thus, study on Training and Development is extremely important as it reveals and identifies the lacunas in the training policy and the areas where the organization can improve for the etterment of the organization as well as the industry.

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The new face of India is the rapid increase in use of digital technology and digital media. Today, more than 120 million Indians are subscribers of an Internet Service Provider, more than twice three summers ago. Take the world in your hands is a fact today with more than 40 million Indians availing internet access on their mobile phones. Over 4 out of 5 internet users either search or buy online- translating into a half a billion online consumer base. CNPL is a Dream which took the shape of an innovative Idea and is now here to touch many lives to redefine the Creativity in technology. It is a big opportunity for the company, as the competitors are not yet grape the Indian market. As College of Digital Marketing provides benefits to both Marketers and Customers . Marketers can enjoy online promotion strategy thereby increasing their target marketing and customers contacts. Enjoy 247 advertisement, enhances the brand value and many more like that customers can also enjoy the new face of Marketing with digital technology in todays Digital World and help to save time and money. India has been always a potential market for organizations from world over due to various factors, such as, large number of English speaking population, booming and growing economy, opened government policies for FDIs in various sectors, and above all India has an advantage of being a market that offers people of different communities and religions thus giving great scope and exposure to almost all kind of products. The project and my research on the field suggests me that company want to become a synonym of Digital Marketing across the globe. CNPL want to setup a new era in the field of marketing by covering almost 60-70% Indian Metro cities population and 3040% in rural areas. For this CNPL started an institute as name of College of Digital marketing whose integrated Practical course help to understand the benefits of Digital Marketing and future of Digital Marketing in India.

CONTENT
Ch.No. 1 2 3 4 5 6 7 8 9 10 11 12 13 Chapter Introduction The Company an Overview Management Team Companys Services Digital Marketing Brand and Global Partner Vision and Mission Competitors Overview Research Methodology Data Analysis Findings & Suggestions Conclusion Annexure & Bibliography Pg.No. 8 10 13 16 27 43 47 49 58 65 78 80 82

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Chapter1
Introduction

College of Digital Marketing

College of Digital Marketing is an initiative taken by Creative Neurons Pte. Ltd., Singapore to introduce a platform for professionals, students, entrepreneurs, who intent to exploit the power of technology to give the best of the results to their career(s).College of Digital Marketing is a platform of opportunities for individuals who seek their future in the field of digital marketing. It is a strategy which revolves around filling-up the gaps in the demand & supply of candidates specialized in digital marketing.

There is tremendous scope in Digital Marketing and looking at its potential and growing capacity, soon it is going to be claimed as an independent, stand-alone industry; and looking at the uncountable benefits, including being a much cost-effective medium, the demand of trained professionals is never going to decrease. Digital Marketing is an industry that provides a vulnerable tool to small -to -mid-size organizations and entrepreneurs to allocate their marketing and branding budget strategically and smartly thus offering better results; equating to a better ROI. Though gradually, but as the longterm benefits of the various tools offered by Digital Marketing platform are being accepted across various industries, the need of trained manpower too is felt at a larger scale; in fact, in coming years, this need is going to be increased exponentially.

CDM will explore the hidden extensions of digital marketing and will provide a chance to those who have innovative ideas & plans, but do not have a right direction to follow.

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Chapter 2
The Company an Overview

About Us

Creative Neurons Pte. Ltd., is a company based in Singapore with its network and associate channel partners across the globe. The company primarily focuses upon IT solutions and IT training programs. With its wide and strongly rooted vast network of professionals (both individuals and corproates) across the globe, the company enjoys owning a robust platform that brings together the innovative ideas and diverse projects from all the locations and languages, thus setting a true example of unity in diversity.

CNPL today caters to its customers from east-to-west and north-to-south of globe and guides young and start-up enterprises in setting up the crucial departments that could prove to be significant factor in growth of any organization.

CNPL helps small-to-mid size organizations in setting up or redesigning their IT needs in place. The core area being Software development, including offshore and onshore project implementation.

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Web presence plays a very important role in todays corporate arena, and we at CNPL firmly believe in it. CNPL gives an end-to-end solution to its clients right from registering a domain, designing & developing a website, writing customer- and product-oriented content, hosting a website, and maintaining it all through. Unlike other IT and ITES solution providers, Creative Neurons boasts of offering multiple services that help its clients in reaching their targeted customers (TG) through various online / digital tools. SEO (Search Engine Optimization), SEM (Searh Engine Marketing), SMO (Social Media Optimization), ORM (Online Reputation Management), to name a few. We firmly believe in the fact that A Penny Saved Is A Penny Earned, and hence we ensure that we help our clients reduce their costs through various online optimizing tools and hence resulting in better results thus helping them eventually increase their profit margins.

Chapter 3
Management Team

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Creative Neurons Pte. Ltd. Team A young and small team comprised of countable team members in our senior management, though, small but certainly a competitive team that possesses not only high ethical and moral attributes but a very honest and humble yet professional approach towards achieving the organizational goals. It is in our people that Creative Neurons derives its strength from. Our core team comprises of specialized & trained professionals to render unbiased and genuine services to its clients.

