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BRITISH STEEL AND GOVERNMENT SINCE

PRIVATIZATION: POLICY 'FRAMING' AND


THE TRANSFORMATION OF POLICY
NETWORKS

GEOFFREY DUDLEY

Privatization has its own distinctive dynamics, resulting particularly from the insti-
tutional restructuring which tends to transform policy networks and communities.
This happens principally for two reasons. Firstly, the crucial balance of resource
dependencies is changed irrevocably, and established policy communities break
down. Secondly, the separation between the principal actors tends to produce a 're-
framing' of major policy issues. Here, Schon and Rein's (1994) concept of issue
'framing' offers a useful metaphor for how actors give a coherent organization to
a complex reality by selecting for attention a few salient features. At the same time,
they argue also that the nature of 'objective' reality might be found in the world's
tendency to resist our interpretations, leading to a discovery of the limitations of
particular frames. The case of British Steel offers a good example of the dynamics
of this process. In the days of state ownership, the British Steel Corporation and
government generally shared similar 'frames' on major issues. Since privatization,
however, the two actors have tended to adopt separate 'frames' and have become
more independent of each other. Multi-arena politics, such as Europeanization, can
drive them still further apart. Nevertheless, in recent years British Steel has come
to appreciate some of the limitations of its own frame, and has sought to reconstruct
its relationship with government. There is an imbalance in the resource depen-
dencies, however, which precludes the reconstruction of a policy community.

INTRODUCTION
As time passes since the initial phase of privatization of the former national-
ized industries (for example, the Hrst tranche of British Telecommunications
shares was sold by govemment in 1984; British Gas was privatized in 1986;
British Airways in 1987; and British Steel in 1988), it becomes possible to
gain a clearer picture of the changes brought about by privatization, not
only to the companies themselves, but also to their networks of relation-
ships, particularly those with govemment. In assessing the actual type and
degree of change brought about by privatization, it is important to appreci-
ate that it is not in itself a necessary pre-condition of major policy change.
As Plender points out, the privatized British Steel (BS) now ranks as one

Geoffrey Dudley is a Research Associate at Staffordshire University, UK,

Public Administration Vol, 77, No, 1, 1999 (51-71)


© Blackwell Publishers Ltd, 1999, 108 Cowley Road, Oxford OX4 IJF, UK and 350 Main Street,
Maiden, MA 02148, USA,
52 GEOFFREY DUDLEY

of the lowest cost steel producers in the world, while the renaissance in the
fortunes of British Airways (BA) has been similarly impressive. Yet, ironi-
cally, much of the improvement took place while these companies were
still in the public sector. Where state enterprise operated in competitive
product markets, the introduction of more commercial management given
the go-ahead to address extensive overmanning was probably more
important than privatization (Plender 1997).
Nevertheless, privatization does have its own characteristic dynamics of
change. In particular, the enforced institutional restructuring engineers the
destruction of established policy networks and communities, but then
reconstructs these networks in a new form. Rhodes emphasizes the struc-
tural relationship between political institutions as the crucial element in a
policy network, rather than the interpersonal relations between individuals
within those institutions (Rhodes and Marsh 1992, p. 9). When the struc-
tural relationship between government and industry changes radically,
therefore, as in privatization, then we would expect the networks of
relationships between them to change also. For example, the crucial balance
of resource dependencies is changed irrevocably. Rhodes employs Benson's
definition of a policy network as 'a cluster or complex of organizations
connected to each other by resource dependencies and distinguished from
other clusters or complexes by breaks in the structure of resource depend-
encies' (Rhodes and Marsh 1992, p. 13).
During the days of state ownership, the relationship between the British
Steel Corporation (BSC) and govemment was indeed characterized by
resource dependencies, with the BSC dependent on the govemment for the
provision of finance (particularly subsidies to meet mounting operational
losses during the late 1970s and early 1980s), and govemment dependent
on the BSC for technical and financial expertise (see Bryer et al. 1982; Abro-
meit 1986; and Dudley and Richardson 1990). Given the predominance of
the BSC within the steel sector, there existed a typical policy community
(Richardson and Jordan 1979) characterized by stability of relationships,
continuity of a highly restricted membership, vertical interdependence
based on shared service delivery responsibilities, and insulation from both
other networks and, invariably, the general public (including Parliament)
(Rhodes and Marsh 1992, p. 13).
With privatization, as these resource dependencies fell away, so the com-
munity was destroyed. In a wider sense, privatization itself must be per-
ceived as part of a long term trend within British govemment towards a
'hollowing out of the state.' In addition to privatization, this 'hollowing
out' includes the loss of functions by central and local govemment depart-
ments to alternative delivery systems (such as agencies); the loss of func-
tions by British govemment to European Union institutions; and limits set
to the discretion of public servants through the new public management,
with its emphasis on managerial accountability, and clearer political control

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BRITISH STEEL AND GOVERNMENT SINCE PRIVATIZATION 53

through a sharper distinction between politics and administration (Rhodes


1996, p. 666).
It is not just a matter of restructuring, however, for privatization also has
the effect of introducing fresh interests and agents of change, as well as
opening up sectors to new ideas. As Baumgartner and Jones point out,
noting the structure of bias inherent in any set of political institutions not
only shows who is advantaged, it also shows what changes might come
about from the destruction or alteration of an existing arrangement. Conse-
quently, if the structures are changed, then dramatic changes in the mobiliz-
ation of bias may result, leading to redefinition of an issue, and a jump from
one partial equilibrium to another (Baumgartner and Jones 1993, pp. 1-25).
For example, as Baldwin emphasizes, in the case of the privatized utilities
regulatory bodies such as the Office of Telecommunications, the Office of
Electricity Regulation, the Office of Gas Supply and the Office of Water
Services now play a key role in national economic management, with con-
sumers and the public asking newly urgent questions about the regulators'
ability to harness private operations to the public interest (Baldwin 1995,
pp. 14-15). The result is that, in the post-privatized world, the salience of
sectors such as water has increased rather than declined, with public con-
flict between some of the key actors (Maloney and Richardson 1995, p. 103).
Govemment has also suffered several political embarrassments, being
reduced largely to the role of the 'spectator state' (Grant 1995, pp. 75-96)
in a succession of controversial large salary increases and share options
given to senior management of the utilities. Steel has lacked the political
salience found in other sectors, and BS remains by far the dominant actor,
but the company has developed distinctive ideas and values w^hich have
placed it at a distance from those of govemment.
The institutional change brought about by privatization has the effect of
reshaping sectoral networks and constructing fresh relationships between
established actors. One possible effect of restructuring is that policy mon-
opolies break down. Baumgartner and Jones argue that policy monopolies
have two important characteristics. First, a definable institutional structure
is responsible for policy-making, and that structure limits access to the pol-
icy process. Second, a powerful supporting idea is associated with the insti-
tution (Baumgartner and Jones 1993, p. 7). In the days of state ownership,
the BSC and govemment maintained a policy monopoly which largely
excluded other interests. To a significant extent, the provision of huge sums
of public finance to support the BSC rested on the image of the Corporation
as a 'national champion' which must be supported in order to retain dom-
estic supply in a basic industry.
This article is concemed with tracing and analysing the dynamics of a
process which led initially to the destruction of the established steel policy
community and the breakdown of a policy monopoly, with BS and govem-
ment holding separate ideas and values. The principal interests remain, but
the networks are transformed as these interests vie for supremacy in a range

