Seoul Metropolitan Goverment Tourist Guide

www.visitseoul.
net
Overview of Seoul. ..................................................... 04 Twelve of Seouls Most Interesting Districts Gwanghwamun . ........................................................... 08 City Hall Area................................................................. 10 CheonggyecheonJongno............................................... 12 Insa-dong. .................................................................... 14 Samcheong-dongBukchon............................................ 16 Myeong-dongEuljiro...................................................... 18 Namdaemun Market ..................................................... 20 Hongik Univ.Sangsu Station area................................... 22 Dongdaemun Market .................................................... 24 Itaewon......................................................................... 26 Apgujeong-dongCheongdam-dong. ............................... 28 Samseong Station area.................................................. 30 Eight Themes of Seoul Cultural Heritage. .......................................................... 34 Landmarks.................................................................... 36 Experience Traditional Culture......................................... 38 Shopping. ..................................................................... 40 Museums and Galleries.................................................. 42 Entertainment................................................................ 44 Hangang Tour................................................................ 46 Savor Seoul................................................................... 48 Seoul City Tour Bus.................................................... 50 Seoul City Walking Tours. .......................................... 51 Seoul Travel Information............................................ 52 Useful Korean Expressions........................................ 55 Seoul Tourist Map According to Various Themes..... 56
120 Dasan Call Center Travel information about Seoul: Call 120 and then press 9 when you hear a recorded message in Korean. (You can choose from the following languages: English, Japanese, Chinese, Vietnamese and Mongolian.)
[Three Ways to Use the Guidebook] Locate 12 representative areas favored by tourists ( P.06) Locate places under the 8 themes you want to enjoy in Seoul, such as traditional culture, shopping and museums ( P.33) Find out which attractions you want to visit by looking over the citys map ( P.56)
Legend
Museum / Exhibition Hall Performance Hall Shopping
Hotel Residence Youth Hostel Guest House Tourist Information Center Police Station Post Office Embassy Hospital
Bank School
UNESCO World Heritage Casino

Theater Club Craft Studio Restaurant *
University City Tour Bus

Airport Limousine
.. Hours . Location .. Contact

Website
* 2011 Best Korean Restaurants in Seoul Seoul Travel Guidebook Date of publication November 2011 | Publishing organization Seoul Metropolitan Government (Tourism Division) | Publisher Mayor of Seoul | Planning and production Seoul Tourism Organization | Design design Soomokwon http://www.visitseoul.net
Seoul Travel Guide
Koreas Ancient Modern Capital

Seoul is an amazing combination of contrasts. While walking along the busy streets of downtown Seoul, you may suddenly find the gate of an old palace. In the boisterous city center, you can stop for a while and rest alongside a stream. Right after you step out of a modern shopping mall, you encounter a vibrant traditional market, while as soon as you get off the subway, you can enjoy green forest and riverside parks. Whenever you turn your head or blink your eyes, entirely different landscapes and attractions catch your attentionthis is our Seoul.
Changgyeongung (Palace)
+ As the newest trends are added to its long history, Seoul is becoming even more dynamic. Culture from the city spreads beyond Asia and fascinates people around the globe. Seoulwhere tradition and modernity, nature and high technology coexistmarks the beginning of a new urban voyage.
Official title Seoul Teukbyeol-si | Area 605.33 km2 | Population 10,557,498 (Sept. 2011) | Language Korean | Climate Temperate | Currency unit won (\, KRW) | Local standard time GMT+9 (Korea Standard Time) | Country code +82 | Local code Seoul 02 (When you call from overseas, please omit 0 and just press 2.)
Seoul
04
05
Twelve of Seouls Most Interesting Districts

To experience the citys ancient history, traditions, cuisine and trendy culture, a visit to these 12 areas is a good place to start.
Gimpo International Airport
Ha
ng
an
g(
Riv
er)
01 Gwanghwamun ......................... 08 02 City Hall Area ......................... 10 03 CheonggyecheonJongno ... 12 04 Insa-dong ................................. 14 05 Samcheong-dongBukchon
........................................... 16
Incheon International Airport
06 Myeong-dongEuljiro .......... 18 07 Namdaemun Market . .......... 20 08 Hongik Univ.Sangsu Station Area .................................... 22 09 Dongdaemun Market ............ 24 10 Itaewon ..................................... 26 11 Apgujeong-dongCheongdam-dong ..................................... 28 12 Samseong Station Area ........ 30
05 Samcheong-dongBukchon 04 Insa-dong 01 Gwanghwamun 02 City Hall Area 07 Namdaemun Market 06 Myeong-dongEuljiro N Seoul Tower 08 Hongik Univ.Sangsu Station area 10 Itaewon 12 Samseong Station area 11 Apgujeong-dongCheongdam-dong 03 CheonggyecheonJongno
09 Dongdaemun Market
km 10
15 km
06
07
01
Gwanghwamun
3 Gyeongbokgung 5 Gwanghwamun
Nearby subway station
1-2 The National Folk Museum of Korea Geunjeongjeon 2 (Imperial Throne Hall)
Tongui Police Box

Central Government Complex Sageori
0 75
Samcheong-dong P.16
Hyoja-ro
150m
Gyeongbokgung (Palace)
Samcheong-ro
Entrance
Heungnyemun (Gate) 1-1 National Palace Museum of Korea 5

9
Ticket Office Gwanghwamun (Gate)

10
Entrance
4 6
Dongsipjagak
Gyeongbokg ung
Hyundai 58 Securities
P.14 Insa-dong
11
Line 3
Gwanghwamun Samgeori
59
Central Government Complex

13
Gwanghwamun Citizen's Open Square

14
2 3
Japanese Embassy
Saemunan-ro
62
63
15
4
Underpass
Sajik-ro 8-gil
KEB National Museum of Korean Contemporary History

7
National Tax Service
66
Ministry of Foreign Affairs 67 and Trade
Sejongno Park
6
(To be completed in 2012)
Embassy of Ireland (13F)

il o 5-g Jong-r
Jong-ro 1-gil
il Saemunan-ro 5-g
5
a-gil o 5g an-r mun Sae
2
Gwanghwamun Square
Woori
8
17
US 18 Embassy
Jongno-gu Office Jongno Fire Station
19
70
Sejong Center for 3 71 the Performing Arts

9
Sejong-daero
KEB
46 Sejong-daero 23-gil
3-1 10 The Story of King Sejong / The Story of Admiral Yi Sunshin 1

47
2-1 Haechi Madang
Experience Green Growth Hall (1F) 11 Olleh Square 2

22
4
12
21
Gwanghwamun
3
Line 5
Jong-ro 3-gil
16
23
Kookmin
13
14
3
2
15
Austrian Embassy (21F) Australia Embassy (19F) Finland Embassy (18F)
ro anmun Sae
1
Sinanchon
50 51
Kookmin 6
25
7
Sejong-ro Sageori
4
8
26
19
Kyobo Book Centre (B1)

20
Le Meilleur Jongno Town

27-2
il 9-g
Gyeonghuigung (Palace) P.34

Around 300m
54
17
Saemunan-ro
5
18
Line 1
6
P.12 Jongno
55 Taipei Representative Offices (6F) Woori
6
11
Ilmin Museum of Art
P.10 City Hall
10
il Saemunan-ro 2-g
21
Dongwha 22 Duty Free Shop (B1-3F)

9
12 Media Donga Center
23 Cheonggye 4 Plaza
Mugyo-dong 24 Sageori
10
Cheonggyecheon-ro
Mojeongyo(Bridge)
11
Ha
ng
01 Gwanghwamun
1 Gyeongbokgung (Palace)
an
g(
Riv er)
Here you will find the Gyeongbokgung (Palace), whose location was determined to be an auspicious site according to Korean geomantic principles and the Korean Presidential Residence, Cheongwadae (Blue House) are located. At present, it is home to numerous government agencies and foreign embassies. Built in 2009, the Gwanghwamun Square has become a popular place for visitors.
Built in 1395, Gyeongbokgung was the main royal palace and heart of the Joseon Dynasty for 500 years. The remaining halls include Geunjeongjeon, where official ceremonies were held, and the private quarters of the king and queen. The National Palace Museum of Korea - which showcases royal culture - and the National Folk Museum of Korea - where the life cycles of Koreans in the olden days can be observed - are within its precincts.
Mar.-Oct. 09:00-18:00, Nov.-Feb. 09:00-17:00 (Closed on Tuesdays) *Guided tour available in English, Japanese and Chinese (Please contact for exact hours) 02-3700-3900 http://www.royalpalace.go.kr *Regular ceremonies: Opening and closing of the palace gate and royal guard changing ceremonies on the hour between 10:00-15:00 (Opening and closing of the palace gate 16:00) 09:00-18:00, Weekends/ 1-1 National Palace Museum of Korea holidays 09:00-19:00 (Closed on Mondays) 1-2 The National Folk Museum of Korea . Mar.-Oct. 09:00-18:00 (MayAug. Weekends 09:00-19:00), Nov.-Feb. 09:00-17:00 (Closed on Tuesdays)
2 Gwanghwamun Square
This is a 550m-long, 34m-wide square constructed at Sejong-ro in 2009. Statues of the two most respected historical figures in Korea King Sejong the Great and Admiral Yi Sun-sin stand in the square.
2-1 Haechi Madang a convenience facility at Gwanghwamun Station that was designed for tourists 10:00-21:00
3 Sejong Center for the Performing Arts

02-399-1114 http://www.sejongpac.or.kr
This is a performance theater representing Korea and also a cultural complex for exhibitions and cultural experiences.
3-1 The Story of King Sejong / The Story of Admiral Yi Sunshin
Exhibitions on the lives and achievements of King Sejong the Great and Admiral Yi Sun-sin 10:30-22:00 (Closed on Mondays) 02-3991114~6 http://www.sejongstory.or.kr [Sejong Belt] Performance and exhibition tickets are sold at discount prices. (Rush ticket, S-day) 02-399-1190 http://www.sejongbelt. com *Please use the Sejong Belt Information Center at Haechi Madang in Gwanghwamun.
4 Cheonggye Plaza
This is a plaza built where the Cheonggyecheon (Stream) starts. The plaza is widely known as the site where large groups of people gather to cheer for the Korean teams during major international competitions such as the World Cup. (Cheonggyecheon
(Stream) p.12)
Tips
Go sightseeing at Seouls tourist attractions using Seoul City Tour Bus. ( p.50) Browse through performances, exhibitions and cultural events held in Seoul by way of the Sejong Belt, an association of theaters, galleries, palaces and museums in the Gwanghwamun area. 08 09
02
City Hall Area

1 2 City Hall
59

58
Dongwha Duty Free Shop (B1-3F) City Tour Bus Information Center
Cheonggye Plaza P.09

Cheonggyecheon-ro
Gwanghwamun P.08
62
Deo ksu gun g-g il
66
70
Chongdong 3 46Theater
Chungdong First Methodist Church 7 Russian Embassy Paichai Park

1
50
54
Korea Samkyetang 13 Woori
10
7 8
14
Line 2
15
o mun-r Seoso
48
15
Nam daem un-ro
Hana
1-gil
10
11
Samsung Main Bldg.

Sejon g-dae ro 11 -gil
12
52
Sejong -daero
12gil
13
14
Seo som unro
L in e
0
63
Hana Seoul Finance Center Singaporean Embassy(28F) New Kukje Best Western New Seoul (3F)
57 58
Deoksoo Elementary School The Salvation Army
75 150m Around 400m Around 350m

3
1
Spongehouse Koreana
56
1-gil daero 2 Sejong-
67
Chosun Ilbo Art Museum
Gyeonghuigung (Palace) P.34 JeongdongNANTA Theater P.44

British Embassy
71
Seoul Metropolitan Council
Sejong-daero
The Anglican Church of Korea Bibab Theater (Cecil)

60
Korea Press Center

Sejong-daero 20-gil
61
Mugyo-ro
62
4
3

4
2-1 Seoul City Hall building
Seokjojeon
5
64
P.18
65
Plaza Eulji-ro 2 Seoul

66
City Hall
47
Jeo ngd ong -gil 5
National Museum of Contemporary Art, Deoksugung

68
1 Deoksugung (Palace)
Ticket Office Daehanmun encircling 68 d roa all -w ne 51 1-1 Sto ung (Palace) Deoksug 1 Seoul City Hall Seoul Museum of Art Metropolitan Seoul Seosomun Annex Council 10 11 12 Annex 2 3 Shinhan 4
President
70
69
6 7 Hanhwa bldg.
45
The Plaza
-ro ong Sog
11
12
Kookmin
55
12
11
44
46
Kookmin
-gil Sejong-daero 18
Hall City
Shinhan
49
16
50
9
16
KEB
Dominican Embassy(19F)
Namdaemun-ro 5-gil
Shinhan
53
54
17
18
19
20
il 2-g il-ro Tong

19
21
Gangseo Myeonok
15
El Salvador Embassy(20F)
16
20 Shinhan
22 23 Kookmin
KEB Namdaemun Underground Shopping Center IBK

-gil unsijang Namdaem
27-2 27-2 24
17
Ramada Hotel & Suites Seoul Namdaemun
Korea Chamber of Commerce & Industry
un-ro Namdaem
Seo ul S tatio n
ro dae ngSejo
18
19
Sungnyemun 20 Ogeori
il 7-g
23
25
HSBC
22
24 26
Chilpae-ro
21
Sungnyemun (Gate)
(Restoration to be completed in 2012) 23 24
Namdaemun Market
P.20
Samik Fashion Town
Ha
ng
an
g(
Riv
02 City Hall Area
er)
Here you will find the Seoul City Hall, Seoul Plaza and ancient palaces of the Joseon Dynasty surrounded by other modern buildings that manage to harmonize with one another and creating a unique atmosphere. Be sure to visit Deoksugung (Palace) and the nearby Seoul Museum of Art or pop into leading restaurants steeped with long traditions.
1 Deoksugung (Palace)
Deoksugung (Palace) was first built as a royal residence, but it became a palace when the king stayed there after the Japanese Invasion in 1592. Western style buildings were built here during the Japanese colonial period, making it the only palace with modern buildings. Seokjojeon, one of these modern buildings, now accommodates the National Museum of Contemporary Art.
09:00-21:00 (Closed on Mondays) 02-771-9951 http://www. deoksugung.go.kr *Regular events: Royal guard changing ceremonies 11:00, 14:00, 15:30 1-1 Stone-wall road encircling Deoksugung (Palace) A beautiful place with tall trees lining the street and an ancient stone wall.
2 Seoul Plaza
This is a lawn plaza in front of Seoul City Hall. Here, various events including mini concerts, outdoor exhibitions and flea markets are held every weekend. During winter, a skating rink is set up for visitors to enjoy ice skating at a reasonable price.
2-1 Seoul City Hall building The new City Hall building, which will be another landmark of the city, is currently under construction. It is an ecofriendly building with the worlds largest indoor green wall. (To be completed in 2012)
3 Chongdong Theater
If you want to experience the best of traditional Korean performing arts, you should definitely visit this theater. Along with MISO, a regular traditional performance held every day at 4:00, 8:00, the theater offers hands-on experience programs such as one on how to play the janggu (a traditional percussion instrument).
MISO performance 16:00, 20:00 (Closed on Mondays) http://www.chongdong.com 02-751-1500
4 Seoul Museum of Art
You encounter the museum while walking along the stone-wall road of Deoksugung (Palace). It holds exhibitions of such worldfamous masters as Chagall, Matisse and Picasso each year, as well as contemporary artwork by Korean and foreign artists.
10:00-20:00; Weekends Mar.-Oct. 10:00-19:00 & Nov.-Feb. 10:00-18:00 (Closed on Mondays) 02-2124-8800 http://seoulmoa.seoul.go.kr
Tips
Watch the royal guard changing ceremony at Deoksugung (Palace) and walk along the stone-wall road encircling the palace. Visit famous old restaurants in narrow alleys behind City Hall to enjoy special tastes dishes passed down over several many generations. 10 11
03
CheonggyecheonJongno

1 3 5 Jongno 3-ga 2 3 Euljiro 3-ga

5
Kyodong Elementary School
0 50 100m
P.16 alace) ung (P un-ro deokg Donhwam Chang
Tteok Museum
Samil-daero 30-gil
10-gil Yulgok-ro
Crown
ng -do Insa P.14
9
56
10
57
58
Daegaksa 11 (Temple)
Jongmyo (Royal Shrine)
59
-gil sulla Seo
Line 3
Nagwon Arcade Seoul Art Cinema (4F) Sachoom Theater (4F) 6

Donhwamun-ro 11-gil
60
Jongno 3-ga
5
61
7 8
62
Donhwamun-ro 10-gil
63
L in e
13
il 7-g o1 g-r Jon
14
15
o 3-ga Jongn
Choonwondang Museum of Korean Medicine
Jongno Fire House 2-1 9 Dansungsa
Lotte Cinema Piccadilly

64Entrance
65 Wongaksa (Temple)
66
Tapgol Park
17
Kumkang Shoe's Store
Gwanghwamun P.08
68
Kookmin
Samilmun (Gate)
18
Jong-ro
1 15 Shinhan
70
2 14
19
10 13
Jongno 3-ga
Donhwamun-ro
P.24 Dongdaemun Market
11
Jewelry Wholesale Market
67
Line 1
12
Jong-ro 22-gil
YBM Education Center

