WILLUNGA175 1839 2014

Sponsorship Proposal

Photographs supplied by TimeScape Photography and Design, Willunga SA

WILLUNGA175
1839 2014

CONTENTS
3 4 7 9 10 11 12 13 14

Introduction Our Program Our Marketing Strategy Why Support Willunga175 Major Sponsorship Sponsorship Supporter Hit the Hill Attachment A

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WILLUNGA175
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We invite you to be part of the Willunga experience as we celebrate our 175th anniversary. This is a fantastic opportunity for you to promote your business or organisation to a wide audience.

In 2014 it will be 175 years since Willunga was established. As one of the oldest towns in South Australia, Willunga has a rich history and many special features. In our 175th year we want to celebrate all this and share our special town with the world. A committee of residents has come together to plan and organise the Willunga175 celebrations under the auspices of the Willunga Recreation Park committee, and in conjunction with the Willunga Business and Tourism Association and the Willunga Branch of the National Trust of South Australia. A comprehensive year-long program has been devised, which includes a number of specific Willunga175 events: a Discover Willunga Fair, Hit the Hill, a bike hill climb and billycart race spectacular, Know Your Willunga Quiz Night, STARS Spectacular featuring local musicians and Reflections of Willunga, an oral history project that provides people with an opportunity to record their likes and memories of Willunga. These activities will complement current annual events held in Willunga, such as the Tour Down Under, the Almond Blossom Festival, History Month, the Fleurieu Folk Festival and the Christmas Tree Festival. Having established this program, we are now offering you the opportunity to promote your business while also contributing to the success of the celebrations. This document outlines the different options available for sponsorship and/or support of the various events. Please read through our program and, if you are interested in supporting Willunga175 in some way, contact us and we will be delighted to discuss this opportunity further. We hope you will join us in our endeavours to showcase and celebrate Willunga and all that it has to offer. Kind regards, Graham Ormsby
On behalf of the

Willunga175 Organising Committee

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Our Program the Highlights of Willunga175
Together with regular annual events such as the Tour Down Under and the Almond Blossom festival, specific events and activities will showcase Willungas past, present and future, in order to promote Willunga, its features and its businesses to a wide audience. In particular, the Hit the Hill event is likely to attract many visitors and participants from all over Australia. A copy of the full program is contained in Attachment A: Willunga175 Program. The highlight events are:

Celebrate Willunga175

26 January

The Willunga175 program will be launched on Australia Day and is just the first of many opportunities in 2014 for reunions between families and friends. This event will be held at the historic Willunga Courthouse and attendees are encouraged to wear period dress. Food and wine will be available in a market atmosphere, as we introduce the beautiful Willunga Rose and promote the years other activities.
Potential attendees: 1000

Cinemallunga175 event

29 March

Cinemallunga175 will show an appropriate historical movie and associated entertainment. It is proposed that the movie will be complemented by a Faux Klore competition. Willunga residents will be invited to submit short, humorous movies relating to Willungas history.
Potential attendees: 500

Discover Willunga Fair

3 4 May

This fair is one of the major Willunga175 events. It aims to highlight all the features of Willunga, whether historical (such as the Old Courthouse), present day or potential (for example, the National Broadband Network). It will provide an opportunity for all the clubs, organisations, groups and businesses associated with Willunga to showcase their wares and specialities. A range of fun activities that reflect Willungas past and present will include a reprise of the old -fashioned games played at past Almond Blossom Festivals, as well as music and sport. Other possible entertainments are a residents rose display, a local barista competition and the revival of the largest pumpkin growing competition culminating in the creation of many pumpkin-based products. We suggest that attendees at the fair enter into the spirit of the celebrations by wearing appropriate period dress.
Potential attendees: 5000

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STARS 175 Spectacular
21 June This event will be organised by the STARS group in conjunction with the Willunga175 committee. A prestigious black tie dinner with entertainment provided by Willunga artists and catering by local sources, it will be one of the highlights of the 175 th anniversary celebrations.
Potential attendees: 500

Hit The Hill

7 September

The premier Willunga175 event! The highlights will be a bicycle time trial up Old Willunga Hill, and the revival of the High Street billycart races, which were once a regular feature in Willunga. People of all ages will be able to take part. The day will be capped off with a wine and food spectacular featuring local produce, where all participants and spectators can relax after a day of fun and achievement. It is anticipated that the Hill Climb will attract visitors from all over Australia, as it provides enthusiastic cyclists with the opportunity to test themselves against Old Willunga Hill, just as the Tour Down Under riders do. They will compete for various Willunga175 Hit the Hill titles and prizes. With a number of well known personalities expected to be involved, your company will gain valuable exposure at this event.
Potential attendees: 7500

Know Your Willunga Quiz Night

22 November

Throughout 2014, interesting facts about Willunga and surrounding districts, from 1839 until the present, will be publicised at various events, on Facebook and on the Willunga175 website, through advertising, media releases and articles. This publicity will culminate in a spectacular quiz night where teams will compete for major prizes and test their knowledge of Willunga based on the information provided throughout the year.
Potential attendees: 500