Chander The Master Mind of Creative Neurons, Singapore; a highly-talented, versatile and a natural leader, a Key Contributor to the Business establishment and strategic leadership for the enterprise, enabled by his vast experience brings to the team, strategic expertise and know-how of the business, with his significant strides within chosen areas gained over 20 years of experience in IT, Education, Media Production, Event Management, Project Consultancy, BPO / KPO Outsourcing Health, Digital Marketing, and so on.

Wide range of experience has helped Chander evolve him into an effective custodian of business and a promising future leader for the organization. It was Chanders quest to produce the capable and all rounder Entrepreneurs that industry needs today who could not only outgrow personally and professionally but help their country in growth of think tank and economy. Mastering various fields successfully, he compressed all under one roof as Creative Neurons Pte. Ltd. leading as Chairman & Managing Director to deliver his best output.

Franklin The true soul of Creative Neurons, responsible for managing and executing the extremely critical area of developing Human Capital strength within the Human Resources and the General Operations Developmental imperatives function for the company. Rooted with MBA, Psychotherapist, Naturopath, and Reiki Master, for the past 12 years, she masters in managing operations and Human Resource in Health and Education Sector and continues playing an important role in adding to the people strength for Creative Neurons. She heads the team asDirector Operations & HR. Her stint with us provides right opportunity to grow into a successful and illustrious organization in the chosen area of work in years to come.

Jennifer The heart of Creative Neurons, the fastest learner in the team with never-say-no attitude, her hardnosed experience has packed in enough during the past few years to shape into an ace. her insights & experience gained over the past 14 years with working experience in leading IT, BPO, Banks and Investments help her bringing strong business acumen to the tam. With strong accreditation of ISO, Six Sigma Black Belt, Lean just few to mention under her belt, she is Director Quality & Finance

Robin The backbone of Creative Neurons, with 20 years of experience including Air Force and spent almost a decade in USA. A true entrepreneur with successful owner of 5 businesses in real estate industry at Singapore. What best could we ask for, despite of a busy schedule, he shares all his corporate professional experience with Creative Neurons as Director Branding Solutions New Delhi Institution of Management Page 15

Chapter 4
Companys Products and Services

CNPL Services
IT Solution 1. SOFTWARE DEVELOPMENT

Software development is our forte and we have helped many corporates, MNCs, Educational Institutions, NPOs across the globe in developing the customized software(s) as per their respective needs and requirements. Creative Neurons, Singapore can offer you both onsite and offshore software development solutions in order to help you in reducing the cost and increasing the output of your organization with the existing resources thus you will be making the most of your man-hours.

2.

WEB SOLUTIONS

Web presence for organizations is no more an application but has essentially become an important tool to establish the brand, fetch new customers, and generate new potential leads; moreover, it has proved to be a platform to increase the reach of an organization, anywhere in the world thus it will not be wrong to say that a website, handled and managed properly, eventually functions as the most capable workforce and responsible for the best ROI over any other resource, irrespective of a sector or industry.

At Creative Neurons, we do not design websites, but help you in transforming your thoughts, ideas, and dreams in words and images and put them on web thus conveying your views to the potential customer.

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ITES Outsourcing 1. BPO PROCESSES

With globalization, the modern world has emerged as a new world of technology which has given new definition and dimension to todays new civilized era. With its experienced in-house team and very competitive wide network, Creative Neurons can offer you a complete state-of-the-art services ranging from software development to support centre, contact centre, technical support centre, accounting services, RPO, medical, legal, and general transcription, etc., are few-to-mention services where we can help you in not only reducing the cost but also improvizing on quality front. 2. CALL CENTER PROCESS

With a robust state-of-the-art infrastructure in place, Creative Neurons offers its clients a complete end-to-end voice and non-voice call centre / contact centre / customer care centre support across the globe. With a diligent, dedicated, committed, and experienced team Creative Neurons assures a quality-oriented services to your customers. Technical Support, Web-Support, Customer Support are other few-to-mention processes which have been added Creative Neurons resume in past years. 3. MEDICAL TRANSCRIPTION

Medical Transcription is a process of converting voice files into a document format wherein a doctor or a medical professional speaks / narrates the story-in-concern of the said patients History & Physical report, ER report, Surgery Report, Operative Note, or a Clinical Report, etc., over a Dictaphone which is recorded and uploaded through the server of the hospital / polyclinic and is downloaded to our server. These voice files are further transcribed in document format by specific trained professionals and are uploaded back to the concerned hospitals server. We, at Creative Neurons, can help you with in transcribing your medical / legal / general documents with 99.4% to 100% quality adherence and these documents are uploaded within TAT limits, thus helping you in cutting down major costs without comprimising in quality.

4.

