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S. Code N.
TM-301 1 TM-302 2 3
MASTER OF BUSINESS ADMINISTRATION (Tourism Management) Study and Evaluation Scheme SEMESTER- III Period Evaluation s Scheme Subject Total L T P Sessional End Sem CT AT+ TOT P Th P TA Entrepreneurship in Tourism 3 1 0 30 20 50 - 100 150 Tourist Transport Management 3 3 1 1 0 30 0 30 20 20 50 50 100 100 150 150
Credits
4 4 4
TM - 303 Tourism BehaviourTheory & Practice TM - 304 Tourism Policy, Planning & Development TM - 305 Geography & International Tourism TM - 306 Management of Tour Packages
0 30
20
50
100 -
150
0 30
20
50
100 -
150
0 30
20
50
100 -
150
TM-307
4 -
100 100
0 10
10
80
100
Total20
07 04
1000
26
L: Lecture T: Tutorial P: Practical/Project CT: Class Test TA: Teacher Assessment Th: Theory TOT: Total TA =10 (5 for teacher assessment plus 5 for attendance) TA =20 (10 for teacher assessment plus 10 for attendance)
MASTER OF BUSINESS ADMINISTRATION (Tourism Management) Study and Evaluation Scheme SEMESTER- IV S.N. Code Subject Evaluation Periods Scheme Total Credits L T P Sessional End Sem CT AT+TA TOT P Th P 3 1 0 30 20 50 - 100 150 4 3 1 0 30 20 50 - 100 150 4
1 2
TM-401 TM-402
TM - 403
Airlines Ticketing
1 0 30 20
50
- 100 -
150
TM - 404
Cargo Management
1 0 30 20
50
- 100 -
150
TM - 405
Hospitality Management
1 0 30 20
50
- 100 -
150
TM - 406
1 0 30 20
50
- 100 -
150
- - 4 18 6 4
- -
L: Lecture T: Tutorial P: Practical/Project CT: Class Test TA: Teacher Assessment Th: Theory TOT: Total TA =10 (5 for teacher assessment plus 5 for attendance) TA =20 (10 for teacher assessment plus 10 for attendance)
TM 301-ENTREPRENEURSHIP IN TOURISM
Course Objective and Outcome: The purpose of this paper is to prepare a ground where the students view Entrepreneurship as a desirable and feasible career option. In particular the paper seeks to build the necessary competencies and motivation for a career in Entrepreneurship. UNIT I Entrepreneurship: Definition of Entrepreneur, Internal and External Factors. Functions of an Entrepreneur, Entrepreneurial motivation and Barriers, Classification of Entrepreneurship, Theory of Entrepreneurship, Concept of Entrepreneurship, Development of entrepreneurship; Culture, stages in entrepreneurial process. UNIT II Creativity and Entrepreneurial Plan: Idea Generation, Screening and Project Identification, Creative Performance, Feasibility Analysis: Economic, Marketing, Financial and technical; Project Planning: Evaluation, Monitoring and Control segmentation. Creative Problem Solving: Heuristics, Brainstorming, Synectics, Value Analysis, Innovation. UNIT III International Entrepreneurship Opportunities: The nature of international entrepreneurship, Importance of international business to the firm, International versus domestics; entrepreneurship, Stages of economic development. UNIT IV Institutional support for new ventures: Supporting Organizations: Incentives and facilities. Financial Institutions and Small scale Industries, Govt. Policies for SSIs. UNIT V Family and Non Family Entrepreneur: Role of Professionals. Professionalism vs family entrepreneurs. Role of Woman entrepreneur. Venture Capital: Venture capital, Nature and Overview. Venture capital process, locating venture capitalists. SUGGESTED READINGS:1. 2. 3. 4. 5. 6. 7. Couger, C- Creativity and Innovation (IPP, 1999) Nina Jacob, - Creativity in Irganisations (Wheeler, 1998) Jonne & Ceserani- Innovation & Creativity (Crest) 2001. Bridge S et al-Understanding Enterprise: Enterpreneurship and Small Business (Palgrave, 2003). Holt- Entrepreneurship: New Venture Creation (Prentice-Hall) 1998. Hunger J D and Wheelen T L Strategic Management (Addison-Wesley, 1999). Dollinger M J Entrepreneurship (Prentice-Hall, 1999).
SUGGESTED READINGS:1. Travel Industry 2. Transport for Tourism 3. Tourism System 4. Successful Tourism Management 5. Ministry of Tourist/Railways/Civil Aviation 6. Motor Vehicle Act
: Chunk Y. Gee : Stephen Page : Mill, R.C. and Morrison : P.N. Seth : Annual Report
SUGGESTED READINGS:1. 2. 3. 4. Mansfeld, Yoel & Pizam, Abraham, Consumer Behaviour in Travel & Tourism Pearce, L. Philip, Tourist Behaviour Themes & Conceptual Schemes Pearce, L. Philip, Tourist Behaviour & The Contemporary World Swarbrooke, J. & Susan, H., Consumer Behaviour in Tourism
Unit IV International Agreements: Chicago Convention, Warsaw Convention, Open Sky Policy, Bermuda Convention, Euro Agreement, Schengen Agreement Unit-V Public and Private sectors role in Tourism Development. Analysis of an individual Tourism Project (development of the Buddhist circuit)
Suggested Readings: 1. New Inskeep, Edward, Tourism Planning : An Integrated and Sustainable Development Approach ( 1991) VNR, New York. 2. Ashworth, G. J. (2000), The Tourist Historic City. Retrospect and Prospect of Managing the Heritage City, Pergamon, Oxford 3. Dept. of Tourism, GOI Investment Opportunities in Tourism (Brochure). 4. Sharma, J. K. (2000), Tourism Development. Design for ecological sustainability, Kaniska Publication, New Delhi.