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54 GEOFFREY DUDLEY

of policy-making arenas. At the same time, there is also evidence that, in


recent years, although separate ideas and institutional commitments
remain, a new type of network is being constmcted between BS and govem-
ment, largely on the initiative of the former . Consequently, in its desire to
re-build its relationship with govemment, BS is of necessity required to
re-learn how the machinery of govemment works, and to appreciate the
distinctive perspective of ministers and officials. As an aid to understanding
this complex process, the concept of policy 'framing' is valuable in analys-
ing the dynamics of the interrelationship between structural change, policy
change, and the dynamics of networks.
POLICY 'FRAMING' AND NETWORK DYNAMICS
Rhodes argues that the policy network approach is a modern variant of
the institutional approach and that institutional complexity and competing
institutional agendas are the stuff of policy networks (Rhodes 1997, p. 12).
In this context, radical stmctural change, such as privatization, opens up a
network to fresh ideas, which sow the seeds of the former's transformation.
This process can be an important element in explaining policy change, for
new ideas can act as chisels which prise open existing communities, and
hence break up policy monopolies. One useful explanation of the dynamics
of this process is provided by Kingdon, who believes that the separate
streams of problems, policies and politics come together at certain critical
times. Solutions become joined to problems, and both of them are joined
to favourable political forces. This coupling is most likely when policy win-
dows - opportunities for pushing pet proposals or conceptions of prob-
lems - are open (Kingdon 1995, p. 20). Nevertheless, it is not just a matter
of privatization providing the policy window for problems to be coupled
to solutions, the enforced restructuring can produce a 're-framing' of key
policy issues. Schon and Rein (1994) describe a dynamic whereby different
actors construct a view of social reality through a complementary process
of naming and framing. Things are selected for attention and named in
such a way as to fit the frame constructed for the situation. In other words:

They select for attention a few salient features and relations from what
would otherwise be an overwhelming complex reality. They give these
elements a coherent organization, and they describe what is wrong with
the present situation in such a way as to set the direction for its future
transformation. Through the process of naming and framing, the stories
make the 'normative leap' from data to recommendations, from fact to
values, from 'is' to 'ought' (Schon and Rein 1994, p. 26).
Schon and Rein argue that the general relevance of frame-reflective policy
inquiry is constructed around the central idea of a reflective policy conver-
sation. Participants in such a conversation must be able to put themselves
in the shoes of other actors in the environment, and they must have a comp-
lementary ability to consider how their own action frames may contribute

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BRITISH STEEL AND GOVERNMENT SINCE PRIVATIZATION 55

to the problematic situations in which they find themselves (Schon and Rein
1994, p. 187). It can also be the case, however, that actors holding separate
'frames' discourage a reflective policy conversation, and are not inclined to
put themselves in the shoes of others. A cognitive gap emerges in which
they occupy separate 'orders of comprehension'. On any particular 'plane',
therefore, one may expect to find a 'cognitive community' of people who
'talk the same language', understand the world in a mutually recognizable
way, inhabit the same 'universe of discourse', and have heard of one ano-
ther's concems and interests. Conversely, if one moves to another 'plane',
one may find communication somewhat difficult (Dunsire 1978, p. 158).
Schon and Rein refer to the relativist trap, and pose fundamental ques-
tions, such as is there an objective basis for choosing among frames, or
reframing policy issues, in one way rather than another? How can we poss-
ibly resolve frame conflicts when frames themselves determine what counts
as evidence and what interpretations of evidence are acceptable? They con-
cede that if no credible answers can be found to these questions, we are
caught in the predicament of epistemological relativism. There can be no
reasonable basis for deciding among policy frames, all of which may be
intemally consistent and compelling in their own terms and, hence, equally
worthy of choice. They solve this conundrum by quoting Scheler's proposal
that the nature of 'objective' reality might be found in the world's tendency
to resist our interpretations. Thus if the world resists our acts of willing
and interpreting, stubbomly presenting us with phenomena mismatched
to our frames, then we may be able to discover the limitations of our frames,
even though it is only through them that we can detect their mismatch to
reality (Schon and Rein 1994, p. 41-2).
This solution to the relativist trap provides a key insight into understand-
ing the dynamics of network destruction and reconstruction in the case of
BS and govemment. Here, three phases can be identified.
First, in the days of state ownership, the British Steel Corporation (BSC)
and govemment held similar 'frames' to reality on most (but not quite all)
major issues. Thus there was a common identity generally on matters such
as investment, management style and corporate objectives (although sig-
nificant differences on crisis management did emerge during the three-
month national steel strike of 1980 and, as we will see, the closure of the
Ravenscraig steelworks).
This symmetry between BSC and government was particularly evident
during the mid-to-late 1980s, where the govemment took pride in portray-
ing the tumaround in BSC fortunes as a triumph for managerialism, i.e.
the introduction of private sector management methods to the public sector
which stress hands-on professional management, explicit standards and
measures of performance; managing by results; value for money; and close-
ness to the customer (Rhodes 1996, p. 655).
Second, superficially, it might have been expected that this close identity
of 'frames' would have continued between the privatized BS and govern-