LEGAL TRANSCRIPTION

Similar to Medical Transcription, Legal Transcription too is a business that may not be holding as major stakeholding as MT but it helps law companies, individual lawyers in transcribing their legal documents at much lesser costs with promised quality. We have a team of trained professionals who have complete knowledge of legal language and thus can help you in transcribing your all legal documents are keep all of your data / records with complete confidentiality intact. 5. VIRTUAL ASSISTANT

Are you an entrepreneur or a newly start up company or an organization seeking assistants to take your clients notes or are looking someone else to take your calls on your behalf, not to worry, we can very well take care of such jobs for you and that too at a very low and competitive cost. We allocate completely dedicated individual for your requirements, round the clock. With a strongly trained workforce, Creative Neurons can help you as a Virtual Assistant thus proving to be an asset in helping your business grow to new heights. Few of salient features of hiring Virtual Assistant with Creative Neurons are: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Administrative and General Office Support Sales and Marketing Support Online Marketing Services Website Design, Development & Management Creative & Graphics Art Support Hourly / Weekly / Monthly Retainers Reduce Administration Costs Highly Trained Personnel Fast Online Services Full Confidentiality

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ACCOUNTS & BOOKKEEPING Tired of handling your accounting documents? Accounting is one of the most important branch of any organization and keeping track of such documents becomes a troublesome and hectic process. Most of the organization hire a complete dedicated & experienced team for this department. The department is considered to be vulnerable because of direct involvement of finances and daily dealings with lot of documents. Vendors, clients, suppliers, employees, government IT departments, financial auditing team, bank, service tax, VAT, sales tax, etc., all play an integral part of this process. With Creative Neurons, you need not to worry for anything and rather need not to get involved into it on daily basis, a quarterly audit is what would be required after you hire our services for accounting and bookkeeping process of your organization.

Outsource your Accounting & Bookkeeping department / process to us and we will take care of all your financial documents, maintaining complete privacy and secrecy of each and every information / document shared with us.

DATA MINING Data mining or data entry what it is commonly called, is said to be the first-ever outsourced job to offshore sites. The initial and foremost idea was to cut down the cost to a greater margin by outsourcing such basic PC jobs which would not require any specific high-end skill set to complete. Later the data mining jobs were no more only data entry but were clubbed with few more job exercises, such as, scanning, conversion to other formats such as PDF or JPEG, etc.

E-LEARNING eLearning, as the name suggests means Electronic Learning; learning can be in any form at any stage on any platform. Corporates, Institutions, Governments, Educational Universities, etc., every organization across the globe has adopted this method of sharing knowledge, imparting information.

Creative Neurons offers its eLearning services to the customers worldwide wherein all the information, content, and knowledge is transferred into electronic information devices and is transferred to the destination through various communication medium. To make the trainings more interactive, all the information is totally audio-visually supported.

MARKET RESEARCH In an event of launching a new product or doing a market research /survey of your existing products has proven to be a sensible and intelligent step before investing the actual capital money risking a huge investment or large manhours. With more than a decades experience the team at Creative Neurons, has helped many of its clients by doing a true and trackable market research in various regions across the globe. We can help you in suggesting the Dos and Donts before you actually try your hands into a relatively new market.

1.

GLOBAL MARKET

Investing into a relatively new market or region while launching and introducing a new product does not only involve a large team to study and research the market but it also increases the risk of an unexpected and unwanted extra exposure that could even lead to a major risk of exposure to ones reputation.

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At times, small steps taken in right direction at right time prove to be major contributor towards success of your organization. Various factors, such as, right time, right price, right TG, right marketing medium, right quantity, etc., at times, contribute to a larger extent for making a product success or failure, but a well-planned and well-strategized POA will not only assure you a confirmed success but also ensures the minimal exposure to a market leading to well-desired results. Creative Neurons is one such experienced team that can help you in reducing your risk of exposure to a new market and help you in getting your ROI through the right channel and thus saving you a lot of dollars, and do not your forget, a cent saved is a cent earned.

INDIAN MARKET India has been always a potential market for organizations from world over due to various factors, such as, large number of English speaking population, booming and growing economy, opened government policies for FDIs in various sectors, and above all India has an advantage of being a market that offers people of different communities and religions thus giving great scope and exposure to almost all kind of products. Creative Neurons enjoys a great channel network in India thus we can be a great support and resource for you in doing a primary and secondary market research before your launching a product in Indian market.

Chapter 5
Digital Marketing

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DIGITAL MARKETING

Marketing is an inseparable part of any organization across the business world; over are the times when management gurus would follow so called a thumb rule for spending a fixed amount / percentage of total budget (OpEx) of any LOB for marketing of a product / brand, into various marketing areas of the various advertising campaigns, such as, newspaper advertisement, electronic commercials, outdoor media, etc., but over past few years or little more than a decade, to be more precise, with the increased competition and increased exposure into this particular department of any organization, viz., Marketing, this thumb rule has seen lot of improvizations. Further, with evolution of technology and with lot of interference and increased stake of various Internet Tools into marketing, the approach, mindset, attitude, and vision of modern eras management gurus has seen a lot of shift. To make it more competitive, with the evolution of Internet & Digital Media the marketing strategies have become more effective and result-oriented and overall has resulted into a new eras marketing POA, viz., DIGITAL MARKETING Digital Marketing today is not only the need and demand of todays time, but is a very good bridge between todays strategies and fu ture plans. Research shows that major TG, irrespective of age, cast, creed, or geographical location is available on various digital platforms / mediums. What makes Digital Marketing extra ordinarily special from other traditional medium of marketing is that you can track your leads, sales, acquisition and ROI with 100% correct reports.