Suggested Readings: 1. Hall, CM and Page, SJ. The Geography of Tourism and Recreation, Routledge. 2. Sinha, P.C. Tourism Geography, Anmol Publication 3. Dixit, M. Tourism Geography and Trends, Royal Publication 4. International Atlas, Penguin Publication and DK Publications
SUGGESTED READINGS:1. Negi, J.M.S., Tourism and Travel -Concepts and Principles, Gitanjali Publishing House, New Delhi, 1990. 2. Sevlam, M. Tourism Industry in India, Himalaya Publishing House, Mumbai. 3. Seth, P.N. Successful Tourism Planning and Management, Cross Section Publications 4. Foster, D.L., The Business of Travel Agency Operations & Administration, Mc Graw Hill, Singapore, 1990. 5. Holloway, J.C., The Business of Tourism, Mc Donald and Evans, Plymouth. 6. IATA Manual
SUGGESTED READINGS : 1. Dess - Strategic Management Text and Cases. McGraw Hill 2. Johnson Exploring Corporate Strategy,7e, Pearson 3. Kazmi - Business Policy and Strategic Management,3e, McGraw Hill 4. N. Chandrashekharan Strategic Management, Oxford University Press 5. Wheelen & Hunger - Strategic Management and Business Policy,13e,Pearson
SUGGESTED READINGS : 1. A C Fernando Corporate Governance, 2e, Pearson 2. Albuquerque Legal Aspects of Business, Oxford university Press 3. Ghosh Business ethics and corporate governance,McGrawhill 4. Kumar- Corporate Governance, Oxford University Press 5. Mandal Ethics in business and corporate governance, 2e, McGrawHill 6. Pathak-Legal aspects of business,5e,Mcgrawhill 7. Ramaiyam, A., Guide to the Companies Act, Wadhwa, Nagpur 8. Sheth-Business Law, Pearson 9. Tulsian Business law, 2e,McGrawhill
SUGGESTED READINGS:1. ABC World wide Airways Guide (Red & Blue) 2. Air Tariff Book 1, World wide Fares. 3. Air Tariff Book 1, World wide Rules, IT Fares etc. 4. Air Tariff Book 1, World Wide Maximum Permitted Mileage 5. Travel Information Manual ( TIM ) 6. IATA Ticketing Hand Book. 7. Chand, Mohinder, Travel Agency Management
Suggested Readings: 1. Air Cargo Tariff Manuals 2. IATA Live Animals Regulations Manuals 3. IATA Special Mail Manual. 4. 3 .Air Tariff Book 1, Worldwide Rules, IT Fares etc. 5. 4 .Air Tariff Book 1, Worldwide Maximum Permitted Mileage 6. 5. Travel Information Manual(TIM) 7. 6. IATA Ticketing Hand Book 8. 7. The Air Cargo Tariff ( TACT
Suggested Reading: 1. Stephen Ball, Jones Peter, Kirk David and Lockwood Andrew Hospitality Operations. A System Approach (Cengage Learning, 1st ED.) 2. James A BArdi Hotel Front Office Management (Wiley). 3. G. Raghubalan, Smritee Raghubalan Hotel House Keeping (Oxford University Press) 4. Sudhir Andrews Hotel House Keeping Training Manual (Tata Mc Graw Hill, 1st Ed.) 5. Negi Jagmohan Hotel and Tourism Laws (Frank Brothers) 6. Michael Flynn, Caroline Ritchie Public House and Beverage Management (Butterworth). 7. Lee-Ross Darren HRM in Tourism and Hospitality (Cengage Learning, 1st Ed.) 8. Kotler Philip, Bowen John and Makens James Marketing for Hospitality and Tourism (Pearson Education, 3rd Ed.)
Unit III Grammar: Conjugation of Regular and Irregular Verbs (Future Tense)- avoir, etre, faire, lire, donner, voir, prendre, partir, entendre, aller etc. UNIT-IV Adverbs, Passe Simple, Imparfait, Future Proche. Change of Sentences from active voice to passive voice, Comparison of Adjectives, Conditional Tenses. Unit - V Written Comprehension: One short simple French text based on the prescribed text book or from outside to test the ability of the students to understand the text. Translation of French into English and English to French. Passage Explanation. Direct Indirect narration.
Suggested Readings: 1. Modern French Course ( Mathurin Dondo ) 2. Le francais et la vie - Vol. II ( G. Mauger / M. Brueziere ) 3. Le francais et la vie - Vol. I (G. Mauger / M. Brueziere ) 4. French Made Easy (Beginners-Contact): F. Makowosky (1-20 Lessons) + Audio Cassettes. 5. Teach Yourself- French: Dr. Kiran Chaudhary (1-15 Lessons with corresponding grammar and exercises) + Audio Cassettes. 6. Collins French Pocket Dictionary ( French- English ) (English French )