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56 GEOFFREY DUDLEY

ment. In the event, ideological, political and institutional elements com-


bined to push the two parties further apart. For example, after privatization
BS supplemented managerialism with a 'frame' of its own dedicated to
efficiency and profit, but with no specific commitment to investment and
employment in Britain. In fact, this globalization strategy has become a
common feature of the privatized industries, particularly those which oper-
ate in an intemationally competitive environment. As Grant points out,
many former national enterprises in Britain have had to make relatively
late adjustments to an increasingly intemationalized economy (Grant 1995,
p. 84). For example, British Airways (BA) has instigated controversial
alliances with US Air and, more recently, a proposed link with American
Airlines. Similarly, British Telecommunications (BT) now has more than 25
equity joint ventures world-wide. Most ambitiously, it had a proposed (but
eventually aborted) £12 billion acquisition of the US company MCI which
would have created one of the world's largest telecoms operations (known
as Concert). These types of alliances, combined with strategies of overseas
investment, give companies such as BS, BA and BT a much more ambiva-
lent identity than that of 'national champions' (see Hayward, 1995, pp. 346-
73), although govemment can derive political capital from the continued
promotion of this image.
On the other hand , this ambivalent national identity is mirrored by the
British govemment's primary industrial strategy of attracting inward
investment, particularly from Japan. As Grant notes, 39 per cent of Japanese
direct investment in the EC in the post-war period has gone to Britain
(Grant 1995, p. 91). Although the British govemment is prepared to accept,
at least tacitly, globalization strategies of former nationalized industries
such as BS, it does create delicate political dilemmas in terms of domestic
employment and investment.
Occasionally, these often submerged differences rise to the surface, such
as in the case of the closure of the Ravenscraig steelworks in Scotland.
This issue was unusual in that, even prior to privatization, the BSC and
govemment held separate 'frames'. For the BSC, by the 1980s, Ravenscraig
was perceived as a works at the periphery of its interests, and with no
commercial future. For govemment, however, and particularly the Scottish
Office, Ravenscraig was a sensitive political issue. The works held a central
strategic and symbolic importance for a wide spectrum of Scottish interests,
and any suggestion of closure was likely to cany a political penalty for
govemment. In the 1980s, therefore, govemment insisted that the BSC
should retain steel making at all its five main plants, including Ravenscraig.
During these years, the govemment imposed its own 'frame' on the issue.
After privatization, however, BS re-defined the issue in terms of its own
'frame', and closure of the plant took place in 1992. The separate 'frames'
of former nationalized industries and govemment can be further exposed
and aggravated by the institutional dynamics of other policy arenas. In the
case of BS, events in the European arena in the 1990s, have demonstrated

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BRITISH STEEL AND GOVERNMENT SINCE PRIVATIZATION 57

that the company can no longer regard the British govemment as 'reliable'.
Instead, ministers have their own agenda priorities. As Mazey and Richard-
son conclude, the unique institutional structure of the EU, far from
'strengthening the autonomy of national leaders vis-a-vis particularistic
social groups within the domestic polity' (quoting Moravcsik 1993, p. 507)
is, logically, just as likely to undermine it. This is because in the context
of multi-level, multi-arena and nested games, the uncertainty principle is of
enormous importance (Mazey and Richardson 1996, p. 212, original
emphasis). The complexity and uncertain outcomes of these multi-level
games can indeed have the effect of pushing domestic actors further apart.
In order to counteract its more problematic relationship with government,
BS has sought transnational alliances on specific issues with like-minded
companies.
There is a paradox, therefore, in that, although BS has enjoyed relative
commercial success since privatization, it has also appeared more politically
isolated and vulnerable since the days of state ownership. In commercial
and financial terms, BS may retain the identity of a national champion.
Politically, however, although it has enjoyed some significant successes in
furthering its expansionist and free-market strategy, at other times it also
appears as something of a 'lonely giant' searching the globe for new part-
ners and alliances. Given the unpredictable outcomes of this multi-arena
environment, it can no longer turn to the British govemment as a reliable
ally. For its part the govemment , more tied to a domestic and European
institutional agenda, and with the steel industry generally less politically
salient than in the 1970s and 1980s, holds a different 'frame' to reality.
Third, although BS holds separate policy 'frames' to those of government,
the company has come to realize that it is too politically isolated. On such
issues as state aids and the value of the pound (which has a profound effect
on the finances of the company) it must lobby govemment and forge new
alliances. In order to do this effectively, it has embarked on a systematic
process of 'frame reflection', in which it seeks to put itself in the shoes of
other actors, particularly govemment, and to consider how its own actions
can improve the relationship. This does not mean that BS will necessarily
shift its core values, but does indicate the development of a refiective policy
conversation. For government, however, the steel industry is less politically
salient than in the days of state ownership, and so there is some imbalance
in terms of resource dependencies. Consequently, five main arguments
emerge from the BS case study:

• State ownership tended towards the construction of stable policy com-


munities.
• Privatization and the 're-framing' of key policy issues go hand in hand,
and fundamentally destabilize the established policy communities.
• Privatization affects the two main actors differently. They become more

