Analysis of Data Doctors Responses:

Q1) Indications in which you prefer the use of plain cifixime? 55% Doctors prefer it in Respiratory Tract Infection (RTI) 25% Doctors prefer it in Typhoid 10% Doctors prefer it in Urinary Tract Infection (UTI) 10% Doctors Prefer it in RTI & UTI Indications for Plain Cifixime
RTI UTI 10% 25% 55% Typhoid 10% RTI & UTI

Q2) Indications in which you prefer the use of cifixime and ofloxacin combination? 95% Doctors prefer it in Typhoid 5% Doctors prefer it in All cases Indications for Cifixime & Ofloxacin Combination
Typhoid 5% All

95%

Q3) In Typhoid: a) Efficacy of combination in fever clearance 45% Rate the combination to be Good(7-8) 40% Rate the combination to be Moderate(5-6) 10% Rate the combination to be Very Good(9-10) 5% Rate the combination to be Bad(3-4) 0% Rate the combination to be Poor(1-2) Rating for Efficacy of Combination in Fever Clearance
Poor (1-2) Bad(3-4) Moderate(5-6) 0% 5% 10% 40% 45% Good(7-8) V.Good(9-10)

b) -

Efficacy of combination in fever relapse 45% Rate the combination to be Good(7-8) 30% Rate the combination to be Moderate(5-6) 10% Rate the combination to be Very Good(9-10) 15% Doctors had no experience in this case. Rating for Efficacy of Combination in Fever Relapse
Poor (1-2) Good(7-8) Bad(3-4) V.Good(9-10) 0% 0% 15% 10% 45% 30% Moderate(5-6) No Experience

c) -

Tolerability of the combination 75% Rate the combination to be Good(7-8) 15% Rate the combination to be Moderate(5-6) 10% Rate the combination to be Very Good(9-10)

Rating for Tolerability of Combination

Poor (1-2) Bad(3-4) Moderate(5-6) 0% 0% 10% 15% Good(7-8) V.Good(9-10)

75%

Q4) In pediatric typhoid, which molecule you prefer as 1st choice ( considering fever clear and fever relapse) ? 50% Doctors prefer to use Cifixime 25% Doctors prefer to use Azithromycin 15% Doctors prefer to use Ceftriaxone 10% Doctors prefer to use Other Drugs(Amoxicillin, etc) Prefrences for Drugs in Pediatric Typhoid
Azithromycin Cifixime Ceftriaxone Other

10% 15% 25%

50%

Q5) Any specific brand of the combination which you find faithful? 37.5% Doctors trust Zifi-O 15.62% Doctors trust Mahacef-O 9.38% Doctors trust Omnix-O 37.5% Doctors trust Other Brands(Zemenic-O, Taxim-O, Zenfloc-O, Cifi-O)

Faithful brands
Zifi-O Other Mahacef-O Omnix-O

9% 16% 37%

38%

Reason: 52% Doctors trust the brand Based on the results 32% Doctors trust the brand Based on Companies Marketing Efforts 12% Doctors trust the brand based on its Cost Effectiveness 4% Doctors trust the brand based on other reasons.

Reason for Brand Preferance

Result Based Company Approach 12% 4% Cost Effective Other

32%

52%

Findings:
1) Plain cifixime is preferred in the cases of Respiratory tract infections. 2) Cifixime and Ofloxacin combination is preferred in the case of Typhoid. 3) The efficacy of the combination in fever clearance in Typhoid is found to be Good. 4) The efficacy of the combination is found to be Good in Fever relapse in case of Typhoid. 5) The tolerability is found to be Good in case of Typhoid. 6) Doctors prefer Cifixime as the first choice drugs in case of pediatric typhoid. 7) Zifi-O, Mahacef-O, Omnix-O are the leading combination brands in the market. 8) Doctors prescribe the Drug based on the results, company approach and cost effectiveness.

Suggestion:
1) Depending on the preferences of doctors towards various drugs, combination of cifixime with azithromycin can also be considered. 2) The company should majorly focus on the segment of Pediatric Doctors. 3) The product should be of Standard Quality so as to provide proper results. 4) The company should create a proper professional relationship with the Doctor so as to sustain in the market. 5) The product should be cost effective along with the Quality. 6) The Company should help the Doctors in cases of low income group patients.

Chemists Responses:
Q1) What does the doctor prescribe more, plain cifixime or cifixime ofloxacin combination? 76.66% Chemists vote for Plain Cifixime 16.67% Chemists vote for Cifixime Ofloxacin Combination 6.67% Chemists vote for both What the Doctor prescribe more?
Plain Cifixime 7% Combination Both

17%

76%

Q2) Which are the brands of cifixime-ofloxacin combination that the Doctors prescribe? 47% vote for the brand ZIFI-O 25.5% vote for the brand MAHACEF-O 9.8% vote for the brand TAXIM-O 17.6% vote for other brands (Zemenic-O, Omnix-O, Zenfloc-O, Cifi-O) Brands the Doctors prescribe
ZIFI-O MAHACEF-O TAXIM-O OTHER

10% 18% 47%

25%

Q3) What is the frequency of the brand being prescribed/week? 70% vote for frequency less than 5 strips/week 16% vote for frequency of 5-10 strips/week 14% vote for frequency of more than 10 strips/week

Frequency of the brands being prescribed (strips/week)

Less than 5 5 to 10 More than 10

14% 16% 70%

Q4) What are the schemes you are getting on the combination? 63% vote for No schemes 24% vote for scheme of 10+1 3% vote for scheme of 10+2 Schemes obtained on the purchase of combination
No Scheme 3% 10+1 10+2

27% 70%

Q5) What promotional inputs/ freebies chemists find useful & like to receive from Pharma companies? 45% vote for Stationary items (Notebook, Pen, Scissors, Calculators,etc) 27% vote for Schemes on purchase 15% vote for No expectations 3% vote for other (event passes, annual trips, etc) Useful freebies and expectations from pharma companies
Stationary Schemes 3% 17% 50% 30% No expectations Other

Findings:
1) 2) 3) 4) 5) The sale for Plain cifixime is more as compared to Cifixime-Ofloxacin combination ZIFI-O, MAHACEF-O are the leading combination brands in the market There is a Good sale of the combination product in the market. Few companies provide schemes on the purchase of the combination (10+1, 10+2) The Chemists expect stationary and schemes on purchase from the Pharma industries.

Suggestions:
1) Company can have both the type of drugs, plain cifixime and cifixime ofloxacin in the market. 2) The company should provide proper schemes to the chemists on the purchase of the product. 3) The company should consider the chemists equivalent to the Doctors.