With a strong experience and knowledge bank in this sector, Creative Neurons, Singapore can help you in planning your daily / weekly / monthly / quarterly / yearly marketing budget. Creative Neurons can offer you variety of services on Digital Marketing platform, few to mention are:

1.

Online Branding ORM Management Social Media Management & Optimization Viral Marketing eMail Marketing ONLINE BRANDING

Branding plays a major role in promotion of a product, besides the increasing competition and swiftly changing trends together keep the creative and marketing team all the time on their toes. Creativity and content have always been the king in branding New Delhi Institution of Management Page 25

and marketing industry but timely and correctly planned strategy always help in reaching the potential customer at right time and smartly planned strategies always result in better results. Online medium has proved to be a great tool for displaying the product / brand at the right place and to the right & required TG.

At Creative Neurons, we can help you in reaching your right customers at right time and that too with no limitations of any physical boundaries and that too within your limited budget.

2.

ORM MANAGEMENT

Every facility comes with unwarranted challenges, challenges that are often unknown to its users and technology is no different. ORM is a specialized job and it should only be handled by professionals who can track an online review about the orgnization much in time and can very well foresee and understand the outcome of an unresolved issue. ORM is an ongoing and proactive exercise and it can be initiated even without any comment or underlying issue on any of the online or social media platform.

If you are looking for an experienced team to handle ORM of your organization, then you are just a click away from having a great reputation online since at Creative Neurons, we understand that it takes years to build reputation and a click to devastate it. 3. SOCIAL MEDIA MANAGEMENT

Todays user is a smart user; unlike yesteryears, we cannot simply get away with pseudo-selling or fake selling tactics. Growing competition has made the consumer an opportunist and it has made not-so-easy situation for organizations. Survivor-of-thefittest theory applies here too. At Creative Neurons, we create many customized Social Media Apps and run specialized campaigns that have proven to be very fruitful for our clients in the past and have yielded very surprising results. Social Media Management or Social Media Optimization, how it is popularly known, is a very sensitive and critical subject since your social media activities directly affect your online reputation so SMO and ORM go hand-in-hand.

Social Media is a very promising and potential platform for even launching a product, if accepted and greeted well on online social media platforms, your product can never fail. New Delhi Institution of Management Page 27

So one needs to be very cautious while running a campaign or launching a product on this medium. With its team of professionals in SMO, Creative Neurons can help you in managing your customers and clients in online social circle and can prove to be a pair of magical helping hands who help you when you are indeed in need.

4.

VIRAL MARKETING

Looking to create a buzz about your products / brand? Looking to get the world to know about you? Perfect! Do you want this to happen overnight? Then, without any doubts, Viral Marketing should be your immediate strategy. Viral Marketing is such an innovative medium that might not do magic but certainly would do wonderful and fantastic branding of your product. It offers an organization an opportunity to present its products / brand(s) to the world and even helps to reach out to untapped, untouched, and unimagined TG. Once initiated, this marketing strategy spreads, much faster than we can imagine, hence termed as Viral. Creative Neurons, Singapore is a complete digital marketing solution provider and can help you in launching and establishing your brand through various digital marketing tools & applications and help you reach the world failing all physical boundaries and what best could you ask for, if this all is done in within your budget!

5.

EMAIL MARKETING

Email Marketing has certain key features that sets this special Digital Marketing tool apart from other applications. Email Marketing is not only the most cost effective method of staying connected with your existing customers and prospects but it is also the most trusted method of reaching out to a targeted database.

Creative Neurons offers its Email Marketing with certain features that keeps us apart from others. We create, we build, we send, and we deliver with 100% assurance of inbox delivery of all the emails sent out. We offer express and spam-free email marketing solution and ensure that your business rolls in.

Trainings CORPORATE TRAININGS

With increasing daily competition and due to increased demand in various sectors, unlike yesteryears, various trainings, for both employers and employees have become a necessity and an integral part of corporate world today.

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Singapore being not only an IT hub but Training Hub of todays corporate world, offers a great environment for various corporate trainings; with its highly-trained and well-experienced team of corporate trainers and orators Creative Neurons boasts of imparting the best corporate trainings in more than 1000 varied areas, ranging from Soft Skills trainings to IT / Product trainings to Quality Parameters, such as ISO, Six Sigma Green / Black Belt, Lean, or International Corporate Networking Skills to Social Media Training Workshops across the globe. Creative Neurons offers both offshore and onsite trainings to its clients anywhere in the world. DM TRAINING

Creative Neurons, Singapore offers various trainings in this subject, viz., Digital Marketing. The various trainings in Digital Marketing are offered to and are opened for individuals and groups. The duration of training sessions ranges from one-day workshop to weekends, a week-and-a-month-long workshops. Creative Neurons offers more than 50 trainings in various Digital Marketing topics, few to mention are: Day Workshops SEO Training PPC Training SMO Training Google Analytic Training