Willunga175 Finale

31 December To complete the years celebrations, a fun fair featuring wine, food and other attractions will be held at the Willunga Courthouse throughout the afternoon and early evening on New Years Eve 2014. Highlights of this event will be the release of the Reflections of Willunga DVD and book, and the unveiling of the replacement Willunga150 plaque, incorporating recognition of Willunga175. It will also provide a final opportunity for citizens to celebrate Willungas 175 th anniversary and reflect on all that makes Willunga the wonderful town that it is.
Potential attendees: 1000

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Reflections of Willunga Throughout the year
Reflections of Willunga is an important part of the Willunga175 anniversary celebrations. We aim to collect oral and pictorial memories of Willunga from current and past residents, both young and old, to ensure that this valuable and interesting information is retained for the future. This activity will begin late in 2013 and continue throughout most of 2014. Collected information will be compiled and presented as a DVD and accompanying book, which will be available for sale. Segments of special interest will also be posted on the Willunga175 website.

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Our Marketing Strategy
The Willunga175 Committee has designed an advertising and marketing strategy that will provide great value for our supporters and sponsors throughout 2014. Radio Lead-in interviews at the commencement of 2014 will be reinforced by further radio advertising throughout the year to promote each event. The targeted demographic will include local and Adelaide metro radio stations. Radio commercials highlighting several different aspects of the Willunga175 program will include live and prerecorded radio interviews. This will maximise exposure in the lead-up to each event. In addition to TV, magazine and newspaper stories, radio will also be used to generate particular interest in the premier Hit the Hill event. Press Willunga175 events and activities will be promoted through advertisements in regional and city-based publications as well as local newspapers. There are a number of regional newspapers in the Fleurieu Peninsula with a potential audience of close to 320,000 people. Other selected publications, such as Fleurieu Living and SA Life will also be targeted. Regular press releases will highlight each event in the weeks prior to it taking place. The Web The Willunga175 website www.willunga.com.au/175 will include exciting news about features of the festival and will be updated regularly. Sponsors names and logos will be prominent on the screen, together with hot-links back to the sponsors own website. The Willunga175 website will also have links to other significant and relevant organisations, such as Fleurieu Peninsula Tourism, the South Australian Tourism Commission and, for Hit the Hill specifically, Bike SA and Cycling SA. Interested people will be sent regular email updates of events and these will all reference our sponsors. This extremely effective medium will be utilised throughout our advertising campaign. The events will be registered on the Australian Tourism Data Warehouse and Included on the SATC Festival & Events database. Internet: www.willunga.com.au/175 Facebook The year-long celebrations will feature on social media, with the development of the Willunga175 Facebook page http://www.facebook.com/Willunga175

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Printed Promotional Material To highlight the special features of each Willunga175 event, a range of printed material will include: A3 full-colour posters DL brochures Programmes Each event will also be listed in relevant publications: Fleurieu Peninsula Regional Guide Willunga Gazette SATC The Word Around SATC Fast Track

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Why support Willunga175?
The Willunga175 celebrations provide you with an excellent opportunity to promote your business or organisation to Willunga residents and the wider community. Your support will demonstrate your commitment to Willunga and the Fleurieu region and will give you a cost-effective way of advertising your goods and services. In return for your support, we are offering a generous range of benefits for you and your company. We are happy to tailor a package to suit your requirements from the following list of options. If you wish to discuss other ways you can support Willunga175, please contact Graham Ormsby.

Sponsorship options
Naming rights for a given event Sponsorship of a specific event or activity Provision of product for use at Willunga175 events Monetary sponsorship plus an amount of product for our use. General support of the Willunga175 celebrations.

Other promotions and marketing opportunities

There will be times where opportunities arise to increase exposure and, subject to the level of sponsorship we are willing to negotiate these options with you: Pre-event roadside banners strategically placed in a number of high profile locations Comprehensive exposure in media releases to all media outlets High profile signage located within Willunga throughout the year Repeated acknowledgement and recognition of sponsors and participants in announcements throughout the Willunga175 events Selected live radio interviews at the Discover Willunga Fair and other events.

Participation in these events will reinforce the positive profile of your business throughout the region.

Contact Details: For marketing and sponsorship inquiries please contact: Marketing & Sponsorship Manager Graham Ormsby Ph: 0402892425 Email: willunga175@gmail.com

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1839 2014 MAJOR SPONSOR $ 2,500 plus GST

Naming rights to several feature events are available for up to five major sponsors. In addition to the naming rights, we will promote the sponsor at all events throughout the year as detailed in the package listed below: Naming rights to feature events of Willunga175: Willunga175 Launch, Discover Willunga Fair, Know Your Willunga Quiz Night, Willunga175 Finale or Reflections of Willunga. (Subject to availability) Four complimentary tickets to the Almond Blossom Festival Historical Ball or the STARS Willunga175 Spectacular A table of eight at the Know Your Willunga Quiz Night VIP invitation to each of the Willunga175 events Your business logo on all Willunga175 advertising including relevant publications such as Sunday Mail, Advertiser, On the Coast and The Messenger Your business logo on Willunga175 promotional material such as posters and brochures Logo placement on big screen monitors at Willunga175 events (where available) Banner placement at the Sponsors VIP area at appropriate events Social media pre- and post-events, and regular Facebook updates Your business name and logo on the Willunga175 website www.willunga.com.au/175 with a hot link to your own website 12 months subscription for two people to all Cinemallunga shows, including food and drinks and inclusion of logo in cinema advertising One year Willunga Farmers Market membership Complimentary stall at the Discover Willunga Fair Copy of Reflections of Willunga DVD and book. Estimated Total Value $10,000

