SYNOPSIS

In Partial fulfillment of the Masters Program in Business Administration (MBA) in MARKETING Sikkim Manipal University

SUBMITTED BY:

MILAN KUMAR MISHRA

ROLL NO: 571110446 SESSION: 2012-2014

(Submitted to) CAREER POINT (0979), MATHURA (Authorized Learning Center of Sikkim Manipal University)

INTRODUCTION Marketing is the process of discovering and translating consumer wants into product and service specifications and then in turn helping to make it possible for more and more of consumers to enjoy more and more of these products and services.

Marketing consists of analyzing marketing opportunities, researching and selecting target markets, designing marketing strategies, planning marketing programs and organizing, implementing and controlling marketing effort. Companies have to identify long and short term marketing opportunities and research the selected market by measuring and forecasting attractiveness of the given market. Having selected the market, the companies need to develop a differentiating and positioning strategy for the target market. The marketing strategy must be transformed into marketing programs by deciding on marketing expenditures and the marketing mix. The final step is organizing the marketing resources and implementing and controlling the marketing plan.

Objectives of the Study

1. To study the various promotional strategy adopted by EVERREADY).

2. To find out the footage of EVERREADY). With respect to other players in the
market.

3. To observe and understand the practice followed by EVERREADY).

4. To find out the communication linkages and de-linkages in the organization.

To study the activities of each and every department of the organization

Data Collection Methods

In this study, the foremost data collection instrument used is the questionnaire method. The questionnaire has been designed with both open ended and closed ended questions. Apart from this, the research instrument consists of primary and secondary data collected for the study.

Primary Data:
Here first hand information is obtained by distributing printed questionnaire to the marketing executives of the company. Data was also obtained from the observation and interview technique adopted by the researcher. Moreover, information was

disseminated by the departmental heads.

Secondary Data:
Here the information is obtained from the brochure, books, websites, newsletter, journals, magazines, newspapers, etc.

CONCLUSION
No man has the right to dictate what other men should perceive, create or produce, but all should be encouraged to reveal themselves, their perceptions and emotions and builds confidence in their creative spirit!

This inspiring thought of Ansell Adams is well appreciated by new style marketing organizations which understand that boxes and lines structures cant drive value in fast moving environments. No doubt, EVERREADY). is one of them because they believe in teamwork. Today, the need of the Indian consumer evolves beyond roti, kapada aur makaan. The game in the new-breed industry is no longer furnishing. It is about dressing. To capture opportunities continually, the company must have a continual flow of ideas. Transforming a pipeline full of ideas into a value generating portfolio of products and services is hard. Herein, lays the importance of co-ordination.