GEORGE A.

CUNIO II
Ballwin, Missouri 63021 314.378.6535 (c) cuniogeorge@yahoo.com

EXECUTIVE SALES MANAGER

Results oriented leader with proven success maximizing sales revenue and profits, while expanding account base. Innovative turnaround specialist, utilizing all resources to capture market share. Create, manage, and oversee unique marketing and promotional campaigns. Areas of excellence: Strategic Planning New Business Development Account Acquisition and Expansion Channel Development Client Relations Market Penetration Sales Forecasting and Promotions

CAREER HISTORY TARGET FOODS LLC St. Louis, Missouri ....................................................................... October 2009-July 2013
Vice President Sales United States: Introduced 2 national brands to the U.S. grocery and mass markets. Directly responsible for all accounts P/L, sales and budgets. Other responsibilities include: forecasting, developing and managing national broker network, collaborating with CEO on new product development and pricing: Major new distribution achieved: Target, Ahold, Wal Mart, Wakefern, Del Haize (Food Lion, Hannaford, Sweet Bay), Harris Teeter, Demoulas (Food Basket), Winn Dixie, Hy Vee, Save A Lot and AWG. Additional key accounts called on: Kroger, Publix, Costco, Wegmans and Sams Clubs. Negotiated 25% reduction in national slotting expenditures vs. published rates in 2013. Promotional expenses 6% below budget. Increase account profitability by 20% in 2013. Haas Baking Company St. Louis, Missouri.March 2005October 2009 Wholesale baker and distributor of donuts, pastries, and coffee cakes in St. Louis region and throughout U.S. (Midwest-Northeast). Vice President of Sales: Develop pricing based on profit margins and forecasts for nationwide sales and distribution of company products. Manage multiple brokers nationally. Create promotions and marketing plans to increase sales in lagging areas. Oversee 19 direct store delivery (DSD) routes in St. Louis metro and surrounding areas. Increased sales 50% by developing new promotion program and skillfully negotiating with Haas largest DSD retailer to retain company purchase program. Expanded account base by opening 23 new accounts. Increased private label sales 29% to largest customer. Turned around failing business segments, improving sales up to 1,200% through new project management and higher visibility. Integrated Brands (formerly Eskimo Pie Corp.) St. Louis, Missouri..June1988September 2004 Frozen novelties and ice cream manufacturer and distributor acquired by IB in 2000. Brands included: Tropicana, Welchs Eskimo Pie, and Weight Watchers. Regional Sales Manager: Oversaw sales operations in 9 states in Central region. Directed 15 brokers assigning all promotional and sales budgets. Responsible for companys largest licensee manufacturer. Negotiated special promotional funding from manufacturer, creating opportunities for increased sales and profits. Increased sales 35% with the Kroger Company over 18 months Improved sales in 2003 43.5% over previous year: only regional manager to achieve this success across all brands. Twice named Manager of Year-Runner up three times. Added $3M in profits over 10-year period by introducing Eskimo Pie products to warehouse clubs.

CON AGRA PET SALES Dallas, Texas ...................................................................................................... 1987-1988

South Central Region Manager: Sold Con Agra Pet supplies to the southwest United States. Channels of distribution include mass, grocery, and drug.

A.H. ROBINS St. Louis Missouri/Dallas Texas ........................................................................................ 1979-1987

Division Manager Southwest 1984-1987, Dallas, Texas: (Promoted January 1984) Led Southwest Division to Number 1 in sales versus quota in 3 years (from last out of 8 divisions). Developed long time sales rep into a promotion as Division Manager. Territory Manager St. Louis, Missouri 1983-1984: (Promoted May 1983) Same duties as Sales Rep plus increased responsibilities of training, planning meetings, and assisting the Division Manager. Sales Rep/Territory Manager 1979-1983, St. Louis, Missouri: Number 1 in sales vs. quota 2 years in a row in division. Only rep to open full line distributor in division in 4 years.

EDUCATION
Bachelor of Arts in Marketing Michigan State University DSD, NA