69
Jong-ro 20-gil
71
Samil-daero 20-gil
Samil-daero
Supyo-ro
Seoul Cinema
-gil Supyo-ro 18
-gil Jong-ro 16
21
22
23
Cheonggye 3-ga Sageori
Jump Theater
44
Pagoda Academy Jongno Tower
1 Cheonggyecheon (Stream)
45 46
Woori
47
Samilgyo (Bridge) Woori Signature Towers
Hana Supyogyo (Bridge)

ro Cheonggyecheon-
Gwansugyo (Bridge)
Shinhan
25
48
KEB 49 Hana
Samil-daero 12-gil
P.18 Myeong-dong
26
Seoul Youth Center
Eulji-ro 15-gil
50
27-2 4
Kookmin
Chungmu-ro 9-gil
51
Eulji-ro 11-gil
Woori 3 10 6
Eulji-ro 9-gil
Euljiro 3-ga
1
5312
2 11
52
Line 2
Euljiro 3-ga
54
55
Ha
ng
an
03 Cheonggyecheon
g(
Riv
Jongno
er)
Jongno means a street with a bell. This area has a distinctive air generated from the combination of business and traditional culture. The restoration of Cheonggyecheon (Stream) in 2003 has turned it into one of the key tourist areas in Seoul. Another real gem, is the jewelry shopping street that runs for blocks between Jongno 1-ga to 5-ga.
1 Cheonggyecheon (Stream)
12
This is a 5.84km-long stream flowing from Gwanghwamun to Dongdaemun. It was originally a natural stream, but was covered with asphalt and used as roads. Then, in 2005, it was once again changed into an ecological stream after a restoration that took three years. It has attractions including 22 bridges, nine fountains and relics from the Joseon Dynasty recovered during the restoration process.
Gwangtonggyo (Bridge) A bridge built in the Joseon Dynasty and excavated during the restoration process and recreated. Jeongjobanchado.A mural that reproduces Jeongjobanchado, a painting of the royal parade of King Jeongjo created by famous artists of Joseon, with 5,120 tiles. Wall of Hope A wall made of 20,000 tiles on which the hopes of citizens are written. Wall of Proposal A screen through which you can propose to your loved one. Anyone can use it through advance reservation. http://propose.sisul. or.kr Cheonggyecheon Museum. Line 1 Jegi-dong Station, Exit 4 / Line 2 Yongdu Station, Exit 5 09:00-21:00, Weekends 09:00-19:00 (Closed on Mondays)
16
2 Jongmyo (Royal Shrine)
20
This is a Confucian shrine where memorial tablets for kings and queens of the Joseon Dynasty are kept and memorial services are offered. It is the worlds largest remaining single wooden structure built in the 14th century and was listed as a UNESCO World Cultural Heritage site in 1995. Jongmyojerye, the memorial service offered every May since 1464, is one of the oldest ancestral rites maintained today, and was designated as one of the Masterpieces of the Oral Tradition and Intangible Heritage of Humanity by UNESCO in 2001.
Please refer to the homepage for the exact hours of guided tours in foreign languages (guidance available in English, Japanese and Chinese). Closed on Tuesdays 02-765-0195 http://jm.cha.go.kr
24
3 Tapgol Park
This is a key historic site where 33 representatives of the March 1st Movement of 1919 recited the Korean Declaration of Independence from Japan and shouted for independence. In the park, the Ten Storied Stone Pagoda of Wongaksa Temple Site, the countrys National Treasure No.2, and the Monument of Wongaksa, Treasure No.3, remain as they did in the old days.
09:00-18:00
27-2
Tips
Stroll along the 12.04km walking path of Cheonggyecheon (Stream). It stretches from Gwanghwamun to the Dongdaemun Market area. Enjoy the splendid night views of Cheonggyecheon (Stream) under brilliant lighting and its 22 bridges. 12 13
04
Insa-dong
1 Jonggak 3 Anguk
P.16 chon Buk
Constitutional Court
il ung-g Byeolg
Wonseo Park KEB

Gyedong-gil
50 100m
1 5 9 13 17
ro honBukc
Duksung Girls' Middle School
Sanneri 2
P.16 Changdeokgung (Palace)
Pungmoon Girls' High School

P.16 ong ng-d cheo Sam
6 Anguk-dong Post Office 1
Woori Hana
7 uk Ang
1
Yulgok-ro
Line 3
Public Information and Cultural Center, Japanese Embassy 5

2
Museum Relic 8
Unhyun Elementary School

3 4
Anguk-dong Sageori Gwanghwamun P.08
10
The Korea-Arab Friendship Society(6F) Seoul Senior 6 Welfare Center Jongno Police Ssangin 11 Gallery Station Gallery MIZ
5
2 Unhyeongung (Palace)
12
Entrance
Duksung Women's University
daero Samil6
Hana
Sosim
Dongduk Art Gallery(B1)
57
Insa-dong Street 1
14
Central Suun Hall Headquarters of Cheondogyo 58 Jongno District 16 15 Tax Office Kyung-in Museum of Fine Art
10
il ero 32-g Samil-da

7
Seoul Gyeongun Special School Kyodong 11 Elementary School
59
Gogung 9 Toto's Old Goods (2F) Ssamzie-gil Templestay Gallery Lux Information Topohaus gil 1 1 Center 18 19 ong
d Insa
12
3
Jogyesa (Temple)
21
Mokin Museum 1-1 61 Insa-dong Information Center Shinhan

22
Insa 1-2 Art Center Knife Gallery
Ins ado nggil 13
20
Crown
15
-gil ro 30 il-dae Sam
14
62 Bon Gallery
23
Doorei
on Insad g 4gil
Nagwon-dong Tteokjeongeori -g16 il 63 il-daero 28 Korea First (2F)

Sam
KEB
17 Jungang Crafts
-gil g7 don Insa gil g 5don Insa
18
Woori
25
Hanuso Fraser Suites Insadong Seoul Dream 56 Gallery

27-2
24
19
Nagwon Arcade Seoul Art Cinema (4F) 20 Sachoom Theater (4F)

57
Jogyesa Sageori
Ujeongguk-ro
Line 5
67 Jon g-r o1 7-g il
NH
26
Kookmin
27-2
65 Postal Agency (B1)
Seoul Art Center Gongpyeong Gallery

P.18 Euljiro
58
66 Hanaroheogwan 21 Chohyung Gallery

il ng 3-g Insado
22
60
23
61
24
o-ro Supy
Samil-daero
59
25
26
64
27-2
Tapgol Park P.13 65 Wongaksa (Temple)
27-2
2 1 6 5
66
Jongno Tower Bldg.

62
69 & Lunis (B2) Bandi

63
Jongno 1-ga Sageori
Woori 7 8
YMCA
70
Insa Cultural Plaza

68
Entrance
71 Samilmun (Gate)
69
3 4
11 12
Jonggak
9 10
67
Jong-ro
Jongno 2-ga Sageori
P.12 Jongmyo (Royal Shrine)
Line 1
4 Bosingak (Belfry)
44 45
Ha
04 Insa-dong
ng
an
g(
Riv
er)
Its central street is filled with antique shops and art galleries while its back alleys are lined with traditional teahouses and Korean restaurants. Here, newer attractions such as Ssamziegil shopping complex add a distinctive characteristic to Insadong. Owing to this traditional Korean atmosphere, the area is an especially popular area for visitors.
1 Insa-dong Street
This is a street of Korean traditional culture with antique art and book shops, traditional teahouses and craft shops. It is one of Seouls leading gallery streets and has been the location of many art galleries since olden times.
09:30-18:30, Sat. 09:30-18:00, 1-1 Insa-dong Information Center Sun. 10:00-18:00 10:00-19:00 1-2 Insa Art Center
2 Unhyeongung (Palace)
This was the private residence of Heungseon Daewongun, father of Emperor Gojong (1852-1919). Temporary exhibitions on traditional culture and events such as the royal costume experience program are held each month.
09:00-19:00, Winter 09:00-18:00 (Closed on Mondays) 9090 http://unhyeongung.or.kr 02-766-
3 Jogyesa (Temple)
This is a temple representing Korean Buddhism. It offers a temple life program for foreigners. On Buddhas Birthday, the Lotus Lantern Festival is held in the Jongno and Insa-dong areas with Jogyesa (Temple) as the starting point of the parade.
02-732-2183 http://www.jogyesa.kr
4 Bosingak (Belfry)
During the Joseon Period, the hours of the day were announced here by tolling the bell. This practice from the past is reenacted today once each day. A bell-tolling ceremony is held on January 1st to mark the new year.
Bell-tolling ceremony 11:00-12:20 (Closed on Mondays)
[Traditional Handicraft Shops ]

Various cute household items and traditional handicrafts are mustbuys in Insa-dong. It is quite fun to find so many different kinds of items. Ssamzie-gil, where design goods reinterpreting tradition in modern ways are sold, is highly popular.
[Traditional Korean Dishes and Traditional Teahouses]

There are a lot of teahouses in original Korean-style houses and hanjeongsik (Korean traditional set menus) restaurants with traditional interiors in Insa-dong. Snack carts selling temple food and time-honored snacks including kkultarae (honey skein) and tteok (rice cake) on the streets add to the unique atmosphere of the area.
Tips
Buy various souvenirs including antiques, hanbok (Korean traditional clothes) and traditional handicrafts such as mobile phone charms and jewelry boxes. Try traditional tea and hanjeongsik (Korean traditional set menus). It will help you taste the flavor of the countrys traditional cuisine. 14 15
33
34
35
05
37
Samcheong-dongBukchon
38 39

41

42
3 43 Anguk
Palgakjeong (Pavilion)
45
46
Samcheong Park 47
49
Samcheong-dong Street 1
1 2
54 55
War yon ggo ngw on-g il
53
Han Sang Soo Embroidery Museum 2 19 20 Traditional 5-2 Seoul Museum Liquor Brewery 5 of Chicken Art 5-5 Hwa Sim Kitai Rhee Dia Gallery Bukchon 3 sook Hanji 4 Korean Jeotdae (flute) Workshop Traditional Kite Gallery Biim Lacquer Workshop Woori Bitkkal Jinsun Workshop 5-1 Gahoe Workshop Book Bobine Workshop 'Chilwon' Museum Donglim Knot 5-3 23 Cafe 21 22 24 Quilt Jeongdok Museum Public Library Bukchon Insa Art Space Bukchon Korean 2-1 Daedong Taxation 16 Chogo of the Arts Traditional House The National High School Samcheongdong Workshop Council Korea Folk Museum Police Box World Jewelery 'Godraetdol' Bongsan Art Center Tea of Korea Museum Kukje Gallery 5-4 Gallery Sun Contemporary Museum of 25 26 27-2 27-2 Myengin Korean Art Chung Won Seoul Museum Bang San Hakgojae Gallery
ture Stre et
12
Sa
mc
h eo
ng-d
ong Cul
0 100 200m
8 20
50
4 Samcheonggak Around 1.5km

51
Traditional Korean 4 5 Dolls Diary Gallery Young
The Board of Audit and Inspection of Korea Owl Museum

6 7
The Cyber University of Korea
University of North Korean Studies

9
Vietnamese Embassy Samcheong-dong Post Office

10
Yongsusan
Korea Banking Institute
NH
11
Choongang Middle School
12
Haneul Mulbit Natural Dyeing Institute

13
Hanok Village 2 Bukchon

15
Community Credit Cooperative Gallery Doll
Bukchon Museum Old Frogrance Asian Art Museum
14
Choongang High School Museum of Humanities
16
Changdeokgung (Palace)
Bukchon-ro
Think Museum
Sane Namul(2F)
17
18
Art Sonje Center UUL National Art Museum, Seoul

Samcheong-ro
Jaedong Elementary School Bukchon Traditional Culture Center Jongga Gallery Dam 2-2 Hanok Guesthouse Lacquer Shinhan Urijip Workshop Constitutional Court 2 Sanneri 3 4
P.15
LG Sangnam Library
1
Portuguess Embassy Wonseo Park Ticket Office
Polish Embassy Kumho24 Museum of Art Gallery Hyundai Duksung Girls' Middle School Duksung Girls' High School
Pungmoon Girls' High School
Woori Anguk-dong Post Office 1 6
Yulgok-ro
Line 3
uk Ang
Relic Museum Unhyeongung (Palace) Beewon
Gwanghwamun P.08
27-2
Jongno Police Station
Ha
05 Samcheong-dong
ng
Bukchon
an
g(
Riv
er)
Bukchon is a small village of hanoks (Korean traditionalstyle house) located between Gyeongbokgung (Palace) and Changdeokgung (Palace.) Today, families still make their homes in these 900 traditional houses. Recently, it has become increasingly popular for art galleries and traditional craft studios to set up shop in these houses much to the delight of residents and visitors alike!
1 Samcheong-dong Street
Traditional Korean houses and modern buildings are juxtaposed to create unusual scenery. Contemporary restaurants and wine bars have been established in traditional houses along with galleries, designer shops, specialty shops and themed museums.
2 Bukchon Hanok Village
This district between Gyeongbokgung (Palace) and Changdeokgung (Palace) is packed with over 900 Korean traditional houses. Members of the royal family and noblemen lived here during the Joseon Period. As it retains the citys old appearance, it is a popular filming location for movies and TV dramas.
Bukchon 8 Views 1 Panoramic view of Changdeokgung (Palace) 2 Wonseo-dong Gongbang-gil 3 11 Gahoe-dong area 4 Hillside area at 31 Gahoe-dong 5 Downward alley in Gahoe-dong 6 Upward alley in Gahoedong 7 31 Gahoe-dong 8 Stone steps in Samcheong-dong Bukchon Korean Traditional House 2-1 Bukchon Korean Traditional House 2-2 Hanok Guesthouse Urijip Bukchon Traditional Craft Studios Craft studios engaged in hanji (Korean traditional paper), kite, embroidery, knot and lacquer crafts
3 Changdeokgung (Palace)
This was originally built as the secondary palace of Gyeongbokgung (Palace) in 1405; its structure remains closest to the original among the palaces of the Joseon Dynasty. Halls are built along the mountain slope and gardens are designed to preserve their natural states as much as possible, leading to a perfect harmony between nature and artificiality. For this reason, the palace was listed as a UNESCO World Cultural Heritage site in 1997.
Apr.-Oct. 09:00-18:30, Nov Mar. 09:00-17:30, Dec.-Feb. 09:00-17:00 (Closed on Mondays) *Tour of Huwon (Secret Garden) offered at separate hours (Internet reservation) *Guided tour available in English, Japanese and Chinese (Please contact for exact hours) 02-762-8261, 9513 http://www.cdg.go.kr
4 Samcheonggak
Six traditional Korean houses located in the forest of Bugaksan (Mt.) where visitors can watch traditional performances and enjoy tea in a quiet and peaceful atmosphere.
02-765-3700 http://www.samcheonggak.or.kr *Free shuttle bus operated
5 Unique Museums
There are a number of unique theme-based museums in Samcheong-dong and Bukchon. If you obtain a Bukchon Museum Free Pass, you can visit five of these museums.
5-1 Gahoe Museum 5-2 Han Sang Soo Embroidery Museum 5-3 Donglim Knot Museum 5-4 Museum of Korean Art 5-5 Seoul Museum of Chicken Art *Free passes can be obtained at each of these museums.
Tips
Have stylish meals in restaurants, wine bars or cafes transformed from traditional Korean houses. Visit Bukchon 8 Views, designated the most beautiful places in the area by the Seoul Metropolitan Government. 16 17
06
Myeong-dongEuljiro
2 3 4
5
4 Myeongdong
Nearby subway station 2 Euljiro 1-ga
12
Ferrum Tower
0 50 100m
Mirae Asset Center One Bldg.

8
Jongno P.12
Hanbit Media Gallery 3 4 Hana T.um
Hana 1
10
IBK
Euljiro 1-ga
8 7 6
9
Eulji-ro
10
12
Line 2
16
11
Myeongdong 11 -gil
KEB Metro
Myeongdong 3-gil
Lotte
Namdaem un-ro
g 9-gil Myeongdon
14
15
16
20
1
Town 4 Lotte Lotte Dept. Store

Hanwoori (12F)
Korea Federation of Banks
l -gi 13 ng do g n eo My
Lotte Duty Free Shop (9F10F) 2 3 Lotte Dept. Store Avenuel ibis Ambassador
13
14
4
Myeong-dong
Seoul YWCA Shinhan

20
Namdae Avenuel18 mun-ro 7-gil

5
Lotte Cinema
Myeongdong Theater 3
Myeong-dong 6 Underground Shopping Center
19
7 8
Royal
24
Myeong-dong Police Box 1-2 UNESCO House Woori Myeongdong Nanta Theater(3F)
g 8-gil Myeongdon
12
Myeongdong-gil
Lotte Young Plaza
5-3 NOON Square CGV(8F) 17

10
Myeongdong Gyoja
18
2
Myeongdong Cathedral
22
23
Myeong-dong Street
11
24
t Stree qian Guan 1-3
27-2
M Plaza 5-2 Haechi Hall (5F) Global Culture 1-1 Seoul16 & Tourism Center (5F) 5-5 ALAND 27-2 Savoy
20
Myeongdong(Main Shop) Gyeseong Girls' High School Woori Gogung
13
14
15
26
27-2
The Bank of Korea Sageori

17
Overseas Chinese Post Tower 21 School Primary Seoul Central Post Office (B1) Seoul Central Clinic (B3) 18 19
gil ong 8naMyeongd
-gil ong 8ga Myeongd
22
Tabby CGV (10F,11F) 5 4 IBK 6 7 8 3 2 Prince
21
5-1 Shinsegae Dept. Store
Coryo Daeyungak Bld.

