MKT202 INTRODUCTION TO MARKETING

Course Instructor: Farzan Mitu (FrM)

SummeR 2013
Lecture Hours: Monday & Wednesday Section: 6 01:00-2:30 pm Room: NAC 509 Section: 7 04:20-05:50 pm Room: NAC 501 Office : NAC 852 Office Hours : TBA Contact : farzan.mitu.nsu@gmail.com Course Description:
Displays of marketing practice surround us. In the course of an ordinary day we encounter hundreds, even thousands of products brought to us by professional marketers and we are the targets of countless marketing communications campaigns. This course will introduce you to the concepts and techniques that practicing marketers use to develop these products and these campaigns. The marketers are working to bring about exchanges that will simultaneously satisfy our needs and the needs of their organizations. We will examine the evolution of marketing thought and the environment in which it operates. We will look closely at what constitutes a market and how a marketer identifies, segments and targets markets. We will uncover the ways in which marketers develop the elements of the Marketing Mix: The actual product that will most exactly meet the markets needs, The price to charge for it, The distribution strategy to get the product to the consumer, and The communications strategy to persuade customers to demand the product.

Learning Outcomes:
At the end of this course, you will be able to recognize the application of marketing principles in phenomena you see around you. You will be able to think analytically about these displays of marketing methods and understand the processes and probable objectives of the manager who made the marketing decisions that are behind them. The intention is that you will have a greater understanding of the marketing processes that you will encounter every day in your role as a potential consumer and a member of several target markets.

Text Book:
Principles of Marketing, 13th edition, Philip Kotler & Gary Armstrong, Prentice-Hall, 2008

Syllabus Midterm 1 : Ch 1 , 2, 3 and 5 Final: Ch 10, 11 , 14 , 15 and 16

Midterm 2 : Ch 7, 8 , 9 and 12

(Not Final Yet, Syllabus is subject to Change) Course Evaluation:

1. 2. 3. 4. Individual assignment.......... Mid-Term Exams (20% + 25%) Final Exam Group Report & Presentation (10% + 5%)... 10% 45% 30% 15%

Grading Policy:
University standard grading policies will be applied.

Quizzes/Individual assignments
As many as three IA will be taken and out of which best two will be counted. Must be submitted via email.

Group Assignment:
Guidelines will be given in the class for group assignment and presentation. Groups of 4-5 members should be formed to work for the term paper. Students will have to develop a marketing plan for a new marketing offer.

Deadlines:
Deadline for the marketing plan will be announced in the class. They must be submitted during class time of the pre-assigned date and under no circumstances any excuse will be accepted. Delayed submission is not an option.

Makeup Exam:
There will be no make-ups for any missed quizzes/mid-terms/final exam. Extreme situations may be considered by the instructor on the basis of documented illness or emergency situation for midterms. Even if the student is allowed to sit for the makeup exam, there will be 15% penalty for that. There will be no make-ups for assignments and final exam.

Class room Etiquette:

Negative marking applies for inappropriate behavior in the class which primarily includes use of mobile phones, talking during lecture, and any form of cheating.

The instructor reserves all rights to change anything in the course outline at any time. Students will be informed immediately if any changes are made**
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