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58 GEOFFREY DUDLEY

independent of each other, yet have to operate in different policy-mak-


ing arenas, which neither of them can really control.
• Europeanization can force actors holding separate 'frames' still further
apart, as neither is 'reliable' any longer.
• When the privatized companies find that the world presents them with
phenomena which mismatch their frames, so they will seek to recon-
struct networks through a process of frame refiection.
The next section explores further the changes in post-privatization net-
work structure, in particular the contrast with the (at least nominal) arm's-
length relationship of nationalization. The following three sections examine
briefiy the evolution of the separate 'frames' between BS and government
in the context of three case studies: the BS strategy to build global alliances;
the closure of the Ravenscraig steelworks; and differences between BS and
the British government in the European arena. The final section analyses
the process by which BS has embarked on a period of frame refiection.
BRITISH STEEL AND GOVERNMENT: A NEW ARM'S-LENGTH
RELATIONSHIP
For the large majority of nationalized industries, the chosen model of minis-
terial control was the arm's-length Morrisonian public corporation (named
after the Labour minister who played a great part in successfully promoting
this policy idea), where govemment would agree overall strategy with the
corporation while leaving day-to-day implementation in the hands of man-
agement. In reality, this official demarcation of responsibilities rarely oper-
ated as intended. First, there was a correlation between ministerial inter-
vention and the political salience of the industry and the issue at hand
(Dudley 1994). Secondly, ministers and officials generally lacked the expert-
ise to truly evaluate the policy proposals on investment and rationalization
proposed by the management of the industry (see, for example, Foster 1971;
Hannah 1982; Abromeit 1986; and Dudley and Richardson 1990). This was
particularly evident in the case of the British Steel Corporation where, in
the early 1970s, an over-ambitious investment plan recommended by man-
agement was accepted by ministers wedded to over-optimistic hopes for
the future demand for steel by British industry (see Abromeit 1986, pp. 129-
35; Bryer et al. 1982, pp. 101-32; Dudley and Richardson 1990, pp. 37-55).
The case of the BSC and corporate strategy (with the exception of
Ravenscraig) illustrates well the link between structure and restricted policy
options. The nominal arm's-length relationship allowed Corporation man-
agement to lead ministers and officials towards the former's policy 'frame'
and consequent policy solutions. Thus Beauman, writing from the perspec-
tive of a key 'insider' in BSC policy-making during the late 1970s and early
1980s reveals that, when Corporation management first proposed a rolling
programme of works closures in Autumn 1977, the Labour govemment
was prepared to accept this, provided it was done without outright confiict
with the unions. In successfially adopting this strategy BSC management

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benefited from the lead given by Michael Edwards, Chairman of the state-
owned British Leyland motor company, who helped to create public sym-
pathy for rolling back the power of the unions and for factory closures in
the public sector. Consequently, the constant factor at each stage of the
recovery in the commercial and financial fortunes of the BSC during the
1980s was the senior management team. As in the previous Labour period,
the Conservative govemment was the accomplice, rather than the instigator
of charge. The key factors in the recovery plan were the emphasis on plant-
level operational improvement and plant-based performance-related bar-
gaining, together with the maintenance of a dominant position within the
UK market (Beauman 1996, pp. 27-9). As a result of this major policy
change, the numbers employed by the BSC fell from 207,900 in 1977 to
51,600 in 1988.
The major policy change initiated by BSC management in the late 1970s
was undertaken, like that at British Leyland, as a response to a deep com-
mercial and financial crisis. As Kingdon argues, sometimes crises come
along that simply bowl over everything of prominence standing in the way
on the agenda (Kingdon 1995, p. 96). The loss of the official arms-length
relationship derues BS management the institutional connection to impose
its own 'frame' on govemment. For its part, govemment no longer has the
power to assert the dominance of its 'frame' on matters such as the Rav-
enscraig closure. On the other hand, the privatized BS has been less politi-
cally salient than its public sector predecessor, although the relatively stable
management of the company does provide an important thread of conti-
nuity. Nevertheless, the complexity and uncertainty of BS's environment is
illustrated particularly well by its post-privatization quest for a new glo-
bal identity.

BS AND THE GLOBAL 'FRAME'


The BS Chairman 1986-92, Sir Robert Scholey, personified the changes in
company culture and strategy between the 1970s and 1990s. A career steel-
man, who had served as BSC Chief Executive from 1973, and Deputy Chair-
man from 1976, Scholey played a prominent part in developing the more
aggressively commercial strategy from the late 1970s (Beauman 1996, p. 28).
Scholey himself took the initiative in persuading ministers to go ahead with
privatization of the BSC in 1988, and the continuity he brought to the indus-
fry was employed as a public relations tool in the period leading up to the
public sale of shares. Nevertheless, as Chairman of the privatized BS, Scho-
ley saw an opportunity for the company to invest abroad which he con-
sidered would have been much more difficult to accomplish under the
political constraints of nationalization (interview 4 November 1996). It
could be said that there was an element of managerial fashion in the idea
of overseas joint ventures and take-overs. Just as in the 1970s the BSC man-
agement based their large-scale development strategy on the giant steel-
works they had seen in Japan, so in the 1990s there was a desire to copy

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60 GEOFFREY DUDLEY

some of the joint ventures between Japanese and US companies, and which
were also taking place on a limited basis within Europe. This BS strategy
was derived from a policy 'frame' of the steel industry, which envisaged
a set of multinational companies operating in a free market.
Scholey had a particular ambition for BS expansion into Europe, not only
in terms of physical assets, but also exporting what he considered to be
the company's distinctive brand of US style liberal capitalism (interview 4
November 1996). The steel industry, however, like airlines, is one where
the 'national champion' culture is traditionally strong. Even in the case of
BS itself, the govemment held a 'golden' share which restricted the size of
individual share holdings to 15 per cent of the equity, and which ran for
five years after privatization. In the case of many other EC counfries,
governments had an even more protective attitude to their 'national cham-
pion' steel companies, and were not willing to see policy through the same
'frame' as BS.
For example, BS encountered enormous political difficulties when it
attempted to take over the Arisfrain group, the largest producer of steel
sections in Spain. Although Spain had accepted more than £12.4 billion of
inward acquisitions since joining the EC in 1986, BS's bid of £250 million
for Arisfrain was regarded as a step too far in a culture where govemment
fraditionally has an interventionist approach to the steel industry. The state
Ensidesa company feared BS gaining a toe-hold in the domestic Spanish
market, and together with the indirectly state-owned Altos Hormos de Viz-
caya Company (AHV) launched a rival bid for Arisfrain through the state
bank, the Instituto de Credito Oficial (ICO). BS was sensitive to the political
situation, and orgartized a joint bid with Banco Espanal de Credito, in
which each would hold 40 per cent of the company, and Ensidesa could
acquire 5 per cent if it wished to join. The family owners of Arisfrain were
keen to sell, and initially accepted the deal, but in September 1990 pulled
out. When BS re-opened negotiations, the Spanish govemment openly
expressed its enormous concem about the deal, and the threat it would
pose to Ensidesa. Consequently, BS found itself excluded from ownership
of a significant Spanish steel producer.
Around this time, BS had also set its sights on acquiring a German com-
pany. As the largest market in the EC, BS had long-standing ambitions to
improve its position in Germany, but had not enjoyed great success. As the
largest of the former West German steel companies were all privately
owned, it might have been thought that foreign acquisitions would be more
easily accepted. Once again, however, BS was to find the political obstacles
too high to overcome. BS was successful in acquiring the relatively small
Troisdorf plant, but when it began preliminary negotiations with the large
Hoesch company, the infiuential German interests closed ranks. Signifi-
cantly, the President of the German Steel Industry Association complained
about increased BS imports into the country, and referred to the 'British
giant' (Financial Times, 10 October 1990). In 1991, therefore, with the encour-