22 23
Migliore (B1-2F) 5-4

24
Myeong-dong
Line 4 Toegye-ro
25 State Tower Namsan
27-2
Hoehyeon Sageori
0 P.2 et ark M n mu dae Nam
26
Myeong Dong
25
26
27-2
ng-ro Sogo
Woori
Pacific
Toeg ye-r o 18 -gil
0-gil e-ro 2 Toegy
Namsan Elementary School
Ha
ng
an
g(
Riv
06 Myeong-dong
er)
Euljiro
Myeong-dong is the largest single shopping district in Seoul. The streets are lined with leading department stores, clothing stores and accessory shops as well as flagship stores of cosmetics and bargain priced fashion brands.
8
1 Myeong-dong Street
This is a shopping district filled with flagship stores of major global brands, large local brand stores and accessory shops.
1-1 Seoul Global Culture & Tourism Center This is the place where you can get information about traveling in Seoul, use the Internet for free and experience Korean culture. 10:30-22:00 (Open throughout the year) 12 02-3789-7961~3 http://www.seoultourism.kr 1-2 UNESCO House It is UNESCOs Korean office building. Myeongdong Nanta Theater and restaurants are also located in this building. 1-3 Guanqian Street A street where you can encounter Chinese culture through Chinese dishes and household items.
11
2 Myeongdong Cathedral
15
This is the main cathedral of the Archdiocese of Seoul of the Roman Catholic Church. Throughout its 110-year history, it has greatly contributed to the countrys democratization, and is known 16 as a national symbol of democracy.
3 Myeongdong Theater
The theater, made by remodeling a baroque-style building constructed in 1934, is a theater dedicated to plays. With its archaic appearance and auditorium design that closes the distance between the stage and the audience, it is considered the mecca of Korean live theater.
19
This is a shopping center comprised of Lotte Department Store, Avenuel, Lotte Duty Free Shop and Young Plaza. You can buy various name brand goods of diverse price ranges here. In particular, Avenuel where more than 100 luxury brand shops are located and the main branch of Lotte Department Store, known as one of the five top department stores in the world, are visited by as many as 20,000,000 people annually.
Department Store/Avenuel 10:30-20:30 (Fri.-Sat. -20:30, Sun. -20:00), Duty Free Shop 09:30-21:00, Young Plaza 11:30-21:30 *Lotte Duty Free Shop is open 24 throughout the year. The Department Store, Avenuel and Young Plaza are closed once a month. 02-771-2500 http://www.lotteshopping.com
4 20 Lotte Town
23
5 Department Stores/Shopping Malls

In Myeong-dong and Euljiro, one can find department stores including the main branch of major department store chains and shopping malls with hundreds of clothing stores and accessory shops, and thus, visitors can enjoy shopping for luxury goods and reasonably-priced casual brands in one place. 5-1 Shinsegae Department Store.. 5-2 M Plaza.. 5-3 noon Square.. 5-4 27-2 Migliore .. 5-5 ALand
27-2
Tips
Enjoy luxury and brand name goods shopping at department stores and duty-free shops. Buy various cosmetic items as well as unique clothes and bags. 18 19
11
07
Namdaemun Market
12
Nearby subway station 4 Hoehyeon

15
1
16
P.10 City H all
KEB
2
Shinhan Namdaemun Underground Shopping Center
mun-ro Namdae
e1
19
L in
(Gate) 2 Sungnyemun
9
0 50
5
Kookmin
20
6
2 Market entrance 2
7
3 Market entrance 3
8
Saerona Shopping Center
Sungnyemun Ogeori
IBK
100m
23 27-2
-gil unsijang Namdaem
Woori Market entrance 1 1 1-2 10 Galchi Jorim Street

Namdaemunsijang 2-gil Namdaemunsijang 8-gil
Mesa Shinhan Samik Fashion Town
24 (Restoration to be completed in 2012) 1-1 Namdaemun Bon dong Imported Goods Clothing Shops Market Namdaemunsijang 2ga-gil Lotte Non-life Insurance Bldg. 14 13
Jungang 11 Shopping Center Namdaemun Daedo Arcade
Children's Clothing Market
12
Sambu Bldg. Kookmin (1F) 6
Market 1 Namdaemun
15 16
dong ongMye P.18
Sowol-ro
Namdaemunsijang 4-gil
Kookmin (1F)
27-2
Clothing Shops 4 Market entrance 4 Mano Accessories 5 Market 20 entrance 5

il 6-g -ro gye Toe
1 2
NH
Market entrance 8 8
Shinhan
Yuseong Shopping Swedish 17 18 Market Embassy (8F) entrance 7 il daemunsijang 4-g Nam 7 Hana
21
22 5 Segyero Glasses Market 6 Market entrance 6
23
Ho ehy eon
Jewelry 19 Shopping Center Ladies Clothes Market
Hana
24
4
Toegye-ro 4-gil
tion l Sta eou S
25
L in
e4
26
27-2
Postal Agency
il 8-g -ro gye Toe
27-2
Toe gye -ro
6-g il
Toegye-ro 2-gil
28
29
SK Namsan Bldg.
gil Toegye-ro 6Sopa-ro
Dodong Samgeori
32
33
Park 3 Namsan Around 300m

Children's Plaza (To be completed in 2013)
Seoul Tower N 4 N Around 300m

36 37
Millenium Seoul Hilton Seven Luck Casino (Millenium Seoul Hilton) (1F)
Ha
ng
an
g(
Riv
07 Namdaemun Market
er)
Established during the Joseon Dynasty in 1414, Namdaemun Market is the largest traditional market in Korea. With over 10,000 shops and street stalls, it takes a whole day to just look around the market. You can also enjoy the fun of choosing from a wide variety of delicacies in the many food alleys that share their long history with the market.
1 Namdaemun Market
The largest market in Korea. Countless shops and street stalls line its alleys, selling clothes, household items and food. As the place is famous for its reasonable prices and the generous hospitality characterizing traditional markets, almost half of foreign tourists who visit Seoul are known to stop by the market. .Closed.on.Sundays 1-1 Namdaemun Imported Goods Market This.is.where.shops.selling. various.imported.goods.including.kitchenware,.accessories.and.food. products.are.gathered... 1-2 Food alleys There.are.a.lot.of.food.alleys.in.Namdaemun.Market,. where.wang.mandu.(giant-size.dumplings),.kalguksu.(noodle.soup).and. galchi.jorim.(braised.cutlassfish).are.especially.popular...
2 Sungnyemun (Gate)
This is Koreas National Treasure No.1. The wooden structure was completed in 1398. It was partially destroyed by fire in 2008, and is currently under restoration. The restoration site is open to the public and those who make an advance reservation can get a guided tour service. The restoration is scheduled to finish in 2012.
Open throughout the year. Guided tour available on Saturdays and Sundays (Please contact for exact hours) 042-481-4650 http:// www.sungnyemun.or.kr
3 Namsan Park
Formed around the 262m-tall Namsan (Mt.), it is the largest park in Seoul. Visitors can stroll through its thick forests and look around diverse attractions such as N Seoul Tower, Palgakjeong (Pavilion), Botanical Garden and National Theater of Korea.
Hoehyeon Station (Exit 1) Banpo-ro (Towards Namsan Tunnel 3) Namsan Oreumi Namsan Oreumi An inclined elevator that enables visitors to go halfway up the mountain conveniently. 02-753-2403 http://www. Namsan Cable Car 10:00-23:00 nseoultower.co.kr
4 N Seoul Tower
Namsan (Mt.) is the best location from which to gaze down on the city of Seoul. N Seoul Tower is a 236.7m-high tower the 10th highest tower in the world built on the mountain. Visitors can go up to the observatory by way of the ultra high speed elevator, visit the Teddy Bear Museum or dine at the restaurant in the sky lounge that revolves 360 degrees.
Namsan yellow buses No.2 & 3 that circle the mountain or the Namsan Cable Car Observatory 10:00-23:00 (Fri.-Sat. 10:00-24:00), Restaurant 02-3455-9277 11:00-23:00, Teddy Bear Museum 10:00-23:00 http://www.nseoultower.co.kr
Tips
In Namdaemun Market, you can find anything you want, including traditional handicrafts, cameras and eye glasses. Go up to Namsan Park and enjoy a spectacular view of Seoul. 20 21
08
Hongik Univ.Sangsu Station Area

2 A Hongik Univ. 6 Sangsu
Woori
o k-r bu up rldC Wo
il 2-g ro ukb up rldC Wo
iv. Un 8 ik g n Ho
Y'Z PARK Lotte Cinema (8-11F)

il 8-g o1 a-r ghw Yan
Hon gikro 2 -gil
0 75 150m
31
ro gyoDong
1 2
KEB
1
3
Korea First Hana

4
IBK Korea First

5
Citi
Hongik Univ. Station 6Sageori
-ro ang ad m l u Eo
8
Wa usa n-ro
l -gi o1 k-r bu p u rldC Wo
L
o a-r ghw Yan
9
2 in e
Seokyo
10
il 6-g ro ikg n Ho
27gil
Seokyo Elementary School
11
Kookmin
Mapo Lifelong 12 Center Learning
ro ikng Ho
Shinhan
35
13
39
Trickeye (B2)
14
Juch ajan g-gil
il 5-g ro ikg n Ho Seogyo Market
Street 1 Hogndae
15
16
Park 4 Seonyudo Around 2.7km

Kookmin Seoul Art Space_Seogyo
17
Hana
43
Hongdae NANTA Theater

18 19
Seogyo-dong Sageori
47
Wa ll P ain ting Str eet
Hongik Police Box

il i-ro 6-g Jandar
21
51
Jazz Live Club Moonglow
Free bird
Wausan-ro 21-gil
Theater Zero
22
55
Hongik Children's 1-1 Park Hongdae Free Market

23
20
Hongik University
1-3
24
Club NB M2
25
Jazz Club Palm Club dd KT&G Sangsang Madang 26 1-2 Picasso Street
27-2 27-2
DGBD
Club Joker Red Club Evans 3-1 Club Street Lady Fish
Don gma k-ro
Hongik Elementary School
aA design museum
Wausan-ro
Far East Broadcasting Company
Attached Girls' High School to the college of Education, Hongik University
7-g il
Cafe Street 2 Sangsu-dong

Rolling Hall
Line 6
Danginri Sageori
Sangsu
1 4
2
Dongmak-ro
Woori
08 Hongik Univ. Sangsu Station area
Hongik University area provides a good glimpse into Koreas youth and indie culture. The artistic spirit can be found in its exclusive designer shops, unique restaurants and cafs. The trendy marketplaces opened by young artists are sure to catch your eyes as well while its distinctive club culture has added appeal.
Ha ng an g( Ri ve r)
1 Hongdae Street
Hongik University is famous for its College of Fine Arts, and this is one of the reasons why a street for young people with unique senses was created in this area. It is filled with clothes shops, accessory shops, clubs and theaters, so you can enjoy shopping, entertainment and culture. At night, performances of amateur bands are often held in the playgrounds or vacant lots.
1-1 Hongdae Free Market An art market held at Hongdae Playground each Saturday. Mar.-Nov. Saturdays 13:00-18:00 1-2 Picasso Street lined with distinctive shops designed for university students and young people, and is a popular filming location for TV dramas. 1-3 Wall Painting Street A street where you can see wall paintings by students at College of Fine Arts in Hongik University
2 Sangsu-dong Cafe Street
The street is filled with pretty cafes decorated based on different individual concepts. There are a wide variety of cafes, including coffee bars where coffee beans are roasted on the spot and dessert cafes that serve numerous sweet desserts.
3 Hongdaes Clubs
The Hongdae area is widely known as the mecca of club culture in Seoul. There are various clubs such as dance clubs where you can get into the rhythms of exciting music and dance as well as live performance clubs that offer music of different genres from jazz to indie band music. Most of these clubs can be visited in casual clothes such as jeans and sneakers.
3-1 Club Street A street packed with various clubs from dance to live performance clubs. [Club Day] On the last Friday of every month, people can freely go in and out of more than 30 clubs in this area with just one ticket. Last Friday of each month
4 Seonyudo Park
It takes only 45 minutes to walk from Hongdae Street to arrive at Seonyudo Park and look around it. The park is an ecological park created by reusing the facilities of a closed water purification plant, and is widely known to have been used as a filming location for the TV drama Iris. By crossing Seonyugyo (Bridge) in the park, visitors can reach Mangwon Hangang Park.
Buses 602, 604, 5712, 5714, 6712, 6716 (Get on buses going to Hapjeong at Hongik Univ. Station Exit 2, 8) 06:00-24:00
Tips
Experience unique cafes including a pet dog cafe, comic book cafe and wedding dress cafe. Go to a club and enjoy dancing, live performances and DJ shows. 22 23
09
Dongdaemun Market
Naksa nseon ggwa k 1-g il
Nearby subway station 1 4 Dongdaemun 2 4 5 Dongdaemun History & Culture Park
Yulg ok-ro 30-g il
Seoul Seonggwak (Fortress Wall)

58
2
ro okYulg
1-gil -ro 4 Jong
3
5
Jon g-r o4 3-g il
56
0 50 100m
5
60
56
57
Dongdaemun Fortress Park

4
6
59
L in e4
2
8
56
60
57
61
58
59
62 63
n aemu Dongd
57
1 2
58
3
59
4
P.12 Jongmyo (Royal Shrine) 6
60
64
61
65
62
62
66
9 KEB
14
63
67
61
63
13
15
9
68
109
10
11
11
64
64
65
65
13
69
4 Dongdaemun
17
Shopping Complex
66
66
70

18
JW Marriott 12 Dongdaemun
12
Korea First
67
71
7
20
19
67
16
14 15
Ogansugyo (Bridge)
Cheonggye 6-ga 23 Sageori
47
Jon g-ro 46gil

16
Line 1
Jong-ro
10
10
11
12
un em gda Don
1 Heunginjimun (Gate)
13
Jongno P.12
44
Jeon Tae-il Bridge 14 (Beodeuldari (Bridge))

69
17
Jong-ro 40-gil
45
Cheonggyecheon (Stream)
Cheonggyecheon-ro
24
21 15
22
16
68
68
69
3 Pyounghwa
46
18
70
Clothing Market
19
70
71
20
71
Shinpyunghwa Fashion Town Maxtyle

27-2
Dongpyeonghwa Market
25 26
Doota 5-1
2024
27-2
Nampyeonghwa Market
44
44
Jung-gu Community Center 45 45

25
Euljiro 3 9-gil
Heungin mun-ro 13-gil

52
Donghwa Market
26
46
46
47
Heu ngin mun -ro
17
48
1821
22
49
Cerestar 19
23
50
51
Jeil Pyeonghwa Market Shinhan
47
Migliore 5-2
27-2
27-2
l) s wa rtres k (Fo gwa eong ul S Seo
Event Hall Dongdaemun Stadium Memorial
21
48
22
49
53
23
54
24
51
55
48
49
Euljiro 4 3-g il
50
50
National Medical Center

Eulji-ro 41 -gil
25
52
5-3 hello apM
51
26
53
52
Goodmorning City MEGABOX (9F)

53
Heu ngin mun -ro

27-2
54 55
Dongdaemun History & Culture Park Dongdaemun History Museum Design Gallery
45-gil Eulji-ro
27-2
54
55
Euljiro P.18
Hana
14 13 12
Dongdaemun Design Plaza
Line 2
ULJIRO CO-OP
Dongdaemun Fashion TV
Eulji-ro 44-gil
Eulji-ro 42-gil
11
Ramodo
Do P.21 ngda em un His tor y
Toegy e-ro 6 3-gil
&C ult ure
Pa rk
Dong daem un H istor 1 y&C 10 ultur e Pa rk
DDP Information Center 2
Hanyang Middle School
3
Toegye-ro
Dongd aemun History Cultu re Pa rk &

5
P.18 g-dong Myeon
Gwanghuimun
Cheonggu-ro
Namsa n (Mt.)
L in e5
Ha
ng
an
09 Dongdaemun Market
g(
Riv
er)
Also known as The East Gate Market, it too was established during the Joseon Period near the city gate of the same name. Today, it has turned into a fashion town packed with big and small retail and wholesale shopping malls as well as clothing material stores. You can shop here anytime between midday and early morning.
1 Heunginjimun (Gate)
This is one of the eight gates of Seoul Seonggwak (Fortress Wall) located on the east side, and is Treasure No.1 designated by the Korean government. The Fortress walls were destroyed long ago, but the gate remains the same as in the Joseon Period retaining its magnificent beauty.
2 Dongdaemun Design Plaza
This is a place where you can witness various aspects of Seoul, which has been selected as a UNESCO Creative City for Design. It is under construction based on the design by a leading global architect, Zaha Hadid, and is scheduled to be completed in December 2012. Visitors can view the entire process of the project from design to construction at DDP Information Center.
10:00-21:00 (Closed on holidays) design.or.kr 02-2266-7330 http://www.seoul
3 Pyounghwa Clothing Market
This is a clothing wholesale market with a 50-year history. Its long history is demonstrated by the markets large size and countless number of items. There are more than 2,000 shops in the market selling underwear, socks, mens clothes, womens clothes, etc. at wholesale prices.
22:00-18:00 the following day (Excluding Saturdays)
4 Dongdaemun Shopping Complex
This is the worlds largest market of fabrics and clothing materials. It is well known as the place where you can buy the newest fabrics in Korea. Four buildings are packed with over 4,300 shops, where fabrics, clothing materials, accessories, blankets and hanbok (Korean traditional clothes) are sold. Visitors can buy highquality hanbok or have one tailor-made at reasonable prices.
08:00-19:00
5 Apparel Malls
These shopping malls present different fashion items womens clothing, mens clothing, fashion items on different floors. There are several shopping malls of this kind in the Dongdaemun area, each with a distinctive mood and items; thus, visitors can find and visit shopping malls that suit their tastes.
5-1 Doota
10:30- 05:00 a.m. 11:00-23:30 (Closed on Mondays) 10:20- 05:00 a.m. 5-3 hello apM
5-2 Migliore
Tips
Buy stylish clothes made using high-quality fabric at reasonable prices in Dongdaemun Fashion Town. 24 25
10
Itaewon
Nearby subway station 6 Itaewon, Hangangjin, Noksapyeong
3 Gyeongridan-gil
Seoul Digitech High School
ro 6-gil Hoenamu-
29
30
31
Nok sapy eon g-da ero 40d a-gil
33
34
35
Nok sap yeo ngdae ro
Itaewon Post Office Argentine Embassy
40d a-g il
0 100 200m
4-gil -ro 4 amu Hoen
31
37
38
35
Noksapyeong-daero
Itaewon-ro 27ra-gil
Itaewon-ro 27da-gil
-gil o 27 on-r Itaew
2
41 42
s Itaewon Underpas
39
National Museum of Korea

43
Around 1.5km Around 1.8km
1
39
45 46 47
The War Memorial of Korea

Nok sap yeo ng 3
51
Hamilton Itaewon 1-dong Post Office Itaewon Shopping Center 1 4 2
4
49 50
Korea First
Noksapyeongyeok Sageori
Itaewon-ro
Itaewon
43
53
54
55
Itaewon Market
Antique Street 4 Itaewon
3 Itaewon Kookmin Police Box
47
1 Itaewon Street
51
Signs in foreign languages, fluent English spoken by merchants and restaurants and cafes based on the cuisine of diverse foreign countries: these make one feel as if Itaewon Street is located in another country. It has been loved by foreign tourists for a long time, but now Koreans who appreciate unique customs such as brunch and the party culture frequent the street, too.
1-1 Ice Rink Grand Hyatt Seoul Hotel operates an ice rink that presents a romantic mood exclusively during winter. It is a famous filming location for TV dramas and movies, and is also a popular spot for marriage proposals. http://www.grandhyattseoul.co.kr
55
2 Leeum, Samsung Museum of Art
This art museum was established with the art collection of the founder of the Samsung Group. Permanent exhibits include old Korean artwork and works by renowned global artists including Andy Warhol and Nam June Paik.
10:30-18:00 (Closed on Mondays) samsungfoundation.org 02-2014-6900 http://leeum.
3 Gyeongridan-gil
This is a unique street in a residential area lined with restaurants and cafes based in foreign countries such as Japan, Thailand, Turkey and Mexico. Exotic dishes whose flavors are recreated by foreign chefs and Korean cooks who have worked abroad are highly popular.
10 Itaewon
Ha
ng
an
g(
Riv
21
er)
Located in the4 shadows of a U.S. military compound, Itaewon has a unique foreign flair. Here you will find restaurants offering dishes from various countries of the world while its markets and 22 23 24 boutiques attract shopping enthusiasts. Other interesting features adding to Itaewons exotic atmosphere include an 8 antique furniture street and Seouls Islamic mosque.
25 Grand Hyatt Seoul 10
26
11 12
Hangangjin
1-1 Ice Rink
27-2
27-2
aero am-d Hann
Angolan Embassy
13 14 15
Leeum, Samsung Museum of Art

17 18 19
il 55-g16 on-ro Itaew
Woori
Itae wo n-r o
Belgian Embassy
L in
20
e6
Hannam Foreigner's Apts.