IT TRAININGS IT has proved to be great grandfather of world of opportunities. Many businesses which have been started very recently with the help of IT only, have overpowered the business world globally and today are the major contributors in improvement of world economy. Any enterprise, big or small today has understood the significance of IT and gives utmost importance to this particular department since IT today plays a very vital and crucial role in laying down the foundation of any organization. Understanding the significance and importance of IT, Creative Neurons, Singapore offers various short-term and long-term training programs in IT, such as, PHP Training Dot Net (.Net) Training Java Training WordPress Training Joomla Training Drupal Training

ENTREPRENEURIAL TRAINING Creative Neurons Singapore imparts niche training for future Entrepreneurs who have that special fire-in-the-belly to lead the tomorrows business world to become a promising future Business Leader. Starting a new business or setting up an enterprise might not be difficult but to make it success and remain in flow is something which many cannot sustain. One certainly cannot be taught how to do business, but it certainly can be taught how to plan and strategize the minute details before start up. In fact, there are few pointers which seem to be pretty small before you get into them but turn out to be major stake-holders in planning and implementation.

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Chapter 6
Companys Brands and Global Partners

OUR BRANDS

College of Digital Marketing offers short-term & long-term programs in Digital Marketing. With flexible study hours spread over 1 month, 3 months and 1 year diploma programs, CDM is the most- sought-after institute for Students & Working Professionals. Soon CDM is introducing 2-year long professional diploma program that will complete the bouquet of high-in-demand knowledge-rich program. With internship-integrated programs CDM stands out as a professional institute.

With an objective of offering job-oriented training programs in various sectors such as Retail, Human Resource, Financial, IT, BPO, etc., Indian National Institute of Training & Placement intends to work as a complimentary bridge between opportunities and unemployed youth. INITP programs are win-win situation for both employees & employer

My Online University offers a highly interactive knowledge-based programs via online platform thus offering a uniform learning to the students beyond physical boundaries. With handpicked best faculties on the panel, MOUs studen ts from any part of the world have privilege of accessing at par knowledge what earlier was a copyright of only few.

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With a motive of offering a unique training & learning platform to todays aspiring youth who intend to make a difference to tomorrows b usiness world, Creative Neurons Institute of Entrepreneurship Management offers rigorous trainings to ambitious people who have everything else to set up an enterprise but right guidance and a mentor. With its Entrepreneurship Management training, CNIEM intends to create future business

GLOBAL PARTNERS

Reneyfrancis International Pvt. Ltd., a company that has been committed to create, carve, and offer opportunities to women who intend to make a difference in their society. With a focus over Woman Entrepreneurship, RIPL does not only train women over various business models but also offers a platform to aspiring, ambitious, and above all deserving women to showcase their capabilities to the world.

Avvas Infotech, a pioneering IT consultancy Service Company offering countless offshore services to range of businesses. The company stands distinct in its breed due to its farsightedness of the trends and advancements in field IT field. Aug 2010 Avvas achieved Oracle Gold Certified Partner Status.

Amalga Educraft Pvt. Ltd. Delivering Learning to the learners is a critical factor for enabling effective learning. Amalga strives to create delivery platforms and methodologies that can enhance the quality of learning.

KTMT India is an independent Telecom, Media and Technology consulting company. Its vision is to assist TMT companies in full exploitation of technology, infrastructure and operations by maximization of existing capacity utilization, expansion of new capacity and new coverage and improvement in QoS and QoE. KTMT also assists investment firms in the appraisal of investment proposals in TMT business by focusing on the revenue and costs effects of technology, infrastructure and operations on the profitability of business. KTMT specializes in innovations for Ultra Low Cost TMT infrastructure built around FTTX giving super speed networks which, in turn, can allow multi-play portfolio of services of voice, HSI, TV over IP, data, graphics, images, video, FMC, etc., thus their work reflects their vision, viz.,

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Chapter 7
Companys Vision and Mission

VISION & MISSION

The world is changing very rapidly, it will not be wrong if we claim that today we are experiencing the fastest-ever change / evolution in every sphere of our lives, including, lifestyle, education, technology, travel, media & entertainment, and even our thoughts too. To match up with the pace of todays rapidly changing world, one needs to project & see ahead and quickly needs to be prepared for what is to come next. Every moment becomes part of past in no time, so we got to be ready for tomorrow today itself. That is how our 2020 VISION guides Team CNPL to our clearly defined Business Strategies and Roadmap leading to achieve our Core Objectives and Organizations Mission. Our Vision To become a synonym of Digital Marketing across the globe.. Our Mission To offer 100% tailor-made softwares and IT application services. Rendezvous world to future of brand-building by sharing & experiencing via Digital Marketing. Our Philosophy To offer creative environment to all our people / employees to make passion an integral part of our work. Since being in service industry, we understand that people are our assets and we believe that happy employees will always bring happy customers so smile is a very vital part of your attire if you wish to become part of Creative Neurons. New Delhi Institution of Management Page 37

Chapter 8
Overview of Competitors

Media2win
With a team that has substantial experience in all media, they successfully translate brand marketing goals into interactive solutions that deliver results. Working with many of the top brands in India, we have expertise across categories & that gives us unique insights into consumer behavior in the digital space. Insights that drive us to create more finely targeted digital marketing plans. Our unique expertise in the online & mobile space means we can span the universe of interactivity. The digital revolution in India has just about begun. If you are thinking of a digital partner, think of us. Media2win is a privately held Company and has been funded via internal accruals and initial founder capital.