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BRITISH STEEL AND GOVERNMENT SINCE PRIVATIZATION 61

agement of the German govemment, Krupp launched a friendly take-over


of Hoesch. When the deal was completed, it was explicitly acknowledged
that the impetus for the take-over had come from a wish to exclude foreign
companies such as BS {Financial Times, 11 October 1991) (a similar phenom-
enon was evident in 1998 when the govemment of Lower Saxony pur-
chased the Preussag steel company). Scholey had dearly wished to see BS
become a pan-European company after privatization, but the policy 'frame'
which held this ambition did not exist in political reality. Now a disil-
lusioned Scholey declared: 'We are not going to knock on any more doors
in Europe. We have had enough of being told no. If they want to invite us
in, fine, but from now on we will be looking elsewhere' (Financial Times,
25 January 1991).
Scholey, therefore, turned his attention to the US, where a number of the
largest companies had undertaken joint ventures with Japanese companies.
One which had not was the Bethlehem company, and so Scholey, who
placed great store by personal contact, began negotiations with the Chair-
man, Walt Williams, who was a personal friend. The initial proposition
was a joint venture in structural and rail steels, but would involve major
restructuring of Bethlehem's product lines and the loss of around 2,000 jobs.
Consequently, agreement would be required with the United Steelworkers
Union to accept job cuts and new working practices. In addition, the deal
would put pressure on other large US steel companies such as USX and
Nucor.
In the event, union opposition to the Bethlehem plan proved too sfrong,
and it too fell through. BS did conclude deals in the US, including purchase
of the Tuscaloosa mill in Alabama, and a joint venture (Trico) with US and
Japanese companies to build a fiat product mini-mill. As the 1990s pro-
gressed, however, it became clear that, although BS might be successful
with relatively small-scale joint ventures and acquisitions, the 'national
champion' culture, combined with opposition from competitors and unions,
prevented it from gaining a hold over companies such as Aristrain, Hoesch
and Bethlehem.
By the mid-1990s, therefore, BS had turned its attention once more to the
domestic scene. In 1991, a joint venture (European Electrical Steels) was
formed with Swedish Steel AB. A much larger joint venture with Sweden
was Avesta Sheffield AB, formed by the merger of Avesta AB and BS's
stainless steel interests to become one of the world's largest manufacturers
of stairUess steel products. In 1995, BS increased its shareholding in Avesta
from 49.9 per cent to a confrolling 51 per cent. Also in 1995 BS significantly
consolidated its UK interests by paying GKN £93 million for its share in
UES Holdings. Ironically, UES had been created in 1986 as part of the Pho-
enix privatization programme, whereby a number of BSC assets were sold
off. It is significant that BS sought to strengthen its hold over its domestic
steel industry in this way. It could be said that, at least to some extent, the

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62 GEOFFREY DUDLEY

company had returned to its 'home' base after the frusfrations of over-
seas adventures.
Nevertheless, Scholey's successor as BS Chairman, Sir Brian Moffat, has
expanded his predecessors' global ambitions. Where Scholey saw BS as
primarily a European company, Moffat has sought to increase the com-
pany's involvement in the growing Asian market. In this respect, BS is fol-
lowing the lead of its customers such as General Motors (GM), the biggest
US vehicle manufacturer. Thus, GM's Director of Steel Purchasing for North
American Operations has urged steelmakers to follow his company in con-
stmcting plants in the Asia-Pacific region, particularly China (Schuster
1996). Again, however, although BS has set up a number of relatively small-
scale joint ventures and acquisitions in counfries such as Malaysia and
India, as in Europe and the US, the company has found penefrating national
markets to be a difficult proposition. Consequently, BS continues to cam-
paign for a change in the 'policy frame' elsewhere. For example, in 1995, Sir
Brian Moffat called for a new management culture in the steel companies of
the Organization for Economic Co-operation and Development, which he
believed should be less defensive and instead more imaginative and finan-
cially driven. His words continued to echo those of Scholey:
The successful steel companies of the future are Ukely to have a wide,
international spread of assets, to be embracing new technologies, to be
intemationally cost competitive in their areas of operations and to be
financially driven. They are also likely to have a number of partners, in
a variety of joint ventures, requiring a much greater fiexibility of
approach than has been exhibited by the industry in the past (Steel News,
April 1996).
This excellent summary of the BS management culture, as it had developed
over the previous decade, demonsfrated how BS retained its policy 'frame'
and dreams about the future. It had discovered, however, that in the world
generally by no means everyone shares this dream. In many counfries,
national steel networks remained sfrong, particularly where issues of large
company ownership were concemed (we will see below that company-
government splits could occur on other issues in at least some EU
counfries). For BS domestically, the old arm's-length relationship with
govemment had disappeared. At least on matters such as works closures,
this institutional change favoured the BS 'frame'.

THE RAVENSCRAIG CLOSURE AND THE OFFICIAL ARM'S-


LENGTH PRINCIPLE IN OPERATION
As Hudson and Sadler comment, the steel industry has played a prominent
and often symbolic role in the twin processes of de-industrialization and
re-indusfrialization which have characterized the period since the late 1970s
in many advanced economies. Equally, many of the communities affected
by these changes have become the focal point of media attention and polit-

