JEFFREY W.

TARASCHI
Providence RI 02908

jeff@iglltd.com 727-415-6519

SVP- MERCHANDSING, MARKETING, BRAND INNOVATOR-MULTI CHANNEL COMMERCE

Entrepreneurial strategist impacting the multi channel retail spectrum with bold vision and leadership Global Business Leader who has built a career of successes anticipating retail change while boldly leading brands to higher levels of consumer engagement. Executing with courage and vision to deliver business innovations; creating and implementing winning strategies that drive revenues, expanding markets and positively impacting bottom line results in highly competitive corporate and entrepreneurial environments. Achieved multiple industry firsts in a career distinguished by operating excellence in key consumer product categories: fashion, home, beauty, health & wellness, accessories, and jewelry. Drove Internet sales +$100M for QVC exceeding 30% of total revenue, recruiting new brands adding long tail assortments, skillfully applying video and social media promotions. Turned around, energized businesses and built dynamic management teams at HSN and QVC adding $450M and $400M in revenues during tenures as senior executive leader Marketing visionary who led brand development strategy for $1B luxury brand Eterna Gold Conceived innovative business model for manufacturing subsidiary leading to annual $10M profit

PROFESSIONAL EXPERIENCE
INTERACTIVE GROUP LTD. 2003Present Strategic branding and marketing consultancy. Design, Merchandising, Marketing, Branding Founder & President Entrepreneurial strategist influencing major US retailers, designers and global manufacturers with exclusive ROI-driven direct-to-consumer business models and marketing strategies. Digital strategist who conceived, built and launched luxury digital jewelry brand exposing global manufacturer to the consumer direct retail market - $300 avg. sale , 15% multi buyers and attracted 4,000+ brand enthusiasts Reversed 33% revenue decline for designer watch client with multi channel retailer within 6 months. Expert multi channel strategist for Luxury Brand Fragments, Swarovski and Zales Established new multi channel brands: Jacques Herringer, Dr. Yvonne Butler, Champenois and Cheva. Developed and globally sourced new products for TV personality Vern Yip. Industry recognized retail authority and speaker, supporting Gerson Lehrman, Guidepoint Global, and Dematteo Monness, connecting regularly with Bain Capital, Boston Consulting and McKinsey Crimzon Rose $100M Fashion Jewelry Specialist- Design, Merchandising, Marketing, Branding SVP Design, Merchandising and Branding Joined company during period of rapid business turnaround and restructuring Rebuilt Jennifer Lopez and Daisy Fuentes brands at Kohls -$20M annual revenue Refocused design strategy for Macys Alfani Restructured design resources to support Rachel Zoe, EB Rocks and Rebecca Minkoff designer brands Drove strategy for Made in America brand targeting Walmart commitment to create jobs in the USA Mar. 2013-Aug 2013

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QVC 20082009 $8B multi-channel retailer. Merchandising, Marketing, Branding Senior Vice President Fashion Retail innovator who drove multi-channel revenue in beauty, fashion, jewelry and accessories. Recruited to turn around underperforming business. Focused on exploding opportunities with multi channel customers through introduction of online only brands and exclusive long tail assortments supported by video and social media promotions. Generated $100M+ by acquiring new brands Lori Goldstein, Elizabeth Hasselbeck, Kiehls, YSL, Tarte, Nine West, Via Spiga, and Franco Sarto. Launched global Q Voyager shopping initiative, generating $50M in new revenue in 1 year. Ignited online sales exceeding 30% of revenue by transitioning qvc.com from reflection of live programming to an independent sales platform with exclusive brands and long tail assortments. Overhauled division operations and rebuilt senior management team in less than 9 months. EUROBRANDS LTD 20042008 Startup brand licensing firm. Merchandising, Marketing, Branding Founder and Managing Director Identified, secured, and developed licensed brands for ecommerce and specialty retail channels. Established partnerships with international network of high-quality factories to execute designs and build inventories. Relaunched 50-year-old prestige retail brand Ciro, generating $1M in new sales and attaining feature on front cover of Nordstrom Spring Accessories book, QVC and Lord & Taylor HOME SHOPPING NETWORK 19992002 $1.5B multimedia retailer. Design, Merchandising, Marketing, Branding EVP Merchandising, Programming & Planning Turned around business by introducing global sourcing strategy and new business processes, and assembling a high-performance management and buying team. Led on air programming strategy, launched numerous exclusives and refocused marketing and merchandising strategies across all product categories. Developed new competitive strategy, revamped brand mix and turned around negative trend generating 10% increase from 2% loss contributing $125M in revenue in first 11 months. Strategies yielded compounded growth +12% revenues and +16% profit over 3+ years Launched impactful new initiatives: launched hsn.com generated 15% of total sales within 18 months, and new sunless tanning business that generated $50M in annual sales. Recognized with 2001 global award by retail industry association. LJ INTERNATIONAL / INTERNATIONAL BUSINESS PARTNERS 19971999 $15M jewelry design and manufacturing company. Design, Merchandising, Marketing, Branding President, Hong Kong/China Operations Managed 2 factories and 2200 workers, developed design direction that provided gateway to launch China retail division- Enzo. Guided company to successful IPO in 1998 developing strategic business plan and leading investor road shows. Delivered 20% sales increase while leading public offering, growing business from $15M to $18M.

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QVC, INC. 19921996 $1.5B electronic retailer. VP to Senior VP Jewelry Recruited to $200M jewelry division lead all merchandising functions, product direction, inventory management and 360 global sourcing Introduced national brands including Movado, Carolee, Robert Lee Morris, Swarovski, and Erwin Pearl Grew incremental profit by $22M by introducing new business strategy that incorporated direct global sourcing and product category expansion. Grew sales from $200M to $600M over 3+years. Produced multiple strategic initiatives: restructuring buying office to support global activities and establishing international buying strategy and built key supplier program. Developed $200M mine direct programming. EARLY CAREER RH MACYS / BAMBERGERS, Trained as classic merchant, fast tracked as business innovator from junior executive to Group Vice President where profit grew annually 7%-15% and yearly revenues grew to $60M.

EDUCATION BA, Economics 1974 , RUTGERS UNIVERSITY