Board Of Directors

Alok Kejriwal Founder, Media2win Group

Krishna Kumar Founder & CEO, Media2win

Satish Iyer CFO, Media2win

Our Client New Delhi Institution of Management Page 39

We work with Leading Brands in the country. AUTO DTH FMCG FINANCIAL MEDIA TECH TRAVEL OTHERS Bajaj Auto ,Bharat Benz ,Bridgestone Tata Sky GSK ,P&G Max Life Insurance, Kotak Life ,CIBIL UTV Motion Pictures, Conde Nast Ericsson, Epson Karnataka Tourism AO Smith , ItzGift ,ETL

Nine Digital
Nine Digital is a Digital marketing Company based out of Delhi, India. At Nine Digital, we are passionate about all things digital and effective business results for you. Our expertise lies in applying advanced e-Marketing knowledge to complex business issues and deliver robust solution to create best online customer experience on your web properties. As a Digital Marketing Company we offer digital strategy, planning & creativity, resulting in fully managed and highly successful online marketing campaigns.

Services Offered
Online advertising Online Marketing plays a critical role in overall marketing mix of an organisation, as the percentage of internet consumer spending grows, more and more businesses are allocating portions of their budgets to online marketing.

Search Engine Optimization

If your website is not found by search engines you are missing incredible opportunities to be present in front of prospective customers who are looking for information regarding your product, service or organization. Digital Marketing Consultant

Nine Digital's combination of technological knowledge and marketing expertise can help you gain competitive advantage in Digital Marketing. We have a good understanding of Digital space and 15 years of experience in technology and digital marketing, we can help you develop an effective Digital Marketing strategy to maximize the returns on your Internet investment (ROI). Website Design With more than 12 years of experience in online marketing we have produced intelligent digital solutions and engaging design for outstanding businesses. Our programmers work with new technologies and have the experience to create custom online solutions such as websites, ecommerce packages, interactive applications and additional modules. Understanding how our clients think led us to customize cost effective Content Management System that enables clients to manage their own websites as per their organization.

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Chapter 9
Research Methodology

MARKETING RESEARCH
According to Philip Kotler: Marketing research is systematic problem analysis model building and fact finding for the purposes of decision making of goods and service According to Green and Tull:-Marketing research is systematic and objective search for analysis of information relevant to the Identification and solution of any problem in the field of marketing.

MEANING
a. Marketing research is systematic activity carried out in pursuit of truth b. It is a purposive investigation. c. It is the application of scientific method to add the present pool knowledge. d. It is a way of finding new ways of looking at familiar things in order to explore ways of changing it. e. It is activity that extends correct or verifies knowledge. TIME SCOPE: 60 Days

OBJECTIVE OF THE PROJECT My objective of my study is to create a Designing Operational Dashboard for College of Digital Marketing.com by: To unhidden the benefits of Digital Marketing. To explore the future of Digital Marketing for the professional, student and Enterpreneurs who seek their future in Digital Marketing. Hows digital marketing wroks in various fields (Education, IT, Chemical, Poltics, Manufacturing and Finance industries). New Delhi Institution of Management Page 43

 How digital marketing also help in PR(Public Realtion), Business Developments, Human Resources, Market Research etc.

Sampling:Sampling is an essential part of the business research process. Sampling is the technique of selecting a representative part of a population for the purpose of determining the characteristics of the whole population. During the research, Simple Random Sampling is used to collect data from the shoppers ,because the target population is small, homogeneous, and the sampling frame

RANDOM SAMPLING In random sampling methods, the sample units are selected at random. Random sampling follows a precisely specified system where there is no scope for biased selection of sample units take place by sheer chance of being selected.

SAMPLE PLAN This is called for three decisions:1. Sample unit:-who is to be surveyed? The target population that is defined. 2. Sample size: - the refers to the number of items that is to be selected from the universe to constitute a sample-

55 people

3. Sample Procedure: - How the respondent be chosen.

UNIVERSE:- Universe sampling accounts for no. of sample size upon which project data has been collected here to gather that data my sample size was 55 which is universe sample size.

Primary Data Questionnaire - A questionnaire was designed and administered to the training incharge professionals, and employees drawn from various levels and various departments in the organization. Internal Information regarding the training policies and procedures was also obtained through personal discussions with trainers, senior managers and assistant managers. Secondary Data It is the data that which already exists and is collected by some other person or organization. Sources of secondary data include websites, journals, books, etc Marketing manuals, company reports, house journal records etc. Latest books and magazines on Marketing Research DESIGNING THE QUESTIONARE: While designing the Questionnaires we need to keep certain things in mind. Simplicity: the Questionnaire should very simple to understand that is the language used should be easy and understandable. So that the person who is about to fill it can give appropriate answers to the concern questions. Briefness: The Questionnaires should very brief that is possibly low number of questions should be asked, so person will not fill bored. Clearness: Questions should be cleared and be possibly open ended to save time of the people filling them. The Questionnaire The questionnaire consisted of 15 questions which were a combination of multiple and open ended questions.

