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NAME OF TRACK: Trouble Town ARTIST: Jake Bugg

1. Why did you choose the text you are analysing? I chose this text as I think The Enemys music is quite good and out of their songs this is one of my favourites by them. I also thought it would be a good video to analyse, as I like it and it is interesting with the mixture of narrative and performance elements. 2. In what context did you encounter it? I had never watched the video before this summer, but had heard the song previously years ago. I encountered the video after a friend had seen them perform at The Strawberry Fields Festival and tweeted my a link to the video on YouTube. I then watched and enjoyed the video. 3. What influence do you think this context might have had on your interpretation of the text? Often when a friend recommends a video/song that they think might interest you, I can feel inclined to say you like it when you dont, as to not damage the friendship. However my own taste liked this video and if I didnt like something I could be honest enough with this friend to tell them as we are close. 4. Which conventions of the genre do you recognize in the text? It is clearly a music video, by the sharp cuts and focus upon the artist, especially lead singer of The Enemy Tom Clarke. Whilst it is an illustration video, coupled with some narrative, this is highlighted by the band performing in a studio as well as the crystal clear correlation between the lyrics and visuals. 5. To what extent does this text stretch the conventions of its genre? The video didnt stretch any conventions of a regular music video. It could be seen that its split between narrative and performance is somewhat of a twist from conventions. Althougth this is becoming more and more common now, so is not so much of a difference from the norm. 6. Where and why does the text depart from the conventions of the genre?

Answer above.
7. What sort of audience did you feel that the video was aimed at (and how typical was this of the genre/style of music)? It was cleary aimed at Jake Bugg fans because of the frequent close ups on the band (especially Tom Clarke) throughout the video. It can also be fans of the music and not the band in particular. just fans of highlighted by the visuals of the 3 members

performing. This is typical of the Genre as people who like this music are often more interested in the music than the artists appearance/personality. 8. What sort of person does it assume you are? It assumes you are a person interested in music over personality, with the focus on a performance video, which is a strong reason to explain why there is no touching on the genres of amplification and disjuncture. 9. What assumptions seem to be made about your class, age, gender and ethnicity? You are from a troubled background perhaps, with a desire to up roots. You dont want to live your life by any stereotypes which is represented by the relationship between the lyrics and visuals in the music video. You are aged between 17 and 35, white or black and male or female. But this song in particular I feel calls to the male gender. 10. What interests does it assume you have? It assumes you are interested in a differing lifestyle from the stereotyped norm represented in the video. But overall you The Enemys music represented by the performance elements of the video and the fact they are watching the video. 11. What relevance does the text actually have for you? The text itself has little relevance to myself as I will probably live a more stereotypical life as older members of my family have done previously. I am interested in the music primarily, but that is not to say I dont find the video entertaining. 12. What knowledge does it take for granted? It could presume you dont want to live your life differently to others, such as friends and family. It also presumes you know who The Enemy are before they star and perform in the Video. 13. To what extent do you resemble the 'ideal reader' that the video seeks to position you as? I dont really represent the ideal viewer of the video, because I am more interested in the music, however the focus on the artist/performance could suggest I am in fact the ideal? 14. Are there any notable shifts in the video's style (and if so, what do they involve)? No, apart from the quick cuts which represent a change from a performance and narrative video.

15. What responses does the video seem to expect from you? It expects you to like the music followed by The Enemy, hence the focus upon his performance and secondary focus upon the band. Nonetheless it also wants you to like the video along with the music. 16. How open to negotiation is your response (are you invited, instructed or coerced to respond in particular ways)? You are invited to like the video as that is your own choice, however it certainly steers you to liking the artist by the way It focuses on their music and performance. 17. Is there any penalty for not responding in the expected ways? You will have wasted the time watching the video, or if you wish to stop watching you have not used up that time. 18. To what extent do you find yourself 'reading against the grain' of the text and the genre? Not really at all, it is quite clear and theyre no gimmicks or tricks in the video. What you see is what you get very much so. The lyrics relate to the visuals, as does the music just to a lesser extent. 19. How typical do you think this video is of Music Videos? It is quite different in terms of some music videos, as it is trying to represent the reality that some people struggle in life and is not fake and unrealistic.

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