24
21
Street 1 Itaewon
22
23
IP Boutique Hana
25
Saudi Arabian Culture Center

Hannam 2-dong Underpass
27-2 27-2
Pakistani Embassy 26
ng do am nn Ha
Itaewon 119 Seoul Central Mosque
4 Itaewon Antique Street
There are more than 100 antique shops on this street. They are filled with items from Korea, Chinese furniture and goods from Europe. Visitors can browse through antique goods that show the trace of time and purchase vintage interior items.
[Key attractions you can visit along with Itaewon]

National Museum of Korea the most representative museum in Korea praised as one of the six major museums of the world. Line 4Jungang Line Ichon Station, Exit 2 Tue., Thu. & Fri. 09:0018:00, Wed. & Sat. 09:00-21:00, Sun./holidays 09:00-19:00 http:// www.museum.go.kr The War Memorial of Korea A museum based on the theme of the wars that occurred on the Korean Peninsula. Line 4 Samgakji Station, Exit 1 / Line 6 Samgakji Station, Exit 12 09:00-18:00 (Closed on Mondays) http://www.warmemo.or.kr
t ree St fe Ca
Laos Embassy
Tips
Buy special items brought from countries all over the world, high-quality leather goods and large size clothing. Sample various dishes from around the world prepared by chefs from their respective countries. 26 27
17
18
19
20
11
Apgujeong-dongCheongdam-dong
21 22 23
24

Nearby subway station 3 Apgujeong
59
25
26
27-2
27-2
56
57
58
59
63
g-ro jeon Apgu
Kookmin Cecil Arthall

60
67
Kookmin
56 57
Hana
Woori
The Galleria Luxury Hall 1-1 58 West

Apguje ong-ro 50-gil
61
Hyumdai Dept. Store 6 5
1 2 KDB
Woori Pop Green Shingu Middle School
Rodeo 1 Apgujeong-dong Street

60 Hospital Jaseng of Oriental Medicine 66 61
62
63
62
Apgujeong
71
64
65
Apgujeong67 Norimarket
Sawore Boribap 3 CGV

68
Eonju-ro
Seolleungro 157-gi l
64
47
65
Pungwoldang 66 Korea First

71
Garden Samwon 69
70
51
68
Non hye onro
3 Dosan Park
69
70
55
168 -gil
44
Space*c 4
Dosan Ahn Chang-ho Memorial Hall

45
28
46
29
Omiga
100
44
Ann Demeulemeester Kookmin 3-1 Cine City 45 46

34
47
30
31
48
Yedang
49
32
3-2 Maison Hermes Dosan Park 50
Hak-dong Sageori
35
Daily Projects (2F) 5-2

33
Horim Art Center 51

49
Dosan-daero 48 Sageori
36 37
50
38
39
52
53
54
55
1 Apgujeong-dong Rodeo Street

52 53
40 41

54
42 43
The street is packed with luxury brand stores and related goods. From mega shopping malls that sell luxury goods to road shops of luxury brands, used luxury goods shops and luxury goods repair shops, there is everything about luxury goods in this area, making it the essential shopping destination of trendsetters.
44 45 46 47
1-1 The Galleria Luxury Hall 10:30-20:00, Weekends 10:30-20:30 (East -20:00) 02-3449-4114 http://dept.galleria.co.kr
2 Cheongdam-dong Street
48 49
50
51
This street is filled with studios, showrooms and shops of leading designers as well as beauty shops and wedding shops frequented by famous stars, and thus draws keen attention from trendsetters. It is also lined with global luxury brand shops.
52 53 54 55
3 Dosan Park
This park was built in commemoration of Ahn Chang-ho, an indepen-dence activist during the Japanese colonial period. There are flagship stores of leading global brands, designer shops and cafes around the park, and filming of movies and TV dramas often takes place here.
11:00-20:00 (Open throughout the year) 02-3442-2570 11:00-20:00, Weekends/holidays 3-2 Maison Hermes Dosan Park 12:00-20:00 (Closed on the 3rd Wednesday of each month) 02-542-6622
3-1 Ann Demeulemeester
Seolleu ng-ro
CGV
Nonhyeon-ro
Seolleung-ro 153-gil
0 200m
Line 3
11 Apgujeong-dong
Ha
24 ng an
Cheongdam-dong
g(
Riv
er)
A Fashion district where global luxury brand stores, luxury goods rental shops, designer shops and brand multi shops are located, this area is also known to have a lot of hallyu (Korean wave) star residents and thus attracts numerous fans. There are many high-end beauty shops and cafes that are frequented by these stars.
27-2
Cheongdam Middle School Cheongdam Elementary School Cheongdam High School Apguje Whitewall Gallery S.M. Entertainment ong-ro PKM Trinity Gallery Hyundai Gas Station 5-1 5-3 Ch Yoo Art Space eon 10 Corso Como Boon the Shop gd a The Galleria Luxury Hall East 1-1
Cheongdam-dong 2 Street
t Stree ury Lux ng do m-
Apguje ong-ro 60-gil
5-3 Boon the Shop

80-gil Tuus Gallery Apgujeong-ro
Opera Gallery
gil Apgujeong-ro 79-
JYP Entertainment
ge) aegyo (Brid Yeongdongd
Seomi &
Shinhan
Citi
152-gil Seolleung-ro
Ahnsei Hospital
Dosan-daero
IBK
Dongduk Women's Cheongdam University Design Sageori Research Center Korea First Cheongdam Human Starville K&Gallery
g-ro seon Sam
Prima
Yangmani Youngdong High School
Cheongdam Neighborhood Park
4 Space*c
This is an art and culture complex on the theme of cosmetics established by Coreana Cosmetics. It comprises Coreana Cosmetics Museum, Coreana Art Museum which introduces contemporary art, Museum Cafe, a beauty shop, etc. It is popular among women because they can watch exhibitions while enhancing their beauty.
10:00-19:00, Nov.-Mar. 10:00-18:00 (Closed on Sundays) https://www.spacec.co.kr 9177 02-547-
5 Multi Shops
There are various types of multi shops in Apgujeong-dong and Cheongdam-dong area, from those that deal with selected popular brand goods and designer clothes to those that run a cafe, gallery, restaurant and shop at the same time.
5-1 10 Corso Como 5-2 Daily Projects 5-3 Boon the Shop
11:00-20:00, Weekends 11:00-24:00 02-3018-1010 11:00-20:30 02-3218-4072 11:00-20:00, Sun. 12:00-19:00 02-3440-1179
Tips
Visit luxury brand shops. You can buy newly released items as well as rare Asian limited editions. Go to a salon that stars frequent and get your hair done in the latest style. 28 29
12
Samseong Station Area

2 Samseong

30
0
31
g -don dam ong Che
112-gil g-daero Yeongdon
a-ro Bongeuns 103-gil
34
38
42
75
P.28
2
150m
Samseong 1 Police Box

Coex Gyocharo
Shinhan
a-ro Bongeuns 108-gil
Bongeunsa (Temple)
-gil 104 a-ro euns Bong
Entrance
sa-ro Bongeun
35
Kookmin
Seoul Art College
ero g-da gdon Yeon
gil 106-
29
InterContinental Seoul COEX Lotte Duty Free shop (B1,B2)
il 86-g a-ro euns Bong
ASEM Tower
30
39
Seven Luch Casino
ero g-da gdon Yeon
Korea Electric Power Corporation
Oakwood Premier 33 Coex Center

il 87-g ran-ro Tehe
56
1 Coex
1-1 Coex Mall 1-2 Coex Aquarium (B1) MEGABOX (B1)
34
il 96-g daero ongd g n Yeo
Pulhyanggi (Samseong)
Kookmin
43
Kimchi Museum (B2) 1-3 Korea World Trade Center

57
Coex Artium 58
KDB
59
29
30
31
City Airport Logis & Travel, Korea
37
33 34
Seoul Trade Exhibition & Convention
38
7
tation 6 mseong S Sa eori 63 Sag
83
6-gil -ro 9 eong Sams

35
Postal Agency
60 61
Hana
Grand InterContinental Seoul Parnas
62
46
il 81-g ran-ro Tehe
37 38
47Hyundai
39
g seon Sam
4 2
67
il 83-g n-ro Tehera
Dept.Store
65 66
2-gil -ro 9 eong Sams

64
43
41
42
(Royal Tombs) 4 Seonjeongneung 41 Around 650m

68
45 46 47
n-ro Tehera
3 Glass Tower
il 98-g ran-ro Tehe
il 92-g ran-ro Tehe
42
70
4
71
Shinhan Hana
il 88-g n-ro Tehera
69
L in e
49
2
51
Posco 50
il 85-g -daero dong g n o Ye
Sageori
50
51
44
45
3 Korea Cultural House

46
47
53
54
55
il 86-g g-ro seon Sam
Daemyeong Middle School
Ha
ng
an
g(
Riv
12 Samseong Station Area
er)
Many of Seouls business centers are concentrated here. The Coex complex is a key landmark of this area. The convention center, a department store, five-star hotels, an aquarium, casino and city air terminal are just a few of the facilities housed here. In total, it has more than 300 shops and restaurants and was a venue for the G20 Seoul Summit in 2010.
1 Coex
This is the largest exhibition venue with numerous exhibition halls, a convention center and meeting rooms. There are various additional facilities including a five-star hotel, casino, the largest underground shopping mall in Asia, museums and an aquarium, making it a key destination for exhibitions, culture and sightseeing. 1-1 Coex Mall the largest underground shopping mall in Asia, with more
than 180 shops, 100 cafes and restaurants. 02-6000-0114 http://www. coexmall.com *Please contact for one to two days of various shops. 1-2 Coex Aquarium A marine theme park that presents an underwater environment created to closely resemble nature and where visitors can see diverse aquatic animals and plants. 10:00-20:00 (Open throughout the year) 02-6002-6200 http://www.coexaqua.co.kr 1-3 Kimchi Museum A museum built on the theme of kimchi where artifacts related to kimchi, the kimchi making process and over 80 different types of kimchi are on display. 10:00-18:00 (Closed on Mondays) 02-6002-6456 http://www.kimchimuseum.co.kr
2 Bongeunsa(Temple)
The temple was built in 794. During the Joseon Dynasty, it was the largest temple in Seoul, and the magnificent splendor of the old days still remains here. The temple, where people can experience Buddhist culture in the center of the city, is highly popular among tourists.
02-511-6070~4 http://www.bongeun.org
2-1 Bongeunsa Temple Stay It is a cultural experience program through
which participants can experience the daily life of monks for one to two days.
3 Korea Cultural House
This is the workplace of traditional artisans where you can experience traditional culture. Visitors can watch artisans make handicrafts or make them firsthand under the instruction of artisans. In addition, traditional performances are held every Wednesday.
02-3011-1788 http://www.kous.or.kr
.
4 Seonjeongneung(Royal Tombs)
Here, King Seongjong, the 9th king of the Joseon Dynasty, rests in peace with Queen Jeonghyeon, as well as King Jungjong, the 11th king of the dynasty. The royal tombs are preserved quite well and the place was listed as a UNESCO World Cultural Heritage site in 2009.
Mar.-Oct. 06:00-21:00, Nov.-Feb. 06:30-21:00 (Closed on Mondays) 02-568-1291 http://seonjeong.cha.go.kr
Tips
Experience a temple stay for one to two days at Bongeunsa (Temple). Enjoy shopping at Coex Mall. You can encounter the hottest styles of the moment in Korea. 30 31
63City
Eight Themes of Seoul

Where can we find UNESCO World Heritage sites in Seoul? Where and how can we see the Hangang (River)? For those who are thinking of visiting Seoul, here are eight themes of how to enjoy the city. Whatever you choose, you will not regret itthis is Seoul.
Cultural Heritage............................ 34 Landmarks.................................... 36
........ 38 Experience Traditional Culture.
Shopping....................................... 40 Museums and Galleries.................. 42 Entertainment................................ 44 Hangang Tour................................. 46 Savor Seoul ................................... 48
Changyeonggung (Palace)
Tourist attractions
[ Map B2, 2 ]
Coordinates Index No.
By utilizing the index and Seoul Tourist Map on pages 56 and 57, you can easily locate tourist attractions under the Eight Themes of Seoul section.
Cultural Heritage
Deoksugung (Palace)
Seoul Koreas capital and a metropolis with a population of over 10,000,000. However, beneath its surface lies the 500-year history of the Joseon Dynasty. It has five royal palaces where kings and queens used to reside, as well as royal shrines and royal tombs that have served as their spaces after life. Seoul is one of few cities where you can encounter long history and culture in the city center.
Changyeonggung (Palace)
[ Map B2, 2 ]
The palace was built in 1483 by King Seongjong. During the Japanese colonial era, a zoo and a park were set up in the court, but the palace has regained its old splendor after restoration. Honghwamun, its main gate, and Myeongjeongjeon, the main hall, are renowned as representative examples of the 17th century architectural style of the Joseon Dynasty.
Line 4 Hyehwa Station, Exit 4 Apr.-Oct. 09:0018:00, Nov. & Mar. 09:00-17:30, Dec.-Feb. 09:0017:00 (Closed on Mondays) *Guided tour available in English, Japanese and Chinese (Please contact for exact 02-762-4868 http://cgg.cha.go.kr tour hours)
Gyeonghuigung (Palace)
[ Map B2, 5 ]
It was an enormous palace with more than 100 halls during the Joseon Dynasty. At present, the main hall, foundation stones and a dense forest
Gyeonghuigung (Palace)
at the back of the palace remain, showing the traces of its old days. Thus, it is often used as a filming location for historical dramas. Each year, musicals set in royal court are performed in front of Sungjeongjeon Hall, breaking the stillness of the palace.
Line 5 Seodaemun Station, Exit 4 / Line 5 Gwang09:00-18:00, weekends / hwamun Station, Exit 7 02holidays 09:00-18:00 (Closed on Mondays) 724-0274~6
Royal Tombs of the Joseon Dynasty

Tombs of kings and queens of the Joseon Dynasty; among the total 44 tombs, 40 are registered as UNESCO Cultural Heritage sites, and six of them are located in Seoul. Not only the stone figures and halls but also natural surroundings of the tombs are well preserved, showing the royal culture and the understanding of afterlife of the Joseon Dynasty.
Differ seasonally (Please contact for exact hours). Royal Tomb Museum of the Joseon Dynasty http:// royaltombs.cha.go.kr Line 2 Seonjeongneung [ Map C3, 8 ] Seolleung Station, Exit 8 ( P.31) Heonilleung [ Map C3, 9 ] Line 3 Yangjae Station, Exit 7 / Line 2 Gangnam Station, Exit 3 Uireung [Map C1, 10 ] Line 1 Sinimun Station, Exit 1 / Line 6 Dolgoji Station, Exit 7 Jeongneung [Map B1, 11 ] Line 4 Sungshin Womens Univ. Station, Exit 6 Taegangneung [ Map C1, 12 ] Line 1, 6 Seokgye Station, Exit 6 / Line 6, 7 Taereung Station, Exit 7 / Line 6 Hwarangdae Station, Exit 1 Yeonsangunmyo [ Map B1, Line 1, 4 Changdong Station, 13 ] Exit 1 / Line 4 Ssangmun Station, Exit 2

[ Map B1, 14 ]
This is an 18.2km-long fortress wall surrounding Seoul. The fortress was constructed immediately after Joseon was founded and underwent a long period of rebuilding. You can enjoy the great view of downtown Seoul while walking along the wall. It is also interesting to see numerous hidden paths and floodgates built during the Joseon Dynasty.
Apr.-Oct. 09:00-15:00, Nov.-Mar. 10:00-15:00 http://www.bukak.or.kr *Entry (Closed on Mondays) allowed for those with identification cards (national ID card, drivers license, passport, certificate of alien registration) who fill out entry application forms at the information office Malbawi Information Office Line 3 Anguk Station, Exit 2 / Line 4 Hyehwa Station, Exit 1 Sukjeongmun Information Office Line 4 Hansung Univ. Station, Exit 6 Changuimun Information Office Line 3 Gyeongbokgung Station, Exit 3
Cultural heritages in 12 areas

Gyeongbokgung (Palace) Changdeokgung (Palace) Deoksugung (Palace) Jongmyo (Royal Shrine) Unhyeongung (Palace) P.09 P.17 P.11 P.13 P.15
Royal Tombs of the Joseon Dynasty UNESCO Cultural Heritage sites in Seoul include Jongmyo (Royal Shrine), Changdeokgung (Palace) and six Royal Tombs of the Joseon Dynasty. Jongmyo (Royal Shrine) was designated as a UNESCO Cultural Heritage site in 1995, followed by Changdeokgung (Palace) in 1997 and the Royal Tombs in 2009.
Volunteer cultural heritage guides

The Rediscovery of Korea Gyeongbukgung (Palace), Changdeokgung (Palace), Changgyeonggung (Palace), Deoksugung (Palace), Jongmyo (Royal Shrine), Royal Tombs of the Joseon Dynasty Fridays & Saturdays *Reservation on the 02-723-4206, 4210 homepage required http://www.rekor.or.kr (English, Japanese and Chinese guides available) Palace Guide Gyeongbokgung (Palace), Changdeokgung (Palace), Changgyeonggung (Palace), Deoksugung (Palace), Jongmyo (Royal Shrine) Sundays *Reservation on the homepage required 02-2273-2276 http://www.palaceguide.or.kr
Changdeokgung (Palace)
34
35
Landmarks
There are attractions that you should definitely visit, if you are to say that you have traveled Seoul. They include historic sites that have represented Seoul for years such as Seoul Station and Sungnyemun(Gate), as well as visually impressive spots such as N Seoul Tower and 63City. A commemorative photograph taken at one of these places will refresh the memory of your visit to Seoul. Lotte World
[ Map C3, 17 ]
This is a complex that incorporates a theme park, hotel, department store, duty free shop, museum and ice rink. Among them, Lotte World Adventure is the worlds largest indoor theme park with Lotte World the theme of a miniature global village. Visitors can enjoy various rides as well as over 70 splendid performances and events.
Connected to Line 2 Jamsil Station, Exit 4 09:3002-411-2000 http://www.lotteworld.com 23:00
63City
Former Seoul Railway Station