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Challenges faced: The sample size is very small i.e. create problem in analysis Gathering True information from customer is difficult. Finding the people who have some business. Odd to visit the Owner for this purpose at their office timing. Sometimes Owner were not available at their office.

LIMITATIONS

1. Since the duration of the project training was less it was difficult to study following aspects in depth. a. To understand the policy of company b. To understand the work properly. c. To learn about the requirement of clients. d. To generate the leads. 2. Collecting information from people during the working hours was also critical. Besides this, the issue of confidentiality was a tough obstacle to conquer. But finally persuasion won and the study was completed with a degree of comprehensiveness.

Chapter 10
Data Analysis

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ANALYSIS OF THE QUESTIONNAIRE:

1. Please select which age category you fit into

Age
25-30 30-35 35-30

Number
32 5 18

Percentage %
58% 9% 33%

Total

55

100

Sample Size- 55

33% 25-30 30-35 58% 9% 35-30

Analysis- In the survey it was observed that 58% of the individuals belonged to the age group of 25-30, 30-35 is 9% and 35-40 is 33% peoples are there in this survey who is interested to give their feedback to us.

2. On which of these online communities do you hold a personal account?

Communities Facebook Twitter Linked In Flickr

Number
52 22 25 15

Percentage %
46% 19% 22% 13%

Social Sites
Number Percentage %

46%

19%

22%

13%

52

22

25

15

Facebook

Twitter

Linked In

Flickr

Analysis- It was found out from the survey that even though 46% of the people has used facebook, 22% on LinkedIn, 19% on Twitter and 13% on Flickr. Which prove that 100% or maximum number of people is used social networking site. It means by using social sites for digital marketing maximum no. of population can be targeted.

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3.

How much time you spent on above social networking site?

Time (In Hrs) 0-1 1-2 2-4 More than 4

Number Percentage%
12 15 14 14 22 27 25 25

Time Spent
Number Percentage %

27 22

25

25

15 12

14

14

0-1 hrs

01-02 hrs

02-04 hrs

More than 4 hrs

Analysis- In the survey it was observed that most of the population spent 1-2 hrs daily on social networking sites, which prove that Digital Marketing can be prove a great public relation tool by using social networking sites between organisation and customers.

4.

Are you aware of Digital Marketing or Internet Marketing?

Answer Yes No

Number
52 3

Percentage %
95 5

Aware of DM
5%,3

Yes

95%, 52

Analysis- In the survey it was observed that 52 or 95% persons are aware of Digital Marketing and 3 or 5% people dont know about Digital Marketing.

5. Which type of marketing you want to use for your business or marketing purpose?

Medium Display advertising Print Media E-mail Marketing Web site Marketing Referral Marketing

Number 37 33 30 35 7

Percentage % 22% 20% 18% 21% 4% Page 51

New Delhi Institution of Management

Video Marketing

23

14%

Type of Marketing
Number Percentage %

Video Marketing Referral Marketing Web site Marketing E-mail Marketing Print Media Display advertising 7 4%

23

14%

35 30 33 37 18%

21%

20% 22%

Analysis:- In this observation it is found that maximum no. of people i.e. 22%(37) want to used digital marketing platform for there business, where as 20% are believe in print media know. Using referral is the least one i.e. only 4%. So the future of digital marketing is brighter in the field of marketing

6.

How do you usually find out about new online fashion store? Medium Number Percentage% Adverts in Magazines, Newspapers etc. 28 35 TV Advertising 28 35 Social Networking sites 31 39 Search Engines i.e searching on Google 10 12 Other (please specify) 4 5

21% Building Relation/Networking 42% Building Brand Awareness

13%

Listening and Monitoring

Gathering Customer Infomation

24%

Analysis- In this observation most of the people used social networking sites for find out online fashion store. Which prove using social networking sites for digital marketing is a best option. Where as TV advertising is also good option.

7.

What do you use social media sites for?

Number Building Relation/Networking Building Brand Awareness Listening and Monitoring Gathering Customer Infomation 48 28 15 24

Percentage% 42% 24% 13% 21%

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Number

Percentage%

42%

24%

13%

21%

48

28

15

24

Analysis- In the survey it was found out that 42% of the people used social sites for building realtion/networking, 24% building brand awareness and 21% for gathering information. So Social sites can also be used for building customers and for market research also for Digital Marketing.

8. Do you think Online marketing is a .......................... business tool?

Number Very Important Important Not Important

36 19 0

Percentage%
65 35 0

Very Important

Important 0%

Not Important

35%

65%

Analysis- From the survey it was found out that almost 65% believe that Digital Marketing is very important business tool, where as 35% believe that it is only important. And No one in this suvey found who believe DM in not an important tool for business development.
9. Is Digital Marketing can be a great Public Relation tools between organization and Customer?

Number
Yes No Can be or not be. 48 0 7

Percentage%
87% 0% 13%

Great PR Tool

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Analysis- From the survey we found out that almost 87% believe that digital marketing is a great public relation tool for the organization which help the organization to build the trust within the customer and increase their sales of products and goods which help in achieving organization goals. Where as no one believe it is not a great PR tool.

