COMPANY PROFILE

Housing Development Financial Corporation Ltd

Incorporated in 1977 with a share capital of Rs. 10 crores, HDFC has since emerged as the largest residential mortgage finance institution in the country. The corporation has had a series of share issues raising its capital to Rs. 119 crores. The net worth of the Corporation as on March 31, 2000 stood at Rs. 2,096 crores. HDFC operates through 75 locations throughout the country with its Corporate Headquarters in Mumbai, India. HDFC also has an international office in Dubai, U.A.E., with service associates in Kuwait, Oman and Qatar.

HDFC Life Insurance Company Ltd:

HDFC Life Insurance Company Ltd. is one of Indias leading private life insurance companies, which offers a range of individual and group insurance solutions. It is a joint venture between Housing Development Finance Corporation Limited (HDFC Ltd.), Indias leading housing finance institution and The Standard Life Assurance Company, a leading provider of financial services from the United Kingdom. Incorporated on 14th August 2000, it was the first life company to be granted a certificate of registration by the IRDA on the 23rd of Ofctober 2000. HDFC Life is one of the first companies to be granted license by the IRDA

to operate in life insurance sector. It is a joint venture of HDFC Ltd and Standard Life Europe's largest mutual life assurance company. HDFC is the majority stakeholder in the insurance JV with 81.4 % stake and Standard Life has a stake of 18.6%. Mr. Deepak Satwalekar is the MD and CEO of the venture. HDFC Life Insurance is a new Indian life insurance company that operates out of 52 locations. It offers clients a range of insurance plans to meet their savings, investment and protection needs. In the financial year 2002-03, the company registered a year-on-year growth of over 260%. It is also the first new life insurance company to declare its third successive bonus for participating policy holders.

In order to survive in the insurance segment, HDFC had to introduce new products. They were looking for a robust and integrated solution to support the new product. HDFC was also facing numerous problems with their current systems in terms of performance, reliability and scalability.

HDFC Life Insurance sells a range of individual savings, pension and group life assurance products and has branch offices in 39 locations throughout India. It was recently rated as the "Best New Insurer - 2003" by Outlook Money magazine. Both the promoters are well known for their ethical dealings and financial strength and are thus committed to being a long-term player in the life insurance industry.

HDFC Life Insurance is one of the leading private life insurance companies. The company generated premium from new business of Rs. 486 Cr in 2004-05, registering a year-on-year growth of over 132%. The total premium income (including renewal premium) grew by 130% to touch a figure of Rs. 687 Crores. The company also achieved a major milestone during the financial year by crossing a Sum Assured figure of Rs. 30,000 Cr. The company also declared its fifth bonus for participating policyholders. HDFC operates through 75 locations throughout the country with its Corporate Headquarters in Mumbai, India. HDFC also has an international office in Dubai, U.A.E., with service associates in Kuwait, Oman and Qatar.

VISION & MISSION

We aim to be the top new life insurance company in the market. This does not just mean being the largest or the most productive company in the market, rather it is a combination of several things likeCustomer service of the highest order Value of money for customers Professionalism in carrying out business Innovative products to cater to different needs of different customers Use of technology to improve service standards Increasing market share.

Key Values:
SECURITY: Providing long term financial security to our policy holders will be our constant Endeavour. We will be doing this by offering life insurance and pension products. TRUST: We appreciate the trust placed by our policy holders in us. Hence, we will aim to manage their investments very carefully and live up to this trust. INNOVATION: Recognizing the different needs of our customers, we will be offering a range of innovative products to meet these needs. Our mission is to be the best new life insurance company in India and these are the values that will guide us in this.

Board Members

Mr. Deepak S Parekh Mr. Keki M Mistry Mr. Alexander M Crombie Ms. Marcia D Campbell Mr. Keith N Skeoch Mr. Ranjan Pant Ms. Renu S. Karnad

Chairman of HDFC Limited. Managing Director of HDFC Limited. Group Chief Executive of the Standard Life Group Operations Director Chief Executive in Standard Life Global Management Consultant Executive director of HDFC Limited

Key strengths:
Financial Expertise As a joint venture of leading financial services groups, HDFC Life has the financial expertise required to manage your long-term investments safely and efficiently. Range of Solutions We have a range of individual and group solutions, which can be easily customized to specific needs. Our group solutions have been designed to offer you complete flexibility combined with a low charging structure. Track Record so far Our cumulative premium income, including the first year premiums and renewal premiums is Rs. 672.3 Crores for the current financial year, Apr-Nov 2005.

We have covered over 11, 00,000 individuals out of which over 3, 40,000 lives have been covered through our group business tie-ups.

PRODUCTS:

HDFC Life offers a bouquet of insurance solutions to meet every need. We cater to both, individuals as well as to companies looking to provide benefits to their employees. This section gives you details of all our products. We have incorporated various downloadable forms and product details so that you can make an informed choice about buying a policy. Protection Plans
o o o

Term Assurance Plan Loan Cover Term Assurance Plan

Investment Plans:
o

Single Premium Whole Life Plan

Pension Plans:

Personal Pension Plan Unit Linked Pension Plan Unit Linked Pension Plus

Savings Plans:
o o o o o o o

Endowment Assurance Plan Unit Linked Endowment Unit Linked Endowment Plus Money Back Plan Children's Plan Unit Linked Young star Unit Linked Young star Plus

GROUP PRODUCTS
o o o

Group Term Insurance Group Variable Term Insurance Group Unit Linked Plan

OTHER PRODUCTS

Social Development Insurance Plan

Bancassurance Partners

Stake Holding Pattern

27.62%

HDFC Standard Life

72.38 %

SWOT Analysis SWOT analysis is a tool for auditing an organization and its environment. It is the first stage of planning and helps marketers to focus on key issues. SWOT stands for strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are internal factors. Opportunities and threats are external factors.