[ Map B2, 18 ]
63City
63
[ Map A3, 16 ]
This is a high-rise landmark building that represents Hangang (River). Sky Art, where visitors can enjoy spectacular views and exhibitions, is the highest art gallery in the world. In addition, you can visit the Wax Museum where wax figures of worldwide celebrities are displayed, Seaworld aquarium or IMAX Theater that shows 3D movies, and watch Marionette, a B-boy musical.
Get out of Line 1 Daebang Station, Exit 6 / Line 5 Yeouinaru Station, Exit 4 / Line 5 Yeouido Station, Exit 5 / Line 9 Saetgang Station, Exit 1; then take the free shuttle bus to 63City. Please contact for exact hours 02-789-5663 http://www.63.co.kr
The modern structure built in the 1920s used to be the center of transportation that linked Seoul and cities all over Korea. After undergoing remodeling, it is currently being used as a cultural complex called Culture Station Seoul 284. Here, diverse cultural events are held that include exhibitions of sculptures by contemporary Korean artists, the showing of art films, band concerts and artists lectures.
Line 1, 4 Seoul Station, Exit 2, 3 11:00-19:00, 02Weekends 11:00-20:00 (Closed on Mondays) http://www.seoulstation.org 3407-3500
Former Seoul Railway Station
Moonlight Rainbow Fountain & N Seoul Tower
World Cup Park
[ Map A2, 22 ]
This was built in commemoration of the 2002 Korea-Japan World Cup. The site used to be a landfill, but now it has been turned into an ecological park with wetlands, flower beds, a yacht field, an observatory, etc. It consists of five parks with different themes, including Pyeonghwa Park where World Cup Stadium is located, Haneul Park, Noeul Park, Nanjicheon Park and Nanji Hangang Park.
Line 6 World Cup Stadium Station, Exit 1 Pyeonghwa Park and Nanjicheon Park are open 24 hours a day; Haneul Park and Noeul Park are closed everyday starting 1 hour after sunset. [ Map B1, 23 ]
Cheongwadae Sarangchae
Cheongwadae (Blue House)
Cheonggyecheon (Stream)
It is the executive office and official residence of the President of the Republic of Korea. It is open to the public from Tuesday to Friday, but visitors are restricted from going inside the buildings, where state affairs are officially handled. It takes around 1 hour and 30 minutes to tour outside the buildings on foot.
Line 3 Gyeongbokgung Station, Exit 3 02-730http://www.president. 5800, tour@president.go.kr go.kr *Advance reservation on the homepage is required. Visitors need to carry identification cards (residence registration card, drivers license, passport, certificate of alien registration). Cheongwadae Sarangchae [ Map B2, 69 ] The gallery operated by the Seoul Metropolitan Government presents exhibits on former presidents of Korea and the city of Seoul. It consists of the Republic of Korea Hall that presents the history of Korea, Hi Seoul Hall that introduces Seoul, and G-20 Lounge set up in commemoration of the G20 Summit held in Seoul. 02-723-0300 http://www.cwdsarangchae.kr *Visitors can make telephone requests for a foreign language guide in advance.
Landmarks in 12 areas
N Seoul Tower Gwanghwamun Square Cheonggyecheon (Stream) Sungnyemun (Gate) Cheonggye Plaza Myeongdong Cathedral Dongdaemun Design Plaza Coex P.21 P.09 P.13 P.21 P.09 P.19 P.25 P.31
36
37
Experience Traditional Culture
Namsangol Hanok Village

[ Map B2, 24 ]
A traditional village set up by moving wellpreserved Korean-style houses (hanok) to one place. Old household items are displayed in traditional houses and a pavilion and pond are built to recreate a village of the Joseon Dynasty. Visitors can observe the housing culture of Joseon and then participate in traditional cultural experience programs held every day. A demonstration of a traditional wedding ceremony takes place each Sunday.
Line 3, 4 Chungmuro Station, Exit 3, 4 Apr.Oct. 09:00-21:00, Nov.-Mar. 09:00-20:00 (Closed on 02-2264-4412 http://hanokmaeul. Tuesdays) seoul.go.kr Seoul Namsan Traditional Theater [ Map B2, 84 ] A traditional performing arts theater located in Namsangol Hanok Village that offers various traditional performances and experience programs such as the Korean clothing experience and tea ceremony experience. 02-2261-0512~5 http://sngad.sejongpac.or.kr
It is easy to enjoy and learn about traditional Korean culture in Seoul. In just one or two hours, you can either be photographed in hanbok (Korean traditional clothes) with beautiful lines and colors or make kimchi firsthand. You shouldnt miss the experiences of making special articles with hanji (Korean paper) and learning to play Korean traditional instruments.
Korea House - Tea Ceremony
Namsangol Hanok Village
Taekwondo event
Korea House
Visitors can experience the traditional Korean way of life and culture. They can also watch traditional Korean performances, enjoy royal a hanjeongsik (traditional Korean set menus) or hanjeongsik buffet or take part in a kimchimaking program. At Chiseongwan, traditional cultural experience programs that take around two hours are offered, including craft making, tea ceremony and traditional dance.
Line 3, 4 Chungmuro Station, Exit 3 Please ask about different hours of meals, performances and experiences at the time of booking. 02-2266-9101~3 http://www.koreahouse.or.kr
[ Map B2, 26 ]
Visitors marvel as they see the imposing main hall where masters of taekwondo from all over the world practice as well as when they witness its long history at Taekwondo Memorial Hall through more than 2,500 reference materials on taekwondo.
Line 2 Gangnam Station, Exit 8 / Line 9 Nonhyeon Mon.-Fri. 09:00-11:30, 13:00Station, Exit 4, 5 02-567-1058,9 http://www.kukkiwon. 17:30 or.kr *Regular Taekwondo events are maintained. Please contact for the site of these events, which differ yearly.
Kukkiwon
It is the mecca of taekwondo that any Korean who practices the martial art visits at least once.
[ Map B3, 28 ]
Traditional cultural experience programs in 12 areas

Bukchon Hanok Village Samcheonggak Korea Cultural House Jogyesa (Temple) Bongeunsa (Temple) P.17 P.17 P.31 P.15 P.31
Bukchon Hanok Village
Samcheonggak
38
39
Shopping
Central City
From shopping streets packed with a wide variety of shops to luxury brand stores, mega shopping malls, traditional markets and specialty shops, in Seoul, there are numerous shopping sites that attract not only shopaholics, but also the average visitor, where fantastic shopping items please your eyes. Mega shopping malls
These shopping malls comprise department stores, brand shops, restaurants, cafes and multiplex theaters. They are very convenient for visitors who can enjoy shopping, meals and cultural events in one place.
Times Square [ Map A3, 32 ] Connected 10:30-22:00 to Line 1 Yeongdeungpo Station http://www.timessquare.co.kr Central City [ Map B3, 33 ] Connected 10:00to Line 3, 7, 9 Express Bus Terminal Station 22:00 http://www.centralcityseoul.co.kr IPark Mall [ Map B2, 34 ] Connected to http:/ /www. Line 1 Yongsan Station 11:00-20:30 iparkmall.co.kr
Yongsan Electronics Shopping Mall [ Map B2, 35 ] Connected to Line 1 Yongsan Station 10:00-20:00 BITPLEX [Map B2, 36 ] Line 2, 5 & Jungang 10:00-22:00 Line Wangsimni Station, Exit 5 http://www.bitplex.co.kr D-Cube City [ Map A3, 37 ] Connected to Line 1, 2 Sindorim Station 10:30-22:00 http://www. dcubecity.com Garden 5 [Map C3, 38 ] Line 8 Jangji Station, Exit 3 10:30-22:00 http://www.garden5.com *Please refer to relevant homepage for exact operating hours of different shops in these malls.
Traditional markets
In these markets, there are hundreds of shops, street stalls and display stands in web-like alleys. Whatever you want, you can find it here; the market is filled with a wide variety of items and it is vibrant with people Seoul Folk Flea Market bargaining over prices. It is great fun to find interesting items and try various snacks sold in the food alleys.
Seoul Folk Flea Market [Map B2, 41 ] Line 1 Sinseoldong Station, Exit 6 10:00-19:00 (Closed on 2nd and 4th Tuesdays of the month) Kwangjang Market [ Map B2, 42 ] Line 1 Jongno 5-ga Station, Exit 8 / Line 2, 5 Euljiro 4-ga Station, 09:00-18:00 (Food alleys -23:00) Exit 4 Seoul Yangnyeong Market [ Map B2, 43 ] Line 1 Jegi-dong Station, Exit 2 09:00-19:00 (Closed on Sundays)
Times Square
Duty-free shops
If you have your passport and airline ticket, you can enjoy shopping at discount prices. Duty free shops in airports and key downtown areas as well as online duty free shops offer popular do mestic and foreign brandname products and souWalkerhill Duty Free Shop venirs.
Lotte Duty Free Shop [ Map B2, 47 ] 09:00-19:00 Line 3 Dongguk Univ. Station, Exit 5 http://www.shilladfs. (Open throughout the year) com Shilla Duty Free Shop [ Map B2, 48 ] 09:00-19:00 Line 3 Dongguk Univ. Station, Exit 5 http://www.shilladfs.com Donghwa Duty Free Shop [Map B2, 49 ] Line 5 Gwanghwamun Station, Exit 6 09:3020:30 http://www.dongwhadfs.com Walkerhill Duty Free Shop [ Map C2, 50 ] Line 5 Gwangnaru Station, Exit 4, Use hotel 10:00-21:30 shuttle bus (Contact: 02-450-4669) http://www.skdutyfree.com Lotte World Duty Free Shop [ Map Line 2 Jamsil Station, Exit 3 09:30-21:00 C3, 51 ] http://lottedfs.com Lotte Gimpo Airport Duty Free Shop [ Map A2, 52 ] Line 5 Gimpo Intl Airport 06:30-20:30 http://lottedfs.com Station
Shopping in 12 areas
Coex Mall Namdaemun Market The Galleria Luxury Hall Lotte Town Shinsegae Department Store Myeong-dong Street Pyounghwa Clothing Market Dongdaemun Shopping Complex Itaewon Antique Street Apgujeong-dong Rodeo Street Cheongdam-dong Street P.31 P.21 P.28 P.19 P.19 P.19 P.25 P.25 P.27 P.28 P.28
Myeong-dong Street
Apgujeong-dong Rodeo Street
Namdaemun Market
40
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Museums and Galleries
Museums and galleries are where Seouls traditional culture and arts are gathered. World-class art museums, historical museums where you can learn about the countrys past and galleries where you can see both global and Korean artwork showcase Seouls past and present as well as its arts and culture. Seoul Museum of History
[ Map B2, 62 ]

At the museum, you can see the past and present of Seoul at a glance. Artifacts that show the way of life and culture of people in Seoul are displayed. Seoul Museum of History In particular, there is a large 1/1,500 model of the city at the Seoul City Panoramic Theater, which enables you to look down on the entire city.
Line 3 Gyeongbokgung Station, Exit 1 / Line 5 Gyeongbokgung Station, Exit 4 09:00-20:50, weekends 09:0018:50, winter 09:00-17:50 (Closed on Mondays) *Free rental of portable audio-visual guide system 10:000219:00 (Korean, English, Japanese, Chinese) http://www.museum.seoul.kr 724-0274~6
History is where the history and culture that flourished for 500 years under Baekjes rule are on display. Exhibits include relics excavated from Pungnaptoseong (Mud Rampart), Mongchontoseong (Earthen Fortification) and Seokchondong Stone Mound Tombs located near the museum. It is scheduled to open officially in April 2012.
Line 5 Olympic Park Station, Exit 3 / Line 8 Mong09:00-18:00 (Open chontoseong Station, Exit 1 02-2152-5811~4 http:// throughout the year) baekjemuseum.seoul.go.kr
Seodaemun Prison History Hall

[ Map B2, 64 ]
Hanseong Museum of History

[ Map C3, 63 ]
Seoul was the capital of the Baekje Kingdom from 18 BC to AD 475. Hanseong Museum of
This is a museum converted from a prison where Koreans who engaged in the independence movement during the Japanese colonial period were tortured or executed. Torture instruments and prison cells have been recreated based on historical research, and the place of execution remains the same as it was at that time.
Line 3 Dongnimmun Station, Exit 5 09:30-18:00,
Hanseong Museum of History
Hangaram Art Museum at Seoul Arts Center
National Museum of Korea
winter 09:30-17:00 (Closed on Mondays) 02-360http://www.sscmc.or.kr/culture2 8590, 1
Museums and galleries in 12 areas

National Museum of Korea National Palace Museum of Korea The National Folk Museum of Korea The War Memorial of Korea Leeum, Samsung Museum of Art Seoul Museum of Art Cheongwadae Sarangchae The Story of King Sejong / The Story of Admiral Yi Sunshin Cheonggyecheon Museum Unique museums in Bukchon Space*c Kimchi Museum P.09 P.27 P.26 P.11 P.37 P.27 P.09
angaram Art Museum at Seoul Arts H Center [ Map B3, 66 ]

At the museum, top-quality exhibitions, including special exhibitions usually on contemporary art and global-level temporary exhibitions, are held throughout the year. throughout the year. A superb lighting system provides near-natural light and enables the audience to appreciate the lines and colors of the artwork from a close distance.
Line 3 Nambu Bus Terminal Station, Exit 5 Mar.02-580Oct. 11:00-20:00, Nov.-Feb. 11:00-19:00 1300 http://www.sac.or.kr
Kansong Art Museum [ Map B1, 78 ]
P.09 P.13 P.17 P.29 P.31
This is a museum with a major collection of traditional Korean artwork. It holds various works from Goryeo celadon to white porcelain from the Joseon Dynasty, Buddha sculptures, paintings and stone pagodas. The museum is open just twice a year, in May and October, and numerous art lovers enthusiastically look forward to these periods.
Line 4 Hyehwa Station, Exit 4 02-762-0442
Famous gallery streets in Seoul Line 3 GyeongbokSagan-dong Gallery Street gung Station, Exit 5 Pyeongchang-dong Museum Street Line 3 Gyeongbok-gung Station, Exit 3 Janghanpyeong Antique Furniture Street Line 5 Janghanpyeong Station, Exit 1, 2 Line 3 Anguk Station, Insa-dong Antique Street Exit 1, 6
National Folk Museum
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Entertainment
NANTA
After sightseeing and experiencing a different culture in Seoul, it may be a good idea to relax a little bit. Why dont you enjoy the citys entertainment rather than resting at the hotel? You can laugh your heart out watching nonverbal performances or enjoy splendid nightlife. Nonverbal performances NANTA
Jump
A martial arts performance based on a humorous incident caused by a thief who enters a house where martial arts masters live.
Line 1 Jonggak Station, Exit 4 / Line 1 Jongno 3-ga Mon. 20:00, Tue.- Sat. 16:00, Station, Exit 15 02-722-3995 17:00, 20:00, Sun. 15:00, 18:00 http://www.yegam.com
[ Map B2, 88 ]
SACHOOM
[ Map B2, 89 ]
A musical that combines various dance genres such as hip hop, jazz, contemporary and break dancing.
Line 5 Jongno 3-ga Station, Mon.-Fri. 20:00, Sat. Exit 5 16:00, 19:30, Sun. 16:00 http://www. 02-3676-7616,7 lovedance.co.kr
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This is a nonverbal performance that depicts comic situations that take place around a restaurant kitchen using the rhythms of samulnori (Korean traditional percussion quartet).
17:00, 20:00, Myeongdong Theater 14:00, 17:00, 02-739-8288 http://nanta.i-pmc.co.kr 20:00 Line, Jeongdong NANTA Theater [ Map B2, 86 ] 2 City Hall Station, Exit 1 / Line 5 Seodaemun Station, Exit 5 Line Myeongdong NANTA Theater [ Map B2, 86 ] 4 Myeongdong Station Exit 5, 6 / Line 2 Euljiro 1-ga Station, Exit 5, 6 Line 2, Hongdae NANTA Theater [ Map A2, 86 ] Airport Railroad Hongik Univ. Station, Exit 9
SACHOOM
Drawing Show Hero