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BRITISH STEEL AND GOVERNMENT SINCE PRIVATIZATION 63

ical debate (Hudson and Sadler 1989, p. 1). Nevertheless, during the 1970s
and 1980s, successive British govemments normally preferred to invoke the
arm's length principle on the matter of individual steelworks' closures, and
claim officially that such operational matters were the responsibility of BSC
management. There were two significant exceptions to this rule. The first
of these occurred in 1974-75, when the Labour govemment ordered a
review of all proposed BSC closures to be undertaken by a junior Industry
Minister, Lord Beswick. The outcome of the Beswick Review did postpone
some closures, although the BSC crisis of the late 1970s eventually led to
the cessation of steelmaking at all these works (see Bryer et al. 1982, pp. 249-
53; Dudley and Richardson 1990, pp. 57-78).
The second exception proved to be of more long-lasting political salience
and significance. In 1982 the govemment instructed the BSC to keep all of
its five main integrated works open for another three years. These five
included the Ravenscraig works in Scotland, which BSC management had
been seeking to close. Ravenscraig had been born in political confroversy
through a political decision made by the govemment in 1958 to split new
sfrip mill development between there and Llanwem in South Wales (see
Vaizey 1974, pp. 169-77). The political character of this decision, taken
nearly a decade before steel nationalization in 1967, is a good example of
how a type of arm's-length relationship existed between the industry and
government even in the days of private ownership. This political element
was to haunt Ravenscraig in the 1980s and 1990s, so that it was not difficult
for BSC, and later BS, management to brand it with the image of an 'out-
sider' plant, with most of the markets for its products lying hundreds of
miles away in Cenfral England.
A key element in the govemment's decision in 1982 was a threat by the
Scottish Secretary, George Younger, to resign if the plant closed. This depar-
ture would obviously have been a considerable embarrassment to the
govemment within a few months of a likely general election in 1983. The
govemment also claimed that Britain had already made enough sacrifices
on steel closures, and that it was now the turn of other counfries within
the European Coal and Steel Community to close steelworks and cut
capacity (HC Debs, 21 December 1982, Cols. 672-74). As in 1958, therefore,
the perceived sfrategic economic and political significance of steel had led
ministers towards the interventionist approach. The arms-length relation-
ship assumed a more official orthodoxy, with the govemment directing a
sfrategy for the BSC to execute. The government might support the BSC
on its overall objectives and management style, but on Ravenscraig they
held separate 'frames'. On this occasion, however, the BSC was reluctantly
compelled to accept the govemment's more political 'frame'.
When the three-year guarantee ran out in 1985, Ravenscraig once again
became vulnerable. In addition to the earlier political factors, there was the
added element that Ravenscraig had played a prominent role in main-
taining national steel output during the year-long miners' sfrike of 1984-

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64 GEOEFREY DUDLEY

85. This gave the govemment a still greater sense of political obligation to
the worl«. Nevertheless, although the five main steelmaking plants were
given a further guaranteed life of three years, the BSC significantly secured
the govemment's agreement to the closure of the Gartcosh cold sfrip rolling
mill in March 1986. As Gartcosh took one-third of Ravenscraig's hot mill
steel, many of the interests which had fought to save the major Scottish
plant now feared that the loss of Gartcosh was the thin end of the wedge
which would eventually see off Ravenscraig (Dudley and Richardson 1990,
p. 216). Notwithstanding its potential importance, the Scottish Secretary
chose not to make the Gartcosh closure a resigning matter, and despite a
vigorous campaign to save the works, it closed as scheduled in March 1986.
Although the political 'frame' of govemment still held sway in guarantee-
ing the future of Ravenscraig, the BSC had asserted its typical power to
manipulate ministers towards its own 'frame' which envisaged no future
for Ravenscraig.
In 1987, however, Scholey was compelled to give one final political com-
mitment to govemment before privatization when he agreed that Rav-
enscraig would remain in operation for at least another seven years, subject
to market conditions (a proviso which would obviously allow a consider-
able degree of discretion to a privatized BS). On the other hand, Scholey
encountered little difficulty in persuading ministers that the BSC should be
privatized as a whole, so precluding a plan proposed by a wide spectrum of
Scottish interests that a materials group, which would include Ravenscraig,
Shotton, Clydesdale and Dalzell, should be fioated off separately. The BSC
did not want to retain Ravenscraig, but also had no intentions of allowing
it to become a competitor.
Once privatization had taken place, BS initiated the process of securing
the final 're-framing' of the Ravenscraig issue by marginalizing and running
down the Scottish steel industry. Politically, Scholey referred to the Scottish
lobby as the 'Ravenscraig claque' (Financial Times, 19 December 1989), and
took every opportunity to emphasize the plant's weaknesses. There was
one more major political obstacle for BS to overcome, however, when in
1990 the company announced that the Ravenscraig hot sfrip mill would
close in 1991. The Scottish Secretary, Malcolm Rifkind, immediately
declared that he deplored the decision, which he found arbifrary and
unreasonable. He added that BS might have to be pressured to sell the plant
to a competitor in order to retain the Scottish steel industry (Financial Times,
17 May 1990). To Rifkind's disappointment, it soon became clear that,
unlike a decade earlier, ministers were sensitive about challenging Scholey.
Privatization had been promoted by the govemment as a means of freeing
the industry from political interference, and so there would be considerable
political embarrassment in now challenging the BS 'frame'. Scholey himself
put this point plainly: 'Following privatization my responsibility is to BS
shareholders. It is my understanding that when we were privatized this
was very much the idea of govemment. I would have thought the govem-

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BRITISH STEEL AND GOVERNMENT SINCE PRIVATIZATION 65

ment were very keen to encourage us to continue being as efficient as poss-


ible' (Financial Times 17 May 1990). Rifkind's isolation was also aggravated
by the presence of Nicholas Ridley as Trade and Industry Secretary. Ridley
had a sfrong ideological commitment to the free market, which led him to
give his support to Scholey. In view of the lack of support from other minis-
ters, Rifkind back-fracked somewhat from his initial stance, and said that
BS's investment and operational decisions were a matter for the commercial
judgement of the company, although he would ask BS to explain and
defend its decisions, and hoped that they would reconsider (Financial Times
22 May 1996). Instead, Rifkind commissioned the Scottish Development
Agency to analyse the prospects for the steel industry in Scotland. The key
problem for any solutions proposed by Rifkind, however, was that prospec-
tive purchasers of the Ravenscraig plant would have to negotiate with the
highly reluctant BS, while the govemment generally, although sensitive
about the whole issue, was not willing to intervene.
Scholey himself recognized his political advantage when he told Rifkind
that BS would only consider a sale once the whole Ravenscraig plant closed,
correctly guessing that by that time much of the high political salience
would have disappeared from the issue. The final closure of Ravenscraig
took place in 1992, with BS pointing out that its 1987 commitment to keep
the works open for at least another seven years had been made subject to
'market conditions'. Nevertheless, the timing of the closure did cause polit-
ical embarrassment to the govemment in Scotland, coming as it did a few
months before a general election. It could be argued that BS insensitivity
in this case was a confributory factor in rrunisters' later reluctance to sup-
port BS in the EU arena. The BS 'frame' might have prevailed ultimately
on Ravenscraig, but in other arenas the govemment could continue to exert
significant infiuence.