In SWOT, strengths and weaknesses are internal factors. For example: strength could be:

Patents Strong brand names Good reputation among customers Cost advantages from proprietary know-how Exclusive access to high grade natural resources Favorable access to distribution networks A weakness could be: Lack of patent protection A weak brand name Poor reputation among customers High cost structure Lack of access to the best natural resources Lack of access to key distribution channels

In SWOT, opportunities and threats are external factors. For example: An opportunity could be:
an unfulfilled customer need arrival of new technologies loosening of regulations removal of international trade barriers

A threat could be:

shifts in consumer tastes away from the firm's products emergence of substitute products new regulations increased trade barriers

The SWOT Matrix

A firm should not necessarily pursue the more lucrative opportunities. Rather, it may have a better chance at developing a competitive advantage by identifying a fit between the firm's strengths and upcoming opportunities. In some cases, the firm can overcome a weakness in order to prepare itself to pursue a compelling opportunity. To develop strategies that take into account the SWOT profile, a matrix of these factors can be constructed. The SWOT matrix (also known as a TOWS Matrix) is shown below: SWOT / TOWS Matrix Strengths Opportunities Threats

Weaknesses W-O strategies W-T strategies

S-O strategies S-T strategies

S-O strategies pursue opportunities that are a good fit to the company's strengths. W-O strategies overcome weaknesses to pursue opportunities. S-T strategies identify ways that the firm can use its strengths to reduce its vulnerability to external threats.

W-T strategies establish a defensive plan to prevent the firm's weaknesses from making it highly susceptible to external threats.

HSFC STANDARD LIFE STRENGTHS Financial Expertise As a joint venture of leading financial services groups, HDFC Life has the financial expertise required to manage your long-term investments safely and efficiently. RANGE OF SOLUTIONS HDFCSLIC a range of individual and group solutions, which can be easily customized to specific needs. HDFCSLIC group solutions have been designed to offer complete flexibility combined with a low charging structure. TRACK RECORD SO FAR

HDFCSLIC gross premium income, for the year ending March 31, 2008 stood at Rs. 4,859 crores and new business premium income stood at Rs. 2,685 crores.

The company has covered over 9,59,000 lives year ending March 31, 2008. Money power which makes them ignorant about the gestation period. Large network branches which helped to customer for the payment Brand image ,business experience and innovative products The financial consultant are very selectively chosen have excellent communication skills. Service quality which is crux of their mission HDFCSLIC declared 7th consecutive bonus. The average EPI is Rs.34,000. It is the fastest growing Pvt. Life Insurance Company in India.

WEAKNESS High targets for financial consultants and for the sales departments. Many competitors in the market offer same product by the title difference in the premium brand and offerings. Sustainable to risk associated with investments in money markets. Try to catch middle lower people also. OPPORTUNITIES Huge market is literally untapped, out of estimated 320 millions insurable markets only 20% of the population is insured. Health insurance and pension schemes, an estimated market potential of approximately $15 billion. HDFCSLIC should give the insurance coverage both to parent and child so that their life could be covered in both cases. The customer doesnt mind paying some extra premium for that

THREATS Players like ICICI Prudential and Birla Sun Life with low premium for the same plans. Entery of many other private companies with equally strong experience and financial strength of foreign partners making the competition difficult and saturating the urban markets. Current Govt. policies do not encourage gross domestic savings. If the tax liability of the service can rises ,the customer will have little money to invest.

HUMAN RESOURCE DEPARTMENT

Human Resource Department has multiple goals. These include employee competency development, employee motivation development and organizational climate development. Employees require a variety of competencies to perform different tasks or functions required by their jobs. The nature of jobs is constantly changing due to change in environment, changes in organizational priorities, goals and strategies, changes in the profiles of fellow employees, changes in technology, new opportunities, new challenges, new knowledge base etc. Such changes in the nature of jobs require continuous development of employee competencies to perform the job well.

Human Resource Development is said to be the core of a larger system known as Human Resource System (HRS), wherein Human Resource Development is mainly concerned with providing learning experience for the people associated with an organization through a behavioral approach adopting various processes. In a broader sense, the term Human Resource Development means those learning

experience, which are organized for a specific time and designed to bring about the possibility of behavioral change.

The main functions of Human Resource Department are:

Recruitment Staffing Performance appraisal Training need analysis Employee communication Environmental regulations House keeping

CHART SHOWING HIERARCHY OF HUMAN RESOURCE DEPARTMENT

GM- HR

HOD- HR

SENIOR HR MANAGER

ZONAL MANAGER HR

ASSISTANT MANAGER HR

REGIONAL HR EXECUTIVE

MARKETING DEPARTMENT

Different goals have been proposed to guide the marketing practitioner. The most common view is that the marketers goal is to maximize the markets consumption of whatever the company is producing. Marketing success means selling more and more products in the markets. Duties and responsibility of marketing department Developing the customer relationship On time product delivery and providing product information to the customers Sales promotional activities Creating customer satisfaction

CHART SHOWING HIERARCHY OF MARKETING DEPARTMENT

GM SALES & MARKETING

HOD

MANAGER TELECALLING

MANAGER TELECALLING

ZONAL MANAGER

Address
Corporate office:

HDFC life insurance company ltd 13 floor , lodha excelus , Apollo mills compound N.M joshi road ,mahalaxami , maharastra ,Mumbai-40011 telephone-67516666