[ Map B2, 90 ]
A drawing performance in which four actors draw a picture every 5 minutes using diverse tools and materials.
Line 2, 3 Euljiro 3-ga, Exit 8 Weekdays 20:00, Sat. 16:00, 19:00, Sun. 15:00, 18:00 (Closed on Mondays) 02-766-7848 http://www.myungbo.com
PAN
A permanent performance where various Korean traditional performing arts including mask dance, gut (shaman ritual), pansori (narrative songs) and nongak (farmers music) can be enjoyed in one show.
Jump
[ Map B2, 91 ]
Line 3 Gyeongbokgung Station, Exit 1 Weekdays 20:00, weekends 14:00 (Closed on Mondays and Tuesdays) 02-722-3416 http://www.ghmarthall.co.kr
Bibap
Seven Luck Casino (Gangnam)
Walkerhill Show Legend of Flower
< > [ Map C2, 93 ]
A traditional Korean performing arts show that puts together various genres of Korean art such as traditional dance, percussion music and taekwondo.
Line 5 Gwangnaru Station, Exit 2 Mon.-Sat. Part 1 16:50-18:50, Part 2 19:30-21:30 (Closed on Sundays) 02-455-5000 http://www.sheratonwalkerhill.co.kr
Line 2, 3 Euljiro 3-ga Station, Exit 8 Tue.-Sat. 0216:00, 20:00, Sun. 16:00 (Closed on Mondays) 586-8489 http://www.drumcat.co.kr
Casinos
Foreigner-only casinos with roulette, various table games and slot machines
Line Seven Luck Casino (Gangnam) [ Map C3, 95 ] 02-3466-6000 2 Samseong Station, Exit 5, 6 http://www.7luck.com Seven Luck Casino (Millenium Seoul Hilton) [ Map Line 1, 4 Seoul Station, Exit 8 02-2021B2, 96 ] http://www.7luck.com 6000 Line 5 Paradise Walkerhill Casino [ Map C2, 97 ] 02-456-2121 http:// Gwangnaru Station, Exit 2 www.paradisecasino.co.kr
Bibap
a performance that shows the process of making bibimbap with beatboxing, a cappella, B-boying and martial art.
Line 1, 2 City Hall Station, Exit 3 Mon. 20:00, Tue.-Sat. 17:00, 20:00, Sun. 15:00, 18:00 (Closed on http://www.bibap.co.kr Mondays) 02-765-0815
[ Map B2, 94 ]
Drum Cat
A performance of the worlds first all-female percussion group. Passionate rhythms of jazz, rock and Latin music blend with an energetic NANTA-style performance.
[ Map B2, 92 ]
Entertainment in 12 areas
Chongdong Theater Hongdaes clubs Coex Aquarium P.11 P.23 P.31
Drum Cat
Performance Theaters in Seoul Seoul Arts Center [ Map B3, 79 ]
02-580-
1300
http://www.sac.or.kr 02-2005-0114
Chongdong Theater <MISO>
LG Art Center [ Map B3, 80 ]
http://www.lgart.com
Hoam Art Hall [ Map B2, 81 ]
02-751-9606 02-2230-
http://www.hoamarthall.org
Chungmu Art Hall [ Map B2, 82 ]
6600
http://www.cmah.or.kr 02-738-8289
Coex Artium [ Map C3, 83 ]
http://www.coex.co.kr
National Theater of Korea [ Map B2, 85 ]
02-2280-4114
http://www.ntok.go.kr
Hongdaes clubs
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Hangang Tour
Hangang (River), traversing the city, is a favorite destination for Seoul citizens who want to relax. Twelve parks built along the riverside, 23 bridges that shine in splendid lighting at night, various amusements and spectacles never cease to draw visitors to the river. Cruise ships
Hangang cruise tours enable you to see various views of Seoul while feeling the cool breeze from the river on your face. Various tour courses offer different attractions, including a popular course that passes under the Banpodaegyo (Bridge) where the Moonlight Rainbow Fountain is located. There are also themed cruise ships where you can enjoy a live band performance and a buffet dinner.
Yeouido Quay Line 5 Yeouinaru Station, Exit 3; Jamsil Quay Line 2 Sincheon Station, Exit 7; Yanghwa Quay Line 2, 9 Dangsan Station, Exit 4; Ttukseom Quay Line 7 Ttukseom Park Station, Exit 7 02-3271-6900 http://www.hcruise.co.kr
Hangang Viewing Cafe
You can enjoy the beautiful scenery of Hangang (River) from one of these places built on the bridges over the river. During the day, you can see the blue river and green parks; in the early evening, the beautiful sunset decorates the sky and the river; and at night, you can have tea or coffee while enjoying the spectacular night view. In addition, you can view exhibitions held in some of the observatories and cafes.
Riverview 8th Avenue 8 [ Map C2, 100 ] Line 5 Gwangnaru Station, Exit 2 / Line 5, 8 Cheonho Station, Exit 2 *Filming location of TV drama Iris Riverview Bom Cafe [ Map C3, 101 ] Line 2 Jamsil Station, Exit 7 Mapo Sunset Observatory [Map A2, 102 ] Line 5 Yeouinaru Station, Exit 2 Cafe Aritaum Yanghwa [ Map A2, 103 ] Lines 2, 9 Dangsan Station, Exit 4 Cafe Aritaum Seonyu [ Map A2, 104 ] Line 9 Seonyudo Station, Exit 3 Hannam Saemal Cafe [ Map B2, 105 ] Get out from Line 3 Sinsa Station, Exit 4 and transfer to bus.
Ha ng
an
g(
Riv
er)
Nanji Swimming Pool Mangwon Swimming Pool
Yanghwa Quay
Cafe Aritaum Seonyu Cafe Aritaum Yanghwa Seoul Marina Club & Yacht Yeouido Swimming Pool Mapo Sunset Observatory Yeouido Floating Stage
Yeouido Quay Nodeul Jiknyeo Cafe Nodeul Gyeonu Cafe
to performances, visitors can enjoy musical fountain shows, LED lighting and laser shows.
Line 5 Yeouinaru Station, Exit 2 http://www. floating-stage.com *Please refer to the homepage for performance schedule
Water Taxi
This is an attraction of Hangang (River) that connects the east and west of Seoul the most swiftly. It is gaining popularity because it allows rapid travel in the refreshing breeze.
Please contact for operation hours which differ seasonally. 1588-3960 http://www.pleasantseoul.com
Hangang Parks
Hangang (River)
Nodeul Gyeonu Jiknyeo Cafe [ Map B3, 106 /107 ] Line 4 Sinyongsan Station, Exit 2 / Line 4, Jungang Line Ichon Station, Exit 4 Dongjak Noeul Gureum Cafe [ Map B3, 108 / 109 ] Line 4 Dongjak Station, Exit 1, 2
There are 12 parks built along Hangang (River). Each park has bicycle paths, walking trails and various sports facilities, attracting a lot of people to exercise in the mornings and evenings.
http://hangang.seoul.go.kr Popular Hangang Parks Nanji Hangang Park It has camping facilities including grills and tables, to help visitors camp while admiring the river view. Line 6 Mapo-gu Office Station, Exit 7 Seonyudo Hangang Park an ecological park made by remodeling a former water purification plant. The park is characterized by over 10,000 different water plants and a birch tree forest. Line 9 Seonyudo Station, Exit 2 Yeouido Hangang Park Famous for various festivals held there. Cherry Blossom Festival in spring and Fireworks Festival in summer bring a large Line 5 Yeouinaru number of people to the park. Station, Exit 2, 3 Banpo Hangang Park This is where the Moonlight Rainbow Fountain is located. Spouts of water falling from Banpodaegyo (Bridge) in splendid lighting present a fantastic view. *Operated between Line 4 Dongjak Station, Exit 1, 2 Mar.-Oct. Ttukseom Hangang Park This park is equipped with water sports facilities including waterskiing Line 7 Ttukseom Park and motor boat riding. Station, Exit 2, 3
Hangang River Swimming Pools

Swimming pools are built in seven Hangang parks. They are loved by Seoul citizens in summer because they can swim in the center of the city looking over the wide open river.
July-Aug. 09:00-18:00 Gwangnaru Swimming Pool 02-470-9561, Ttukseom Swimming Pool 02452-5955, Mangwon Swimming Pool 02-322-6302, Jamwon Swimming Pool 02-536-8263, Jamsil Swimming Pool 02-421-2574, Yeouido Swimming Pool 02785-0478, Nanji Swimming Pool 02-3151-0256
Seoul Marina Club & Yacht [Map A2, 110]
White, exotic yachts moored with skyscrapers of Yeouido in the background: Here, you can sail in a yacht, touring along Hangang (River) and enjoying the views of downtown Seoul.
Line 2, 9 Dangsan Station, Exit 4 Please contact for operation hours which differ according to yacht types. (Closed on Mondays) 02-423-7888 http:// www.seoul-marina.com
Yeouido Floating Stage
[Map A2, 111]
This is the worlds first waterborne stage that can be opened and closed. Here, diverse types of performances such as theater, dance, musicals and concerts are held. In addition
Gwangnaru Swimming Pool Riverview 8th Avenue
Ttukseom Quay
Ttukseom Swimming Pool
Hannam Saemal Cafe

Jamwon Swimming Pool Dongjak Noeul Cafe Dongjak Gureum Cafe
Jamsil Quay
Riverview Bom Cafe Jamsil Swimming Pool
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Savor Seoul
Galbi Gui
Seoul offers so many kinds of excellent treats that three meals a day may feel insufficient to you. From traditional dishes with superb flavor and nutrition to snacks that you can eat conveniently on the streets, the city is filled with great restaurants and delicacies so that you dont need to waste time figuring out what to eat. Galbi Gui
Kimchi Kimbap
Samgyetang
Naengmyeon
Buckwheat noodles doused in cold meat broth or mixed with spicy seasoning is a seasonal delicacy of summer.
Bulgogi
Ribs marinated in sweet soy sauce and charcoal grilled
Traditional Korean dish of beef marinated in sweet sauce and roasted on a special grill
Guksu
Bibimbap
Noodles boiled and doused in hot soup or mixed with spicy seasoning
Kimbap
It is a well-being dish of rice topped with various vegetables, stir-fried beef and egg, which is mixed with red pepper paste before eaten.
Made by spreading properly cooked rice evenly on dried seaweed, adding pickled radish, some vegetables, etc. and rolling it up.
Samgyeopsal
Thick-sliced pork with proper combination of fat and lean meat roasted on a special grill
Kimchi
Samgyetang
A traditional Korean dish made of vegetables including cabbage, radish and cucumber mixed with red pepper powder and various seasonings
A representative health food for summer in which an entire chicken is boiled until tender in soup with several medicinal herbs and sweet rice.
Hanjeongsik
Tteokbokki
Sundubu Jjigae
Soft tofu stew with green onion, garlic and red pepper powder seasoning cooked in an earthenware pot
Makgeolli
Traditional Korean liquor made by fermenting rice; it is rich in lacto acid and dietary fiber.
Japchae
Bossam and Jokbal
Chewy glass noodles, sauted vegetables and beef mixed with soy sauce and sesame oil
Mild dishes of pork boiled until tender with medicinal herbs

Famous food alleys in Seoul Ojang-dong Naengmyeon Street You can taste mul naengmyeon (chilled buckwheat noodle soup), bibim naengmyeon (spicy mixed buckwheat noodles), hoe naengmyeon (spicy buckwheat noodles Line 2 Euljiro 4-ga Station with raw fish), etc. Insa-dong Street Here, you can find numerous hanjeongsik restaurants that serve various different types of hanjeongsik from gungjung hanjeongsik (Korean traditional royal cuisine-style set menu) to tosok hanjeongsik (traditional folk-style set menu). Line 3 Anguk Station / Line 1 Jonggak Station Nagwon-dong Tteokjeongeori It is a street where rice cakes to be presented to the royal palace were produced. The tradition is continued here by rice cake shops that make and sell various kinds of rice cake. Line 1, 3, 5 Jongno 3-ga Station Sindang-dong Tteokbokki Town There are a lot of snack shops well known for jeukseok tteokbokki (tteokbokki on the spot with various ingredients) in this area. They also sell spicy dakbal (chicken Line 5, 6 Cheonggu Station / Line 2, 6 feet). Sindang Station Jangchung-dong's Jokbal Alley It is filled with restaurants where you can have jokbal (pigs trotters) boiled until tender with medicinal herbs. Line 3 Dongguk Univ. Station Mapo Galbi Jumulleok Street Here, visitors can taste marinated and grilled pork ribs and grilled beef sirloin with soy sauce. Line 5 Mapo Station Daerim Market Gamjaguk Street There are a lot of restaurants that sell thick potato soup prepared by adding potatoes and spicy sauce to pork backbone stock and simmering it for a long time. Line 6 Saejeol Station Euljiro Golbaengi Muchim Street You can eat freshwater snails mixed with spicy red pepper powder along with beer or makgeolli (Korean rice liquor). Line 3 Euljiro 3-ga Station Yongdu-dong Jjukkumi Street There are many restaurants specializing in spicy stir-fried small octopus. Line 1 Jegi-dong Station Dongdaemun Saengseon Gui / Dak Hanmari Street Here, you can taste aromatic fish grilled over a briLine 1, 4 quette fire and boiled whole chicken. Dongdaemun Station
Jeon (Buchimgae)
()
Various foodstuffs including meat, vegetables and fish covered with wheat flour and egg and then pan-fried
Jeon (Buchimgae)
Traditional beverages
Traditional beverages made using rice or medicinal herbs include sikhye (rice punch), sujeonggwa (cinnamon punch) and hwachae (fruit punch).
Juk
Nutritious porridge made with various foodstuffs such as rice, sweet rice, pumpkin or abalone.
Hanjeongsik
Korean traditional set menus consisting of kimchi, bulgogi, doenjang jjigae (soybean paste stew), jeotgal (salted seafood) and jang (soybean paste)
Doenjang Jjigae and Cheonggukjang
Fermented food items with a distinctive, pleasant aroma and taste of soy beans as well as anticancer benefits
Tteok and Hangwa
Traditional snacks made by kneading grain flours and steaming or frying doughs in various shapes
Tteokbokki
An exemplary Korean snack food of sliced rice cake, fish cake and green onion stir-fried in red pepper paste sauce
Makgeolli
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Seoul City Tour Bus

If you buy just one ticket, you can conveniently visit major tourist attractions in Seoul. The Seoul City Tour Bus is a hop-on, hop-off shuttle bus that circles around fixed routes, and you can use it as much as you want throughout one day.
[How to buy tickets] Tickets can be bought from the bus guide on board the bus. / Ticket booth next to the
Koreana Hotel in Gwanghwamun / If you have bought a Citypass, you can use it on downtown circular routes. Closed on Mondays (Although the tour bus is operated when a national holiday falls on Monday) *Full http://www. operation during summer holiday period (4th week of July - Aug.15) 02-777-6090 Line 5 Gwanghwamun Station, Exit 6 (In front of Donghwa Duty Free Shop in seoulcitybus.com Gwanghwamun)
City Circulation Tour (Single-decker bus)

09:00-21:00 (Last bus departs at 19:00), 30 min. intervals (20-25 min. during summer holiday period) Gwanghwamun Deoksugung (Palace) Namdaemun Market Seoul Station USO Yongsan Station National Museum of Korea The War Memorial of Korea Yongsan U.S. Army Base Itaewon Crown Hotel Myeong-dong Namsangol Hanok Village Grand Ambassador Hotel National Theater of Korea N Seoul Tower Hyatt Hotel Shilla Hotel Dongdaemun Market Daehangno Changgyeonggung (Palace) Changdeokgung (Palace) Insa-dong Cheongwadae (Blue House) The National Folk Museum of Korea Gyeongbokgung (Palace) Gwanghwamun
Cheonggyecheon (Stream) and Ancient Palaces Tour (Double-decker bus)

10:00-17:00 (Starts at 09:00 during summer holiday period), 1-hour intervals Gwanghwamun Deoksugung (Palace) Cheonggye Plaza Cheong Gye Cheon Museum Seoul Folk Flea Market Daehangno Changgyeonggung (Palace) Changdeokgung (Palace) Insa-dong Seoul Museum of History Agricultural Museum of Korea Gwanghwamun *Deoksugung (Palace) and Cheonggye Plaza are excluded from the tour route on weekends, national holidays and when events are held in Cheonggye Plaza.
Night Tours (Single-decker bus/Double-decker bus)

Once per day (20:00) *Night tours are basically non-stop riverside bus tours with only a 10-minute stop at N Seoul Tower for photographs. *Tickets for night tours can be purchased starting 08:30 when the Gwanghwamun Ticket Office opens. (reserved-seat tickets) Single-decker bus Gwanghwamun Mapodaegyo (Bridge) Hannamdaegyo (Bridge) N Seoul Tower Yeouido Seogangdaegyo (Bridge) Seongsudaegyo (Bridge) Namdaemun Market Cheonggye Plaza
Double-decker bus Gwanghwamun Mapodaegyo (Bridge) Seogangdaegyo (Bridge) Hannamdaegyo (Bridge) Dongjakdaegyo (Bridge) Seongsudaegyo (Bridge) Hannamdaegyo (Bridge) Namsan Public Library Namdaemun Market Cheonggye Plaza
Tip It is advisable to make advance bookings for the summer holiday period, weekends and national holidays when there are more passengers than usual.(Booking available one week before the desired date of ride / Tickets for night tour buses can be purchased only on the day of the ride)
Seoul City Walking Tours

Seoul Metropolitan Government offers 17 walking tour courses and tour guide programs by culture and Seoul Cultural Tourism Volunteer Guide. With prior booking, you can get a free travel guide from Seoul Cultural Tourism Volunteer Guide while walking around various parts of the city.
02-6925-0777 Route title Mongchontoseong (Earthen Fortress) http://dobo.visitseoul.net *Internet booking required at least three days before the desired tour date Route details Duration Closing days
Pungnaptoseong (Earthen Rampart) Mongchon Museum of History Mongchontoseong (Earthen Fortification) Hanseong 2hr 30min Mondays Baekje Museum (To open in April 2012) Mongchontoseong Station Cheongwadae Sarangchae 2hr 2hr Tuesdays Mondays
Gyeongbokgung (Palace) / Gyeongbokgung (Palace) Hyoja-dong Changdeokgung (Palace) Bukchon Hanok Village Insa-dong / Unhyeongung (Palace)
Changgyeonggung (Palace) Within Changgyeonggung (Palace) Within Changdeokgung (Palace) Anguk Station Museum of Korean Art Embroidery Museum Gahoe Museum Fragrance Anguk Station
2hr 30min Mondays Han Sang Soo Bukchon Museum Old 3hr 30min Mondays
Unhyeongung (Palace) Mingadaheon (Mins Club) KyungIn Museum of Fine Art Ssamzie-gil Jogyesa (Temple) Bosingak (Belfry) Seochon Hanok Village Gyeongbokgung Station Tongui-dong Hanok Village Tongin (Hyoja-dong / Tongui-dong) Market Gyeongbokgung Station Seolleung / Bongeunsa (Temple) Deoksugung (Palace) / Jeong-dong Seongbuk-dong Gyeonghuigung (Palace) / Seodaemun Cheonggyecheon (Stream) 1 Cheonggyecheon (Stream) 2 Namsan Seonggwak (Citadel) Naksan Seonggwak (Citadel) Hangang / Jeoldusan Catholic Martyrs Shrine Dongdaemun Market Seolleung (Royal Tomb) Bongeunsa (Temple) Jeongneung (Royal Tomb)
3hr
Mondays
2hr 30min 2hr 30min Mondays 2hr 3hr 3hr 2hr Mondays Sundays & Mondays Mondays Open throughout the year
Deoksugung (Palace) Seoul Museum of Art Site of the Former Ewha Hakdang Site of the Former Russian Legation Choi Sunu House Seoul Seonggwak (Fortress Wall) Gilsangsa (Temple) Simujang House of Yi Taejun (Suyeonsanbang, a traditional tea house) Gyeonghuigung (Palace) Seoul Seonggwak (Fortress Wall) Dongnimmun (Independence Gate) Independence Park Cheonggye Plaza Gwangtonggyo (Bridge) Samilgyo (Bridge) Supyogyo (Bridge) Saebyeokdari (Bridge) Ogansugyo (Bridge) Cheonggyecheon Museum Shanty town Theme Zone Hwanghakgyo (Bridge) Seoul Folk Flea Market Jangchungdan Park (Supyogyo) Seoul Seonggwak (Fortress Wall) National Theater of Korea N Seoul Tower Patriot Ahn Jung-geun Memorial Hall Dongdaemun DDP (Heunginjimun) Seoul Seonggwak (Fortress Wall) Naksan Park (Observatory) Ehwajang (House) Mangwonjeong Jamdubong Relic / Jeoldusan Catholic Martyrs Museum Yanghwajin Foreigners Cemetery Jegi-dong Station Seoul Yangnyeongsi Market Market Janghanpyeong Antique Market Gyeongdong
2hr 30min Mondays 3hr 30min Mondays 3hr -
2hr 30min Mondays 3hr Mondays
Seoul Cultural Tourism Volunteer Guide Program