SEPARATE 'FRAMES' IN THE EU ARENA


In the European arena, steel has long held a status as a 'special case', owing
to the foundation of the European Coal and Steel Community (ECSC) and
the signing of the Treaty of Paris in 1951. The key role of the steel industry
in the foundation of the European institutions, together with its traditional
status as a sfrategic industry, has allowed it to be given particular attention
by the European Commission, and for national govemments and the steel
companies themselves to believe that, in times of crisis, a pan-European
solution is required (Dudley and Richardson 1996).
The enthusiasm for Commission confrol in the form of a pan-European
solution achieved its zenith in the early 1980s, when the Industry Com-
missioner, Etierme Davignon, led a crisis plan of official output and price
confrols and co-ordinated rationalization (see Meny and Wright 1987). Dur-
ing the period of the Davignon Plan (1980-88), the BSC and British govem-
ment generally worked in concert. The financial crisis at the BSC itself was
of such severity, that both steel managers and ministers were pleased to

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66 GEOFFREY DUDLEY

support a plan that would help create a more stable environment and assist
in returning the Corporation to viability.
In the 1990s, however, European steel policy has driven a wedge between
BS and the British govemment. As noted above, steel offers a good example
of the uncertainty principle at work in multi-arena politics, with events in
the European arena having the effect of pushing domestic actors further
apart. In this problematic and unstable environment, BS has sought frans-
national alliances in seeking to avoid being placed in a politically isolated
and vulnerable position.
Two examples in particular illusfrate how BS and the British govemment
come to hold separate 'frames' within the EU. First, there was the ultimate
failure of a Commission led pan-European solution to a fresh crisis in the
steel industry in the early 1990s. As part of this plan, steel companies from
eastern Germany, Italy, Spain and Portugal sought permission for nearly
£5.33 biUion in fresh subsidies, and in retum were prepared to offer five
million tonnes of capacity cuts. BS was totally opposed to the payment of
these subsidies, and sought assistance in its campaign from French and
former West German steel companies. Article 95 of the Treaty of Paris
allowed a loophole for the subsidies to be paid, but a unanimous vote was
required in the Council of Ministers. The British government was not wil-
ling to be isolated on this issue, and in December 1993 agreed to the pay-
ment of the subsidies in return for strict monitoring conditions. BS con-
sidered that it had been deserted by its own govemment, and called the
package ' . . . a compromise driven by political expedience' (Financial Times
18 December 1993), but the British govemment had been forced to concede
a deal under heavy pressure from other industry rrunisters and the Com-
mission. BS refused to let the matter rest, however, and in 1994 took the
matter to the European Court, maintaining that the subsidies granted to
Ilva of Italy and CSI of Spain fell outside the State Aid Code agreed in 1985
by the Council of Ministers (Steel News, June 1994) (in 1997 the European
Court came down in favour of the Commission, although BS intended to
appeal). The company argued that it could not operate in a Single European
Market in which different cultures existed. Where BS had developed a
sfrong corporate culture which depended on a free market 'frame', the Brit-
ish govemment took a more pragmatic approach (it should be noted, how-
ever, that BS's deeds did not always match its public 'frame'. For example,
BS was fined £24 nullion by the Commission for its part in a cartel selling
beams to the construction industry).
Also in 1994, the fransnational alliance of BS, Usinor Sacilor of France,
and the steel companies of Western Germany, fiatly refused to co-operate
with the Commission in any co-ordinated plan to rationalize output. These
companies argued that the subsidies allowed to state-owned steel makers
had distorted fair frade, and so any capacity cuts made by themselves
would be unjustified. The consensus which held together the Davignon

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BRITISH STEEL AND GOVERNMENT SINCE PRIVATIZATION 67

Plan in the 1980s had broken apart, and in the 1990s BS and the British
govemment were on opposite sides.
The second example conceming subsidy being granted to an ailing Euro-
pean steel company caused BS to become even more embroiled with the
British govemment than in 1993-94. In this second case, the Irish govem-
ment wished to inject £39 million into Irish Steel prior to its privatization,
but BS argued that this subsidy would threaten the continued existence of
its own Shelton plant, and would once again breach the Steel Aid Code.
For a period in late 1995 the British government held out within the Council
of Ministers, but then withdrew its opposition. There were sfrong sugges-
tions that the govemment feared continued opposition would endanger the
Northem Ireland peace process, which was then gaining momentum. The
govemment therefore had its own distinctive 'frame' and priorities, and
some issues constituted more of a 'special case' than others. The British
government believed that the agreement did not endanger Shelton jobs, but
BS would not accept the decision, and once more took its case to the Euro-
pean Court on the grounds of illegal state aid.
It is significant that BS was seeking redress in the Court. It could no
longer rely on British ministers as loyal allies, and so had to seek new
arenas where it hoped to find a more sympathetic ear. The fears of BS were
also taken up by the British Iron and Steel Producers Association (BISPA),
a group dominated by BS. In 1996 BISPA complained that many of the
companies which had earlier been granted subsidies were now producing
more steel than before restructuring, and had effectively compensated for
the reduced capacity that was meant to be the price for aid. BISPA itself
took the issue of a subsidy to Arbed to the European Court, and also lob-
bied the Commission on the question of aid to a number of German compa-
nies (Steel Times, February 1996). Consequently, British Steel interests were
seeking to put their case directly in Bmssels, and had been compelled to
accept that they could no longer rely on British ministers to successfully
fight their case.
In 1995, an apparent compromise between steel interests and government
emerged when a joint group was set up to monitor state aids within the
EU between the Department of Trade and Industry, BS, BISPA and other
govemment departments. It could be argued, however, that although
govemment might accept the BS free market 'frame' in principle, practical
politics within the EU continued to give it a separate 'frame'! Ministers
might be willing to help the steel industry in discovering subsidies, but
were not necessarily prepared to help stop them.