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WILLUNGA175
1839 2014 SPECIAL SPONSOR
- $ 1,000 plus GST
Willunga175 is seeking many sponsors of its celebrations and offers this package to any businesses and organisations keen to be involved. It offers a range of options that will benefit sponsors while also helping Willunga175 to stage the events listed in the program. Four complimentary tickets to the Almond Blossom Festival Historical Ball or the STARS Willunga175 Spectacular A table of eight at the Know Your Willunga Quiz Night VIP invitation to each of the Willunga175 events Your business logo on all Willunga175 advertising including relevant publications such as Sunday Mail, Advertiser, On the Coast and The Messenger Your business logo on Willunga175 promotional material such as posters and brochures Logo placement on big screen monitors at Willunga175 events (where available) Banner placement at the Sponsors VIP area at appropriate events Social media pre- and post-events, and regular Facebook updates Your business name and logo on the Willunga175 website www.willunga.com.au/175 with a hot link to your own website Cinemallunga tickets for two people for two events, including food and drinks and inclusion of logo in cinema advertising One year Willunga Farmers Market membership Copy of Reflections of Willunga DVD.

Estimated Total Value: $5,000

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SUPPORTER - $250 plus GST as a cash amount, product or in-kind services
The Willunga175 committee recognises that not every business can be a major or special sponsor of the celebrations so we offer you the option of becoming a SUPPORTER of Willunga175. We believe it is important that as many local businesses and organisations as possible are involved in Willunga175. VIP invitation to each of the Willunga175 events Your business logo on Willunga175 promotional material such as posters and brochures Logo placement on big screen monitors at Willunga175 events (where available) Social media pre- and post-events, and regular Facebook updates Your business name and logo on the Willunga175 website www.willunga.com.au/175 with a hot link to your own website Two Cinemallunga tickets for one show and inclusion of logo in cinema advertising Estimated Total Value: $1,000

1839 2014

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Hit the Hill Naming Rights Sponsorship - $5000 plus GST

Hit the Hill is the premier Willunga175 event and offers a valuable opportunity for your organisation to gain exposure to a wide audience. As Naming Rights Sponsor, the successful company will be eligible for all the benefits of Major Sponsorship plus: Free entry to the Hit the Hill event for up to eight riders Complimentary food and drinks at the Hit the Hill wine and food fair for eight people.

The event has been specifically endorsed by Events SA as an addition to its cycling promotions in this state. It is expected to attract support and publicity from all over South Australia and will also generate a considerable amount of interstate interest as the cyclists of Australia take up the opportunity to test their skill and strength against the Old Willunga Hill. Hit the Hill will be publicised through cycling organisations such as Cycling SA, Bike SA and Triathlon SA, and will feature several special races and well known competitors. In 2014, as part of the Willunga 175 celebrations, Hill the Hill will have the added attraction of the revival of the High Street billycart races, which were once a regular feature in Willunga. To help people enjoy the occasion even more, a wine and food fair will highlight local produce from the famous Fleurieu Peninsula and Southern Vales wine district. As an added incentive, potential sponsors should be aware that initial discussions have canvassed the possibility of Hit the Hill becoming an annual event, with the offer of right of renewal for ongoing naming rights. Estimated Total Value: $20,000

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WILLUNGA175
Attachment A:

Attachment A:

1839 2014 WILLUNGA175 1839 - 2014

MONTH
JANUARY

DATE
26 # * * 29 8 5 3-4 ** 21 26-31 2 7 19 * 25,26,27 22 ** 31

EVENT
WILLUNGA175 LAUNCH REFLECTIONS OF WILLUNGA FOX Creek Wines 175 Musical Special Anglican Commemoration Historical Service CINEMALLUNGA SA POLICE BAND CONCERT Willunga Waldorf 175 Fair DISCOVER WILLUNGA FAIR HISTORY MONTH STARS WILLUNGA175 ALMOND BLOSSOM FESTIVAL ALMOND BLOSSOM BALL HIT THE HILL WILLUNGA PRIMARY SCHOOL 175 FAIR Historical Hymfest FLEURIEU FOLK FESTIVAL KNOW YOUR WILLUNGA QUIZ NIGHT XMAS TREE FESTIVAL WILLUNGA175 FINALE

FEBRUARY

MARCH

APRIL MAY

JUNE JULY AUGUST SEPTEMBER

OCTOBER

NOVEMBER DECEMBER

* = date to be confirmed, ** = being held all month, # = happening throughout 2014 NOTE: PLEASE USE OUR WEBSITE OR FACEBOOK FOR THE LASTEST PROGRAM. ADDITIONAL EVENTS HAVE BEEN PROPOSED

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