* Prior reservation required for groups and guided tour in foreign languages
Namsan Hanok Village Cheongwadae Sarangchae

Seoul Museum of History The War Memorial of Korea
10:30, 12:00, 14:00, 15:30 (Closed on Tuesdays) 02-2264-4412 10:30, 12:00, 14:00, 16:00 (Closed on Mondays) 02-723-0300 10:30, 14:00 (Closed on Mondays) 02-724-0274 10:00, 11:00, 14:00 (Closed on Mondays) 02-709-3139
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Seoul Travel Information

Getting to Seoul
Transportation between Incheon International Airport or Gimpo International Airport and downtown Seoul is very convenient. You can check distances, fare and other information on limousine buses, taxis and airport railroad trains and choose which form of transportation you will use.
Airport Limousine
Airport Incheon Intl Airport Boarding location Ticket offices To Seoul: Bus stops 3B-6B, 10A-13A out of the Next to exits 4, 6-9, 11 and 13 on the 1st floor entrance area on the 1st floor of the passenger terminal / bus stop 9C [Domestic terminal] To Seoul; exits 3-5 1st floor of the passenger terminal To Incheon Intl Airport; exits 13-15 [Intl terminal] To Seoul; exit 6 Payment with cash after boarding without To Incheon Intl Airport; exit 7 ticketing Incheon Intl Airport Railroad 032-745-7788 http://www.arex.or.kr
Gimpo Intl Airport
AREX (Airport Railroad)
05:20-23:21 (10-15 min. intervals)
Incheon Intl Airport It is the gateway of Korea with the 8th largest number of passengers in the world. Its world class facilities and services were recognized by the fact that it received the International Air Transport Associations Best Airport Award and was chosen as the best airport in the Airport Service Quality Awards presented by the Airports Council International for six consecutive years. Gimpo Intl Airport The airport is located within Seoul. It operates both domestic flights and international flights including those between Gimpo and Japan (Tokyo) and Gimpo and China (Shanghai). There are large-scale outlets, multiplex theaters and giant marts in the airport.
Weather in Seoul
Korea has a temperate climate and four distinctive seasons. When you visit Seoul, you are advised to prepare clothes and personal items suitable for the season. Spring (Mar.-May) Sunny and warm weather is common. However, visitors are advised to bring warm outer clothing because of sudden cold snaps and large daily temperature ranges. Summer(June-Aug.) With sweltering weather and an average temperature of 27C, it is recommended that you bring light clothes that absorb sweat well. During the rainy season between mid-June and early July, it may be a good idea to bring umbrellas, raincoats or rain boots. Fall (Sept.-Nov.) The weather is sunny and warm, but it starts to get chilly in the mornings and evenings. Visitors are advised to bring knitwear or light sweaters to fend off wind. Winter (Dec.-Feb.) It is cold and dry at around -6~7C. It often snows, so visitors are advised to bring hats or umbrellas. It is also necessary to carry gloves, scarves or masks to keep out the cold.
Currency
The Korean currency unit is the won ( \, KRW). You can exchange currencies in airports, exchange booths at mega shopping centers and banks. It is also possible to use us dollars in duty-free shops in Seoul.
Electricity
The standard voltage in Korea is 220V, and most plugs have two round pins. You can use any of your electronic goods in Korea with the help of a boosting transformer. A lot of major hotels in the city have such transformers, but it would be better to prepare battery-operated products or a multi-voltage travel adapter.
Internet
Most hotels are equipped with an Internet connection, which customers can use conveniently. If you have a notebook computer or smartphone, you can also access the Internet through WiFi in restaurants or cafes. If you need a password, you can ask the owner or manager of the shop.
Public Transportation
Subway Seoul Subway has nine routes from Line 1 to Line 9. These nine lines, in combination with Jungang Line, Bundang Line and Gyeongui Line, form the metropolitan railroad network. Each line has its own designated color, which is used on subway maps and signs in subway stations to enable not only Seoul citizens but also foreign visitors to use the subway without difficulty.
[Single journey ticket for subway] If you dont have a T-money or Seoul Citypass, you should purchase a single journey ticket every time you use the subway. If you insert a deposit of \500 and your fare into the vending machine installed at each subway station, a ticket is dispensed. After you arrive at the destination, you can return the ticket using the Deposit Refund Device and have the \500 deposit refunded.
Buses Seoul city buses are divided by colors. Blue buses cover long-distance routes within Seoul, green buses run short-distance routes within the city, yellow buses run circular routes in central Seoul, and red buses run express routes between the city and the metropolitan area. Taxis A taxi is a convenient means of transportation that takes you straight to your destination. Taxi stands are located in numerous corners in Seoul, and you can catch a taxi anywhere on the streets by holding out your hand. There are regular taxis, deluxe taxis and van taxis.
[International taxis] These taxis have been prepared for convenient transportation of foreign tourists who visit Korea and are operated by drivers who can speak foreign languages. They are run 100 percent based on an advance reservation system and you can make reservations 24 hours a day at the International Taxi Call Center. [1644-4842]
Exploring Beyond Seoul

Express Bus Terminal Bus terminals Nambu Bus Terminal Seoul Station Railroad Yongsan Station Yeongdeungpo Station Lines 3, 7 & 9 Express Bus Terminal Station Line 3 Nambu Bus Terminal Station Lines 1 & 4, Airport Railroad and Gyeongui Line Seoul Station Line 1 and Jungang Line Yongsan Station Line 1 Yeongdeungpo Station 1544-7788 1688-4700 02-323-5885 02-521-8550 1688-5979 Sangbong Bus Terminal Line 7 and Jungang Line Sangbong Station Dongseoul Bus Terminal Line 2 Gangbyeon Station
KTX High-speed railroad at the maximum operating speed of 300km/h: it connects Seoul and major cities including Daegu and Busan in 2 hours and 30 minutes. Passengers can use the wireless Internet service and video and information service on the train and make reservations for packed lunches.
[How to make reservations] Visit http://www.korail.com or call 1544-7788.
Transportation cards available in Seoul

T-money
Transportation card that can be used on buses and subway in Seoul and the metropolitan area; you should touch the card to the card reader both when you board and alight to receive the transfer discount. Fare \2,500 for a regular card and charge amount of \1,000 and up Seoul Citypass With this transportation card, visitors can use the metropolitan subway lines and Seoul city buses up to 20 times per day. In addition, they can use the Seoul City Tour Bus, which runs through the downtown area, without any restriction. Where to buy Family Mart and Ministop convenience stores in the arrival area of the Incheon Intl Airport,
tourist information centers in Dongdaemun, Gwanghwamun, Itaewon, Gimpo Intl Airport, Samilgyo, Namdaemun and Jamsil Fare 1-day pass \15,000, 2-day pass \25,000, 3-day pass \35,000 *It cant be used on express buses between Seoul and the metropolitan area (Red buses). Seoul Citypass Plus The card combines T-money and a discount service for designated performances, exhibitions, tourist attractions and restaurants. You get a 5% discount when you use Seoul City Tour Bus using this card. Where to buy GS25 convenience stores, tourist information centers, train stations Fare \3,000 for the purchase of the card
52
53
Seoul Travel Information

Useful Phone Numbers
Information on Seoul
Official Holidays
Classification New Years Day (Jan.1 by the solar calendar) Lunar New Years Day (Jan. 1 by the lunar calendar)* Independence Movement Day Childrens Day Buddhas Birthday (Apr. 8 by the lunar calendar)* Memorial Day National Liberation Day Chuseok (Aug. 15 by the lunar calendar)* National Foundation Day of Korea Christmas 2011 Jan.1 (Sat.) Feb.7 (Mon.) Mar.1 (Tue.) May 5 (Thu.) May 12 (Thu.) 2012 Jan.1 (Sun.) Jan.26 (Thu.) Mar.1 (Thu.) May 5 (Sat.) May 24 (Thu.)
Dasan Call Center 02-120 Phone interpretation service Interpretation service BBB (Before Babel Brigade) 1588-5644 Emergency medical service Emergency Medical Information Center 1339 Lost articles Lost and Found Center at Seoul Metropolitan Police Agency 02-2299-1282 Tourist information KTO tt Call Center 02-1330 Tourist complaint report Tourist Complaint Center at Korea Tourism Organization 02-735-0101
June 6 (Mon.) June 6 (Wed.) Aug.15 (Mon.) Aug.15 (Wed.) Sept.14 (Wed.) Oct.3 (Wed.) Oct.3 (Mon.) Dec.25 (Sun.) Oct.3 (Wed.) Dec.25 (Tue.)
* mark refers to holidays based on the lunar calendar whose dates change each year in the solar calendar.
Tourist Information Centers

Tourist information center Bukinsa (P.14) Coex (p.30) Dongdaemun (P.24) Gimpo Intl Airport Global Center (P.10) Gwanghui Market Gwanghwamun (p.08) Hongik Univ. (P.22) Incheon Intl Airport Itaewon (P.26) Itaewon Station (P.26) Jeongdok Public Library (P.16) Phone 02-734-0222 02-538-0264 02-2236-9135 02-3707-9465 02-2075-4119, 20 02-2233-2370 02-735-8688 02-323-2240 032-743-3270, 2 02-794-5579 02-3785-0942, 2514 02-731-0574 Tourist information center Korea Tourism Organization Jamsil Myeong-dong (P.18) NamInsa (P.14) Namdaemun Market (P.20) Pungmul Market Samilgyo (P.12) Seoul Station Phone 02-729-9497 02-2143-7007 02-774-3238 02-737-7885 02-752-1913 02-752-5728 02-2234-5836 02-720-0872 02-365-0466 02-3149-3333 02-2639-3320 02-3780-5408
Myeong-dong (M Plaza 5F) (P.18) 02-3789-7961~3
Gyeongbokgung (Palace) (P.08) 02-738-9171
Sinchon Station (National Railroad) 02-363-7833 Yeongdeungpo Station Yongsan Station
Jaedong Elementary School (P.16) 02-731-0851
Tourist information centers are operated with a focus on tourists who visit the centers in person. For detailed information * on tourist spots, please call 120 for Dasan Call Center or 1330 for KTO TT Call Center. *Hours for guided tours in foreign languages other than English are not fixed.
Look for the red vests in Seoul If you need help while touring Gwanghwamun, Myeong-dong, Namdaemun Market, Sinchon, Itaewon, Dongdaemun, Insa-dong or Buchon, you should look for red shirts with the symbol. These people are the tourist information centers on the move. They are fluent in foreign languages including English, Japanese and Chinese, and provide tourist information of Seoul from introduction about Seoul, from the introduction of tourist attractions to direction guides.
Gwanghwamun / Namdaemun Market 09:30-18:30, Myeong-dong 09:30-19:30, Sinchon / Itaewon / Dongdaemun / Insa-dong 10:30-19:30 / Bukchon 10:00-19:00 * This guidebook was produced based on the official Seoul tourism website (www.visitseoul.net) and iTourSeoul mobile application. * You can find more detailed information on the website and mobile application. * All the information in this guide book is valid as of November 2011.
Useful Korean Expressions

Greetings and polite expressions
. How are you? [Annyeong-haseyo.] . Good-bye. [Annyeonghi-gaseyo.] . Thank you. [Gamsa-hamnida.] . Youre welcome. [Cheonmaneyo.] . Excuse me. [Sillye-hamnida.] . Im sorry. [Mian-hamnida.] . Please help me. [Dowa-juseyo.]
Transportation / Asking for directions

( (
) ? where is (name of place)? [( )i eodi isseumnikka?] ) . Please take me to (name of place). [( )euro gajuseyo.]
? where can I take a taxi? [Eodiseo taeksireul talsu isseulkkayo?] . Please stop here. [Yeogiseo seweo-juseyo.] ( ) ? How long does it take to (name of place)? [( )kkaji sigani eolmana geollimnikka?] (
) ? Does this bus go to (name of place)? [I beoseu ( ) gamnikka?]
( ) ? what line should I take to go to (name of place)? [( )e garyeomyeon myeot hoseoneul taya hamnikka?] ? How many stops do we have from here? [Yeogieseo myeot jeonggeojang gaya hamnikka?]
Shopping
. Please show me this. [igeoseul boyeo juseyo.] . Please give me this. [igeoseul jusipsiyo.] ? Can I try it on? [ibeobol su innayo?] ? How much is it? [Geugeoseun eolma-imnikka?] ? Do you take credit cards? [Sinyong kadeu batseumnikka?]
Restaurants
. Please show me the menu. [menyu jom boyeo-juseyo.] (
) . Please give me (name of dish). [( ) juseyo.]
. I would like to have some more of this. [igeot jogeum deo juseyo.] . Please make it not too spicy. [Neomu maepji-anke hae-juseyo.] . Im a vegetarian. [Naneun chaesikjuuijaimnida.] . I have a ( ) allergy. [Naneun alleojiga iseoyo.]
Tourist spots
? How much is the entrance fee? [Ipjangnyoneun eolmaimnikka?] ? Do you have a tour guide service? [Haeseorannae seobiseuga itseumnikka?] . Can you take a picture of me? [Sajin jom jjigeojuseyo.]
54 55
Seoul Tourist Map According to Various Themes

How to read the index
1 Gyeongbokgung (Palace) [B2]........ 09

Map no. Tourist attractions Coordinates Page no.
34 I'PARK Mall [B2]................................................................ 40 35 Yongsan Electronics Shopping Mall [B2].................... 40 36 BITPLEX [B2]..................................................................... 40 37 D-cube city [A3]............................................................... 40 38 Garden 5 [C3].................................................................... 40 ................................................................... 31 39 Coex Mall [C3]. 40 Namdaemun Market [B2]............................................... 21 41 Seoul Folk Flea Market [B2]........................................... 40 42 KwangJang Market [B2]................................................. 40 ..................................... 40 43 Seoul Yangnyeong Market [B2]. 44 The Galleria Luxury Hall [B2,C2].................................... 28 ...................................................... 19 45 Lotte Dept. Store [B2]. ............................................ 19 46 Shinsegae Dept. Store [B2]. 47 Lotte Duty Free Shop [B2]............................................. 41 48 Shilla Duty Free Shop [B2].............................................. 41 ...................................... 41 49 Donghwa Duty Free Shop [B2]. 50 Walkerhill Duty Free Shop [C2]...................................... 41 51 Lotte World Duty Free Shop [C3].................................. 41 ................... 41 52 Lotte Gimpo Airport Duty Free Shop [A2]. 53 Myeong-dong Street [B2]............................................... 19 54 Pyounghwa Clothing Market [B2]................................. 25 ....................... 25 55 Dongdaemun Shopping Complex [B2]. 56 Itaewon Antique Street [B2]........................................... 27 57 Apgujeong-dong Rodeo Street [B2]............................. 28 58 Cheongdam-dong Street [C2]....................................... 28
Cultural Heritage
1 Gyeongbokgung (Palace) [B2]...............................09 ..........................34 2 Changgyeonggung (Palace) [B2]. ..............................17 3 Changdeokgung (Palace) [B2]. ...................................... 4 Deoksugung (Palace) [B2] 11 ................................34 5 Gyeonghuigung (Palace) [B2]. . ................................. 6 Unhyeongung (Palace) [B2] 15 7 Jongmyo (Royal Shrine) [B2].................................13 ..................31 8 Seonjeongneung (Royal Tombs) [C3]. 9 Heonilleung (Royal Tombs) [C3]............................35 10 Uireung (Royal Tomb) [C1]......................................35 11 Jeongneung (Royal Tomb) [B1].............................35 ......................35 12 Taegangneung (Royal Tombs) [C1]. 13 Yeonsangunmyo [B1]...............................................35 14 Seoul Seonggwak (Fortress Wall) [B1]................35
Landmarks
15 N Seoul Tower [B2]...................................................21 16 63City [A3].................................................................36 17 Lotte World [C3]........................................................36 .......................36 18 Former Seoul Railway Station [B2]. 19 Gwanghwamun Square [B2]..................................09 ...........................13 20 Cheonggyecheon (Stream) [B2]. ........................................21 21 Sungnyemun (Gate) [B2]. ................................................37 22 World Cup Park [A2]. 23 Cheongwadae (Blue House) [B1]..........................37
Museums and Galleries

59 National Museum of Korea [B3].................................... 27 ...................... 09 60 National Palace Museum of Korea [B2]. 61 The National Folk Museum of Korea [B2]................... 09 62 Seoul Museum of History [B2]....................................... 42 .............................. 42 63 Hanseong Museum of History [C3]. . ........................... 42 [B2] 64 Seodaemun Prison History Hall .................................. 27 65 The War Memorial of Korea [B2]. 66 Hangaram Art Museum at Seoul Arts Center [B3]................................................................ 43 67 Leeum, Samsung Museum of Art [B2]........................ 26 68 Seoul Museum of Art [B2].............................................. 11 69 Cheongwadae Sarangchae [B2]................................... 37 70 Sagan-dong Gallery Street [B2].................................... 43 71 Pyeongchang-dong Museum Street [B1]................... 43 72 Janghanpyeong Antique Furniture Street [C2].......... 43 ....................................... 43 73 Insa-dong Antique Street [B2]. 74 The Story of King Sejong /
Experience Traditional Culture