FRAME REFLECTION AND THE TRANSFORMATION OF POLICY


NETWORKS
In its new arm's-length relationship with govemment, BS is now con-
forming to the more typical UK model of indusfrial policy. The dominant
paradigm informing state thinking on industry and its needs throughout

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68 GEOEEREY DUDLEY

the post-war period is unambiguously a liberal one: one built on a belief


that indusfrial performance is best left in private hands, assisted only at
the margin by state activity of various kinds (Reynolds and Coates 1996,
pp. 241-2, original emphasis). Yet the economic power of business is not
matched by a capacity for developing a coherent political view point and
articulating it to govemment (Grant 1993, p. 193). In the days of nationaliz-
ation, therefore, the BSC was perhaps untypical in being able to successfully
put its case to government, and to use the state to attain its objectives.
Given the skill of the BSC in manipulating successive govemments, it
was perhaps ironic that BS considered one of the chief benefits of privatiz-
ation to be that the company could totally divorce itself from govemment
and go its own way. For large private sector companies such as BS, with
a globalization 'frame', and involved in a multi-arena strategy, it was not
so much a matter of a failure to put its case to the British government, as
a tendency to bypass the domestic political agenda altogether. For these
companies, however, the 'hollowing out' of the state involves more than
just a freedom to act independently of govemment. Instead, they have to
come to terms with the 'rules of the game' in a variety of national and
supranational arenas.
The attention given to supranational arenas such as the EU by multi-
national companies apparently confirms Held's (1996) argument that global
parliamentary, legal and police systems are required as the sovereignty of
the nation state declines in the face of unchecked global economic scientific
and social forces. On the other hand, the current position appears to be
more complex, with companies compelled to deal with a large number of
institutions in a wide range of arenas. The gap between the BS globalization
'frame' and reality tends to confirm Hirst and Thompson's (1996) argument
that multinational firms are not necessarily as free to act as they might
like to think, and that national govemments are still capable of exerting
considerable infiuence over events.
As the years progressed after privatization, BS came to realize that its
initial policy of divorcing itself from the British govemment had been a
mistake. As the previous sections indicate, it was not that BS intended to
abandon its long-term globalization sfrategy. Nevertheless, there was a rec-
ognition that it still needed to infiuence govemment on such matters as
state aids, exchange rates and regulation. For example, on some issues the
company discovered that the powerful motor industry lobby could infiu-
ence ministers at the expense of steel. Consequently, in 1993 BS appointed
a senior manager as Director of Commercial and Intemational Affairs.
Working closely with the Chairman, he has a wide range of responsibilities,
including relations with govemment and the Commission, assisting in the
organization of the steel producers' group Europer, and monitoring regulat-
ory matters which concem the company.
In other words, in the context of frame refiection, BS has found the nature
of 'objective' reality in the world's tendency to resist its interpretations.

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BRITISH STEEL AND GOVERNMENT SINCE PRIVATIZATION 69

Schon and Rein (1994) distinguish between rhetorical and action frames.
By the former they mean frames that underlie the persuasive use of story
and argument in policy debate; by the latter, frames that inform policy
practice. They then also distinguish three levels of action frames: metacultu-
ral, institutional action and policy. Metacultural frames, organized around
generative metaphors, are at the root of the policy stories that shape both
rhetorical and action frames; institutional action frames are local
expressions of metacultural frames; while a policy frame is the frame an
institutional actor uses to construct the problem of a specific policy situation
(Schon and Rein 1994, pp. 32-4). If globalization and support for free mar-
kets represents the metacultural frame of BS, and these values have been
expressed in EU arenas, then domestically its policy frame is more aware
of the company's institutional weaknesses and the need to construct net-
works. The presence of frame refiection in the domestic arena is indicated
by the company's new-found desire to understand the mechanics of White-
hall. For example, BS places great emphasis on understanding the relation-
ship between the Department of Trade and Industry and the Treasury, and
in reading the minds of key officials. The company has also targeted delib-
erately advisers in the Prime Minister's Policy Unit. During 1997-98, BS put
this knowledge to use on the key issue of the high value of the pound,
which has an adverse effect on the company's terms of frade. On this issue,
however, the 'hollowing out of the state' was evident when in 1997 the
new Labour govemment handed over to the Bank of England the responsi-
bility for setting interest rates. Consequently, BS has also set about the task
of cultivating relationships with the Bank, and understanding the nunds of
its key individuals.
A problem for BS in reconstructing networks, however, is that the system
of resource dependencies is unbalanced. From the point of view of govem-
ment, there is no longer the sense of responsibility for the welfare of the
industry to be found in the days of nationalization, and consequently the
need for frame refiection is lower. On such major issues as the value of the
pound, although BS is listened to by government, its input is only one
amongst many interests. In addition, the greatly reduced political salience
of steel is refiected institutionally. In the days of nationalization. Iron and
Steel occupied a whole Division in DTI. Now, steel matters are dealt with
by one of five sections within the Metals, Minerals and Shipbuilding Direc-
torate. Officially, the policy objectives of the DTI are to promote the inter-
ests and improve the competitiveness of the steel industry. In reality,
although the department works with the industry on developing such tech-
ruques as benchmarking, it has neither the inclination nor the resources to
involve itself on major policy issues such as investment or rationalization.
The dynamics of institutional change mean that there is no possibility of
reconstructing the old steel policy community. Instead, the new arm's-
length relationship has a high level of uncertainty. There is a confrast
between BS's rhetorical and action frames, and an evolving quest for frame

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70 GEOFFREY DUDLEY

reflection on the part of the company, but institutional factors and the inter-
linked development of separate 'frames' also inhibit the development of
netv^orks. Nevertheless, new pattems of relationships are emerging. BS and
govemment may continue largely to circle in separate orbits, but there con-
tinues to be a gravitational pull between them which transforms the net-
works.

ACKNOWLEDGEMENT
This article forms part of a project: Policy Change and Policy Stabihty in
Britain: British Steel Policy 1987-1997, funded by the Economic and Social
Research Council (Ref. No: R000236193). The author would like to thank
Professor Jeremy Richardson and two anonymous referees for their valu-
able comments on earlier drafts of this paper.

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