WILLIAM M.

NELSON
SUMMARY A senior-level manager of corporate communications, public relations, sustainability, government affairs, reputation management, law and television news. Battle-tested spokesperson and communications advocate who delivers measurable results. PROFESSIONAL EXPERIENCE
3M COMPANY, St. Paul MN Public Relations Manager (Corporate), St. Paul, MN 2003 2013

Team leader for communications and issues management regarding former 3M chemicals in local

drinking water. Leader for message development and crisis management. Experienced spokesperson with hundreds of news interviews, including several for radio and television news segments. Results: positive impressions of 3M in the local community.
Developed the strategy for marketing 3Ms sustainability solutions, which included updating the

website: www.3M.com/sustainability. Results: increased sales of sustainability products for all 30 of the companys divisions.
Creator and leader of initiative to increase sales of companys sustainability products through

greater utilization of 3Ms NASCAR sponsorship. Results: increased sales of products particularly of window film and specialty chemicals.
Developer of 3Ms world-class crisis communications response program. Created 3Ms facility-

based communications training for plant management and headquarter managers and executives and serving as spokesperson. Led teams in public affairs and community relations. Portfolio of successful outcomes include: defending a toxic tort lawsuit in upstate New York involving Erin Brockovich and her law firm; environmental remediations in central Ohio and Detroit; human resource issues, environmental spills, plant explosions and fires, and leaking chemical containers.
Media relations expert in both traditional and social media platforms. Leader of teams that created

dozens of positive news stories on sustainability, pollution prevention, community affairs donations and community involvement. Manager, 3M State Government Affairs (Corporate), St. Paul, MN 1993 - 2003

Advanced 3Ms business objectives in the Midwest region through effective direct lobbying, engagement of local plant personnel, outside lobbyists and public relations firms that resulted in new business opportunities for 3M divisions and the corporation. Created 3Ms grassroots programs for field employees and developed the concept of 3M Day at the Capitol where field managers met with state officials (Missouri, Illinois and Wisconsin) to inform policy makers of 3Ms value in those states.

William M. Nelson Woodbury, MN 55129 Home: 651-731-9540 Cell: 651-485-5759 e-mail: williamnelson.pr@gmail.com

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Regional Manager, 3M Billboard Division, St. Louis, MO & Chicago, IL

1990 - 1993

Successfully led an extremely divisive industry group to pass a bill in the Illinois legislature that ensured just-compensation for billboards should any city in Illinois seek their removal. Created a childrens art contest that was adapted nationwide and resulted in positive media impressions for the business unit. Additional Professional Experience:

Law Assistant Circuit (States) Attorney - St. Louis, Missouri Prosecuted state felonies and misdemeanors, including over 20 jury trials. Argued and won three cases at the Missouri Court of Appeals. Television News Researcher / Assignment Editor - KTVI-TV Channel 2 (ABC), St. Louis, Missouri Served as the early morning and evening Assignment Editor - selecting stories and assigning reporters and photographers. Researched and produced the ripped-off consumer segments and acted as a liaison between viewers and local businesses.

Education:
Juris Doctor (J.D), St. Louis University School of Law (St. Louis, MO). Bachelor of Arts (B.A), American University (Washington, DC): Double-major: Communications and Political Science.

Professional Associations and Awards:

Missouri Bar (since 1987).

Awards:
3M Chairmans Leadership Awards for environmental projects (4-time recipient) PRSA Award of Excellence Copley, Ohio Remediation Project (2001)

William M. Nelson Woodbury, MN 55129 Home: 651-731-9540 Cell: 651-485-5759 e-mail: williamnelson.pr@gmail.com