24 Namsangol Hanok Village [B2]..............................38 25 Bukchon Hanok Village [B2]...................................17 26 Korea House [B2]......................................................39 27 Samcheonggak [B1].................................................17 28 Kukkiwon [B3]...........................................................39 29 Korea Cultural House [C3]......................................31 ............................................15 30 Jogyesa (Temple) [B2]. 31 Bongeunsa (Temple) [C3].......................................31
Shopping
32 Times Square [A3]....................................................40 ........................................................40 33 Central City [B3].
The Story of Admiral Yi Sunshin [B2].......................... 09
B
Gangbuk-gu
Lin e7
Yan gh w D (B a (Ra angs ridgedaeg ilro anc ) yo ad he Brid alg ge yo )
Park 104
Lotte City
Seo gan gda (Brid ge) egyo
Hangang Tour 100 Riverview 8th Avenue [C2]...................... 46 101 Riverview Bom Cafe [C3]......................... 46 102 Mapo Sunset Observatory [A2]............. 46 ................... 46 103 Cafe Aritaum Yanghwa [A2]. ....................... 104 Cafe Aritaum Seonyu [A2] 46 105 Hannam Saemal Cafe [B2]...................... 46 106 Nodeul Gyeonu Cafe [B3]........................ 47 107 Nodeul Jiknyeo Cafe [B3]........................ 47 ......................... 47 108 Dongjak Noeul Cafe [B3]. 109 Dongjak Gureum Cafe [B3]..................... 47 110 Seoul Marina Club & Yacht [A2]............ 47 111 Yeouido Floating Stage [A2]................... 47
Gangseo-gu
Seonyudo Kkachisan
Mok-dong Stadium Mok-dong Rodeo Street
Gongdeok
103
Yongsan-gu
yo eg da po ) Ma ridge 102 (B
36
37 Grand Hyatt Seoul
38 Seoul Forest
Seongsu39
Dangsan
Yangcheon-gu
2 Line
Yeouido
Yeouido Saetgang Ecological Park
Ha (Bridngan ge) gdae gyo
Yeongdeungpo-gu Office
Courtyard Marriott Seoul Times Square
Marriott Executive Apartments Yeouido Park Centre - Seoul
Any ang che on ( Stre am )
Yeongdeungpo Station
37 Sindorim Guro
Noryangjin Noryangjin Fisheries Wholesale Market Chungang University
Hangang (River)
Yeongdeungpo-gu
108 109
Incheon International Airport
Dongjak da (Bridge)egyo
32
Singil
o 34 egy Yongsan oda ) nhy ridge Station o B W ( o y olg ) he ge gc rid 107 106 16 an B ng lroad a H ai (R
Capital
40 41
59 Ichon
105
Apgujeong 57 44 44 42 58 76
Dosan Park
43
Yongsan Park
gyo odaee) g Banp (Brid
Sinsa-dong Garosu-gil
Ellui
Cheo ngd (Bridamdaeg ge) yo
National 111 Assembly The Lexington Yeouido Park
35
Samgakji
56
Yeon gdo (Bridngdaeg ge) yo
110
Bamseom (Islet)
Best Western Premier Seoul Garden
67 Itaewon
IP Boutique
Oksu
gyo dae gho e) Don (Bridg
Geondae Rodeo Street Konkuk University
Gwangnaru
65
Konkuk Univ.
Dongseoul Bus Terminal
G Cheo 100 wangjing nh d (Bridg yo ae e (Brido ge) gyo )
Gangdong-gu
101
Olympic Park
44
Dongjak
Line 1
Guro-gu
Daerim
Boramae Park
Dongjak-gu
Seoul National Cemetery

48
Cheongdam Jamsil Sports Jamsil 31 Imperial Complex Palace 95 99 51 Lotte 83 39 17 Seokchon Lake 46 47 Sports Complex 8 Express Bus 45 Best Western Premier 77 Samseong Terminal Gangnam Ramada Seoul 29 33 Songpa-gu 80 Seolleung Express Bus The Ritz-Carlton Tanc JW Marriot 28 heon Seokchon-dong Terminal Renaissance (S tream Ancient Baekje-era Seoul Seoul Palace Gangnam-gu ) Stone Mound Tombs Gangnam
49
63
Line 8
13 Entertainment Choansan (Mt.) . . ............................. 79 Seoul Arts Center [B3] 45 Nowon-gu 12 . .................................. 80 LG Arts Center [B3] 45 Train Station no. Cultural Heritage Tunnel no. Landmarks Mia Royal Tomb Museum of ..................................... 81 Hoam Art Hall [B2] 45 Eunpyeong-gu (Seoul Cyber Univ) the Joseon Dynasty Ferry Boat Quay no. Experience Traditional Culture Bukhansan National Park 82 Chungmu Art Hall [B2].............................. 45 Swimming Pools no. Shopping Dream Forest Yeonsinnae +83 Water Taxi Stop no. Museums and Galleries Coex Artium [C3]......................................... 45 University 1 Seoul no. Entertainment Taereung As newest trends Theater are added to its long history, is becoming even Lin 84the [B2].......... Seokgye 38 Namsan Traditional Hotel Seoul no. Hangang Tour e6 71 more dynamic. Culture from the city45 spreads beyond Asia and fascinates . .............. Others Bus Terminal 85 National [B2] Theater of Korea Bulgwang Seongbuk-gu Bonghwasan (Mt.) people around the [A2,B2] globe............................. Seoulwhere modernity, nature and 86 NANTA 44 tradition and Theater [ Subway Railroad ] 10 e . ....................... high technology coexistmarks the beginning of a new Line urban voyage. Palgakjeong Park [B2] 87 Chongdong 11 Gireum Theater 11 Line 7 Sinbundang Line g Lin 1 gan Jun Line 8 Jungang Line . ..................................... Line 2 88 Jump Theater [B2] 44 Holiday Inn Line 9 Gyeongui Line Seoul Seongbuk Line 3 Jongno-gu 27S Sanbong Bus Terminal Official title SeoulTheater Teukbyeol-si | Area 605.33 km2 | Population 10,557,498 (Sept. AREX 2011) | Language Korean | Climate Sanbong [B2].......................... 89 SACHOOM 44 Kyung Hee University l) l a Gyeongchun Line W Line 4 s 78 res on Baengnyeonsan (Mt.) ort g . ........................ \ , KRW) | Local standard time GMT+9 (Korea Standard Time) | Country code +82 | Temperate | Currency unit won ( F (Airport Railroad) Railway ( W g s a s e Line 5 r t ll wak (For 90 Drawing Show Hero [B2] 44 ak 14 Jungnang-gu Hoegi ggw Not Open 6 eon Korea University Local code Seoul 02 (When you call from overseas, please omit 0 and Line just press 2.) Bundang Line lS 91 PAN [B2]......................................................... 44 Grand Hilton Seoul 23 92 Drum Cat [B2].............................................. 45 69 61 3 DMC Gallery 93 Walkerhill Show 2 43 Cheongnyangni 70 25 Ansan (Mt.) 60 1 6 28 29 30 31 Digital Media City Noeul Park Legend of Flower [C2]............................... 45 7 73 74 64 91 Sinseol-dong Dongdaemun-gu 30 19 89 41 22 Seoul World Cup Seodaemun-gu 62 94 Bibap [B2]...................................................... 45 Dongmyo 5 75 Stadium 42 5554 88 49 86 94 20 Achasan (Mt.) 95 Seven Luck Casino (Gangnam) [C3]... 45 Gye Haneul Park Ewha 47 ong 87 82 ui L Womans 4 90 92 72 45 86 ine Yonsei University Pyeonghwa Park 96 Seven Luck Casino Sindang 68 University 53 Gwangjin-gu 36 Wangsimni 81 Jung-gu 40 46 Hongik Univ. Cheonggu 21 32 (Millenium Seoul Hilton) [B2]................. 45 24 26 33 34 35 Sheraton 84 Chungjeongno Myeongdong 48 . ............ Grande Walkerhill 50 Hanyang 52 Gunja 97 Paradise Walkerhill Casino [C2] 45 Idae University Gimpo Yaksu 86 18 96 2 93 Sinchon W Seoul85 ................................ 98 International 97 Mapo-gu 98 Hongdaes clubs [A2] 23 Walkerhill Hapjeong Seongdong-gu Lin Seoul Station Hongik University Airport Children's e9 15 Namsan Park Seonyudo 99 Coex Aquarium [C3]................................... 31 Grand Park
Gye ong chu nL ine
e lS eou
)
Gyeonggi-do
Seo u
e) ridg 3) o (B 201 egy in ada ted ms ple ri-A om Gu o be c (T
Gay an (Bridgdae ge) gyo
Seo ngs and (Brid ge) aegyo
Amsa-dong Prehistoric Settlement Site
Seongsudae gyo (Bridge)
Cheonho
yo eg da ic- ge) mp rid Oly (B lgyo ) heo ge silc Brid Jam ilroad (Ra yo aeg sild e) Jam (Bridg
yo aeg md e) nna idg Ha (Br
Lin e
Garak Market
Seocho-gu
Seoul Nat'l Univ. of Education
Provista
50
51
Garak Market
Gasan Digital Complex
Geumcheon Fashion Town
Best Western Premier Guro
Sillim
Gwanak-gu
Line 2
Nakseongdae Park
52
Chongshin Univ.(Isu) Sadang
Seoripul Park
Nambu Bus Terminal
79
53
66
54
m) Yangjae rea (St n o he ec gja n Ya
Dogok Suseo
3 Line
Bu nd an gL ine
Munjeong-dong Rodeo Street
8 Line
Sinbundang Line
Geumcheon-gu
Novotel Ambassador Doksan
Umyeonsan (Mt.)
Yangjae Citizens' Forest Seoul Grand Park
55
38
e Lin 4
Seoul KyoYuk Munhwa HoeKwan
04
05
Subway Map
Wo llo ng Ge um ch o Ge n um ne u Un ng jeo ng Tan hye on Ils an Mu ns an Pa ju
Subway Line 1 Subway Line 2 Subway Line 3 Subway Line 4 Subway Line 5 Subway Line 6
Subway Line 7 Subway Line 8 Subway Line 9 Incheon Line 1 AREX (Airport Railroad) Bundang Line
Sinbundang Line
Ho ery on g Uij eo ng bu Ga ne un g
Gyeongui Line Gyeongchun Line Transfer Station

Mi asa mg eo ri Mi a
De ok jeo ng Jih ae ng
No gya ng
De ok gye
Yan gju
Jungang Line
Mangwolsa 112 Dobongsan 17
Do ng du ch eo nJ Bo un san ga ng Do ng du ch eo n So yo san
111
110
109
108
107
106 Jangam
709
105
104
103
102
101
100
1 7
Ss an gm un
Gyeongui
K335
K334
K333
K331
K330
K329
K327
K326
K325 Pungsan K324 Baengma
Not Open
Gir eu m
Dobong 114
Su yu
711 Suraksan 712 Madeul Chang-dong 47 Nowon Sanggye 410 Danggogae 409
Sungshin Women's Univ. 418

Gu pa ba l Ye on sin na e Bu lgw an g Sa ms on g Jic hu k No kb eo n Mu akj ae
Banghak 115 14
417
416
415
414
413
Je on gb als an Ma du
Hw aje on g Wo nd an g
Da eh wa
Ba ek se ok
Ju yeo p
Ho ng je
K323 Goksan
613 Dokbawi
117 Nokcheon
Sa ng wo lgo k Do lgo ji Ko rea Un iv.
714 Junggye 715 Hagye

Si (N nnae ot O Ga pen lm ) a By e eo (N lla ot e Op Toe en)O gye pe n Sa won ) reu Ge ng um g P ok Ho yeon pye gn a Mu ong e kh ye Ma on ( se No o tO Da k pe es n) eo Ch ng-r pye eon i on g Sa g ng ch Ga eon pye on g Yan gw on Gu ri Do no ng Yan gje on g De ok so Do sim Yo ng mu n Wo nd eo Yan k gp yeo Ob ng in As in
Gusan 615
K321 Neunggok
611 Yeokchon 610 Eungam 616 Saejeol 617 Jeungsan
326 Dongnimmun 327 Gyeongbokgung Anguk 328 Jongno Gwanghwamun 3(sam)-ga 135 533 Jonggak 131
Cit yH all Eu ljir o1 (il) -ga Eu 3(s ljiro am )-g a
Wo lgo k
An am
310
311
312
313
314
3G Daegok
316
317
318
319
320
36
36
323
324
325
Hansung Univ. 419 Bomun 638 Hyehwa 420 Changsin 637 Jongno 5(o)-ga 129 Dongdaemun
Eu ljir o4 (sa )-g a
118 Wolgye 119 Seongbuk Seokgye 16 121 Sinimun
716 Gongneung 6 7 Taereung 718 Meokgol
639
640
Sin se oldo ng
641
642
643
Hwarangdae 646
Bonghwasan 647
Sinnae (Not Open) 648
Ch eo ng nya ng ni
5
510 Banghwa Hangang (River)
K320 Haengsin
Dongmyo
K318 Hwajeon
211-3 Yongdu
901 Gaehwa
511 Gaehwasan
Susaek
K317
Digital Media City 6GA Gajwa World Cup Stadium 619

K315
Ewha Womans Univ. Ahyeon 241 Sinchon 242
532 Seodaemun
Dongdaemun History&Culture Park 245 2 6 Sindang
211-2
Sindap
Geomam A07
Gyeyang AI
Gimpo Int'l Airport Airport Market 59A Songjeong 513 903 904 Sinbanghwa Magoknagu (Not Open) 905 906 Yangcheon Hyanggyo 516 517
25 12 Chungjeongno
202
23
25
723 Yongmasan Dapsimni 724 Junggok 57 Gunja
Jungang
Pa lda ng
14
16
12
125
1J
122 Hankuk Univ. Junghwa P122 P123 P124 P125 P126 P127 P128 P129 P130 P131 P132 P133 P134 P135 Gulbongsan of Foreign Studies 719 7jG J G Mangu 1J K119 P136 Baegyang-ri Hoegi Jungnang Sangbong P137 Gangchon K122 K123 K124 K125 K126 K127 K128 K129 Ungilsan P138 Gimyujeong 721 Myeonmok Yangsu K130 P139 Namchuncheon 722 Sagajeong K131 Sinwon P140 Chuncheon
K137 K136 K135 K134 K133 K132 Guksu
Je gido ng
Ga yan g Je un gm i De un gc ho n Ye om ch an Sin g mo kd on g Se on yu do
Ho ng ik Sa Uni ng v. su Gw an gh Da eung eh c eu han g ng
A08 Unseo
I111 Gyulhyeon
Ma ng wo n
Magok 514 Balsan 515 Ujangsan
Mapo-gu Office 620 621
240 Sinchon 530 Aeogae (Gyeongui)

P314
Seoul Station 14GA 425 Hoehyeon
207 Sangwangsimni Chungmuro 424 34 Myeong-dong Cheonggu 56 Dongguk Univ. 332 538 Singeumho 539 Haengdang 541 25J Wangsimni Majang 209 Hanyang Univ. 3 6 Yaksu
K115 Eungbong
Gyeongchun
542
907
908
909
910
911
912
2A
543 Janghanpyeong
5
553 Sangil-dong
Cargo Terminal Incheon Int'l Airport
Hwagok
I113 Imhak
623
624
625 6 5 A Gongdeok
134 Namyeong
No ksa py Ita eong ew a on Ha ng an gji n
A09 Incheon Int'l Airport I112 Bakchon
Kk ach isa n Sin jeo ng Mo k-d on g Om ok gy o Yan gp yeo ng
Dangsan Hapjeong 2 6 29
Sookmyung Women's Univ. 427
211-1 Yongdap
25
519
520
521
522
A10
Sinjeongnegeori 234-3 Yangcheon-gu Office

234-2 234-1
Se ob ing go
Ha nn am
(Airport Railroad)
AREX
I114 Gyesan
25 Yeongdeungpo Yeongdeungpo-gu 524 Market Office Singil 15 Mullae 235 Yeongdeungpo 139 1 2 Sindorim
National Assembly 914 Yeouido 59
Mapo 528 Yeouinaru 527
627 Hyochang park
4 6 629 Samgakji
630
631
632 Beotigogae
210 Ttukseom 211 Seongsu
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Seoul Metropolitan Goverment Tourist Guide

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Seoul Metropolitan Goverment Tourist Guide

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www.visitseoul.

Museum / Exhibition Hall Performance Hall Shopping

UNESCO World Heritage Casino

University City Tour Bus

.. Hours . Location .. Contact

Seoul Travel Guide

Koreas Ancient Modern Capital

Twelve of Seouls Most Interesting Districts

Gimpo International Airport

Incheon International Airport

Nearby subway station

Tongui Police Box

Heungnyemun (Gate) 1-1 National Palace Museum of Korea 5

Ticket Office Gwanghwamun (Gate)

Central Government Complex

Gwanghwamun Citizen's Open Square

KEB National Museum of Korean Contemporary History

National Tax Service

Ministry of Foreign Affairs 67 and Trade

(To be completed in 2012)

Embassy of Ireland (13F)

a-gil o 5g an-r mun Sae

Jongno-gu Office Jongno Fire Station

Sejong Center for 3 71 the Performing Arts

3-1 10 The Story of King Sejong / The Story of Admiral Yi Sunshin 1

2-1 Haechi Madang

Experience Green Growth Hall (1F) 11 Olleh Square 2

Austrian Embassy (21F) Australia Embassy (19F) Finland Embassy (18F)

Kyobo Book Centre (B1)

Le Meilleur Jongno Town

Gyeonghuigung (Palace) P.34

55 Taipei Representative Offices (6F) Woori

Ilmin Museum of Art

P.10 City Hall

Dongwha 22 Duty Free Shop (B1-3F)

12 Media Donga Center

3 Sejong Center for the Performing Arts

City Hall Area

Nearby subway station

Cheonggye Plaza P.09

Deo ksu gun g-g il

Chungdong First Methodist Church 7 Russian Embassy Paichai Park

Korea Samkyetang 13 Woori

Nam daem un-ro

Samsung Main Bldg.

Seo som unro

Deoksoo Elementary School The Salvation Army

75 150m Around 400m Around 350m

1-gil daero 2 Sejong-

Chosun Ilbo Art Museum

Gyeonghuigung (Palace) P.34 JeongdongNANTA Theater P.44

Seoul Metropolitan Council

The Anglican Church of Korea Bibab Theater (Cecil)

Korea Press Center

(To be completed in 2012)

2-1 Seoul City Hall building

Plaza Eulji-ro 2 Seoul

Jeo ngd ong -gil 5

National Museum of Contemporary Art, Deoksugung

il 2-g il-ro Tong

KEB Namdaemun Underground Shopping Center IBK

Ramada Hotel & Suites Seoul Namdaemun

Korea Chamber of Commerce & Industry