10. Choose the Benefits of digital marketing according to it's rating in between 1(left) - 5 (Right)? Average Rating Time Saving Cost Reduction 24 X 7 Connectivity Technology Implemented Maximum Customer Coverage 3.4 3 4.3 3.8 4 Percentage% 68 60 86 76 80

Percentage%

Average Rating

80 Maximum Customer Coverage 4

76 Technology Implemented 3.8

86 24 X 7 Connectivity 4.3

60 Cost Reduction 3

68 Time Saving 3.4

Analysis:- In the survey we found out that by using digital marketing platform marketers can cover 80% (4/5 rating) of the targeted population. 86% is 24 X 7 connectivity by getting 3.4/5 rating. There is near about 60% of cost reduction in the budget of Marketing. And 68% of Time saving by using Digital technology(Internet, email, social networking, mobile or smart phone etc). and 76% of the technology are implemented which help the to better experience and user friendly. 11. Do you believe in the growth prospects of digital marketing in the future? Answer Yes No Number 55 0
Yes 0% No

Percentage % 100 0

100%

Analysis- In the survey we found out that 100% of the people of this survey believe that there is a great scope of digital marketing in the future. So digitak marketing can also be prove as brighter future for the marketing peoples who want to make their career in the digital marketing.

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Chapter 11
Findings & Suggestions

Findings
Benefits Of Collegeofdigitalmarketing.com
Benefits For Organisation Global Reach Provides advertisement 24x7 Enhance the Brand Value Using social media to enhance the customers Help in achieving organization goals. Benefits For Customers Free digital marketing Guide Saves money and time Client service support 24x7 Learn Technology implementation for marketing. Experience Better and modern marketing. Digital marketing help in reducing their Learn hows digital marketing can marketing budget cost enhance their marketing techinique. Time Saving and can target large User Friendly amount of population in very small time.

Suggestion
Since it is one of leading brands in online portal site for marketers and has an esteem columns of customer , so according to me they should focus on to open more and more branches in across India. Company should make marketers as well as customers aware of the benefits of the online portal site. This will help them to generate business. The service that company provides makes it one of the best alternative for consultation. So company should try more harder to increase effectiveness in service to capture more and more market. Collaborate with global players. This will help them to capture the bigger market and also project on large scale. New Delhi Institution of Management Page 59

Chapter 12
CONCLUSION

Benefits Of collegeofdigitalmarketing.Com College of digital marketing.com is College of Digital Marketing is an

initiative taken by Creative Neurons Pte. Ltd., Singapore to introduce a platform for professionals, students, entrepreneurs, who intent to exploit the power of technology to give the best of the results to their career(s).

Now marketers have to no longer to face the cost reduction & time saving type of problem. It helps the marketers to use different marketing technique for increasing their sale. By using digital platforms marketers can reach upto whole world with in a few minutes for increasing brand awareness. By joining college of digital marketing professional, students and entrepreneurs can make their brighter career in marketing field. Those who want to make their career in marketing for them College of digital marketing can success their dreams. Digital Market in India is growth rapidly nowadays and Creative Neurons should try to benefit more from it. Peoples are more attractive towards digital media nowadays, so digital marketing is very important business tool.

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Chapter 13
Annexure & Bibliography

ANNEXURE
QUESTIONNAIRE Q1. Please select which age category you fit into 20-25 25-30 30-35 Q2.On which of these online communities do you hold a personal account? Facebook Twitter LinkedIn Flickr Q3.How much time you spent on above social networking site? 0-1 1-2 2-4 more than 4 Q4. Are you aware of Digital Marketing or Internet Marketing? Yes. No. Q5.Which medium are you used to connect with Internet mostly? Laptop Tablet Mobile or Smartphones Q6. Which type of marketing you want to use for your business or marketing purpose? Display advertising Print Media New Delhi Institution of Management Page 63

E-mail Marketing Web site Marketing Referral Marketing Video Marketing Q7. On which basis you choose your college/school/organisation Friends/Family Reference Website Reference Prospectus Q8. How do you usually find out about new online fashion store? Adverts in Magazines, Newspapers etc. TV Advertising Social Networking sites Search Engines i.e searching on Google Other (please specify) Q9. What do you use social media sites for? Building Relation/Networking Building Brand Awareness Listening and Monitoring Gathering Customer Infomation Q10. How long have you been using social media in a business context? Less than 6 month 6 month-1 Year 1-2 Years 2-4 Year More Than 4 Years Q11. Which type of Markeitng most prefered for Your Business or Organisation Q12. Do you think Online marketing is a .......................... business tool?

Q13. Is Digital Marketing can be a greta Public Relation tools between organization and Customer? Yes No Can be or not be. Q14. Choose the Benefits of digital marketing according to it's rating in between 1(left) - 5 (Right)? Time Saving Cost Reduction 24 X 7 Connectivity Technology Implemented Maximum Customer Coverge Q15. Do you believe in the growth prospects of digital marketing in the future? Yes No

BIBLIOGRAPHY www.collegeofdigitalmarketing.com www.creativeneurons.sg www.google.com www.docs.google.com www.wikipedia.com New Delhi Institution of Management Page 65